Trends in Skincare
The use of minimal content on designs, use of big texts, and black packaging, minimum content, pastels, doodles, and holographic are some of the trends in skincare product design.
Black Packaging with a Twist
- The use of black is currently prevalent in skincare packaging. Black is used in conjunction with small pops of color to make the products conspicuous. Most retailers like black because it appeals to both males and females, and such packaging is considered to be refreshing.
- Some brands are also choosing black to communicate a black ingredient in the product, while others are using it for aesthetic reasons. Black is also associated with luxury and quality.
- Boscia, Neutrogena, Retrouve, and Laxmi are some brands that illustrate this trend.
Minimal Content on Designs
- With minimal content on product design, customers can make more intuitive decisions. Brands are therefore opting for more visual language, which helps to communicate a product better than having many words written on the products' packaging.
- Naturaglace brands illustrate this trend.
- Pastel is an alternative to bold and bright colors, and they are also on the rise due to their "calming packaging design." It is also associated with softness and a warm and welcoming feel. With pastels, more customers are eased into it rather than rushed when browsing for skincare brands.
- Brands such as Huxley, Hanyul, and Kevin Murphy are leading in this type of trend.
- This trend involves random drawings, which describe products in more interesting and exciting ways that even put a smile on customers' faces.
- Brands that are using doodles in their product design are Bloom, Mythos, Elaboratium, among others.
Use of Big Texts
- Several skincare brands are also focusing on using large texts that efficiently send clear messages to consumers. Most often, they use sans serif font in bold. Moreover, skincare brands can communicate one main point, like the primary ingredient such as charcoal and purpose of the products.
- Brands like Red Earth, Babe Scrub, and others are leading in this trend.
Use of Holographic
- The use of holographic foils has become an innovative style in packaging that is used to catch the attention of customers through the changes in color and light. It is also used to add sophistication and value to skincare products.
- Obe, Mac, and Rewind Skin are some brands in this trend.
- Vintage designs in packaging show that a particular skincare brand has been in the market for a while. Such models also signify that the products are of quality and have been successful in the industry.
- The products' structure, precise detailing, and coloring also indicate that the product has tradition.
- Brands such as Boots and Caru are leading in this trend.
To provide trends in skincare product packaging design, we leveraged several industry-related sources like Beauty Packaging, Cosmetic Design, AK Graphics, among others. These sources discussed current trends in skincare product packaging design, which we have provided in our findings above.