Company Analysis - Quad

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Part
01

Quad's Marketing Solutions: Competitive Analysis

Quad's Marketing Solutions has a "high level of customer satisfaction among present customers and good brand equity among the potential customers". Quad's is dominant and number-one in the field in comparison to their competitors based on their revenue generation, products, and services portfolio. None of the competitors of Quad's provide services to broadcast services which only makes them stand out. Also, Quad's serves publishing industries unlike their competitors.

Quad's Marketing Solutions

CUSTOMER LANDSCAPE

CUSTOMER PERCEPTIONS

TOPLINE Competitors COMPARISON

1. Epsilon

2. IWCO Direct

  • Quad's has generated $4.13 billion USD in revenue for the fiscal year 2017. IWCO Direct, on the other hand, generated only $470.6 million USD.
  • Quad's also has a wider customer landscape, as IWCO Direct does not serve e-commerce or e-tail, consumer packaged goods, and publishing.
  • Quad's also has a broader product and services portfolio compared to IWCO Direct. Since, IWCO does not offer printing services such as catalogs, direct mail, books and publications, broadcast services such as video and audio content for television and radio channels, and packaging solutions.

3. Innerworkings

4. Merkle

5. Orora

6. RRD (RR donnelley)

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