Catholic College National Markets
A combination of three factors will provide information about the best target location for a women's only Catholic college. These factors are a high Catholic population, a large population of girls aged 13-14 and income of the household – in this instance the household income had to be above the US median of $59,039. Using the twin factors of number of girls and percentage of persons identifying a Catholic, the top two cities to target is New York and Boston. When the third criteria is factored in, the best city to target is San Diego with an almost 8,000 population of girls aged 13-14; 28 percent of the population identifying as Catholic and an above median household income of $71,481. Please find below a more detailed account of our finding including how the figures were triangulated to arrive the top three cities.
First, the percentage of Catholics in each city was identified. With this statistic, it was possible to identify the number of girls aged 13-14 in each city. It was assumed that girls within this age group make up 2 percent of the entire population based on US population demographics. Next, the median household income in these cities was calculated. All of this information was then entered into the spreadsheet provided here.
It was then possible to extrapolate the top three cities by combining the three factors and checking which of the cities score highest in each of the categories. Based on the population of girls aged 13-14, New York comes out tops; based on the population of persons identifying as Catholic, Boston comes out tops. Based on household income, the city that has the best other factors is San Diego.
The top 20 US cities that stand a chance of being identified as targets for a women’s-only Catholic College are presented in the attached spreadsheet. When all factors are combined, San Diego, New York, and Boston stand out as the top three cities as a likely location. If the median income is a factor that can absolutely not be dispensed on, then San Diego comes out as the top city to target.