Company Overview of Digicel in Panama

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Company Overview of Digicel in Panama

Digicel is a cellular phone provider in Panama. It entered the market in Panama in 2008. They are one of 4 providers. The companies' competition is Movil Cable & Wireless, Movistar, and Claro. The company provides voice and data services. Currently, Panama has almost 7 million cell phone users. In 2015, Panama had 3.9 million cell phone subscribers, 5.2 million mobile phone lines, and 95% coverage. We've reported pricing in the Panama currency Balboa, which is equal to the U.S. dollar.

FINDINGS

Digicel has offerings for both postpaid and prepaid plans. It comes with a MyDigicel app where users can manage their account from their phone. The company offers 3 different types of smartphone. They are an iPhone 7, Huawei P10, and Huawei Mate 9 Lite.

DIGICEL PLANS

1) Plans without Team
Plan S (17GB)- B./30.00
This plan includes 500 min of talk, 4GB of data, 3GB of YouTube, and 10GB Social Network, free-roaming activation, and 25 SMS.

Plan M (19GB)- B./40.00
This plan includes 750 min of talk, 6GB of data, 3GB of YouTube, and 10GB Social Network, free-roaming activation, and 30 SMS.

Plan L (22GB)- B./50.00
This plan includes 1000 min of talk, 9GB of data, 3GB of YouTube, and 10GB Social Network, free-roaming activation, and 50 SMS.

Plan XL (25GB)- B./70.00
This plan includes 1400 min of talk, 12GB of data, 3GB of YouTube, and 10GB Social Network, free-roaming activation, and 100 SMS.

2) Plans with Team
Plan S (16GB)- B./40.00
This plan includes 500 min of talk, 3GB of data, 3GB of YouTube, and 10GB Social Network, free-roaming activation, and 25 SMS.

Plan M (17GB)- B./60.00
This plan includes 750 min of talk, 4GB of data, 3GB of YouTube, and 10GB Social Network, free-roaming activation, and 30 SMS.

Plan L (19GB)- B./80.00
This plan includes 1000 min of talk, 6GB of data, 3GB of YouTube, and 10GB Social Network, free-roaming activation, and 50 SMS.

Plan XL (21GB)- B./110.00
This plan includes 1400 min of talk, 8GB of data, 3GB of YouTube, and 10GB Social Network, free-roaming activation, and 100 SMS.

3) Data Plans
6 GB (*) + 10 GB of 9 Social Networks B /. 14.95
8 GB (*) + 10 GB of 9 Social Networks B /. 19.95
10 GB (*) + 10 GB of 9 Social Networks B /. 24.95
12 GB (*) + 10 GB of 9 Social Networks B /. 29.99
14 GB (*) + 10 GB of 9 Social Networks B /. 39.99
16 GB (*) + 10 GB of 9 Social Networks B /. 49.99
20 GB (*) + 10 GB of 9 Social Networks B /. 59.99

4) Data Blackberry
30 days 3 GB B /. 9.99

The prepaid plans include the following:

1) All inclusive (15GB)-
This plan includes 200 min of talk, 3GB of internet browsing, 12GB of YouTube and Social Network data, and 150 SMS. Video viewing not included.

Plan 3 day (400MB)- B./2.99
This plan includes 20 min of talk, 400 MB of data.

Plan 7 day (2.7 GB)- B./4.99
This plan includes 50 min of talk, 2 GB of Social Network data (does not include videos), and 10 SMS.

Plan 15 day (6.5 GB)- B./9.99
This plan includes 100 min of talk, 5 GB of Social Network data (does not include videos), and 25 SMS.

Plan 30 day (12 GB)- B./14.99
This plan includes 150 min of talk, 10GB of Social Network data (does not include videos), and 50 SMS.
2) Data Plans
1 day- 225 MB- B./.99
2 days- 400 MB- B./1.99
3 days- 600 MB- B./2.99
7 days- 1 GB- B./4.99
15 days- 1.5 GB- 8.99
30 days- 3 GB- B./14.99

1 day (375MB) = 225 MB + 150MB of WhatsApp B /. 0.99
2 days (550MB) = 400 MB + 150MB of WhatsApp B /. 1.99
10 days (11GB) = 1.0 GB + 10GB of 9 Social Networks * B /. 5.99
15 days (11.5GB) = 1.5 GB + 10GB of 9 Social Networks * B /. 8.99
30 days (13GB) = 3.0 GB + 10GB of 9 Social Networks * B /. 14.99

4) The Quickie

In addition, the company now has portability options and promotions customers can apply for.

NETWORK

In Panama, the mobile networks are based on 3 GSM bands, 2 UMTS bands, and 2 LTE bands. Digicel and Movil Cable & Wireless each use 3 bands, Movistar uses 4, and Claro uses 5. The GSM frequencies being used are 850, 1800 DCS, and 1900 PCS. The UMTS frequencies being used are B2 (1900 PCS) and B5 (850). LTE frequencies being used are B2 (1900 PCS) and B28 (700 APT).

MARKET SHARE

More recent data on market share for cell phone providers in Panama was publicly unavailable. We were able to find the following statistics on prior market share in the country.

2017- Congress is attempting to pass a bill that would consolidate the market from 4 providers down to 3. As yet, the bill has not passed and the four continue to provide service to the almost 7 million cell phone users.

2015- Digicel and Clara each had 30% of the market share.
2011- Digicel had 25% of the market
2010- There were 5.2 million cell phone users. Cable & Wireless had 50.4% market share and Movistar had 29.1%. Digicel and Claro just recently joined the market.
2009- Of the 6.6 million cell phones allocated, there were only 3 million activated cell phones. Cable & Wireless and Movistar each had 2.7 million, Digicel had 900,000, and Claro had 300,000.

Market penetration in Panama for mobile service is 172.8%, whereas broadband and fixed lines are 8.1% and 15.9% respectively.

CELL PHONE DEVICES

In Panama, the cell phone devices are predominantly Android. The market share for devices is as follows:
1) Android- 86.52%
2) IOS- 12.29%
3) Windows- .52%
4) LG- .2%
5) Unknown- .12%
6) Samsung- .09%

CONCLUSION

In summary, Digicel offers cellular phone service in Panama. The company also has a MyDigicel app for users to track their accounts from the cell phone. Digicel has a wide variety of plans that include phone and data service and some that are just data add-ons. Digicel joined the market in late 2008, followed by Claro in 2009. Digicel has 30% of the market share by 2015. The more recent market share was not publicly available, although findings did indicate that Congress was trying to pass a bill to limit the number of carriers from four to three.
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