Company Business Objectives Research

Part
01
of four
Part
01

Company Overview: SoClean, Assurant, and Oprah Winfrey Network

SoClean

SoClean sells devices that clean and sanitize CPAP machines. It is a private company with an estimated annual revenue of $22.4 million and one of the fastest-growing technology companies in North America. The company is focused on constant innovation to provide solutions for its customers and has a global expansion strategy.

Financial Performance

  • SoClean is a private company owned by DW Healthcare Partners and it's estimated annual revenue is currently $22.4 million.
  • In October 2018, SoClean received $33 million in venture funding.
  • In 2019, SoClean was ranked among the fastest-growing technology companies in North America for the second year in a Row by Deloitte.
  • SoClean's revenues have grown by 3,280% in the three years between 2015 and 2018.

Long Terms Goals

  • SoClean has already expanded to Canada, the United Kingdom, France, Germany, Italy, and Spain, and has plans to expand to Australia.
  • SoClean has accumulated a niche in the respiratory industry by continually expanding its product line to fit customer needs while remaining true to its own goals.

Business Objectives

  • SoClean is constantly innovating to meet the needs of the ever-growing sleep community.

Overarching Business Strategy

  • According to Robert Wilkins, CEO of SoClean, "SoClean remains dedicated to providing solutions that make people’s lives easier and we look forward to continuing to serve even more customers in the coming years."
  • In 2019, SoClean expanded its global distribution network to reach millions of potential new customers worldwide.

Assurant

Assurant is an insurance company that helps 300 million people around the world to protect and secure their brands, belongings or investments. The company is currently ranked 378 on the Fortune 500 list and has been on the list for 15 years. Assurant's 2019 revenue was $8 billion.

Financial Performance

Long Terms Goals

  • Assurant's corporate social responsibility strategic framework is made up of dynamic elements that actively integrate and align with their long-term business strategy.

Business Objectives

  • Assurant's financial objectives are to deliver strong growth and capital return to investors.

Overarching Business Strategy

  • Assurant provides solutions that help big brands and everyday people solve their challenges.

Oprah Winfrey Network

Oprah Winfrey Network (OWN) is a joint venture privately owned by Discovery Communications and Harpo Inc, Discovery Communications is currently the majority shareholder with more than 70% stake. As a private company, the revenue information is not publicly available, however, OWN became profitable in 2013. The idea behind OWN is to create a channel with content that fully reflects Oprah's values and belief structure.

Financial Performance

  • In 2017, Discovery Communications paid $70 million to acquire an additional 24.5% stake in Oprah Winfrey Network (OWN) from Harpo, Inc increasing Discovery’s ownership stake to more than 70%.
  • This makes Discovery the majority owner of OWN, which was previously a 50-50 joint venture between Discovery and Harpo, Inc.
  • In 2018, OWN’s average viewership declined by 14% year-on-year. However, in 2019 the network had the top four original scripted series on cable for African-American women in the 25 to 54-year-old age group and four of the top 12 series among women aged 25 to 54 years in general.
  • According to a business news article, OWN turned towards profitability for the first time in 2013.

Long Terms Goals

  • The network's overall goal is to translate everything that makes up the Oprah brand into a cable channel. According to Erik Logan, the President of OWN, the goal was to "take the idea of a person and embody her belief structure and vision in every aspect of the network."
  • According to the company, "OWN's mission is to create multiple platforms for women, men and their families with a purpose and a passion: to celebrate life, to inspire and entertain, empowering viewers around the world to live their best lives, and by doing so, lift the lives of those around them in ever-widening circles."

Business Objectives

  • OWN maintains a balance between giving customers the content they want and not compromising Oprah's vision and purpose.

Overarching Business Strategy

  • Oprah Winfrey’s voice and vision serve as a guide the Oprah Winfrey Network. For example, signature Oprah queries such as "What’s your intention?" have become part of every aspect of OWN’s business processes.
Part
02
of four
Part
02

Company Overview: Sidney Frank, Starz, Toyota, and Lexus

Sidney Frank

Mast-Jägermeister US was formerly known as Sidney Frank Importing Company and it was founded in 1972 by Sidney Frank. Sidney Frank Importing Company became a wholly-owned subsidiary of Mast-Jägermeister in 2015. As a private company, Mast-Jägermeister US's annual revenues are not available in the public domain, however, estimates indicate that it ranges from $100 to $500 million.

