Company

Part
01
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Part
01

Promotions: Dashlane, LastPass, 1Password

Over the last year, Dashlane, LastPass, and 1Password had offered promotions where discounts were offered for premium and regular accounts/subscriptions, and also free usage for a limited amount of time. A summary of their promotions have been provided on column C of the attached spreadsheet.

DASHLANE

  • Dashlane had offered a promotion where users could sign up for a dashlane 3-year premium account for only $51.
  • Dashlane premium membership of StackSocial was available at a 50% discount and an additional 10% discount with coupon codes.

LASTPASS

  • Lastpass HumbleBundle had offered a 12-month subscription of LastPass Premium for $6.
  • Lastpass had also offered a promotion where subscribers can use .EDU to enjoy six months of LastPass Premium and unlimited sync to devices such as smartphones and tablets.

1PASSWORD

  • Users of 1Password had the opportunity to give friends and family a one-year subscription to 1Password at no charges on Thanksgiving.
  • 1Password had also offered a six-month free subscription for new users.

Part
02
of six
Part
02

Reviews: Dashlane, LastPass, 1Password

Overall, Dashlane, LastPass and 1password have positive reviews and good scores on the various websites as detailed in the following section. Highlighted benefits are related to ease of use, security guarantee, multi-platform advantage, and user-friendly interface among others. Price concerns and security vulnerabilities are some challenges with some apps. Further details are as outlined in the following section and as entered into column D of the attached spreadsheet.

DASHLANE

  • TomsGuide: With a score of 4.5/5, Dashlane ranks as the best password manager in 2019 on the website. The reviews on the website are generally positive with flexibility and superior features as some pros of the app as indicated on the site. However, it is the most expensive password manager on the market.
  • PC Mag: Rated 4.5/5, Dashlane has both pros and cons listed on the site. Advanced password management features and possible syncs across MacOS, Windows, iOS and Android devices are mentioned as the app’s advantages. Its exaggerated prices are a cause of concern among users.
  • CNET: CNET website does not provide any scores attached to Dashlane, neither does it give the number of reviews by users. However, it generally paints a positive picture of Dashlane, citing advantages to do with its Site Breach Alerts feature which enhances password security by providing notifications in case of a breach.
  • Wirecutter: Generally, the site recommends Dashlane as a good password manager option. Dashlane has a comparatively slicker interface which is enjoyable and comfortable to use. The app also has an automatic password change option as well as the possibility of designating a password change. It is expensive compared to other password managers even though it is not obviously better.
  • Reddit. According to the website, Dashlane is the world’s best password manager at a score of 4/5. Flawless data import and superior password changer features are some of its advantages while its limited storage in the free version and his prices as the drawbacks.
  • Cult of Mac: Cult of Mac recommends Dashlane as an easy to use a fully-functional password manager. According to one review feedback on Dashlane, the app has a security dashboard feature for tracking online security and effecting necessary updates. The cross-platform nature of Dashlane that enable usage on MacOS, iOS, Linux, Android, Windows and Chrome OS make it convenient for users.
  • Digital Trends: On the website, reviews on Dashlane are generally positive. Automatic synchronization across one’s devices, ability to change multiple passwords with a few clicks as well as the convenience that come with its digital wallet (especially when shopping from various online retailers) are some of its benefits.
  • How to Geek: The website paints a positive picture of Dashlane and recommends its usage. Hybridization of offline and online functionality, a superior user interface, automatic password changes, password audit functions, and breach alerts are some advantages highlighted in the website.
  • App Store: On App store, Dashlane has a score of 4.7/5 from 11 reviews. According to the site, Dashlane has features that help in preventing and protecting users from risks associated with digitally stored and shared information.

