BenevolentAI-Locations

• BenevolentAI has its headquarters in London, UK. Additionally, the company also has offices in Cambridge, UK, and New York, US.

Employee Overview

• BenevolentAI has an estimate of 51-200 employees. According to the company's LinkedIn profile, 109 employees are in London Uk, 33 in Cambridge UK, and 27 are in New York.
• The company's headquarters in London consists of different types of employees, such as software engineers, marketing managers, SVP of product development, SVP of people, the executive director, machine learning engineers, and senior product managers.
• In Cambridge, employees consist of project managers and leaders, directors, and IT managers, while the major set of employees in the US includes engineers, scientists, and development officers.
• BenevolentAI currently has 11 job openings. In 2019, the company grew its employee count by 11%.

Organizational Chart

•  Mulvany is the executive chairman of the BenevolentAI company.
•  Joanna Shields is the chief executive officer of the BenevolentAI company.
•  Jackie Hunter is the CE, clinical and strategic partnerships.
•  Ivan Griffin is the co-founder and SVP of partnerships.
•  Michael Brennan occupies the position of the head of corporate development.
•  Alix Lacoste is the vice president of data science.
•  Dylan Curley is the SVP of product development.
•  Anne Phelan occupies the position of the chief scientific officer.
•  Ben Medlock is currently the chief technology officer.
•  Bruce Campbell is the scientific advisor.
•  Catherine Tucker is the vice president of business development.
•  Daniel Neil is the vice president of artificial intelligence.

Research Strategy

Bombora

• Bombora has its headquarters located in 419 Park Avenue South, Floor 12, New York, United States.

• Bombora grew its employee count by 13% last year.

•  Erik Matlick is the founder and CEO of Bombora.
• Steve Bach is the CFO.
• Mike Burton is the co-founder and SVP data sales.
•  Kirsten Faurot is the VP of HR.

Research Strategy

Key Findings

• Cheetah Digital has offices located in 13 countries: Chicago, Illinois, United States (HQ), London, United Kingdom, Munich, Germany, Paris, France, Madrid, Spain, Sydney, Australia, Mumbai, India, Sao Paulo, Brazil, Heredia, Costa Rica, Admiralty, Hong Kong, Tokyo, Japan, Kuala Lumpur, Malaysia, and Singapore.
• The company's headquarters, US, has the most employees (382).
• Peter McCormick, Executive Chairman, is Cheetah's Executive Sponsor/ Senior Responsible Owner.
• The company's office is located in a skyscraper building, Guaranty Building, at 72 W Adams St 8th floor, Chicago. The exterior of the building is gray, and Cheetah occupies approximately 16,000 square feet.
• Cheetah Digital plans to expand its operations in Indianapolis by tripling its employment there and creating over 100 high-wage jobs by 2021.

OFFICE LOCATIONS

•  New York City (Union Square), United States.
•  Washington DC (DuPont Circle), United States.
•  San Francisco (Market Street), United States.
•  Chicago, United States.

LOCATION OF MOST EMPLOYEES

• The company is headquartered in New York.
• As per the company's LinkedIn, that is also where it has the most employees (56).
• The exact address of HQ is 31 Penn Plaza, New York, NY 10001.

NUMBER OF EMPLOYEES PER LOCATION

• LinkedIn reports that the company has between 51-200 total employees.
• Of those, 155 list ExecOnline Inc. as their current employer (including part-time roles).
•  56 are located in New York.
•  39 are located in Washington.
•  10 are located in San Francisco.
•  5 are located in Chicago.

TYPE OF EMPLOYEE IN EACH LOCATION

• All offices have a wide range of different employees.
• The New York office is mainly administrative and managerial, with titles such as Founder, CEO, CTO, Senior VP, Corporate Partnerships Manager, Account Management, and Senior Business Development.
• The Washington office is similarly both administrative and managerial, with titles such as CFO, members of the Board of Advisors, Senior VP, Corporate Partnerships Manager, and Director.
• The San Francisco office is focused on operations, with titles such software developer and business development.
• The Chicago office has both managerial and operations positions, with titles such as Senior/Executive Director, Academic Officer, and Account Manager.

WHAT DOES THE OFFICE LOOK LIKE

• Their headquarters is just south of Madison Square Garden.
• It is a luxurious 18-story office building.
• The office itself tends to have white walls, and a large empty space in the middle, with rows of desks on the sides, each with a chair and a PC.
• Conference rooms tend to be similarly white, with a white long table in the middle, and either one or two LED screens hung on the wall.
•  Google Document (Office Pictures)

EMPLOYEE GROWTH

• Moguldom reports that ExecOnline had 35 employees in 2017.
• And with LinkedIn reporting that the company had 155 employees in 2020, and assuming a linear growth rate between 2017 and 2020, then the number of employee growth in the past 12 months was 64.21%.

GROWTH DRIVERS

• ExecOnline programs generate a 76x return on investment, fueling overall company growth.
• They also focus on providing exceptional client services to customers through their employees and dedicate entire account team to client throughout the program.
• They also target a small niche in the market- the “critical middle” senior and middle managers who are responsible for executing strategy, and thus are better able to understand, and serve their needs.
• ExecOnline also partners with top business schools in the industry to create online leadership development solutions and have been recognized by Forbes for their ‘revolutionary approach’.

TEAMS/ORGANIZATIONAL UNITS THAT HAVE GROWN

• The fastest growing organizational/team units at ExecOnline are: 1) Business Development, 2) Sales, and 3) Data Analyst/Scientists.

CONSEQUENCES OF SLOW GROWTH

• The last funding round for ExecOnline was based on the need for the company to further develop its proprietary L&D program, increase sales, and expand marketing efforts. If significant growth is not achieved, then the company may lose its funding, as well as its fast-growing business development, sales and data departments as a consequence.

EXECUTIVE SPONSORS

• Since ExacOnline is a private company, details on its government structure are hard to come by. However, the executive sponsor(s) are most likely representatives from venture capital firms, who are also members of the ExecOnline Board.
• This means it's either Brian Kim of NewSpring Capital (Board Member), or Nathanael Lentz of Osage Ventures (Board Observer), or both.

NEXT GEOGRAPHICAL EXPANSION

• ExecOnline is still currently developing its Chicago office location, as it only has 5 employees based there.
• Moreover, it still hasn't updated all of its websites to include the Chicago office, including its careers website.

GEOGRAPHICAL EXPANSION IN THE NEXT THREE YEARS

• While ExecOnline hasn’t published or reported its next geographical expansions, the logical expansion is Houston or Dallas.
• Just behind New York (42), both Houston (24), and Dallas (12) host the second and third-largest number of Fortune 500 companies, which are prime targets for the company’s Executive Programs.
• Its other office in Chicago ranks 6th among cities hosting Fortune 500 companies.