Financial Performance

  • Sidney Frank was acquired by Mast-Jägermeister for an undisclosed sum in 2015 and currently operates as Mast-Jägermeister US.
  • Mast-Jägermeister US is a privately held company with estimated annual revenues that range from $100 to $500 million.
  • In 2014, sales of the company's Jägermeister brand declined by 5.6% in the U.S. because of changing consumer trends and increased competition. However, the company reported a slight lift in sales in 2015.
  • According to Statista estimates, Jägermeister liqueur's sales volume in the U.S. has been on a steady decline from 2.2 million crates in 2013 to 1.5 million crates in 2018.

Long Term Goals

  • Jeff Popkin, the CEO of Mast-Jägermeister US, is on a mission to reinvigorate the somewhat boring but highly popular and profitable old German liqueur brand for a new generation of American drinkers.

Business Objectives

  • One of the company's business objectives is to return to volume sales growth in the U.S.

Overarching Business Strategy

  • The company has a savvy marketing strategy that involves mixology, in which they show bartenders how to mix Jägermeister with other liquors, to enhance their flavors.
  • In 2017, Mast-Jägermeister launched a $15 million above-the-line marketing campaign and new packaging design in a bid to reclaim its former position as the top liqueur brand in the U.S. market.

Starz

Starz is one of the leading integrated global media and entertainment companies in the U.S., it was acquired by Lionsgate in 2016 for $4.4 billion in cash and stock. As part of Liongate's Media Networks segment, Starz's 2018 revenue was $1.4 billion with a profit of $468 million.

Financial Performance

  • In 2014, before it was acquired by Lionsgate, Starz's annual revenue was $1.4 billion.
  • According to Lionsgate, the 2018 fiscal year was a growth year for Starz with its integration into Lionsgate nearly complete.
  • As of March 31, 2018, Starz Networks’ flagship premium service STARZ had 23.5 million subscribers.
  • As part of Liongate's Media Networks segment, Starz's 2018 revenue was $1.4 billion with a profit of $468 million.

Long Term Goals

  • One of their long-term goals is to expand the STARZ brand and business in new international markets. They plan to continue to look for other opportunities in international markets to enhance our Starz Networks’ brand and ultimately grow this business.

Business Objectives

  • In 2018, the company focused on three primary goals: "expanding Starz’s global reach, establishing its OTT offering as a force in the direct-to-consumer space, and driving its continued growth by investing in a robust, year-round slate of premium programming."

Overarching Business Strategy

  • Starz is focused on providing its distributors and subscribers with high-quality, differentiated premium video services available on multiple viewing platforms. Starz makes sure that its content is available in formats and platforms that meet the needs of its distributors and subscribers.

Toyota

Toyota is transforming its business model so that it operates as a mobility company instead of an automobile company. In 2019, the company posted revenues of ¥30,225.6 and sold 8.9 million cars. Toyota's connected business strategy has three faces: defense, Kaizen, and offense.

Financial Performance

  • At the end of their 2019 fiscal year, Toyota posted net revenues of ¥30,225.6, which was a 2.9% growth from 2018. Additionally, Toyota posted a net income of ¥1,882.8 billion, which was a decline of 24.5% compared to 2018.
  • In 2019, Toyota sold 8.9 million cars, which was a minimal 0.1% growth compared to 2018.

Long Term Goals

  • Toyota is transforming its business model for the CASE era (CASE refers to"Connected" cars, "Autonomous / Automated" driving, "Shared", and "Electric".) As a result, Toyota is transforming into a mobility company instead of simply being an automobile company.

Business Objectives

  • Toyota is working to reduce CO2 emissions through comprehensive energy-saving activities and the introduction of innovative technologies. The company's objective is to achieve zero CO2 emissions at its plants all over the world by 2050.

Overarching Business Strategy

  • Toyota's connected strategy has three faces: defense, Kaizen, and offense. "Defense entails the establishment of long-term relationships of trust with customers and the maintenance and expansion of existing value chains. Kaizen encompasses reforms to traditional ways of working and making major improvements in quality, lead times, and productivity. Offense is about creating new value for cars and a new mobility business."