LASTPASS

  • TomsGuide: On the website, LastPass has a score of 4.5/5. The highlighted benefits include ease of use, wide range of features, possible use in multiple platforms, fair pricing, and variety of configurations.
  • PC Mag: With a score of 4.5/5, LastPass’s benefits as highlighted in the site include the possibility of syncing passwords across multiple platforms, automatic password changes, and actionable password strength audits. Even though presented as a good app, some of its drawbacks include outdated components and complex personal data types.
  • CNET: Despite a few concerns with the price changes effected in 2018, LastPass is still regarded as one of the best password managers of 2019. With superior security features (that detect weak or duplicated passwords), automatic password changes and an in-built authentication are some of its highlighted benefits.
  • Wirecutter: Wirecutter presents LastPass as the best password manager for most people. Its highlighted benefits include the ability of the single password to various functions (such as software licenses or contact information) and automatic password change features.
  • Reddit: Redditors have given varied opinions on LastPass. While defenders of the app cite its convenience, user-friendliness, low prices and fast response to breaches, opposers of the app argue that the app’s web-only nature discourages the secure storage of passwords and that its browser add-ons cause huge bugs.
  • Cult of Mac: The website does not indicate whether it is positive or negative on its perspective about the app. However, it highlights LastPass’ mobile authenticator app which with a verification button for a quicker sign-in process.
  • Digital Trends: Overall, the Digital Trends site has positive reviews and ranks LastPass as the best password manager for Linus, Windows, Mac, and Chrome. Its highlighted advantages include the fact that it allows for the importation of saved login credentials from various platforms, free two-factor authentication and auto-filled feature for a streamlined shopping experience. The site, however, warns of past incidences of LastPass’ security vulnerabilities.
  • How to Geek: Reviews on the site are generally positive. According to feedback from the site, LastPass is a good app which is easy to use and has a security audit that tests the quality of passwords makes adjustments as deemed necessary. Its 12 dollar premium fee and free to use options on mobile and desktop make it an affordable app for most people.
  • App Store: From 6, 228 reviews and ratings, LastPass has a 4.3/5 score on App Store and an indication that majority if reviews are positive. Users on the site highlight the app’s security features, multiple functionalities and ability to in-app password filling as some of its advantages. Other have shown concern of its web-only nature that limits its functionality in some platforms.

1PASSWORD

  • TomGuide: With a score of 3/5, the website suggests that 1Password is worth considering after the consideration of the pros and cons of the app. Robust categorization and non-subscription options and strong form filling are some benefits highlighted. On the other hand, its fairly high prices, unintuitive design and stripped-down mobile experience are some of its drawbacks.
  • PC Mag: The website has positive reviews of 1Password. Its simple and secure authentication process for new devices and the fact that it is an extension for most browsers are added advantages. However, it has limited options as it is not compatible with browsers like Internet Explorer.
  • CNET: CNET highlights positive reviews about 1Password citing its gained popularity over the past years. Some advantages mentioned include the fact that is code is integrated with a bi number of mobile apps. Additionally, 1Password’s ability to act as an authenticator app has made its use less complicated. The travel mode feature of 1Password is a security advantage for users as no persons can access their password vaults.
  • Wirecutter: The website reviews 1Password positively citing advantages such as ease of use, elegant user interface and a broad range of syncing options. There is a secure sharing of business or family subscriptions through 1Password.
  • Reddit: According to Reddit, 1Password’s cons outweigh its cons. The site places of interest on the app’s friendly user interface, one-time password support and secure authentication process for new devices. Some of its drawbacks include limited import options and non-automatic password replay.
  • Cult of Mac: The site has a mixture of positive and negative reviews about 1Password. For instance, some users mention its great security architecture as an advantage but state that it was never easy to use.
  • Digital Trends: According to reviews on digital trends, 1Password app has features that allow users to generate passwords based on their preferences. In case of a loss of credentials, 1Password has provisions for an ‘emergency kit’ which can be printed or stored digitally. Users most prefer 1Password Watchtower feature as it monitors frequently hacked sites and updates users on the need to change their passwords when accessing such sites.
  • How to Geek: Reviews on the website indicate a good app overall. Its key selling points include easy syncing and cloud storage via iCloud or Dropbox or iCloud. Additionally, 1Password has a well-polished browser integration. Even so, its ambiguous pricing model discourages some users.
  • App Store: From 8 user ratings, iPassword has a score of 4.5/5. Some advantages highlighted on the website include the possibility of syncing with other devices, secure by design and guarantees safety and security just by one password.

Your research team applied the following strategy:

To find information on reviews for Dashlane, LastPass and 1Password, we made use of various websites including TomsGuide, PC Mag, CNET, The Wirecutter, Reddit, Cult of Mac, Digital Trends, How to Geek, and the Google App Store. From each of the sites, we retrieved and summarized both positive and negative reviews as highlighted. Even so, there were specific websites from which we could not locate negative reviews, and therefore we only included positive reviews for such sites. We also included scores and number of reviews as was available in specific sites. However, a good number of the websites did not have information on ratings and number of reviews and hence did not include the same. We have entered our detailed our findings into column D of the attached spreadsheet.
Part
03
of six
Part
03

Awards: Dashlane, LastPass, 1Password

Details of the awards that Dashlane, LastPass and 1Password received in the past five years as well as the partnerships they have had in the past two years are as outlined in the findings section and as entered into the attached spreadsheet. The awards they received include being the best app/product for specific years. Strategic partnerships made by the products were geared towards improving the functionality of the apps.