ORGANIZATIONAL STRUCTURE

• Stephen Bailey is the Founder and CEO of ExecOnline.
• The executive team that works underneath him consists of: Mark Ozer, Chief Commercial Officer, Julia Alexander, Chief Product Officer, Adam Brinegar, SVP Client Solutions, Barry Goldberg, Chief Technology Officer, Hoyun Kim, Chief Legal & People Officer, and Michael Pickrum, Chief Financial Officer.

RESEARCH STRATEGY

Office Locations

• INTL FCStone Inc has one office location, and it is in New York, United States.

Main Employee Location

• Since NTL FCStone Inc has only one location which is in New York, this research assumes that it New York office is its primary location.

Number of Employees per Location

• All 2091 employees of NTL FCStone Inc are in New York. The use of a single location implies that the company has 2091 employees per location.

Types of Employees in a Location

• Based on the hired categories, the types of employees in NTL FCStone Inc's single location are legal employees, administrative, sales & BD, operations, support, retail, technology, and finance staff.

Office Design

• Based on the exterior, NTL FCStone Inc office is a stylish multi-storey building beside the Intersection between W 44th St and 5th Avenue. On the interior, its design is spacious and well-lit with whitish walls and ceilings. It also has bold inscriptions of NTL FCStone on the wall and a transparent glass wall design that gives it a view of the surroundings.

12-Month Full-Time Employee Growth Rate

• Between 2019 and 2020, the number of NTL FCStone Inc's employees increased from 1,700 to 2,091.
• This represents ((2091-1700)/1700)*100% = 23%.

Reasons for Growth

• The most recent reason for the growth of NTL FCStone Inc (based nits 2019 financial report) is due to the addition of many fresh front-office employees. The reason these front-office employees got recruited is not made public.

Teams that are Growing

• Without stating the staff that constitutes front-office employees, NTL FCStone Inc has revealed in its most recent annual report that front-office employees make up the teams that are growing. Sales and marketing teams are among the teams that most often constitute front- office employees. This research assumes that the sales and marketing teams of NTL FCStone Inc represent its front-office employees and are among teams that are growing.
• The headcount of the "administrative department" is also increasing.

The Consequence of Not Growing

• The consequence of not growing the number of its employees is not made public by NTL FCStone Inc. However, the company reveals that the recent growth of its employees gave rise to an increase in fixed compensations as well as fixed benefits. It also gave rise to variable compensation and variable benefits.
• These "variable expenses" gave rise to an increase in operating revenues to 43% compared to 42% in the previous year. This increase implies that if this growth in the number of employees had not taken place, the operating expenses of NTL FCStone Inc would have been less.

Executive Sponsors

• There is limited information on the executive sponsors of the NTL FCStone Inc.
• The chief executive officer, who is the president as well as director of the chief executive officer, president, and director, is Sean O'Connor. The chairman of the board of directors is also a director of NTL FCStone Inc is John Radziwill.
• An executive sponsor is often a project sponsor or the senior responsible owner of a project. The executive sponsor is usually a senior member of a company's project board and is also often the chair of the board. This study considers the chief executive officer (Sean O'Connor), and the chairman of the board of directors of INTL FCStone (John Radziwill) as senior members that meet the above criteria (they can be called executive sponsors) and can serve on project boards.

Current Expansion Plans

• There are limited public insights on the geographical region that INTL FCStone Inc plans to grow to next. The company recently decided to acquire GAIN Capital Holdings, Inc to expand its client segments as well as its geographic market opportunities. There are no insights specific to opening a new office location apart from its current location in New York.
• GAIN Capital Holdings has its headquarters in New Jersey. It also a global presence along with over 800 staff spread across North America, Europe as well as the Asia Pacific.

Three-Year Expansion Plans

• There are limited public insights on the three-year expansion plans of INTL FCStone Inc.
• NTL FCStone Inc intends to target new geographic locations as well as expand its services in geographic areas where there are unmet demands for its services. The company is also pursuing small-sized to medium-sized acquisitions. NTL FCStone Inc is focusing primarily on acquiring targets companies that meet specified criteria. These include client-centric organizations that will help it expand into new asset classes, client segments as well as geographies, where it currently has a limited market presence.[10]

Organizational Chart

• The organizational chart of NTL FCStone Inc includes several individuals with various roles which include:
•  Sean O'Connor (chief executive officer, president, and director), Annabelle Bexiga (director), Scott J. Branch (director), Diane L. Cooper (director), John M. Fowler (director), Steven Kass (director), Bruce Krehbiel (director), Eric Parthemore (director), John Radziwill (chairman of the board of directors and director).
• William J. Dunaway (chief financial officer), Tricia Harrod (chief risk officer), Xuong Nguyen (chief operating officer), David Bolte (secretary and deputy general counsel). Bruce Fields (group treasurer), Aaron Schroeder (group controller), Philip A. Smith (chief executive officer of Europe, Middle East and Africa, and Asia operations), Charles Lyon (executive vice president — INTL FCStone Financial Inc.), and Mark Maurer (chief executive officer — INTL FCStone Markets, LLC).

Research Strategy

Summary

• Jones Knowles Ritchie has three offices located in London, New York, and Shanghai.
• The company's largest workforce is located in its London, UK office.
• Type of employees at each office location:
•  New York office: Business operations, designers, account executives, marketing and advertising, sales, IT, project managers, public relations, administrative, and freelancers.
•  London office: Designers, freelancers, account managers, senior management and C-Suites, business development managers, IT, marketing, HR, administrative, PR.
•  China office: Designers, account executives, and administrative.
• Photos of Jones Knowles Ritchie London office can be found here.
• Over the past 12 months, the company employee size has grown by 11.8%.

Summary

• MongoDB registered an increase in customer base; the company added 751 new clients in Q4 of 2019.
• The company's employee grew by 28.3% in 12 months.
• MongoDB plans to continue expanding its self-serve operations to become a world-class, product-led growth engine and also develop and enhance its "partner relationships to grow their market presence and drive greater sales efficiency."

Organizational Structure

•  Dev Ittycheria, President & CEO
•  Eliot Horowitz, CTO & Co-Founder
•  Dwight Merriman, Co-Founder
•  Michael Gordon, COO & CFO

Office Locations

• Adstream has two office locations. They are in London (United Kingdom) and the United States (New York), respectively.

Main Employee Location

• The Headquarters location of Adstream is in London.
• Adstream's London office has about 212 employees.
• The LinkedIn, web pages, and news resources associated with Adstream do not reveal the number of employees in its United States (New York) office. Adstream has a total of about 485 employees. Since the company has only two locations, the number of its United States employees = Total number of employees — number of employees in the United Kingdom. Thus, 485-212 = 273 employees in the United States.
• Based on the number of employees, the United States is the primary location of Adstream, as shown from the calculation above.

Number of Employees per Location

• Adstream has 212 employees in the United States and 273 employees in the United States (calculated above).

Types of Employees in a Location

• There are limited insights into the types of employees related to Adstream's locations.
• A review of the LinkedIn profiles of dozens of its employees reveals the following categories of employees in the United Kingdom. Administrative staff, human resources, finance, programmers (software developers), and marketing.
• In the United States, Adstream has the following employees. Sales, accounts, digital media, technical and operations staff, business analysts, and customer relations.

