Roadmaster Drivers School — Dallas, TX

• Roadmaster Drivers School has multiple locations across the US. Its Dallas office is at 8701 Peterbilt Ave, Dallas, TX 75241.
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Industry Partners

•  Werner Enterprises, Covenant Transport, Stevens Transport, Amazon Career Choice, Commercial Vehicle Training Association (CVTA), Truckload Carriers Association, and Military Friendly.

Marketing and Recruiting Efforts

• Based on Semrush data, Roadmaster Drivers School does not use paid search for its website. However, it has over 33,300 backlinks and uses display advertising (82 image ads and 75 text ads).
• On its website, Roadmaster Drivers School provides a description of truck driver training the students will undergo during the program.
• Its website features recent five-star Google and Facebook reviews from students. It touts its 4.7-star rating based on 180 reviews on Google.
• Visitors of its website can have a virtual 360-degree tour of the school in Dallas, TX. There, visitors can take a look into the truck that would be used for training and the classroom and the training area.
• The website has several calls to action (CTAs) for sending-in applications for admission into the school. It highlights the benefits of a truck driver career such as remuneration, medical, dental, and life insurance, job security, and 401k retirement savings plan.
• It claims to have on-site recruiters and offer career services.
• Roadmaster Drivers School has active social media accounts, with multiple posts each week on Instagram and Twitter. Its YouTube account had eight posts in the past three weeks.

Number of Drivers It Trains

• Roadmaster Drivers School does not state the number of drivers it trains at its Dallas location. However, the school has trained over 150,000 students in almost 30 years across its locations in the US.

Continental Truck Driver Training & Education School

• Continental Truck Driver Training & Education School has been around for 20 years and is located at 6614 South R.L. Thornton Freeway, Dallas, TX 75232, I35 between Camp Wisdom Road and Laureland Road.

Industry Partners

•  Werner Enterprises, Maverick Transportation, Commercial Vehicle Training Association, McElroy Truck Lines, Paschall Truck Lines, Roehl Transport, Covenant Transport, Averitt Express, Crete Carrier and Shaffer Trucking, CRST, EPES Transport, Schneider National, Swift Transportation, Raider Express, TMC Transportation, TransAm Trucking, and US Xpress.

Marketing and Recruiting Efforts

• Based on Semrush data, Continental Truck Driver Training & Education School does not use paid search traffic for its website or display advertising. It has over 3,900 backlinks to its website from 124 referring domains.
• Its website has an admissions page where it states the requirements for admission into the school. It has an "Apply" page, and every page on its website has a CTA button directing website visitors to the "Apply" page.
• The school holds hiring seminars conducted by industry partners such as McElroy Truck Lines, Averitt Express, and US Xpress.
• It has only three videos on YouTube, which it posted two years ago. However, it posts several times a month on Facebook, which seems to be its only active social media account.
• Continental Truck Driver Training & Education School does not tout its reviews on its website, although it has a 4.4-star rating from 139 Google reviews and a 4.4-star rating from 132 Indeed reviews.

Number of Drivers It Trains

• Across its website and social media, Continental Truck Driver Training & Education School does not mention the number of students it trains. However, Since 2000, the school has trained over 6,000 students to get their truck driving licenses (Class A CDL license).

Research Strategy