Collectibles Market

Part
01
of four
Part
01

Collectibles Market Size

The total market size of the collectibles market in the US is $133.33 billion.

Collectibles Market in the us

Research Strategy

To provide the market size of the collectibles market in the US, we first searched for market reports in sources such as IBISworld, Statista, Deloitte, among others. We only found an IBISworld report that mentions the US online antique and collectibles market but not the whole. Next, we searched for articles and reports that mention the collectibles market in the US. We found articles that mention the collectibles market, its global revenue, number of US collectors, and they also mention that the US constitutes 2/3 of the collectibles market. Using the information that we found we can calculate the total US collectibles market.

Calculation:
$200,000,000,000 x (2/3) = $133,333,333,333.33 (Total market size of the collectibles market in the US)
Part
02
of four
Part
02

US Collectibles, Market Performance

In 2018, the global annual sales of collectibles, both online and auctions, was estimated to be worth $200 billion. The US collectibles market has a market share of 67% of the global collectibles market and estimated to be worth $134 billion having experienced a positive CAGR of 15.99% over the period of 2016-2018. The US collectibles net sales experienced a positive CAGR of 19.98% while the collectibles gross profit also experienced a positive CAGR of 16.69% over the same period. We have summarized the US collectibles market performance and the performance of the respective market segments on the attached spreadsheet (US Collectibles Performance 2016-2018).


US Collectibles Sales growth:

  • In 2018, the global market of collectibles (online and auctions) was estimated to be worth $200 billion. The US collectibles market constitutes 2/3 (67%) of the global collectible market and thus it is estimated to be worth $134 billion.
  • In the U.S., the sale of collectibles via bricks-and-mortar antique and vintage stores contributes an additional $17 billion annually to the US collectibles market.
  • The market for collectibles in the US has been booming, and it is segmented into 29 collectibles market segments that are positioned and listed relative to their annual revenue categories (=< $2.5B, =< $5B, =< $7.5B, =< $10B, =< $12.5B and ~>$5B) and market concentration as summarized on the attached spreadsheet.
  • Global Market Size ($ billion) US Market Size Estimated ($ billion)
1. Classic Cars: >$15 billion market size 10.05
2. Books: ~ $15 billion market size 10.05
3. Militaria: ~$15 billion market size 10.05
4. Coins: ~$12.5 billion market size 8.38
5. Stamps: ~$12.5 billion market size 8.38
6. Toys: ~$10 billion market size 6.70
7. Ethnic: >$7.5 billion market size 5.03
8. High-end Stereos: >$7.5 billion market size 5.03
9. Timepieces & Scientific: ~$7.5 billion market size 5.03
10. Sailing: ~$7.5 billion market size 5.03
11. Art Deco: >$5 billion market size 3.35
12. Music: >$5 billion market size 3.35
13. Comics: ~$5 billion market size 3.35
14. Horse Riding: ~$5 billion market size 3.35
15. Film Poster: >$2.5 billion market size 3.35
16. Sports Memorabilia: >$2.5 billion market size 1.68
17. Diving: >$2.5 billion market size 1.68
18. Modern: >$2.5 billion market size 1.68
19. Photos: >$2.5 billion market size 1.68
20. Nature: >$2.5 billion market size 1.68
21. Porcelain & Glass: >$2.5 billion market size 1.68
22. Maps: >$2.5 billion market size 1.68
23. Cameras: >$2.5 billion market size 1.68
24. Vintage Fashion: >$2.5 billion market size 1.68
25. Film Props: >$2.5 billion market size 1.68
26. Victorian: >$2.5 billion market size 1.68
27. Shares: >$2.5 billion market size 1.68
28. Autographs: ~$1 billion market size 0.67
29. Ephemera: ~$1 billion market size 0.67

  • In 2014, the Nominal Returns on Collectible Assets was estimated to be 6.4% while the Real Returns was estimated at 2.4%. Additionally, the annual growth of the total global collectible market was estimated to be approximately 3%. The growth of the market is fueled by new collectibles entering the market such as Collectible Hot Wheels which capped $200 million in sales in 2014.
  • According to a 2018 market report by IBISWorld, the US online antiques and collectibles sales industry flourished over the past five years leading to 2018 having experienced an annualized rate of 7.2% over the period, including an estimated market boost of 3.6% in 2018 generating total revenue to $1.5 billion during the year.
  • The largest segments in the global collectibles market are the traditional toys and games market segments. In 2017, the global annual sales of the collectible toys market segment was $2.4 billion while the collectible games market segment realized total sales of $1.2 billion, hence both segments generated an estimated $3.6 billion.
  • In 2017, the US collectible toys sales accounted for $1.5 billion of the total global collectible toys sales with international markets generating only $0.9 billion. This means that the US market share of the total global collectible toys market is 62.5% (the US collectible toys sales of $1.5 billion divided by total global collectible toys sales of $2.4 billion).
  • The US collectible games sales accounted for $0.9 billion of the total global collectible games sales with international sales generating only $0.3 billion. This means that the US market share of the total global collectible games market 75% (the US collectible games sales of $0.9 billion divided by total global collectible games sales of $1.2 billion).
  • The US collectible toys & games market was estimated to be worth $2.4 billion while the international collectible toys & games market was estimated to be worth $1.2 billion. This means that the US collectible toys & games market had a market share is 66.6% (the US collectible toys & games sales of $2.4 billion divided by worldwide sales of $3.6 billion).
  • The growth rate of the collectible toys & games market was estimated to be 25% during the year 2016-2017 with 2018 projected to experience similar growth.
  • According to a 2017 market report by The NPD Group, the collectibles toys market segment was the top contributor to the overall US toys industry’s growth in 2016, with sales growing by 33% ($432 million) to hit $1.8 billion representing about 9% of the entire US toy industry sales.
  • Games/puzzles, and dolls, as well as the outdoor & sports toys, experienced an increase of 18%, 10%, 10%, and 10% respectively during the year 2016.
  • In 2017, the global toys collectibles market experienced annual growth of 14% to hit $3.9 billion in total revenue.