Office Design

• The United Kingdom's office location of Adstream is on a whitish multi-storey building at the intersection between High-Holborn Street and Endell Street.
• On the interior, Adstream's reception has brown floors, whitish walls, and ceilings that are well lit. The reception area has a spacious basement with strategically placed ornamental plants to add beauty to the environment.

Twelve-Month Full-Time Employee Growth Rate

• There is limited insight available to the public on the twelve-month full-time employee growth rate of Adstream.
• In 2018, Adstream had 550 employees spread across 36 offices in several countries in several countries. By 2020, the number of employees had reduced to 485 in two locations (the United States and the United Kingdom). 550 – 485 = 65 released employees in two years (between 2020 and 2018).
• By percentage, the percentage change in employees = (65/550)*100% = 11.8% in 2 years or 11.8%/2 = the release of 5.9% of employees released per year.

Reasons for Growth

• There are limited insights into the reason for the negative growth of Adstream's employees to the public. Adstream is a privately held company and is not obliged to make this information public.
• In 2019, Adstream announced that it had developed new methods of digital asset management through the use of creative logistics or analytics solutions. The company revealed that it had launched a new project that would reduce process inefficiencies by $80 billion for the advertising as well as marketing industries. The company implemented this by eliminating labor-intensive (high employee dependence) and highly-manual advert campaign workflows.
• Unlike its previous hand workflows that had individuals implemented day-to-day management, Adstream's new system uses autonomous artificial intelligence-powered marketing assistants that run in the cloud. The study assumes that automating workflows to reduce process inefficiencies and save cost may be the reason Adstream reduced the number of its employees when it did. The company may decide to lead by example or practice what it is preaching.

Growing Teams

• Despite reducing the overall number of its employees between 2018 and 2020, Adstream revealed on its website page that has a list of its management staff that managers can apply to join its management team because its team of managers is growing.
• This insight implies that the team that is declining in number is not management related. Thus, while the management team is still increasing (positive growth), the non-management team (operations) is the likely team decreasing (it most likely reduced between 2018 and 2020). This negative growth aligns with the discovery made above that Adstream has automated its operations and needs fewer operational staff to process inefficiencies and expenses or costs.

The Consequence of Not Growing

• The consequence of not reducing its operational staff (negative growth) as analyzed above may lead to process inefficiencies, increased expenses that can be lowered (and consequently lesser profits).

Executive Sponsors

• There is limited information on the executive sponsors of Adstream. Bruce Akhurst is the executive chairman, while Daniel Mark is the chief executive officer of Adstream.
• An executive sponsor is often a project sponsor or the senior responsible owner of a project. The executive sponsor is usually a senior member of a company's project board and is also often the chair of the board. This study considers the chief executive officer of Adstream and its executive chairman Daniel Mark and Bruce Akhurst as senior members that meet the above criteria (they can be called executive sponsors) and can serve on project boards.

Current Expansion Plans

• There are limited insights into the current geographic expansion plans of Adstream.
• To increase the reach of its services as well as grow its company, Adstream launched a social's visibility or control tool in April 2020. The new tool to revolutionize content delivery using social media at an unprecedented scale.
• Adstream intends to bring scalability "to the social media content" supply chain for several brands or agencies in a way that no other company has done.

3-year Expansion Plans

• There are limited insights available to the public on the three-year expansion plans of Adstream.
• Adstream partnered with The TEAM Companies (TTC) since 2018 to expand its relationship and help the company save millions of dollars that would otherwise get spent on litigation.

Organizational Chart

• The organizational chart of Adstream includes several individuals with various roles which include the following:
• Bruce Akhurst (executive chairman), Daniel Mark (chief executive officer), Tim Emly (chief financial officer), Jodie Thompson (chief of staff), and Warwick Syphers (commercial director). Geoff Hoffmann (chief revenue officer, CEO North America), Andy Hopkinson (chief customer officer), Katie Nykanen (chief technology officer)
• Sonia Garcí­a Vilas (director-general Spain & Portugal), Antal Pal (managing partner MENA), Celso Vergeiro (CEO Brazil), Georgie Charlish (managing director, Australia, NZ), Dimitris Mavrikakis (managing director Greece), and Rudolf Kukac (general manager, the Czech Republic).
• Mike Smit (managing director South Africa), Dipali Mahesh (managing director India), David Freeman (business director Japan), Emric Pasternak (managing director, France), Ricardo Parravicini (managing director, SE Europe), Tee Kuboki (executive director Japan), Kennis Chu (managing director China), Sabrina Abdullah (general manager, South East Asia), and Anita Kuripla (general manager, Hungary)

Research Strategy

Brief Overview of Ambra Health

• Besides the above-mentioned offices, Ambra Health currently serves the markets of the United Kingdom and Brazil through exclusive partnerships. The company also has resellers in India and South Africa. Ambra Health also actively seeks developer partners, referral partners, and reseller partners through its robust partnership program.
• The company has 93 employees as of April 2020. The company has witnessed 6% employee growth in the past 12 months.
• An advanced LinkedIn search has shown that Ambra Health currently has 37 employees in their New York City office, 19 employees in their Denver office, 9 employees in their Boston office, and 4 employees in their Phoenix office. The remaining 24 employees in the company rolls are either freelance workers in the United States or are sales agents in foreign countries. The advanced LinkedIn search also revealed the job functions/departments of these employees.
• Ambra Health has been declared the best medical image exchange vendor by KLAS for six years in a row (from 2014 to 2019). Also, Ambra Health was declared as a finalist in the 2020 SIIA Codie Award competition in the Healthcare Technology Solution category.
• Ambra Health was also declared as one of the best employers of 2019 by Inc. Magazine.
• In the past 12 months, Ambra Health has signed partnerships with global leaders in medical imaging technology like Perspectum and RAPID. Ambra Health has also announced 162 new customers across its open global network.
• Ambra Health has integrated with Box API’s cloud content management platform. The company has also signed partnerships with both Amazon Web Services (AWS) and Google Cloud to access their cloud infrastructure.

Ambra Health's Organizational Structure

• Timothy F. Howe is the Managing Partner and Co-Founder.
• James Ramsey is a Co-Founder.
• Dr. Stephen Bloch is a General Partner.
• Morris Panner is the CEO.
• Geoff Crawshaw is the CTO.
• Laura Schulhof is the CFO.
• Edward Marshall is the CPO.
• Aaron Kur is the VP, Sales.
• Alex McFerran is the VP, Services.
• Andrew Duckworth is the VP, Business Development.

Locations

•  Boston in Massachusetts.
•  Sandy in Utah.
•  Fremont in California.
•  London in the UK.
•  Pau in France.
•  Koln in Germany.
•  Verona in Italy.
•  Tokyo in Japan.
•  Gurgaon in India.
•  Hyderabad in India.