Lexus

Lexus is a wholly-owned subsidiary of Toyota Corporation and positioned as its luxury vehicle division, therefore, its sales revenue information is not available in the public domain. However, Lexus's sales data concerning the number of vehicles sold is available and the company achieved strong sales performance in 2018. Lexus is continually focused on delivering innovative and amazing product and brand experiences that stimulate their customers.

Financial Performance

  • Lexus sold 360,045 vehicles worldwide in the first six months of 2019, which was a 10% increase compared to the first six months of 2018.
  • In February 2019, Lexus announced that it had reached a new milestone by selling its 10 millionth vehicle globally. This came shortly after its strong 2018 year-end sales performance with Lexus achieving multiple best-ever sales goals.
  • In 2018, Lexus sold 698,330 vehicles worldwide, representing a 4.5% increase over 2017. The largest sales growth was observed in China, Japan, and Taiwan: these markets grew by more than 20% in 2018.

Long Term Goals

  • According to the company, "Lexus is developing new advanced posture control and other electrification technologies to further evolve driving pleasure, and to fundamentally transform the essence of luxury vehicles of the future."

Business Objectives

  • Lexus is focused on expanding its footprint in emerging markets while also reaffirming its strength in already established markets.

Overarching Business Strategy

  • Lexus is continually focused on delivering innovative and amazing product and brand experiences that stimulate the five senses of their customers.
Part
03
of four
Part
03

Company Overview: Miller Coors, Molson Coors, and Amica

MillerCoors

MillerCoors was formed as a joint venture between SABMiller and Molson Coors in 2008. These companies were then the second and third largest brewers in the US and the joint venture: MillerCoors made them the second-largest brewer in the US as of 2016. Molson Coors had a 42% ownership stake in MillerCoors while SABMiller owned 58%, however, each company had an equal vote and operational say. In 2016, Molson Coors paid out $12 billion to SABMiller and gained complete control of MillerCoors. From that point up to January 1, 2020, MillerCoors continued operations as one of the wholly-owned subsidiaries under the Molson Coors Brewing umbrella.

On January 1, 2020, MillerCoors changed its name to Molson Coors Beverage Company and is currently no longer in operation as a separate business entity. For this reason, it is not possible to provide their long-term goals, business objectives, and overarching business strategy. However, we have provided available financial performance data from 2015 when MillerCoors was still in operation.

Financial Performance

  • In 2015, MillerCoors was the second-largest brewer by volume in the U.S., selling about 26% of the total market volumes.
  • In 2015, the equity income of Molson Coors in MillerCoors decreased by 8.1% to $516.3 million.
  • In 2015, the net income of Molson Coors attributable to MillerCoors was $1.2 billion.

Molson Coors

In 2020, Molson Coors Brewing Company changed its name to Molson Coors Beverage Company to reflect its new focus on non-beer market segments to match changing consumer preferences. In 2019, Molson Coors' net sales revenue decreased by 1.8% while its net income decreased by 78.4%. In response to its declining financial performance, the company plans to aggressively pursue expansion into new markets and grow its premium brand segment.

Financial Performance

  • In 2018, the company's worldwide brand volume decreased by 1.9% while its net sales revenue decreased by 0.7%.
  • In 2019, Molson Coors's net sales revenue was $10.5 billion, which was a 1.8% decrease when compared to 2018.
  • Additionally, its net income was 241.7 million, which is a 78.4% decrease compared to 2018.

Long Term Goals

  • Molson Coors is undergoing a major restructuring to keep up with the new reality that beer is being overtaken by other innovative beverage segments such as hard seltzer. As a result, in 2019, Molson Coors swapped its business segments into more manageable components and has started aggressively pursuing new markets.
  • The long-term goal is to revitalize Molson Coors by growing its premium segment and expanding into other alcoholic beverage sectors, investing in its capabilities, systems, and people and streamlining its business operations.

Business Objectives

  • As of 2018, Molson Coors’ goal was to align its overall volume performance with the beer industry, defend its market share and ensure that Coors Light and Miller Lite “are outperforming the segment.”

Overarching Business Strategy

  • Part of the strategy for 2019 is investing in and building the company’s above premium portfolio of brands.

Amica

Amica Insurance Company was established in 1907 and is the oldest mutual insurer of automobiles in the US. As of January 2019, Amica was rated A+ (Superior) by A.M. Best Company. In 2018, Amica's net income increased by 64% to reach 136 million.

