Cold Brew Competitors

Part
01
of two
Part
01

Marley Cold Brew Competitors

Stumptown starts with the highest quality coffee, cold brews it without heat for over 12 hours, then uses a double filtration process to procure the end result. Starbucks' Cold Brew starts with an artful blend of coffees from some of their favorite farms in Colombia and East Africa. Chameleon ensures that all of their coffees that go into cold brew are USDA certified organic. La Colombe follows a double-filtration process for a smooth coffee with strong flavors. And, Stok uses a higher ratio of coffee beans to water than typical hot brewing for a great coffee.

1. La Colombe

SELLING POINTS (Quality and flavors)

  • La Colombe infuses its cold brew latte with nitrous oxide instead of nitrogen. This is also used by chefs who want to create foams, or to keep a steady supply of whipped cream because nitrous oxide binds with the dairy to give it body and imbue the drink with a creamier mouth feel.
  • Specialty beans are brewed overnight, cold-pressed, and filtered to prepare a pure and refreshing iced coffee to take anywhere.
  • Fresh-roasted, specialty-grade coffee is steeped in steel wine tanks, free from oxygen, and brewed overnight before being pressed.
  • La Colombe's Cold Brew is double-filtered for a smooth and clean sip with strong coffee flavors and a natural sweetness. Each can contain caffeine equivalent to two cups of coffee.
  • The flavors of La Colombe Cold Brew are Milk & Sugar, Cold Brew — Colombian, Nitro Cold Brew — Grapefruit, Nitro Cold Brew — Lemonade, and Cold Brew Concentrate.
  • Ingredients: Specialty 100% Arabica coffee beans brewed overnight, cold-pressed, and filtered with no added sugars. There are only five calories present inside each coffee drink. And, they are vegan and gluten-free.

REVIEWS

  • Most of the reviews on Amazon are positive, but some are saying that the taste is not good, the taste was off, and the La Colombe Cold Brew lemonade is terrible.

LAWSUIT

  • There haven't been any lawsuits filed against La Colombe Cold Brew.

2. CHAMELEON

SELLING POINTS (RELATIONSHIP WITH GROWERS/FARMERS)

  • Chameleon has created lasting relationship with their farmers and producers and pay for more than just the coffee.
  • In late 2016 to 2017, they have build a core relationship with mills and producer groups who are the backbones of Chameleon Cold Brew sourcing program.
  • They have encouraged these communities to develop social projects that they need, to work with local organizations, in order to fund these projects in addition to coffee purchases. Their first project launched in 2018.

SELLING POINTS (CORPORATE RESPONSIBILITY)

  • Chameleon believes in organic agriculture and ensure that all of their coffees that go into cold brew are USDA certified organic.
  • This is incredibly important to them as a company and to their employees because they are consumers themselves.
  • Any coffee that they purchase that is not certified, is a transitional project that they're working with to convert to organic certification and will be labeled as such.

Selling points (QUALITY)

  • Chameleon only purchases specialty grade coffee.
  • They work with their partners to increase quality across the board within their producer groups to purchase more coffee through their relationship.
  • All green coffee purchases are cupped by a licensed Q grader and scored as specialty grade, above 80 pts using Specialty Coffee Association cupping protocol.

REVIEWS

Lawsuit

  • There haven't been any lawsuits filed against Chameleon Cold Brew.

3. Stumptown

SELLING POINTS (COLD BREW PROCESS)

SELLING POINTS (RELATIONSHIP WITH GROWERS/FARMERS)

  • Stumptown started with the goal of doing things differently, with a vision that’s always been a little left-of-center, and with the focus squarely on quality.
  • They source the best coffees in the world and strive to maintain transparent, quality-based relationship with their farmers along the way.
  • From plant to portafilter, they pay homage to these folks through their own fervent attention to detail at every step, quality control in their cupping labs, meticulous roasting profiles, and extensive barista education.
  • They are committed to the well-being of everyone they work with, from farmers to communities they live in, their employees, and communities in the States.
  • They value their relationship with their customers, growers, and each other.

REVIEWS

  • Most of the reviews are positive, but there are negative reviews stating that the products are way too sweet and creamy.

