Commercial Television Market
After a lengthy search, your research team found that the overall global commercial display market size was valued at $38.4 billion. There were shipments of 13 million commercial TVs in 2018, and the largest players in this overall global commercial display market are Samsung and LG. However, the market size for commercial TVs alone was not found.
- The global commercial display market size was valued at $38.4 billion in 2018. This includes digital signage, display monitors, and display TVs.
- A CAGR of 7.07% is expected from 2019 to 2025.
- There were shipments of more than 13 million commercial TVs in 2018.
- In the first quarter of 2019, Samsung had a market share of 26.9%, the leading spot which it had held since 2009. Next was LG Electronics at 12.5% and NEC at 6.9%.
- A manufacturer from China says the commercial LED display market stood at around 80 billion yuan (approx. $11.2 billion).
To find the market value for the commercial TV market, we first looked at what this market entails. We found that it belongs under an umbrella term called "commercial digital displays", and with this information we found global figures for the market. Since we were finding very limited preliminary information about the commercial TV market alone, our first strategy was to do a targeted search for the commercial TV set market. This targeted search focused on reports and the websites and quarterly financial reports of brands such as Samsung and LG. We looked at these brands because a report in our preliminary search showed that these were the largest brands in the overall commercial digital display market. We did another search through other websites around the web, and we found one site from China which mentioned the commercial LED market size to be 80 billion yuan. However, we were hesitant in going any further with this because the page was translated poorly, and also we weren't able to back up the claim made on that webpage. The webpage belonged to Xiamen Nanha Electronics, Co., Ltd., a manufacturer in China. As a manufacturer, their numbers could be exaggerated in order to make sales. Also, searches for the AV TV market only showed results for AV display market, which seemed to be very different from the commercial digital display market in that it was based on smaller displays like heart monitors, calculators, etc. Because we weren't finding anything useful, we changed strategy.
Our next strategy was to look through news reports for mentions of the commercial display or commercial TV market. Because news reports will sometimes mention market or company sizes as an aside in a story about the industry, we believed we would find something here. In this strategy, we found that there were many news reports from PR Newswire, Reuters, and others that only had summaries of reports about the market. The reports themselves were behind a paywall that we couldn't access. Because of this, we changed strategy again.
Using Samsung's and LG's dominance in the market, we hoped to find a way to calculate the TV market size. We searched the websites, SEC filings, and other material for any information related to their commercial TV market standings. All we found were reports for their overall TV and display markets, which we could not use to do a proper calculation.