Employees

•  Boston has the highest number of employees.
• About 111 are in Boston.
• About 26 are in Gurgaon, India.
• About 28 are in the United Kingdom.
• About 28 are in Japan.

• About 18 are in London, United Kingdom .
• About 8 are Hyderabad, India.
• About 8 are in Sandy.
• About 11 are in France.

• About 5 in Germany.

•  Software engineers are the main type of employees at Anaqua.
• More than half of Anaqua's job adverts are for software engineers.
• The company had about 7% growth in employee count.

Offices

• Anaqua has a magnificent reception area. 
• It has a large open floor area to enhance staff collaboration.
• The company has stand up desks.
• Images of some Anaqua offices can be found in the attached google doc.

Growth Drivers

• Anaqua's revenue per employee is about $136,000 and the company had about 7% growth in employee count. Each new employee is likely to have contributed about $136,000 additional revenue to the company.

• In November 2019, Anaqua announced that it was selected to manage USAMRDC's IP globally. USAMRDCUS stands for US Army Medical Research and Development Command and it develops medical material for the US Army. It is reported that Anaqua currently manages over half of the top 25 patent applications globally and over half of the top 25 patent applications in the US.
• Information on the company's website implies that the technical or engineering unit is the most important unit at Anaqua. The company reports that today, its software has about 1 million users globally.

Consequences of not growing

• Reports indicate Anaqua attracted strong interest from investors in the 2018-2019 period. This attraction was because the company is a market leader, has financial stability and viable growth opportunities. Anaqua must maintain this type of performance to continue attracting investors.
•  Craft.co lists Anaqua'a top competitors in the software industry and to survive in this industry, the company must strive to perform better than its competitors. Some competitors listed by Craft.co include Essentia Analytics and  CPA Global.

  Reporting Structure

• Board of Directors. 
• Chief Executive Officer, Bob Romeo. 
• Chief Operating Officer, Justin Crotty. 
• Chief Technical Officer, Erik Reeves. 
• SVP, Product & Innovation, Marketing, Vincent Brault.
• SVP, Global Sales, Jonathan Newcombe. 
• VP, Client Success, Aileen Buchanan.
• VP, Professional Services, Josh Rosello. 
• President of ANAQUA Services, Christine Jennings. 
• General Manager Asia Pacific, Karen Taylor.
• CEO, IdeaPoint, Scott Shaunessy. 

Executive Sponsors

•  Aileen Buchanan.

Geographical Expansion

• Anaqua's CEO, Bob Romeo, highlights that the company has operations in the US, Europe & Asia and that the company has plans for continued expansion.
• However, the CEO did not name any specific locations where the company plans to open new offices.

Blink Media

• Blink's New York headquarters are at 109 S 5th Street, Brooklyn, NY.
• It also has offices in San Francisco CA, Portland OR, Buenos Aires Argentina, and New Delhi, India.
• The New York Office is the headquarters with employees in management, support, product creation, editing, etc
• Argentina has product development employees.
• Other locations have primarily freelance photographers".
• 109 South 5th Street was first built in 1903 and has 6 floors and a total of 41 units. Pictures of the building and the offices can be seen here.

Capital Rx

• Capital Rx has around 59 employees as of April 2020.
• The company’s key executives include Anthony Loiacono (CEO), Joseph Alexander (COO), Ryan Kelly (CTO), Michael Miele (Senior VP), and Karen Dierker (VP of Operations).

• Capital Rx is headquartered in New York City.
• The company office incorporates a modern, open space design.

CENTER FOR TALENT INNOVATION (CTI)

• CTI's primary location is in New York, NY. Its employees consist of 20 people in C-suite, communications and marketing, management, and research.
• The office at 1841 Broadway Suite 300 is described as bright and large. The office decor features wall-mounted desks, roller chairs, wooden shelves, and adequate lighting.
• Its employees grew from 16 to 20 employees over the past 12 months. Specifically, there was growth in the areas of research and strategic partnerships.

• Research is a core segment of the Center for Talent Innovation, through which the organization explores challenges for individuals and their employees. Since its research covers a broad range of talent streams, industries, and geographies, the organization will require more employees in this area as the diversity in talent and industry increases or changes, as well as its geographical coverage.
• The addition of personnel to the area of strategic partnerships was to "strengthen and support the company's partnerships with its community of 80+ Task Force members."

• Failure to expand the research team would leave CTI struggling or unable to keep up with changes in the talent stream, industries, and expanding geographies.
• Also, with the company's growing community of task force members, the lack of personnel to handle and communicate with its partners might weaken such partnerships and their commitment to the company's mission.

Selected Findings

• Plative's New York City office has the most employees.
• Plative's offices in New York City and Vancouver feature individual work stations placed beside and in front of each other.
• According to GrowJo, the number of employees at Plative grew by 46% from 2019 to 2020.
• Plative's employee size increased after acquiring Audaxium in February 2019.
• Plative's employee size grew again after opening an office in Mumbai, India sometime between February and September 2019.

Research Strategy

Notes

• Heady currently has two locations: one in Mumbai, India and one in Brooklyn, New York.

• The Headquarters of Heady are in Brooklyn, New York.

• There are currently 39 people working for Heady. 15 work in the New York office while 24 work in their Mumbai location. 

• In Brooklyn, the team focuses on UX, UI design, and strategy, as well as lead management. Their Mumbai office is dedicated to their mobile engineering team.

• Heady works out of shared co-working spaces in both Mumbai and Brooklyn. These spaces are very open, well-furnished, and available for rent.

• No information is available about the change in the number of employees but the company has mentioned that their business has been doubling "year over year." 

• Current growth drivers for Heady include the need for businesses to have increased online presence during COVID-19 and the constant development of new apps. 

• If Heady does not grow with demand, other mobile and website development companies will easily take their business. The opportunities for growth in an online market will be lost.

• The current executive sponsor for Heady is Rahul Khosla.

• There are no current stated plans for geographical growth. However, employees in Mexico, the Dallas/Fort Worth area, Montana, and Tennessee are listed on their LinkedIn profile. 

