Detailed research reveals that 1Password has a Facebook user rating of 3.3-star on a scale of 5 going by the opinion of 186 people. 1 Password utilizes plain text messaging, pictures, and videos for advertisement and communication on its Facebook, Twitter, Instagram, LinkedIn, and YouTube web pages. The most recent post on 1 Password's LinkedIn web page is targeting Facebook users, while other adverts are targeting business owners and employees.
- The highest number of followers on 1 Password's social media platform occur on Facebook with about 134,443 followers, followed by Twitter with about 118, 000 followers. All relevant information has been documented in row 5, column G and H, of the attached spreadsheet.
- The Facebook web page of 1 Password is accessible via this link.
- The number of followers on Facebook: 134,443.
- The number of Facebook likes: 134,546.
- Facebook Rating: 3.3-star on a scale of 5 among 186 respondents.
- Comments: Positive comments from reviews available.
- Type of Contents: Plain text, pictures, and videos.
- The Facebook page of 1 Password has adverts relevant to business managers, business teams, families, Facebook users, mobile device, among other users.
- The Twitter page of 1 Password is accessible via this link.
- The number of followers on Twitter: 118, 000.
- Number of Twitter likes: 12, 100.
- Comments: Almost 100% of the comments originate from 1 Password.
- Type of Contents: Plain text, pictures and videos available.
- Target Audience: The Twitter page of 1 Password has adverts relevant to business owners, social media users, mobile device as well as PC users.
- The Instagram page of 1 Password is accessible via this link.
- The number of followers on Instagram: 1, 008.
- The number of likes on Instagram: NA
- Comments: Minimal comments, mainly on pictures.
- Type of Contents: Mainly pictures and a significant amount/number of video tutorials.
- Target Audience: The Instagram adverts of 1 Password within the past one year are targeting Apple, Google cloud, IBM cloud, among other users.
- The LinkedIn page of 1 Password is accessible via this link.
- LinkedIn followers: 22, 596 followers on the #cybersecurity community.
- LinkedIn likes: Not aggregated.
- Comments: Comments 100% from 1 Password.
- Type of Contents: Pictures and plain text.
- Target audience: The most recent post on 1 Password's LinkedIn web page is targeting Facebook users.
- The YouTube page of 1 Password is accessible via this link.
- The number of subscribers on YouTube: 12,224 subscribers.
- The number of YouTube views, likes, etc.: YouTube likes are not aggregated; some YouTube videos have over 100,000 views.
- Type of Contents: Majorly video.
- Target audience: Videos posted on 1 Password's YouTube web page within the past one year are targeting Mac and Windows device users.
WHAT YOUR RESEARCH TEAM DID
To gain insights into the social media engagement of 1 Password for the past year, your research team scoured through all the media blogs, social media review websites, credible online communities and published reports for precompiled information analyzing all the social media platforms of 1 Password within the past one year. Unfortunately, there were no precompiled reports examining all the social media platforms of 1 Password.
Secondly, we decided to compile the required report using pieces of granular information revealed by various 1 Password social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. We researched the number of followers, likes, and comment types. Unfortunately, although we unearthed the number of followers and likes in most cases like Facebook and Twitter, we could not uncover the number of aggregated likes on platforms like Instagram, YouTube, and LinkedIn due to the limited information made public by studied sources. Since the number of followers are not grouped per year, we assumed all followers and likes aggregated on different platforms are relevant. We verified that within the past year, 1 Password posted a significant amount of text, picture, and video adverts across its social media platforms. We could not aggregate the number of posts made specific to the past one year, or the number of likes received by 1 Password per year.
Thirdly, we researched through databases such as Talk Walker, HootSuite, as well as BrandWatch for the breakdown (analysis) of the recent posts on 1 Password platform. We researched for reports that have insights on 1 Password social media contents such as target audience, devices, and target applications. Unfortunately, we could not get such a niche report on 1 Password from social media listening platforms such as HootSuite or BrandWatch. We then decided to alter strategy and review the recent (past year) social media pictures, text, and video posts of 1 Password. We examined the images used in the adverts which include mobile phones, and laptops. We also observed the audience directly mentioned, and technologies covered. From the above insights, we were able to infer/conclude that the various media platforms of 1 Password target business managers, business teams, families, Facebook users, mobile device users, social media users, PC users, Apple, Google cloud, IBM cloud, among other users as explained in the study.