Profit Margin Growth:

  • The largest retailers for collectibles in the US include GameStop that had estimated sales of $650 million in 2017, of which about one-third of the total sales were generated by collectible toys while accessories and apparel accounted for the rest of the sales. Additionally, the company has a market share of about 28% of the total US collectible toys market, closely followed by Amazon which had a market share of 24% while Target and Walmart were estimated to have about 6% and 10% market share respectively.
  • Gamestop provides an example of the net sales and profit margin that can be used as an indicator of the US collectibles performance over the last 3 years. Gamestop's collectibles net sales and gross profit information can be summarized as follows:
1. COLLECTIBLES NET SALES OF GAMESTOP:
2. COLLECTIBLES GROSS PROFIT (PROFIT MARGIN) OF GAMESTOP:

YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

In order to provide the market performance of the collectibles market in the US over the past 3-5 years, we analyzed the global collectibles sales and sales per collectibles market segments and then determined the market share of the US collectibles market from the total global collectible market. We found authoritative data that depicted that the market share of the US in the global collectibles market is two-thirds, i.e 67%. We used this percentage to calculate the various market segments of the US collectible market over the past 3 years. We used the net sales and profit margin of Gamestop as an indicator of the US collectibles performance over the last 3 years. We have summarized the US collectibles market performance over the past 3 years in the attached spreadsheet — "US Collectibles Performance 2016-2018".




Part
03
of four
Part
03

Collectible Purchases, In-Person vs. Online

There is an estimated 1.5%/98.5% split between online and in-person channels, respectively, when it comes to the purchase of collectibles in the United States.

BREAKDOWN BETWEEN ONLINE AND IN-STORE CHANNELS

  • The size of the United States collectibles market is approximately $133.33 billion, two-thirds of the $200-billion global market for collectibles.
  • The online sales of antiques and collectibles in the United States are a $2-billion industry.
  • If the online sales of antiques and collectibles in the United States are assumed to be fairly representative of the online sales or purchase of collectibles in the country, the percentage breakdown between online and in-store channels can be triangulated at around 1.5% for the online channel and around 98.5% for the in-store channel. In comparison, the online channel accounts for around 8% of the global art and antiques market.
  • Even though online sales of collectibles are rising, brick-and-mortar stores still dominate the collectibles market. Most buyers of collectibles still prefer in-store shopping. It is also unlikely for buyers who enjoy browsing through brick-and-mortar stores to spend a significant amount of time scouring web pages.

RESEARCH STRATEGY

Barnes Reports has released separate reports on the different purchase channels of the United States collectibles market, namely, art dealers, used merchandise stores, gift, novelty, and souvenir stores, online stores, and mail order stores, but the reports are all paywalled. As the breakdown of collectible purchases in the United States by channel is not readily available in the public domain and information on the subject matter is limited, we triangulated the breakdown by determining the portion of the United States collectibles market accounted for by online sales. In a related brief, it was determined that the size of the United States collectibles market is around $133.33 billion or roughly two-thirds of the $200-billion global collectibles market. To find the online channel's share of this market, we referred to IBISWorld's report, which pegs the size of the country's online antiques and collectibles industry at $2 billion. Both IBISWorld and Antique HQ distinguish collectibles from antiques, but unfortunately, the percentage accounted for by collectibles could neither be ascertained from the pie chart IBISWorld has provided nor estimated using publicly available data. Assuming the country's online antiques and collectibles industry is fairly representative of the country's online collectibles industry, however, we estimated that the online sales of collectibles account for at most $2 billion/$133.33 billion or 1.5% of the United States collectibles market and that there is more or less a 1.5%/98.5% split between online and in-store purchase channels, respectively.
Part
04
of four
Part
04

Most Popular Sites for Collectibles, US

Worthpoint.com, apmex.com, and ebth.com are the most popular sites for purchasing collectibles in the US. Worthpoint.com has 3.169 million US visitors per month, apmex.com has 2.077 million US visitors per month, and ebth.com has 1.474 million US visitors per month. A deep dive into our findings is presented below.