Research Strategy

• Salt Recruitment Group has 10 offices globally located in London, United Kingdom, New York, United States, Sydney, Australia, Melbourne, Australia, Hong Kong, PR of China, Auckland, New Zealand, Dubai, UAE, Singapore, Singapore, Kuala Lumpur, Malaysia, and Cape Town, South Africa.
• Salt Recruitment Group's website states that it has a team of over 250 employees in its 10 global locations.
• It is headquartered in London, United Kingdom, and this is the location with the most number of employees at about 106. The offices in New York, Dubai, Kuala Lumpur, Cape Town, and Auckland have 21, 18, 20, 20, and 25 employees each, respectively.
• The total employee count in Australia is 25, but there is no breakdown for the two Australian locations (Melbourne and Sydney).
• Also, there is no breakdown for Hong Kong and Singapore as website visitors are redirected to the 'Asia' portal when they attempt to visit their 'About' pages. However, the number of employees in the other eight locations amount to 210 and it is assumed that they share the remaining 40 in each location.
• In September 2019 when Salt expanded its APAC operations with the acquisition of Xpand, it had about 200 employees in eight countries, and it now has 250 employees in 10 countries. This means that its employee count has since grown by 50 employees or 20%. This is the only available data from its websites and press releases, as well as the overall public domain.
• The company has been making acquisitions in the APAC and African regions in the past year. Expansion is its main employee growth driver.
• In February 4, 2020, when Salt Recruitment Group acquired South Africa's Recruit Digital, Salt's CEO stated that they intended to have offices globally, "with Africa being the obvious next step." He added that the company was excited to expand the Salt Africa business.
• After expanding its APAC footprint in September 2020, Salt Recruitment Group reported that its expansion plans include substantial hires, additional acquisitions, continued investment in technology, and new offices. It also reported that it intends to open offices all over the world. There is no information on the geographical regions that the company plans to expand to in the next three years.
• According to the Group's Executive Chairman, there is a significant global shortage of digital/technology professionals and, therefore, to be the best it has to step up to offer support to candidates, clients, and contractors worldwide. Failure expand would mean that the company will miss out on the opportunity to become the best digital recruiter in the world.
• Based on its Instagram photos, Salt's offices are bright and spacious with an open layout and simple but stylish furniture. The London office is located in a multi-storied building. All offices are well lit with large glass windows. Images the New York, London, and Hong Kong offices have been provided in the attached Google Doc.
• There was no information from the Group's websites or official communications regarding the teams/organizational units that have grown the most in the past year. A search through career sites and media resources did not provide anything on the subject. However, Salt is primarily looking for people to fill Recruitment Consultant positions on its Career page. The only other positions being advertised are in the Marketing field.

•  Steven Gutentag and Demetri Karagas co-founded Thirty Madison.
• The types of employees working at Thirty Madison are engineers, marketers, medical director, pharmacy technicians, telemedicine physicians, operations, and product leads.
• In April 2020, Thirty Madison launched an online urgent care to provide free medical consultations from doctors since people are staying home due to COVID-19.
• The teams that are growing in the company are involved in engineering, marketing, and medical.
• After launching several brands such as Keeps, Cove, and Evens, Thirty Madison has been experiencing a lot of growth. Keeps alone grew "60% month-over-month." Therefore, the company is hiring and attracting qualified applicants to continue building a better healthcare experience.

Tremor Video

• Tremor Video is headquartered in New York City at 1177 6th Ave 9th floor, New York, NY.
• The company currently has approximately 291 employees.
• Their workforce is made up of administrative persons, engineers, developers, sales specialists, and project managers, among others. Over the past year, the employee count has grown by 9%.
• Tremor Video expanded its senior management team in March 2020 to support its efforts in global operations. The new COO will be based in Tel Aviv, Israel.

Offices

• Taptica has an office in each of the following cities: Tel Aviv, Israel; San Francisco, US; New York, US; London, UK; Beijing, China; Tokyo, Japan and Seoul, South Korea.

Employees per location

• Taptica has one office in Israel. According to Linkedin, 110 employees are working for Taptica in Israel, meaning they are all located in the Tel Aviv office.
•  6 Taptica employees are located in the San Francisco Bay area, while 2 are located in Greater New York.
•  5 employees are located in Korea (Seoul office), while 3 are located in China. 2 are located in the UK, while the number of employees located in Japan isn't disclosed. We are assuming employees from Japan fall under the "Other" category on Linkedin, meaning 5 employees work in Taptica's Tokyo office.

Types of employees

• At Taptica, 28 employees work in the media and communication field, 27 work in sales departments, 21 work in IT departments while another 21 work in business development.
• When clicking at each of the business fields on Linkedin, it is visible they are proportionally distributed across locations (e.g. the Tel Aviv office has the most employees and thus also has the most employees specialized in sales).

Office design

• A social media scan uncovered 2 photos of Taptica's offices. They are spacious, located in large spaces, rather than in separate rooms. Employees are all working in the same space, while departments seem to be separated by glass walls.

Employee growth

• This couldn't be determined because the company hasn't disclosed its employee count in reports or press releases. While Tremor International, Taptica's parent company, didn't yet publish an annual report for the year 2019, an exhaustive study of Taptica's 2018 annual report revealed the company hasn't mentioned the number of its employees. Instead, employee feedback systems and benefits were described.
• Upon looking for older data, we encountered another brick wall, as it was found the company hasn't provided information on the number of employees for the years 2018, 2017 or 2016. Our aim was to use this information to assume linear growth, in order to derive at 2019 employee count values.

Company growth within the past 12 months

• In June 2019, Taptica rebranded and merged with RhythmOne and Tremor Video, as part of its growth strategy.
• The company also actively anticipates and responds to market shifts. For instance, the company appropriately shifted its advertising business from desktop to focus on mobile, then from mobile to focus on video advertising and smart TV.

Consequences of not growing at a particular rate

• In its investor relations report, Taptica briefly mentioned that adversed growth could negatively affect the future operating capability of the company.

Current expansion plans

• In the near-term, Asia-Pacific and Latin America are the next markets Taptica plans to expand to, as well as Europe.

Future expansion plans

• Taptica is led by Tremor International.

• In the recent 2019 results presentation, Tremor International's CEO Ofer Druker announced an extended 2-year partnership with Alfonso, the leading TV retargeting enabler in the US and Canada, indicating that the company intends to further expand in North America within the next three years (around 12:17 of the presentation video).

• AxiomSL's main headquarter is in the state of New York, at 45 Broadway, New York, N.Y. 10006.
• AxiomSL has about 750 employees. According to LinkedIn, 209 employees are based in the United States, 149 are in the United Kingdom, 133 are in Ukraine, 84 are in Singapore, 65 are in Russia, 28 are in Colombia, 19 are in Israel, 18 are in Australia, eight are in Mexico, and seven are in Brazil.
• AxiomSL's executive leaders are based in the United States, Singapore, and the United Kingdom. Ukraine, Israel, Poland, and the United States mostly have engineers and developers, while Ireland mainly has employees specializing in cloud products.
•  AxiomSL's office is spacious with white walls and splashes of black and red colors on the carpet and furniture.
• Recently, AxiomSL partnered with Genpact to further empower global financial firms and in November 2019, the company hired Claudia Thurner as a general manager to drive expansion across EMEA.

Summary

• Cheddar Inc only has one office, which is located in New York, United States.
• The company has 241 employees.
• Using LinkedIn to determine the employees' positions, the types of employees at Cheddar are anchors, engineers, administrative, sales, IT professionals, C-Suites, business operations, customer service, UI/UX designers, reporters, and PR.
• Cheddar's employee count increased by 10% over 12 months.
• In April 2020, Cheddar underwent a company-wide employee layoff as a result of the permanent closure of its Los Angeles studio. This is a negative growth for the company because instead of opening new studios, the company closed an existing one.