LAWSUIT

  • There haven't been any lawsuits filed against Stumptown.

4. STOK

SELLING POINTS (PROCESS)

  • Stok gets fired up on method and process, choose ingredients with integrity, and set their brew machine for maximum motivation.
  • Stok's Arabica-based blend uses a higher ratio of coffee beans to water than typical hot brewing.
  • Hot brewing forces the flavor from the bean. But, cold brew takes time. Therefore, they steep for at least 10 hours at lower temperatures. A low and slow steep brings out bold, one-of-a-kind Stokness.
  • The final filtering process removes bitterness, leaving a smooth cold brew.

Flavors

Reviews

  • While most of the reviews about the product are positive, several reviewers on Influenster are dissatisfied with the taste and some have used the words and phrases 'horrible' and 'disappointed' and 'the taste was too bitter'.

Lawsuit

  • There haven't been any lawsuits filed against Stok.

5. Starbucks

selling point

  • Starbucks' Cold Brew starts with an artful blend of coffees from some of their favorite farms in Colombia and East Africa. These coffees are grown and roasted to be steeped long and cold for a super-smooth flavor.
  • This cold brew is prepared the way they strive to do everything patiently, diligently, following nature’s cues, and letting time take its course.
  • Starbucks' signature cold brew is infused with nitrogen for a smooth, creamy texture. After handcrafting the cold brew recipe, baristas perfect the pour by pulling the tap and allowing the cold brew coffee to mix with nitrogen to deliver an entirely new cold coffee experience.
  • Nitrogen is an odorless, colorless gas that makes up the majority of the Earth’s atmosphere. It also happens to complement Starbucks Cold Brew Coffee quite nicely, creating a creamy and smooth drink.
  • First, the system infuses nitrogen into their cold brew coffee. As it comes out of the tap, the amber-colored coffee cascades down the side of the glass. The tiny bubbles rising to the top are actually the nitrogen bursting out of the cold brew.

REVIEWS

  • Most of the reviews on Influenster are positive.

LAWSUIT

  • Stacy Pincus has filed a class action complaint against the coffee chain for allegedly falsely advertising their iced beverages and deceiving consumers into paying higher prices for them.
  • The $5 million suit was about the Starbucks employees and how they underfill their iced drinks—a Venti iced coffee, advertised as 24 fluid ounces, is actually only 14 ounces of iced coffee, the rest being only ice which fills the cup to the rim.
  • Pincus contends that someone buying a Venti iced coffee at Starbucks isn’t waiting for the ice to melt to then have 24 ounces of latte and melted ice; they expect 24 ounces of cold brew.
Part
02
of two
Part
02

Xing Tea Competitors

Lipton ready-to-drink bottled iced tea has been in the market since 1991 and they have a variety of ready-to-drink teas. The selling point of Arizona Tea is that their products or iced teas are all gluten free. A negative review for Snapple is that the new plastic bottle in not environmentally friendly and contributes to plastic pollution. The following are the selling points, negative consumer reviews, and lawsuits associated with Xing Tea competitors.

Lipton

Selling Points

  • Lipton's ready-to-drink bottled iced tea has been in the market since 1991, and comes in different flavors such as lemon, peach, and mango. The tea is available in more than 100 different countries. Lipton Iced Tea has a delicious taste that refreshes both the mind and body. The Lipton tea is delicious because of the manufacturing process. For example, the black leaves are from the camellia sinensis plant and are placed in hot water and a different process of drying and ageing is used, resulting in a richer flavor compared with other teas.
  • Another selling point for Lipton is that it values the environmental impact of its activities and the bottles they use now contain 20 percent less plastic than the old ones. Their iced tea bottles are also recyclable. Lipton is Rainforest Alliance Certified and works to reduce a negative effect on the environment and increased social and economic benefits.
  • Lipton's products, such as the ready-to-drink tea, are made with a healthy lifestyle in mind. They offer unsweetened, no-calorie, and low-calorie products which shows their commitment to a healthy lifestyle. Each Lipton iced tea bottle also contains flavonoids, a beneficial compound that helps to fight against cancer.