Financial Performance

  • In 2018, the company's premium earned was 2.3 billion, which is a 6.6% increase compared to 2017.
  • Amica's net income increased by 64% to reach 136 million in 2018.

Long Term Goals

  • Amica introduced Access Amica, an online interactive platform, with the long-term goal of strengthening policyholder satisfaction and attracting new, internet-savvy policyholders.

Business Objectives

  • And as a mutual insurer, Amica's goal is to maintain financial strength and stability so that it can be there to help when customers need them.

Overarching Business Strategy

  • Amica's mission statement communicates its focus on customer service stating that their customers always come first. Amica is one of the few large insurance companies that still ranks high in the area of customer service.
Part
04
of four
Part
04

Company Overview: Wedding Wire, Disney, and DAZN

WeddingWire

WeddingWire is a website that couples use to plan and organize their weddings, it also provides web-based tools to help plan, organize, and budget for a wedding. In 2015, WeddingWire was ranked 60th on the Forbes list of America's most promising companies.

Financial Performance

  • WeddingWire's estimated annual revenue is $56 million.
  • Since it was founded in 2007, WeddingWire has raised $34 million in funding from investors, which include Martha Stewart Living and Spectrum Equity.
  • WeddingWire achieved a growth of 44.1% in 2014 from 2013 and was named one of Deloitte’s Technology Fast 500 companies as a result of its dramatic growth.
  • In 2018, WeddingWire merged with XO Group Inc, an event planning company in a $933 million deal. In 2019, the company announced its new name for the combined company: The Knot Worldwide though it continues to serve its customers through individual brands such as WeddingWire.

Long Term Goals

  • By merging with XO Group, WeddingWire plans to dominate the global online wedding planning business. The company has positioned itself to innovate and accelerate growth in the global wedding industry.

Business Objectives

  • WeddingWire's business objective is "to help couples plan every aspect of their weddings, from finding inspiration and local wedding professionals to creating and managing all guest experiences, wedding registries and so on."

Overarching Business Strategy

  • Overall, WeddingWire aims to make the wedding planning process simpler. The plan is to focus on helping people planning events to find the right merchants to serve them.


Disney

The Walt Disney Company is the world’s premier entertainment company with a mission to entertain, inform and inspire people around the world. In 2019, the company's revenues grew by 17% to reach $69.6 billion.

Financial Performance

  • In 2018, The Walt Disney Company made $59.4 billion, which is an 8% growth when compared to its 2017 revenue. Additionally, the company made a net income of $13 billion in 2018.
  • In 2019, The Walt Disney Company made $69.6 billion, which is a 17% growth when compared to 2018 revenue.
  • In March 2019, The Walt Disney Company acquired Twenty-First Century Fox, Inc. for cash and the issuance of 307 million shares.

Long Term Goals

  • Walt Disney’s corporate vision is "to be one of the world’s leading producers and providers of entertainment and information."

Business Objectives

  • The Walt Disney Company's mission is "to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company."

Overarching Business Strategy

  • The Walt Disney Company focuses its resources and immense creativity across the entire company on delivering an exceptional direct-to-consumer experience.

DAZN

DAZN is a global over-the-top sports-centered streaming service. In 2018, DAZN's revenue grew by 136.2% to reach $277.6 million. DAZN's vision is to become the world’s number one sports broadcaster.

Financial Performance

  • In 2018, DAZN's revenue grew by 136.2% to reach $277.6 million. Asia was the largest growth market for DAZN and accounted for 42% of all company revenue in 2018.
  • According to SportsPro, DAZN has 4 million paying subscribers, on the other hand, the company has spent $336.6 million on investments to increase its international rights portfolio.
  • In 2018, DAZN’s parent company, Access Industries Group invested $848 million into DAZN while new partners such as Dentsu Aegis invested $391 million. As of 2019, DAZN had received around $2.2 billion in investment since its launch in 2016.

Long Term Goals

  • DAZN is focused on raising at least $500 million to support its continued international expansion efforts and pursuit of new broadcast rights.
  • The company's vision is to become the world’s number one sports broadcaster.

Business Objectives

  • DAZN's mission is "to connect fans to the sports they love, their way."

Overarching Business Strategy

  • To ensure that DAZN is accessible to consumers on every major connected platform and device, the company creates meaningful long-term relationships with the largest and most influential platform operators in the world.
Sources
Sources

From Part 02