In 2018, the global annual sales of collectibles, both online and auctions, was estimated to be worth $200 billion. The US collectibles market has a market share of 67% of the global collectibles market and estimated to be worth $134 billion having experienced a positive CAGR of 15.99% over the period of 2016-2018. The US collectibles net sales experienced a positive CAGR of 19.98% while the collectibles gross profit also experienced a positive CAGR of 16.69% over the same period. We have summarized the US collectibles market performance and the performance of the respective market segments on the attached spreadsheet (US Collectibles Performance 2016-2018).
US Collectibles Sales growth:
- In 2018, the global market of collectibles (online and auctions) was estimated to be worth $200 billion. The US collectibles market constitutes 2/3 (67%) of the global collectible market and thus it is estimated to be worth $134 billion.
- In the U.S., the sale of collectibles via bricks-and-mortar antique and vintage stores contributes an additional $17 billion annually to the US collectibles market.
- The market for collectibles in the US has been booming, and it is segmented into 29 collectibles market segments that are positioned and listed relative to their annual revenue categories (=< $2.5B, =< $5B, =< $7.5B, =< $10B, =< $12.5B and ~>$5B) and market concentration as summarized on the attached spreadsheet.
- Global Market Size ($ billion) US Market Size Estimated ($ billion)
1. Classic Cars: >$15 billion market size 10.05
2. Books: ~ $15 billion market size 10.05
3. Militaria: ~$15 billion market size 10.05
4. Coins: ~$12.5 billion market size 8.38
5. Stamps: ~$12.5 billion market size 8.38
6. Toys: ~$10 billion market size 6.70
7. Ethnic: >$7.5 billion market size 5.03
8. High-end Stereos: >$7.5 billion market size 5.03
9. Timepieces & Scientific: ~$7.5 billion market size 5.03
10. Sailing: ~$7.5 billion market size 5.03
11. Art Deco: >$5 billion market size 3.35
12. Music: >$5 billion market size 3.35
13. Comics: ~$5 billion market size 3.35
14. Horse Riding: ~$5 billion market size 3.35
15. Film Poster: >$2.5 billion market size 3.35
16. Sports Memorabilia: >$2.5 billion market size 1.68
17. Diving: >$2.5 billion market size 1.68
18. Modern: >$2.5 billion market size 1.68
19. Photos: >$2.5 billion market size 1.68
20. Nature: >$2.5 billion market size 1.68
21. Porcelain & Glass: >$2.5 billion market size 1.68
22. Maps: >$2.5 billion market size 1.68
23. Cameras: >$2.5 billion market size 1.68
24. Vintage Fashion: >$2.5 billion market size 1.68
25. Film Props: >$2.5 billion market size 1.68
26. Victorian: >$2.5 billion market size 1.68
27. Shares: >$2.5 billion market size 1.68
28. Autographs: ~$1 billion market size 0.67
29. Ephemera: ~$1 billion market size 0.67
- In 2014, the Nominal Returns on Collectible Assets was estimated to be 6.4% while the Real Returns was estimated at 2.4%. Additionally, the annual growth of the total global collectible market was estimated to be approximately 3%. The growth of the market is fueled by new collectibles entering the market such as Collectible Hot Wheels which capped $200 million in sales in 2014.
- According to a 2018 market report by IBISWorld, the US online antiques and collectibles sales industry flourished over the past five years leading to 2018 having experienced an annualized rate of 7.2% over the period, including an estimated market boost of 3.6% in 2018 generating total revenue to $1.5 billion during the year.
- The largest segments in the global collectibles market are the traditional toys and games market segments. In 2017, the global annual sales of the collectible toys market segment was $2.4 billion while the collectible games market segment realized total sales of $1.2 billion, hence both segments generated an estimated $3.6 billion.
-
In 2017, the US collectible toys sales accounted for $1.5 billion of the total global collectible toys sales with international markets generating only $0.9 billion. This means that the US market share of the total global collectible toys market is 62.5% (the US collectible toys sales of $1.5 billion divided by total global collectible toys sales of $2.4 billion).
-
The US collectible games sales accounted for $0.9 billion of the total global collectible games sales with international sales generating only $0.3 billion. This means that the US market share of the total global collectible games market 75% (the US collectible games sales of $0.9 billion divided by total global collectible games sales of $1.2 billion).
-
The US collectible toys & games market was estimated to be worth $2.4 billion while the international collectible toys & games market was estimated to be worth $1.2 billion. This means that the US collectible toys & games market had a market share is 66.6% (the US collectible toys & games sales of $2.4 billion divided by worldwide sales of $3.6 billion).
-
The growth rate of the collectible toys & games market was estimated to be 25% during the year 2016-2017 with 2018 projected to experience similar growth.
-
According to a 2017 market report by The NPD Group, the collectibles toys market segment was the top contributor to the overall US toys industry’s growth in 2016, with sales growing by 33% ($432 million) to hit $1.8 billion representing about 9% of the entire US toy industry sales.
- Games/puzzles, and dolls, as well as the outdoor & sports toys, experienced an increase of 18%, 10%, 10%, and 10% respectively during the year 2016.
- In 2017, the global toys collectibles market experienced annual growth of 14% to hit $3.9 billion in total revenue.
Profit Margin Growth:
- The largest retailers for collectibles in the US include GameStop that had estimated sales of $650 million in 2017, of which about one-third of the total sales were generated by collectible toys while accessories and apparel accounted for the rest of the sales. Additionally, the company has a market share of about 28% of the total US collectible toys market, closely followed by Amazon which had a market share of 24% while Target and Walmart were estimated to have about 6% and 10% market share respectively.
- Gamestop provides an example of the net sales and profit margin that can be used as an indicator of the US collectibles performance over the last 3 years. Gamestop's collectibles net sales and gross profit information can be summarized as follows:
1. COLLECTIBLES NET SALES OF GAMESTOP:
2. COLLECTIBLES GROSS PROFIT (PROFIT MARGIN) OF GAMESTOP:
YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:
In order to provide the market performance of the collectibles market in the US over the past 3-5 years, we analyzed the global collectibles sales and sales per collectibles market segments and then determined the market share of the US collectibles market from the total global collectible market. We found authoritative data that depicted that the market share of the US in the global collectibles market is two-thirds, i.e 67%. We used this percentage to calculate the various market segments of the US collectible market over the past 3 years. We used the net sales and profit margin of Gamestop as an indicator of the US collectibles performance over the last 3 years. We have summarized the US collectibles market performance over the past 3 years in the attached spreadsheet — "US Collectibles Performance 2016-2018".