Summary of findings

•  BenevolentAI utilizes artificial intelligence and computational medicine technologies to discover and develop drugs for the effective management of various diseases.
• BenevolentAI estimated annual revenue is $47 million.
•  Bombora is one of the leading providers of Intent data for B2B sales and marketing. This company utilizes advanced data science and machine learning to measure content consumption by businesses across the B2B web.
• Bombora estimated annual revenue is $39 million.
•  Cheetah Digital helps to provide software solutions for data control, campaign management, insights, and connectivity, among others.
• Cheetah Digital estimated annual revenue is $510 million.  

Research Strategy

Selected Findings

• ExecOnline was founded in 2012 and is headquartered in New York. The company "partners with top global business schools to deliver online leadership development programs that solve organizations’ business needs."
• The estimated number of employees for ExecOnline is 110 employees.

• The estimated annual revenue for ExecOnline is $20 million.

• ExecOnline has raised $42.7 million in total funding.

• ExecOnline's mission is to "transform leadership development through a focus on measurable results."

• INTL FCStone Inc is a New-York based financial services provider. The company is a publicly-traded company that was founded in 1981.
• INTL FC Stone's mission statement is to "provide clients across the globe with a comprehensive range of customized financial services and tools to help them protect their margins and manage volatility."

• INTL FC Stone annual revenue in 2019 was $26.3 billion.

Research Strategy

Summary of Findings

• Jones Knowles Ritchie is a design-led creative agency that specializes in strategy, identity, brand design.

• The company has an estimated revenue of $44 million and between 201-500 employees.
• Jones Knowles Ritchie has a philanthropic arm called the JKR Foundation. Through this agency, "the company partners with brands, non-profits, and social enterprises to drive change."
• MongoDB is in partnership with Bright Funds. Bright Funds is "a philanthropic program that allows employees to donate to over 1 million charities right from their paycheck."
• The company has an estimated revenue of $267 million and over 1,800 employees.

Research Strategy

Summary of Findings

• Adstream is a company that "helps teams organize campaigns from production through to play out through ad delivery, digital asset management, collaboration, and analytics."

• Adstream makes money by providing innovative tools for managing the production process in advertising and by managing the creation, optimization, storage, and delivery of content of brands and agencies.
• The company's mission is "to connect the world's media."
• The company has an estimated annual revenue of $14.25 million and more than 550 employees.

• Ambra Health is a medical data and image management cloud software company. The company makes medical data and images easily accessible to its customers through its Ambra Cloud-based platform.
• Ambra Health's professional service manager worked with RAD-AID, Google Cloud, and TribalCo to install a radiology PACS in Lao Friends Hospital for Children (LFHC) in 2018. RAD-AID is a "nonprofit global health charity organization of 10,000 radiology volunteers and supporters, serving 53 hospitals in 27 countries to build radiology health services."
• The company's investors are Cannan Partner, CHL Medical Partners, Mayo Clinic, and City Bank.
• Ambra has total funding of $47.3 million and an estimated revenue of $20 million.

Research Strategy

Anaqua

• Anaqua is a software company that provides IP solutions to law firms and corporations.
• It is a private SaaS company, which operates in the enterprise software market.
• The company has received a total of $129 million in funding to date.
• The company's investors include Astorg, Lead Edge Capital, and Insight Partners.
• The company has an estimated 335 employees.
• The company's estimated revenue is $57.7 million.

Blink Media

• Blink, a content studio that produces content globally, creates original content and partners with agencies and brands to deliver content to the public.
• Blink operates in the content generation space. Photography is one of the prime offerings of the company.
• The company has received total funding of $1 million to date.
• The company's investors include NXTP Ventures, Pablo Grandinetti, and Zephyr Management.
• The company has approximately 51-200 employees with 49 listed on the website.
• The company's estimated annual revenue is $12.8 million.

Summary of Findings

• Capital Rx is a pharmacy benefits manager (PBM) that manages prescription drug benefits for employers, government entities, and unions. The company provides claim adjudication, clinical services, and healthcare analytics. Capital Rx also "carries out retail network pricing of prescription drug products".

• The Center for Talent Innovation (CTI) is a non-profit "think tank"​ in New York City. The company is a thought leader in talent management and diversity, driving innovative research and seeding practices and programs that attract, retain, and propel the new streams of talent all over the world.
• While its competitors generate income by retaining the difference between the price an employer is charged and the total amount reimbursed to the pharmacy, this company (Capital Rx) makes money by charging its customers a flat administrative fee.
• As a non-profit organization, CTI raises funds through donations, Task Force community membership fees, speaker fees, and research sponsor contributions.
• Capital Rx is on a mission "to change the way prescription benefits are priced and administered in the US, unlocking enduring social change."

