Company & Brand Revenue Growth
The revenue growth (YoY) figures for 2019 and 2020 for the remaining companies (27 companies) included in rows 7 – 18 & 24 – 38 of the attached spreadsheet have been filled out and sources included in Column D. It turns out that in the first group, Moderna's 2020 annual revenue increased by over 1000% boosting the revenue growth figures for the entire group.
- Amazon and Apple annual reports are locked. These companies claim that they have "reached limits for free report views." In this regard, Amazon and Apple revenue growth figures provided by Macrotrends have been inputted into the spreadsheet.
- Pixar, a subsidiary of Walt Disney does not publish annual reports as its earnings are consolidated in Walt Disney's annual reports. Likewise, annual revenue growth figures for Dove.com could not be uncovered because it is one of Unilever's brands and its sales are consolidated in Unilever's annual reports.
- Old El Paso is also a brand owned by parent company — General Mills; therefore, its earnings are consolidated in General Mills annual report, which does not feature a brand analysis segment to show revenues for each brand.
- Budweiser is a brand of Anheuser-Busch InBev, a publicly traded company based in Belgium. In this regard, its earnings are consolidated in the Anheuser-Busch InBev annual report.
- Chanel publishes its annual reports in June the following year, implying that its most recent annual report is for 2019; thus, its 2020 annual report will likely be published in June 2021.
- Clinique is a subsidiary of Estee Lauder; therefore, its earnings are consolidated in Estee Lauder annual reports.
The YoY revenue growth formula = (this year revenue — last year revenue)/ last year revenue
- 2019 YoY = ($60.209 — $135.068)/$135.068 x 100% = -55.42%
- 2020 YoY = ($803 — $60.209)/$60.209 x 100% = 1,233.69%
Mars Incorporated revenues
Haagen Dazs Revenues
- 2019 YoY = ($396.2 — $430.4)/$430.4 x 100% = -7.95%
- 2020 YoY = ($391.3 — $396.2)/$396.2 x 100% =-1.24%
The YoY revenue growth figures came from the annual reports and earnings reports of the companies listed in the spreadsheet. However, some companies are subsidiaries or brands owned by a parent company, In this regard, if revenue figures specific to these brands are not included in the parent company annual report and are not in the public domain, we have inputted (N/A) in the attached spreadsheet. For some brands like Burger King, we relied on third party sources like Statista and Restaurant Dive to find the revenue growth changes. Others we calculated the revenue growth using the revenue information provided by the company and the formula above. Overall, all findings are included in the attached spreadsheet, with sources in column D.