Organizational Structure

•  Jon Steinberg is the CEO of Cheddar, Inc.
•  Eric Harris is the President and COO.
•  Peter Gorenstein is the Chief Content Officer.
•  Melissa Rosenthal is the EVP Creative Development & Partnerships.
•  Jim Roberts is the Editor In Chief.
•  Ross Cooperman is the Chief Technology Officer.
•  Daniel Schneider is the VP, Business Development.
•  Devin McCue Emery is the VP, Research & Growth.
•  Anjali Kumar is the Chief People Officer & General Counsel.
•  Kristen Malone is the Director of Finance.

• Datto has over 1,700 employees worldwide: 1,342 in the US, 175 in the UK, 64 in Australia, 45 in Canada, and 25 in Germany.

• Datto's Norwalk CT office houses the company's executive leadership (9 people) and key management team (7 people) as well as main company financial operations. All locations house sales employees, various types of engineers, product support staff, and office support staff.

•  Datto offices have a bright color palette is against a neutral field of white and grays.
• Open ceilings punctuate the corners and specialty areas, with glimpses of warm wood accents throughout. Office design focuses on open areas for collaboration, eating, drinking, gaming, socializing, and working. Offices typically have a Boardroom, large network operations center, and sleep space for their 24/7 customer service employees.

• Datto's 12-month FTE employee growth rate is ~6.7%.

• The market for Datto's expertise, product development, and role as a managed service provider for small to mid-size businesses continues to grow as cybersecurity, web commerce and traffic, and company data disaster protection's importance grows.
• In February 2020, Datto has opened a new office in Irvine, California, adding 50 employees and valuation to the city of Irvine.
• In May 2019, Datto opened a new 1,500 square foot office in Sydney, Australia.
• Datto opened a new office in East Greenbush, NY, to employ 165 team members in April 2019.

• Datto's largest hiring sectors are software engineering, product support, and sales.

• Datto is currently hiring worldwide for ~60 jobs. If company growth slowed, the 6.7% FTE growth rate would slow. If the company began to contract, Datto would likely have to lay off its employees.

• Datto does not have Executive Sponsors, per se. In addition to Founder, Austin McChord, the Board of Directors consists of: Ursula Burns, Pat Gray, Stever Herrod, and Paul Sagan.

• As previously alluded to, in the last year, Datto opened three new worldwide offices. Datto's future growth will largely be determined by where and in what quantities their managed service providers come from; Datto is currently focusing on increasing their Managed Service Providers (MSPs).

• Datto's business model is fluid and based largely on IT needs of their managed service providers worldwide.
• Future growth will be gauged and monitored in real time as time progresses for Datto and their growing role as mid-sized businesses' data and cyber protection services.

• All seven C-Suite Executives below report directly to the Chief Executive Officer, Tim Weller

Key Findings 

• Guidepoint is headquarters is in New York, United states.

• As the company keeps expanding to different geographical locations, under staffing will likely lead the company to a loss in sales and also slow down the general operation of the company.
• The executive sponsors of GuidePoint include the CEO, Albert Sebag, and Vice President, Business Development Brian Cosgrove.
• The company has no current expansion plans. However, in 2019 they opened a new office in Dubai, United Arab Emirates.

Harver

• Harver has its headquarters in 20 Jollemanhof, Amsterdam, Netherlands.
• Harver employee count increased by 13% over 12 months.
•  Barend Raaff is the CEO of Harver.
• Matthijs Metzemaekers is the COO.
•  Jeffrey Hoegen is the CFO.

Research Strategy

Key findings

• The company's continued growth is based on the retention of its key management executives, "as well as the services provided by their staff of the trading system, technology, programming specialists, managerial, marketing, planning, financial, technical, and operations personnel." 

• In the past 12 months, Interactive Brokers has recorded a total number of 1,643 employees in 2019 from 1,415 in 2018, a 16.28% increase from 2018.

• According to the Interactive Brokers' annual report, the executives and some staff members hold shares in the company.

• The loss/lack of increase in key employees such as the staff of the trading system, technology, programming specialists, managerial, marketing, planning, financial, technical, and operations personnel could have a material adverse effect on the overall growth of the company.

Selected Findings

• MobileFuse operates two offices — a New York office, which is used for administrative tasks by the CEO, the sales department, and other directors, as well as, a Boston office, which is used for operational tasks by other company employees such as software engineers, traffic and analysis associate, account managers, lead engineer, and associate directors.

• MobileFuse offices utilize the open-office design. Its office spaces are filled with desks and cubicles, which appear modern and attractive.

• In the past 12 months, MobileFuse added a total of 10 new employees to its service, growing its employee base to 70. The growth represents a 16.7 percent increase from the previous year.

• In 2019, MobileFuse decided to expand into the digital-out-of-home market. The growth was achieved in addition to its primary mobile advertising service, essentially transforming itself into an omnichannel advertising provider.

• MobileFuse is a private company and last expanded its physical footprint in 2012 when it created its Boston office. Since then, growth has slowed, and it has focused on developing new products instead. In 2019, it unveiled its latest offering, Mindset Targeting and Insights, which combines mobile and outdoor consumer targeting capabilities. The firm does not raise outside capital and does not operate a board of directors.  

Key Findings

•  Network to Code, LLC is a technology firm that transforms how companies' IT networks are deployed, managed and consumed daily. The company's head office is based in downtown New York, which is its only office.
• According to the company's Website and its employees' LinkedIn profiles, as of April 2020, 44 employees are working at Network to Code, LLC, in which the majority is full-time staff based in the head office, while the others work remotely in the other states of the US.
• The main types of employees are directors and vice presidents, engineers, consultants, engagement managers and coaches/trainers. Based on the profiles on LinkedIn, 16 employees joined the company in the last 12 months between May 2019 and April 2020, representing a growth of approximately 57.1%. Without the significant growth in employees, Network to Code, LLC is not expected to achieve the level of growth in revenues and cash flows that are critical to business continuity and secure capital funding for future growth.
• The key growth driver of the networking technology market is network automation, which enhances the efficiency and reliability of organizations' networks, which has increased the company's demand for automation engineers and consultants, principal architects, and software developers in the past 12 months.
• Although there is no public announcement on its near-term and mid-to-long term plan for geographical expansion, the company's focus is on the US market and is expected to expand to the other states of the USA, based on the majority of new hires who worked remotely in the past 12 months, such as North Carolina, Texas, New Jersey, Minneapolis, Colorado and Missouri. The mid-to-long-term plan for expansion is expected to be the UK.
• At present, there are 9 directors and vice presidents working at Network to Code, LLC, led by Jason Edelman who is the Founder and John Marchese who is the CEO of the company. They are expected to report to Jason and/or John.

