Commercial Driving Schools

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Commercial Driving Schools: Competitive Landscape

Roadmaster Drivers School and Continental Truck Driver Training & Education School are two key competitors in the commercial truck driving school market in the greater Dallas area.

Roadmaster Drivers School — Dallas, TX

Industry Partners

Marketing and Recruiting Efforts

  • Based on Semrush data, Roadmaster Drivers School does not use paid search for its website. However, it has over 33,300 backlinks and uses display advertising (82 image ads and 75 text ads).
  • On its website, Roadmaster Drivers School provides a description of truck driver training the students will undergo during the program.
  • Its website features recent five-star Google and Facebook reviews from students. It touts its 4.7-star rating based on 180 reviews on Google.
  • Visitors of its website can have a virtual 360-degree tour of the school in Dallas, TX. There, visitors can take a look into the truck that would be used for training and the classroom and the training area.
  • The website has several calls to action (CTAs) for sending-in applications for admission into the school. It highlights the benefits of a truck driver career such as remuneration, medical, dental, and life insurance, job security, and 401k retirement savings plan.
  • It claims to have on-site recruiters and offer career services.
  • Roadmaster Drivers School has active social media accounts, with multiple posts each week on Instagram and Twitter. Its YouTube account had eight posts in the past three weeks.

Number of Drivers It Trains

  • Roadmaster Drivers School does not state the number of drivers it trains at its Dallas location. However, the school has trained over 150,000 students in almost 30 years across its locations in the US.

Continental Truck Driver Training & Education School

Industry Partners

  • Werner Enterprises, Maverick Transportation, Commercial Vehicle Training Association, McElroy Truck Lines, Paschall Truck Lines, Roehl Transport, Covenant Transport, Averitt Express, Crete Carrier and Shaffer Trucking, CRST, EPES Transport, Schneider National, Swift Transportation, Raider Express, TMC Transportation, TransAm Trucking, and US Xpress.

Marketing and Recruiting Efforts

  • Based on Semrush data, Continental Truck Driver Training & Education School does not use paid search traffic for its website or display advertising. It has over 3,900 backlinks to its website from 124 referring domains.
  • Its website has an admissions page where it states the requirements for admission into the school. It has an "Apply" page, and every page on its website has a CTA button directing website visitors to the "Apply" page.
  • The school holds hiring seminars conducted by industry partners such as McElroy Truck Lines, Averitt Express, and US Xpress.
  • It has only three videos on YouTube, which it posted two years ago. However, it posts several times a month on Facebook, which seems to be its only active social media account.
  • Continental Truck Driver Training & Education School does not tout its reviews on its website, although it has a 4.4-star rating from 139 Google reviews and a 4.4-star rating from 132 Indeed reviews.

Number of Drivers It Trains

  • Across its website and social media, Continental Truck Driver Training & Education School does not mention the number of students it trains. However, Since 2000, the school has trained over 6,000 students to get their truck driving licenses (Class A CDL license).

Research Strategy

To identify the key competitors in the commercial truck driving school market in the greater Dallas area, we searched for any ranking of commercial truck driving schools in the area but could not find any. We then tried to rank them by the number of trucks they have or truck drivers they train, but none of them provided such information. We then opted to list competitors based on how long they've been training commercial truck drivers and the number they've trained, as available on their websites.

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