Plative

• Founded in 2014, Plative, originally known as GSD Company, is a "digital-first management consulting firm" that provides "advisory, professional services, and project implementation" to businesses in financial services, nonprofits, media, technology, capital markets, professional services, and consumer industries.
• The agency, which is private, has about 200 employees and a revenue of $4 million.
• Plative's "mission is to make a global impact by improving our client’s performance."
• The company operates in industries such as financial services and technology.
• Coastal Cloud, Simplus, and SevenPoints are Plative's main competitors.
• After extensive research, it appears that Plative has not gone through any funding and its main investor currently is CEO Naushad Parpia.

Heady

• Founded in 2015, Heady is a digital agency that strategies, designs, and develops websites and mobile apps that puts users first.
• The agency, which is private, has 32 employees and a revenue of $5 million.
• Heady's mission is to create "highly-rated apps that help businesses grow —and make people actually feel good about being on their phones."
• The company operates in industries such as product design, mobile apps, and UX design.
• AWS Snowball, Net Solutions, and iOLAP are Heady's main competitors.
•  Heady has not gone through any funding rounds, and nor has it been involved in any charities. Additionally, the agency doesn't have any investors.

Salt Recruitment Group

•  Salt is a digital recruitment agency specialized in creative, marketing, sales, and technology sectors. The company was founded in 2009, and its headquarters is in Grey Lynn, Auckland Region. 
•  The company makes money by providing recruitment services, from single hires to offering complete outsourcing solutions to its clients.
• The company's 2020 priority is not listed on its website or LinkedIn profile. However, CEO, Elliot Dell recently announced that Salt is continuing to work on its growth strategy through organic development and acquisitions and that Africa is an obvious next step. In February, the company has partially-acquired Recruit Digital from South Africa.

Thirty Madison

• Thirty Madison is a healthcare company that focuses on treating chronic conditions such as men's hair loss, migraine, and acid reflux. The company was founded in 2017 and it currently has a headquarters in the Grater New Your Area. 

• The company is producing revenue by selling monthly subscriptions of medications to the final consumer through its three sub-brands (Keps, Cove, and Evans).
• The company's 2020 priority is not listed on its website or LinkedIn profile. However, the company is currently focusing on reducing the burden on emergency rooms by treating common ER conditions online. They developed an Online Urgent Care solution, which is now fully operational.

Tremor Video Overview

•  Tremor Video was founded in 2005 and is headquartered in New York, NY. The company provides a self-service platform where companies can create impactful videos for their marketing campaigns.
• Its mission is 'to bring the certainty of science to the art of brand marketing' and key industries of focus are marketing and advertising industries.
• According to La French Tech, the company had raised $120.2 million as a private entity and $75 million during its public IPO in 2013.
• Taptica International Ltd. acquired Tremor Video in 2017. Some of its investors before the acquisition include Sapphire Ventures and SV Angel.
• Its annual revenue is estimated to be $140 million. Some of its top competitor by market share are Zemanta (20.64%), Teads (16.55% ), and Inform (16.36%).

Taptica Overview

• Taptica was founded in 2007 and is headquartered in Tel Aviv, Israel. It provides an end-to-end mobile marketing platform that helps top brands track the performance of their advertising campaigns and determine the expected ROI.
• This company majorly targets the mobile advertising and marketing industries.
• The total funding that Taptica has received is $53.3 million. Its top three investors by shareholding are Toscafund Asset Management (22.2%), Schroder Investment Management (15.0%), and Mithaq Capital (13.8%).
• While Taptica controls 0.93% of the industry, its top three competitors by market share are Google AdMob (17.95%), Yieldmo (12.83%), and URX (8.87%).

• According to the latest Taptica annual report, its 2018 revenue was $276.872 million.
• Although Taptica doesn't have its main priority listed on its website, the focus adopted the Tremor International Ltd. will apply. Tremor International Ltd. is keen on increasing market penetration globally, especially within the blue-chip space.

AxiomSL

• Axiom SL is a systems' software company that offers platform solutions, such as risk and regulatory reporting, capital and credit, share ownership, and tax, for banks, broker dealership, commodity trading, and investment management.
• The company has only one investor, TCV, led by two partners, including Nari Ansari and Rick Kimball, who provided a private equity investment fund in 2017 of undisclosed amount.
• Founded in 1991, with $43T and $11T in total assets in banking and investment management client portfolio respectively, AxiomSL leverages its years of experience and expertise in intelligent data management solutions to deliver cutting-edge risk, regulatory, and data management products through its various platforms, services, and software solutions.

Selected Findings

Datto Inc.

• Datto Inc. provides different solutions for companies that manage the IT infrastructure and systems for small business owners and has over 1,700 employees.
• Datto Inc. has received $100 million in funding in two rounds from TCV and General Catalyst.
• Datto Inc. is a private company owned by a private equity firm and it earned close to $400 million in 2018.
• The company's mission statement is "To empower the world's small and medium-sized businesses with the best in enterprise-level technology."