Dashlane

Dashlane received the following awards between 2014 and 2019;
Dashlane was involved in partnerships with the following companies between 2017 and 2019;

lastpass

LastPass received the following Awards within between 2014 and 2019;
LastPass was involved in partnerships with the following entities between 2017 and 2019;

1password

1Password received the following awards between 2014 and 2019;
1Password partnered with the following product between 2017 and 2019;
Part
04
of six
Part
04

Dashlane Social Media

Over the past year, Dashlane has maintained an active engagement on its social media channels. The company engages its consumers on five social media platforms including Facebook, YouTube, Twitter, Instagram, and LinkedIn. However, it does not target any specific group on any of the channels.

OVERVIEW

The highest number of followers on Dashlane's social media platform is on Facebook with about 57,542 followers, followed by Twitter with about 25.4k followers. All relevant information has been documented in row 3, column G and H, of the attached spreadsheet.

Facebook

  • Dashlane’s Facebook page has 59,865 likes and 57,542 followers. The platform is majorly used for interaction with potential consumers.
  • Over the past year, the company has been using videos, photos, and blogs to display its product offering.
  • On February 25, for instance, the company uploaded a video illustrating how Dashlane’s Password Generator can be used to update old passwords.
  • Comments: Positive comments from users of Dashlane's products.
  • Although the Facebook page does not target a particular audience, the video contents and adverts are relevant to business managers, business teams, Facebook users, mobile devices, among other users who wish to protect their passwords.

Twitter

YouTube

  • Dashlane has 2,959 subscribers on its YouTube channel.
  • For the past four years, the company has been uploading videos illustrating how Dashlane can be used to generate a strong password and how to share passwords with the company’s products securely.
  • In December 2018, the company uploaded a video showcasing how individuals can use Dashlane.
  • Comments: All the comments are from Dashlane's consumers.
  • Target audience: The videos on Dashlane's YouTube web page is targeting all YouTube users.

Instagram

  • Dashlane has 86 posts, 3,988 followers, and 68 following on its Instagram page.
  • The company has been using photos in the past year to present its social content. Its latest post was in March where the company used the hashtag #passwordsandpie to celebrate the pie day.
  • Comments: Minimal comments from Instagram subscribers, mainly on pictures.
  • Target Audience: The Instagram photos and plain text are targeting social media users, mobile devices and PC users, among other users.

LinkedIn


Part
05
of six
Part
05

Last Pass Social Media

Last Pass' social media accounts have 93.6K likes and 89.9K followers on Facebook; 4.1K Tweets, following 1.1K accounts, 48.3K followers and 5.6K likes on Twitter; 85 posts, following 69 accounts, and 4.3K followers on Instagram; 7.4K followers on LinkedIn; and 11.9K subscribers and 5.3M views on YouTube. Their posts on social media include plain texts or notes, promotional links, blogs, photos, videos and music for advertisement and communication purposes. Requested information has been populated in row 4 of the attached spreadsheet.

Last Pass Social Media Engagement

Facebook

  • Last Pass’ Facebook page has 93.6K likes and 89.9K followers. Their posts on social media include plain texts or notes, promotional links, blogs, photos, videos and music for advertisement and communication purposes.
  • Since April 2018 Last Pass’ Facebook page has 513 comments.

Twitter

Instagram

  • Last Pass’ Instagram page has 85 posts and 4.3K followers. Their posts on social media include plain texts or notes, promotional links, blogs, photos, videos and music for advertisement and communication purposes. It is currently following 69 Instagram accounts.
  • Since April 2018 Last Pass’ Instagram page has 36 comments.

Linkedin

  • Last Pass’ LinkedIn page has 7.4K followers. Their posts contain plain text or notes, provide links, photos and videos for advertisement and communication.
  • Since April 2018 Last Pass’ LinkedIn page has 78 comments.

YouTube

Research Strategy:

We have used LastPass official website which provides links to their social media accounts. We then checked all the social media accounts of the company to provide the number of followers and likes.
The social media accounts provided data related to the number of followers and like however there was no way in which we could find the total number of comments. We have used fanpagekarma, social media analytics, and monitoring tool. The platform requires a sign up after which it facilitates detailed stats on comments/retweets for a particular social media account. We have provided screenshots of the stats and data that we have found on the platform in the attached google document.