WORTHPOINT.COM

  • Worthpoint.com has an average of 6.438 million global visitors per month. Worthpoint.com has an average of 3.169 million US visitors per month.

ADDITIONAL INSIGHTS ON WORTHPOINT.COM

  • Worthpoint was founded in 2007 and is headquartered in Atlanta, GA.
  • A majority (84.56%) of worthpoint.com's traffic is from search.
  • Over 13% (13.15%) of worthpoint.com's traffic is from direct website visit.

APMEX.COM

aDDITIONAL INSIGHTS ON APMEX.COM

  • Apmex was founded in 2001 and is headquartered in Oklahoma City, OK.
  • A majority (65.72%) of apmex.com’s traffic is from direct website visit.
  • Over 29% (29.81%) of apmex.com’s traffic is from search.

eBTH.COM

ADDITIONAL INSIGHTS ON EBTH.COM

  • Ebth was founded in 2008 and is headquartered in Cincinnati, OH.
  • A majority (55.51%) of ebth.com’s traffic is from direct website visit.
  • Over 37% (37.14%) of ebth.com’s traffic is from search.

RESEARCH STRATEGY

We began our search by searching through various lists and compilations of top collectibles websites in the US and we found sites such as etsy.com, rubylane.com, and bonanza.com. We were unsatisfied with these results because there was no way to determine if they were truly the top sites for purchasing collectibles in the US. So, went dug deeper to find more concrete answers and we found a listing of the top websites for collectibles and antiques in the US, compiled by SimilarWeb. SimilarWeb is an app and websites analytics and data platform that analyses over 3 million mobile apps and over 80 million websites from over 60 countries. We adopted the list from SimilarWeb because it is a global, credible and reputable platform with industry-leading clients such as P&G, Airbnb, Google, Microsoft, etc.
From SimilarWeb’s list, we were able to determine that worthpoint.com, apmex.com, and ebth.com are the most popular websites for purchasing collectibles and antiques in the US. We determined this by selecting the top 3 sites on the list and verifying that they are top by determining the number of US visitors to each of the websites, and by assuming that the most popular websites are those that have the highest number of visitors. We recorded the number of visitors to each of the sites from January 2019 through April 2019 and took the average to find the average number of monthly visitors to each site. Then, we determined how many of these visitors were from the US. The steps are as follows.

WORTHPOINT.COM
Worthpoint.com had 5.839 million global visitors in April, 6.805 million in March, 6.33 million in February, and 6.778 million in January respectively. This equates to an average of (5.839 million + 6.805 million + 6.33 million + 6.778 million)/4 = 6.438 million global visitors per month. From SimilarWeb data, 49.23% of worthpoint.com’s traffic is from the US. Assuming that the amount of traffic is directly proportional to the number of visitors, then, 49.23% of worthpoint.com’s visitors are from the US. That is, the average number of US visitors to the site per month = 0.4923 * 6.438 million = 3.169 million US visitors per month.

APMEX.COM
Apmex.com had 2.050 million global visitors in April, 2.35 million in March, 2.2 million in February, and 2.9 million in January respectively. This equates to an average of (2.050 million + 2.35 million + 2.2 million + 2.9 million)/4 = 2.375 million global visitors per month. From SimilarWeb data, 87.47% of apmex.com’s traffic is from the US. Assuming that the amount of traffic is directly proportional to the number of visitors, then, 87.47% of apmex.com’s visitors are from the US. That is, the average number of US visitors to the site per month = 0.8747 * 2.375 million = 2.077 million US visitors per month.

EBTH.COM
Ebth.com had 1.6 million global visitors in April, 1.7 million in March, 1.5 million in February, and 1.65 million in January respectively. This equates to an average of (1.6 million + 1.7 million + 1.5 million + 1.65 million)/4 = 1.613 million global visitors per month. From SimilarWeb data, 91.39% of ebth.com’s traffic is from the US. Again, assuming that the amount of traffic is directly proportional to the number of visitors, then, 91.39%% of ebth.com’s visitors are from the US. That is, the average number of US visitors to the site per month = 0.9139 * 1.613 million = 1.474 million US visitors per month.

Sources
Sources

From Part 01
Quotes
  • "the (worldwide) annual sales of collectibles is roughly $200 billion"
Quotes
  • "the total number of U.S. collectors is estimated at 72.9 million — about 35% of the total U.S. population"
  • "US constituting 2/3 of the collectible markets"
From Part 03
Quotes
  • "Hobbydb.com estimates that the (worldwide) annual sales of collectibles is roughly $200 billion (online and auctions)."
  • "Despite the rise in online sales, bricks-and-mortar still dominates retail."
Quotes
  • "An antique does not become an antique until it meets the age requirement of 100 years or older."
  • "A collectible is a valuable object less than a hundred years old, often distinguished from antiques."
  • "Vintage is now applied to anything that is less than 25 years old or have cycled back into fashion. "
Quotes
  • "The global online art and antiques market was estimated to have reached a new high of $5.4 billion in 2017, up 10% year-on-year and accounting for 8% of the value of global sales."