Guidepoint Global

• Based on data provided by Crunchbase, Guidepoint Global has not received any funding.
• Guidepoint Global is a private company with over 800 employees and annual revenues close to $272 million in 2019.
• Guidepoint's mission statement is "Making individuals, businesses, and the world smarter through personalized knowledge-sharing solutions."

Harver

• Harver provides pre-employment assessment software for bulk-hiring.
• The company was founded in 2013.
• The company helps its clients to transform their candidate selection process digitally.
• Harver makes money by selling pre-employment assessment software required to recruit a candidate.
• The company is operating in the following industries: Employee Benefits, Employment, Predictive Analytics, Recruiting.
• Harver is currently disrupting the recruitment industry, where they provide their client's smart ways to evaluate the candidate selection process.
• The company has only two main lead investors, including Insight Partners and Acrobat Ventures.
• Harver has 51-100 employees.
• The main stakeholders in the company are Barend Raaff (Chief Executive Officer), Jeffrey Hoegen (Chief Financial Officer), Matthijs Metzemaekers (Co-Owner).
• Harver's main competitors are Netchex, Octavia, Amberjack Global, and Ideal.
• The company has a revenue of $20 million.
• Harver does not have an explicit mission statement on its website; however, the main tagline is: "Digitally transform your candidate selection process into an experience people will love."
• Harver's value proposition is that innovation: "hundreds of the most innovative companies" use them to transform their "candidate selection process and hire top talent." Geographic presence: They also have a presence in Amsterdam, New York, and London.

Interactive Brokers

• Interactive Brokers is a low-cost provider of trade execution and clearing services for individuals and institutions.
• The company has 1,400+ employees.
• The company has a revenue of $2.6 billion.
• Interactive Brokers main competitors are Parkside Securities, Direkto, CM Trading, and Questrade.
• The company is operating in the financial services industry.
• Interactive Brokers mission is "Create technology to provide liquidity on better terms. Compete on price, speed, size, diversity of global products, and advanced trading tools."
• The primary stakeholders in the company are Thomas Peterffy (Chairman), Milan Galik (CEO & President), Earl H. Nemser (Vice Chairman and Director), John M. Damgard (Director), Philip Uhde (Director), Paul J. Brody (Chief Financial Officer, Treasurer, Secretary, and Director), Thomas A. Frank (Executive Vice President and Chief Information Officer)
• The three leading investors in the company are Bares Capital Management, Inc. (9.73% Stake), Baillie Gifford & Co. (9.43% Stake), BlackRock Fund Advisors (9.18% Stake).
• Interactive Brokers Group is an electronic access broker which provides online trading of stocks, options, futures, forex.
• Interactive Brokers Group's value proposition is to provide a single gateway to the world's stock market by coverage to 135 markets, 31 countries, and 23 currencies.

MobileFuse

• MobileFuse is the leading provider of insights, creative, moments, direct publishers and data solutions to agencies and brands working in mobile advertising.
• Two of the industries in which the brand operates are retail and travel.
• The main stakeholders in the company are co-founders Kenneth Harlan, the Chief Executive Officer, and Val Katayev, a Managing Member.
• MobileFuse's main competitor according to the Craft database is Fiksu.
• MobileFuse's value statement asks customers and employees to "Own the Moment," by using its solutions to influence customers to engage with, and ultimately purchase from the brand.

Network to Code

•  Network to Code offers network automation and DevOps to companies seeking network deployments and management.
• Network to Code states on its website that it works with clients from "all industries and geographies"
• The main stakeholder for Network to Code is Jason Edelman, Founder and Chief Technology Officer.
• Network to Code's main competitor is RIFT — Leader in Network Automation.
• The value statement for Network to Code is to help clients complete initiatives in network automation by deploying open sourced DevOps tool and custom software integration into commercial networking platforms.

Summary

• News America Marketing has CPG, pharmaceutical, and retail clients.
• News America Marketing's mission is to "help marketers build their brand’s equity and increase sales."
• News America Marketing has done charity work in the areas of veteran support, "innovation in education", digital literacy, and vulnerable youth.
•  Insignia Systems, Inc is a top competitor of News America Marketing (based on market share).
• Parsec is a private company and Marc Guldimann is its CEO & Founder.
• Parsec is a disruptor with revenues of $2.5 million.
• Parsec charges on a cost-per-second basis. This creates greater value for advertisers as it requires them to only pay for advertisements that work.
• Kargo, headquartered in New York (like Parsec), enhances mobile advertising for "better business outcomes for marketers and premium publishers." It has a revenue of $100 million+. It has been identified as Parsec's top competitor as it is a leader in mobile advertising.