Negative Consumer Reviews

Lawsuits

2. Snapple

Selling Points

  • Snapple has 35 flavors and their production facilities specialize in certain flavors. The reason why their flavors taste good is because the company is regional. The company also ensures that its products, including Snapple Iced Tea, have an airtight seal on every bottle to keep the product fresh. Snapple have also switched to plastic bottles to provide a product that is lighter and unbreakable so that customers can enjoy Snapple on the go.
  • The material used to make the bottles is 100 percent recyclable. Another selling point is that Snapple's "natural flavors" are from substances such as spices, fruits, vegetables, yeasts, herbs, barks, buds, roots, leaves, and the flavors are either kosher or "kosher-DE."

Negative Consumer Reviews

Lawsuits

  • In 2010, Snapple had a class lawsuit filed in the Federal court against them that challenged the “Immunity” bottled tea claim that Snapple was advertising. The complaint stated that Snapple’s iced tea drinks were labeled as products that "boosted immunity and advertised as being "rich in antioxidant vitamin C" and was made from “a rare antioxidant rich tea” called rooibos" which seemed untrue.
  • Another lawsuit was in 2011 regarding Snapple Iced Tea's "all natural" claim and a federal judge rejected the lawsuit and stated that FDA had no clear definition for the word "natural."

3. Arizona

Selling Points

  • The selling point of Arizona Tea is that their products or iced teas are all gluten free. The tea can also be served hot without the taste being affected. The tea leaves used to make the tea come from all main tea-growing countries such as China and India. The bottles that they use are recyclable and environmentally friendly.
  • Their iced and hot tea also offers great benefits such as antioxidants, polyphenols, catechins, and flavonoids. Lastly, the company's selling point is that they still offer Arizona Iced Tea for just 99 cents.

Negative Consumer Reviews

Lawsuits

  • A recent lawsuit was filed against AriZona Iced Tea for falsely labeling ingredients particularly the ginseng ingredient. According to the complaint, AriZona Green Tea with Ginseng and Honey does not actually contain "any detectable amounts of ginseng."
  • Another lawsuit is allegedly misleadingly marketing the tea as having no preservatives. According to the complain, Arizona Iced Tea has citric acid and ascorbic acid.

4. Gold Peak

Selling Points

  • Gold Peak Tea is offering different flavors and it has a delicious taste of home for every occasion. Another selling point is the Gold Peak rewards. Gold Peak offers rewards in every purchase since it is a Coca-Cola Product. They also make sure that their ready-to-drink teas contain high quality ingredients and distinct taste for a delicious pick-me-up anytime of the day.
  • They also use real milk and sugar in an array of tasty flavors. Since Gold Peak is a Coca-Cola Product and the company has a commitment to work towards more sustainable packaging, they made sure the bottles they use are all recyclable.

Negative Consumer Reviews

  • Taste is the common complaint in the negative reviews of Gold Peak. The taste is not consistent because sometimes it tastes good but sometimes it tastes old, stale, and rancid. Others complain about the aftertaste and they believe the taste is too sweet because of its artificial sweetener. Some also complained about mold in the bottles even if its unopened.

Lawsuits

  • There was a class action lawsuit which claims false advertising because Gold Peak Tea products are advertised as having no preservatives. According to the lawsuit, Gold Peak Tea products have citric acid, phosphoric acid, and ascorbic acid.


Research Strategy:

To find the fourth top competitor of Xing Tea, we searched the annual report of Xing Tea. We were able to find the annual report of New Age Beverages Corporation, the company which Xing Tea is part of and it showed that Xing Tea competes in the RTD Tea category and it also listed Gold Peak as one of the competitors. We also checked the RTD Tea market and found out that Coca-Cola's Gold Peak is one of the market leaders along with Lipton and Arizona which was provided by the client. We also found out that Coca-Cola's Gold Peak was exceptionally successful and it is the first tea brand to top $1 billion in sales in a single country. This shows that Gold Peak is the fourth top competitor because Xing Tea reported them as key competitors in their annual report and also Gold Peak is one of the market leaders in the RTD Tea market.
Sources
Sources

From Part 02