College Choice - Barriers and Pain Points

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College Choice - Barriers and Pain Points

Some barriers and/or pain points encountered by prospective undergraduates students and/or their parents during the college or university selection process include worries about cost and affordability, housing insecurities, the size of the school/number of students, and financial aid and scholarships offered by one college over another.

BARRIERS AND/OR PAINPOINTS ENCOUNTERED BY PROSPECTIVE UNDERGRADUATE STUDENTS AND/OR THEIR PARENTS WHEN CHOOSING A UNIVERSITY

1. COST AND AFFORDABILITY

  • According to a new study, many prospective undergraduates students cited financial reasons — higher costs, as a major barrier encountered during the college or university selection process.
  • The survey found that concerns around cost and affordability contributed significantly to the students rejecting the opportunity to study at their dream college and choosing more practical alternatives instead.

2. HOUSING INSECURITIES

  • A common pain point experienced by prospective undergraduates students during their college or university selection process is the difficulty/failure to find adequate, affordable housing options within or near campus.
  • As a result, prospective students prefer to opt for colleges/universities conveniently located near their homes.

3. SCHOOL SIZE/NUMBER OF STUDENTS

  • Another pain point which prospective undergraduate students experience concerns the large class sizes that are common with four-year universities.
  • As a result, they opt for smaller class sizes at college universities that usually allow for more personalized instruction.

4. STRINGENT ADMISSION PROCESS

  • Some colleges and universities require significantly higher average test scores than others, to fulfill their entry requirements.
  • As a result, they are more competitive and present a barrier to prospective undergraduate students and/or their parents during the college or university selection process.

5. FINANCIAL AID/SCHOLARSHIPS OFFERED BY ONE COLLEGE OVER ANOTHER

  • Another barrier encountered by prospective undergraduate students and/or their parents during the college or university selection process is that some colleges/universities offer less federal grants or other financial aid, including scholarships, more than others.
  • As such, prospective undergraduates students and/or their parents opt for schools with the best options in terms of financial aid, and which cover most of their cost.
Sources
Sources

Quotes
  • "A new study suggests thousands of young Americans give up on their dreams every year to save money, with 40% of Americans who reject an offer from their first-choice college or university doing so for financial reasons"
  • "The survey of over 50,000 found worries about cost and affordability were the biggest reason why students decided to turn down the opportunity to study at their dream college and pick a more practical alternative."