Research Strategy

News America Marketing

• The company has 12 offices — New York, Atlanta, Bentonville, Chicago, Cincinnati, Dallas, Los Angeles, Minneapolis, San Francisco, Wilton, Toronto, and Montreal.
• According to LinkedIn analysis, the number of employees is estimated to be 1,468 - 1,419 in the United States, 412 in New York, and 30 in Canada.
• Using LinkedIn and Glassdoor to determine employees' positions, the types of employees at News America Marketing are C-suites, merchandisers, digital account directors, sales team leads, and others.
• Office size and layout from social media handles are presented in this document.
• In 2019, News America Marketing experienced a decrease in revenue, which was attributed to the weakness in the print advertising market; this led News Corp to sell the company to Charlesbank Capital Partners.
•  Charlesbank Capital Partners bought the News America Marketing business (“NAM”) to further build the business. The company plans to invest the resources required to enhance NAM’s growth — which also includes installing Bill Redmond as CEO after closure in the fourth quarter of 2020.

Parsec Media — Locations

• Parsec Media has its headquarters in New York City. Additionally, the company has offices across other locations such as Los Angeles, Chicago, and London.

Employee Overview

• According to the company's LinkedIn profile, the company has an estimate of 11-50 employees. About 19 of the company's employees live in the United States, 16 specifically stay in the New York City area, and 2 live within the greater Los Angeles area.
• Employees that live within the New York City area consist of sales directors, senior sales directors, SVP of product and engineering, and other administrative staff. The employees in the Los Angeles area occupy administrative positions.

Organizational Charts

•  Marc Guldimann is the chief executive officer and president of Parsec Media.
•  Diane deCordova is the founder and occupying the position of the chief operating officer.
•  Zach Kubin is the vice president of sales and partnerships.
•  Michelle Coulombe is the manager, field marketing.
•  Hayley Eden is the vice president of finance.
•  Pat Rucker is the enterprise account manager.
•  Emily Chard is the vice president of east coast sales.
•  Perry Papadopoulos is the senior vice president of product and engineering.

Helpful Findings

• In 2017, Parsec expanded to the West Coast and the UK. Paul Kelly was in charge of operations overseas as the commercial director.
•  Patrick Fenn was promoted to the position of sales director and was in charge of opening the company's Los Angeles office.
• According to Comparably and Glassdoor, Parsec Media has job listings for director of sales and has conducted interviews for visual designer positions; this could be a pointer that these units are experiencing a fair share of growth.
• The CEO of Parsec Media, Marc Guldimann, hinted that the company was building a tool that would crunch data in real-time for "performance campaign optimization."
• Adam Heimlich, the named president of Adelaide, suggested that this was an expansion of Parsec vision.

Research Strategy

Notes

• Quotient Technology has offices in New York, Mountain View and Marina Del Rey, CA, Cincinnati, Nashville, London, Paris, and Bangalore.
• Their offices in California employ the most people as that's where their headquarters is situated.
• Employees that live in Cincinnati and California range from C-level executives to marketing specialists and analysts.
• Their employees in Bangalore, India occupy positions such as regional directors and specialist but the majority of the employees are software engineers and production specialists.
• The COO of the company, Chad Summe, recently announced that the company has started expanding its local teams to encompass different segments, including sales, marketing, analytics, human resources, finance, and information technology.
• While Quotient is considered a market leader in its segment, the increased number of entrants and the slow reaction of Quotient towards its competitors have made it lose some market share. If the company does not focus on expanding its team's capabilities, it can lead to serious profit loss.
• Moreover, as Quotient has focused their recruiting efforts in the US, the future raise of the minimum wage to $15 per hour in the country could also impact its profitability margins.
• The executive sponsors of the company include Steven Boal, Chief Executive Officer and Chairman of the Board of Directors, and Scott Raskin, President.
• While the company has not announced any specific geographic expansion plans, they are committed to expanding internationally at their own pace in order to be able to comply with all the diverging rules and regulations.

Research Strategy

Ruder Finn

• Ruder Finn is headquartered at New York, NY in the United States of America.
• Ruder Finn has offices in the United States of America, United Kingdom, China, India, Singapore, Malaysia, and Hong Kong.
• As per a Statista report, Ruder Finn had 603 employees in 2018, and the LinkedIn page for Ruder Finn shows 806 employees. The company has witnessed 33.66% employee growth since 2018.
• The calculation for this figure is as follows (806-603)/603= 0.3366500829.

Key Findings

• Social Studies has one office located in New York City, United States
• The company employs about 12 employees, excluding the executive team (CEO and COO).
• Its office is placed in a gray multistorey building at 130 Madison Avenue, 3rd Floor, New York City.
• Between December 2018 and July 2019, Social Studies added 5 people to its team.
• The executive sponsors are Brandon Perlman, Founder & CEO and Matt Friesen, Co-Founder & COO.

Research Strategy

• SoftwareONE operates in 90 countries in Africa, the Americas, Asia Pacific, Caribbean, Europe, and Middle East. It has multiple offices in most of the countries. A complete list of SoftwareONE's offices can be found in this Google Doc.
• SoftwareONE is headquartered in Stans, Switzerland, and the company does not provide a breakdown of its employee count by country or office. It only mentions in its 2019 annual report that it has 2,793, 1,487, 756, and 406 employees in EMEA (Europe, Middle East, and Africa), Asia Pacific, Latin America, and NORAM (North America) regions, respectively. However, from its LinkedIn profile, India is the location with the most number of employees.
• Although SoftwareONE does not provide a breakdown of its employees by office, the departments headed by its executive team include Sales, Innovation, Technology Services, Software Lifecycle Management, Information, Finance, Accounting, Strategy, Communications, and Operations.
• As of December 2018, SoftwareONE had 2,862. The number rose to 5,442 by December 2019. This represents a 90.2% growth in 2019.
•  Acquisition is the main driver of employee growth for the company. In 2019 alone, it gained about 2,500 from the acquisition of Comparex.
• According to SoftwareONE's 2019 annual report, "SoftwareONE’s operating model is built to deliver profitable growth at scale while ensuring customer proximity, with the ability to transact in more than 150 countries, and centrally provide 24/7 customer service in 13 languages." Therefore, if the company fails to grow its employee base at a significant rate, it would not be able to achieve its expansionary goals, which may affect profitability.
• The majority of new employees in the past year came from the acquisition of Comparex. Based on Comparex's LinkedIn profile, most employees are in Sales and Information Technology. These would be the teams/organizational units that have grown the most in the past year.
• With its latest acquisition of BNW Consulting in November 2019, SoftwareONE hoped to expand its footprint in APAC and the U.S.
• While SoftwareONE states that workforce expansion and improvement is a priority in its Vision 2022 plan, it does not disclose the geographical regions that the company plans to expand to in the next three years. However, it has footprints in all but the Oceania region. Presumably, they might want to expand into this region if they are to achieve their goal of operating in over 150 countries.

• The Sill has offices in New York, Los Angeles, and San Francisco.
• Most of The Sill's employees are based in New York City.
• To date, The Sill has opened three retail stores and an online business that’s backed by “$5 million in venture capital.”
• The Sill hasn’t announced expansion plans for the next three years, but the CEO said they are “planning a larger retail expansion” in Los Angeles, as well as “another outpost in LA” and their “first store in San Francisco.”
• Based on The Sill's career page and employees on LinkedIn, the marketing team is seeing the most growth.