Part
06
of six
Part
06

1 Password Social Media

Detailed research reveals that 1Password has a Facebook user rating of 3.3-star on a scale of 5 going by the opinion of 186 people. 1 Password utilizes plain text messaging, pictures, and videos for advertisement and communication on its Facebook, Twitter, Instagram, LinkedIn, and YouTube web pages. The most recent post on 1 Password's LinkedIn web page is targeting Facebook users, while other adverts are targeting business owners and employees.

OVERVIEW

  • The highest number of followers on 1 Password's social media platform occur on Facebook with about 134,443 followers, followed by Twitter with about 118, 000 followers. All relevant information has been documented in row 5, column G and H, of the attached spreadsheet.

1. FACEBOOK

  • The Facebook web page of 1 Password is accessible via this link.
  • The number of followers on Facebook: 134,443.
  • The number of Facebook likes: 134,546.
  • Facebook Rating: 3.3-star on a scale of 5 among 186 respondents.
  • Comments: Positive comments from reviews available.
  • Type of Contents: Plain text, pictures, and videos.
  • The Facebook page of 1 Password has adverts relevant to business managers, business teams, families, Facebook users, mobile device, among other users.

2. TWITTER

  • The Twitter page of 1 Password is accessible via this link.
  • The number of followers on Twitter: 118, 000.
  • Number of Twitter likes: 12, 100.
  • Comments: Almost 100% of the comments originate from 1 Password.
  • Type of Contents: Plain text, pictures and videos available.
  • Target Audience: The Twitter page of 1 Password has adverts relevant to business owners, social media users, mobile device as well as PC users.

3. INSTAGRAM

  • The Instagram page of 1 Password is accessible via this link.
  • The number of followers on Instagram: 1, 008.
  • The number of likes on Instagram: NA
  • Comments: Minimal comments, mainly on pictures.
  • Type of Contents: Mainly pictures and a significant amount/number of video tutorials.
  • Target Audience: The Instagram adverts of 1 Password within the past one year are targeting Apple, Google cloud, IBM cloud, among other users.

4. LINKEDIN

  • The LinkedIn page of 1 Password is accessible via this link.
  • LinkedIn followers: 22, 596 followers on the #cybersecurity community.
  • LinkedIn likes: Not aggregated.
  • Comments: Comments 100% from 1 Password.
  • Type of Contents: Pictures and plain text.
  • Target audience: The most recent post on 1 Password's LinkedIn web page is targeting Facebook users.

5. YOUTUBE

  • The YouTube page of 1 Password is accessible via this link.
  • The number of subscribers on YouTube: 12,224 subscribers.
  • The number of YouTube views, likes, etc.: YouTube likes are not aggregated; some YouTube videos have over 100,000 views.
  • Type of Contents: Majorly video.
  • Target audience: Videos posted on 1 Password's YouTube web page within the past one year are targeting Mac and Windows device users.

WHAT YOUR RESEARCH TEAM DID

To gain insights into the social media engagement of 1 Password for the past year, your research team scoured through all the media blogs, social media review websites, credible online communities and published reports for precompiled information analyzing all the social media platforms of 1 Password within the past one year. Unfortunately, there were no precompiled reports examining all the social media platforms of 1 Password.

Secondly, we decided to compile the required report using pieces of granular information revealed by various 1 Password social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. We researched the number of followers, likes, and comment types. Unfortunately, although we unearthed the number of followers and likes in most cases like Facebook and Twitter, we could not uncover the number of aggregated likes on platforms like Instagram, YouTube, and LinkedIn due to the limited information made public by studied sources. Since the number of followers are not grouped per year, we assumed all followers and likes aggregated on different platforms are relevant. We verified that within the past year, 1 Password posted a significant amount of text, picture, and video adverts across its social media platforms. We could not aggregate the number of posts made specific to the past one year, or the number of likes received by 1 Password per year.

Thirdly, we researched through databases such as Talk Walker, HootSuite, as well as BrandWatch for the breakdown (analysis) of the recent posts on 1 Password platform. We researched for reports that have insights on 1 Password social media contents such as target audience, devices, and target applications. Unfortunately, we could not get such a niche report on 1 Password from social media listening platforms such as HootSuite or BrandWatch. We then decided to alter strategy and review the recent (past year) social media pictures, text, and video posts of 1 Password. We examined the images used in the adverts which include mobile phones, and laptops. We also observed the audience directly mentioned, and technologies covered. From the above insights, we were able to infer/conclude that the various media platforms of 1 Password target business managers, business teams, families, Facebook users, mobile device users, social media users, PC users, Apple, Google cloud, IBM cloud, among other users as explained in the study.
Sources
Sources

From Part 03