Selected Findings

• The largest shareholders of Quotient Technology are JHB Ventures, Miller Value Partners, and The Vanguard Group.
• Quotient Technology had 1,072 employees as of December 31, 2019.
• Quotient Technology's revenue for the fiscal year ended December 31, 2019 was $436.16 million.
• The estimated number of employees for Ruder Finn is 702 employees.
• The estimated annual revenue for Ruder Finn is $78 million.

Research Strategy

• Social Studies is an agency focused on micro-influencer marketing technology. The company connects brands with influencers using their proprietary technology. It was founded in 2015 as The Gramlist and later rebranded as Social Studies, Inc.

• While Crunchbase and Angel.co do not provide any investor information for Social Studies, Inc., according to PitchBook, The Gramlist's only investor was Castle Digital Partners. The funding amount was not publicly available.
• After reviewing several lists of top influencer marketing agencies, Sundae Collective appears to be the main competitor of Social Studies, Inc., based on service offering and headquarters location.
• According to Craft.co, G2.com, and ZoomInfo, En Pointe Technologies Inc. and CDW are among the top competitors of SoftwareONE.
• SoftwareONE has raised one Private Equity round on August 17, 2015. Kohlberg Kravis Roberts was the investor in this funding round.

Selected Findings

• The Sill, Inc.was founded in 2012 and is headquartered in New York, United States. The Sill, Inc. uses a DTC business model to sell potted houseplants through its brick and mortar store and e-commerce sites.
• The Sill, Inc. has received a total of $7.5 million from two funding rounds.
•  Rooted.nyc is a top competitor to The Sill according to experts.
• Tradeweb LLC is a publicly-traded company offering a global marketplace for electronic fixed income, derivatives and ETF trading. The company was founded in 1997 and is headquartered in New York, U.S.
•  MarketAxess is a top competitor to Tradeweb LLC in its trading platforms market.
• The company generated $776 million in revenue in FY 2019.

Troops

• Troops is a service provider. The company provides insights, automation, integration, and account-based collaboration services to remote teams.
• Troops, a private company is a disruptor in the AI Sales Assistant software industry.
• The company raised a total of $29.3 million in 4 funding rounds between 2016 and 2019.
• The company's major investors are Felicis Ventures, Slack, and Susa Ventures. While its stakeholders are Aspect Ventures, Slack, and Andela.
• Troops has an estimated total of 20 employees. Its estimated annual revenue is less than $1 million, and its top competitor in the AI sales assistant market is Clari.
• Troops' goal is to empower and supercharge revenue teams with intelligent and conversational software.
• The company's 2020 priority is not listed on its website or its LinkedIn profile. However, we found in an interview with one of its founders that the company is currently focused on its "imminent and long-term growth," counting on a future where every company uses its product to manage day-to-day activities.
• The company's mission is to make "sales a team sport, empower people, automate workflows, and supercharge sales performance."
• Troops is not involved in any charity work currently. More information can be found in the attached spreadsheet.

TULA

•  TULA makes money by manufacturing and selling skin care products that are "clean and effective."
• TULA, a private company, is a leader in the Skincare industry.
• The company raised $12.2 million in 2 funding rounds in 2017 and 2018.
•  L Catterton in TULA's only investor while its stakeholders are Dr. Roshini Raj and L Catterton.
• TULA has an estimated total of 234,567 employees. Its estimated annual revenue is less than $1 million, and its top competitor is Dermophisiologique.
• TULA's brand "vision is to inspire confidence," with a focus on "being healthy rather than perfect."
• TULA's 2020 priority is not listed on its website or its LinkedIn profile. However, we found in an interview with one of its founders that the company is currently focused on developing projects centered around confidence and "encouraging people to live their healthiest, most confident lives."
• The company's mission is to "help women and men feel more balanced, beautiful, and confident through their products and community."
• TULA is not involved in any charity work currently. More information can be found in the attached spreadsheet.

The Working Families Party

• The Working Families Party was founded in 1998 and is headquartered in Brooklyn, New York. Working Families Party is a non-profit organization. The organization operates as a "progressive grassroots political party building a multiracial movement of working people to transform America."
• The party's main stakeholders are the members who pay membership dues of $10 or more a month (or $120 or more annually). Other notable stakeholders include donors who contribute financially to the party.
• Working Families is a non-profit organization. The organization raises money through membership fees and donations from partner donors. The Organization is also funded by labor unions and union officials.

Zeta Global overview

• Zeta Global offers customer relationship management (CRM) platform and marketing services to companies. The company was founded by David A. Steinberg and John Sculley in 2007.
• The company utilizes artificial intelligence to "analyze data and provide actionable data and advanced analytics for big corporations and middle-market brands, enabling them to" acquire, engage, and retain customers.
• The company has raised a total of $380 million in funding from 5 funding rounds.
• Zeta Global main investors are GPI Capital, GSO Capital Partners, and PNC Bank.

Research Strategy