Tradeweb

• Tradeweb has 13 offices globally — 7 offices in North America, 2 in Europe, and 4 in Asia.
• The North American offices are in New York, Jersey City, Garden City, Los Angeles, Boston, Boca Raton, and Chicago.
• The Asia offices are in Tokyo, Hong Kong, Singapore, and Shanghai.
• The European offices are in London and Amsterdam.

• The company is headquartered in New York. The exact address is 1177 Avenue of the Americas New York, NY 10036.

• According to the 2019 annual report, the number of employees is 919 - 676 in the United States, and 243 outside of the United States.

• Using LinkedIn and Glassdoor to determine employees' positions, the types of employees at Tradeweb are engineers, technicians, investor relations, support developers, C-Suite, director, human resources, and others.

• There are no publicly available pictures of its interior office environment, and only the office building was located on the company's social media handles.

• Tradeweb's employee count increased by 12% over the past 12 months.

• One of the reasons for employee growth follows the signing of Tradeweb as a publicly-traded company in April 2019. As a public company, Tradeweb has elevated its global brand, streamlined her corporate governance structure, attract and retain employees through equity participation.

• According to LinkedIn and Glassdoor analysis, engineers and developers posted more job openings, which means that the team is growing.

Troops

• Troops has a main office at 44 E 30th St FL 10, New York, NY 10016, and use a WeWork Office at 156 2nd St, San Francisco, CA
• It has approximately 50 employees in the New York Office including Management, software engineers, product managers and sales
• Troops has almost doubled employees in its offices in New York.
• Office size and layout can be seen here.
• Troops surpasses the 10,000 user mark in June 2019.

Summary

• Tula office is located in New York, United States.
• The company's number of employees grew by 3%.
• Using LinkedIn, types of employees of the company are; account executives, UX designers, senior managers, PR, customer service and CX, business operations, consultant, sales and marketing, C-Suites.
•  Influencer marketing has been instrumental in the growth of Tula Skincare. The company's funding was used to increase Tula's marketing, working capital and product developments.

•  Dr. Roshini Raj is the founder of Tula Skincare and Savannah Sachs is the CEO of the company.

Locations

• The organization has office locations in the following cities: Brooklyn, New York ; Hartford, Connecticut ; Portland, Oregon ; Phoenix, Arizona ; Denver, Colorado ; Philadelphia, Pennsylvania ; Albuquerque, New Mexico ; Washington, D.C. ; and Newark, New Jersey .
• The organization has a presence in several other states (Maryland, Wisconsin, Rhode Island, West Virginia, Texas, South Carolina, Nevada, Ohio, Washington, Louisiana, and Georgia), but no actual office locations therein per the organization's website.

Main Employee Location

•  Brooklyn, New York (the organization's headquarters)

Number of Employees Per Location

• Though we couldn't find the exact number of employees that the organization has per location, we reviewed the employees listed on the organization's Linkedin page and counted the number of employees per location. The organization does not have a staff page on its website, so this was the best way we could provide an assessment of the employee count by location.
• The following are the number of the organization's employees who identified their location on Linkedin: New York (50); Pennsylvania (4); D.C. (6); Pennsylvania (4); Connecticut (1); Oregon (1); and Colorado (1).

Types of Employees by Location

• We identified the types of employees who work in the organization's various locations by reviewing the organization's Linkedin page and providing the employees' position titles.
• The following are the position titles within the organization's Brooklyn, New York, headquarters: Executive Director, Director, Project Director, Field Director, Deputy Political Director, Community Organizer, Political Coordinator, Field Manager, National Political Organizer, Development Director, Senior Political Strategist, Senior Digital Campaigner, Political Campaign Coordinator, Field Director, Canvasser, Executive Assistant, Deputy Elections Director, Online and Social Media Campaigner, Field Representative, Assistant Operations Manager, Development Coordinator, National Communications Director, National Grants Manager, Director of Operations, National Digital Director, Development Strategist, and Labor Union Director.
• The following are the position titles within the organization's D.C. office: Director, Community Organizer, National Director of Organizing & Tech Innovation, Director of Communications, Deputy Chief of Staff, and Senior Communications Manager.
• Two positions within the organization's Philadelphia, Pennsylvania, office are Regional Political Director and Community Organizer.
• One position within the organization's Oregon and Colorado offices is Field Organizer.
• Within the organization's Connecticut office, there's an Executive Director.
• The organization's Arizona office has a position titled Arizona Organizing & Campaigns Director.

Office Design

• In March 2020, the New York Post reported that the organization recently relocated its headquarters to 81 Prospect Street from 1 MetroTech Center, both of which are in Brooklyn, New York.
• Due to the recency of the organization's office relocation, we could not find pictures of what the new offices look like. However, we did find a picture of what the organization's office looked like at its prior location, as is shown in this Google Doc.

Growth Driver

• The organization's success in helping to drive support for progressive politicians through grassroots efforts has been a growth driver in the past year.

Organizational Chart

• Maurice Mitchell is the organization's National Director.
• For states in which the organization maintains a presence, there is an Executive Director for the state.

Research Strategy

Zeta Global's Employee Analysis

• Zeta Global has 26 offices in 11 countries, and its headquarters is located in New York.
• Zeta's main employee location is deduced to be in its headquarters in New York.
• The company boasts 26 office locations with 1,500 employees worldwide, and hence, an average of 58 employees per office (1,500/26).
• Based on company's job listings on its official web page and its business profile's LinkedIn account, it can be concluded that the offices in Bangalore and Prague employs individuals from the technology and engineering sector. Moreover, the Prague office has a significant number of operations job openings, and the office in New York has openings in marketing and client services.
• Based on the photos taken in Zeta Global's offices, the offices are small/moderate in size. They do not appear to be luminous. The offices have basic infrastructure that seems to have been acquired some years ago already.
• The number of employees as compared to last year dropped by 8%.
• The main drivers of the company's recent growth are its expansion into the public market and its "deepening of business focus and investment in data, Artificial Intelligence (AI) and engineering technology."
• As mentioned before, based on the company's job listings on its official web page and its business profile's LinkedIn account, it can be deduced that the teams/organizational units that have grown the most in the last year are technology and engineering and client services.
• Since Zeta's employee growth rate dropped by 8%, it can be deduced that given its expansion into the public market and the AI sector, it is vulnerable multiple problems due to understaffing, such as not being able to deliver its products to its clients on time.
• The company's executive sponsors are its two founders, David Steinberg and John Sculley.
• Regarding the company's geographical expansion plans, it recently opened a new office location in San Francisco. The company's co-founder does not officially state any further geographical expansion plans in the foreseeable future.
• With regard to the organizational structure of the company, its key figures, including chief officers and its co-founder, John Sculley, report directly to the co-founder and CEO, David A. Steinberg.