Cognizant - Perceptions of Innovation

Part
01
of three
Part
01

Innovation Perception: Cognizant and Accenture

In terms of specific services, the offerings of Cognizant and Accenture are similar. Both offer Telecom IT Managed Service, Telecom IT Strategy, Telecom IT Implementation Services, Digital Technology Strategy, and Digital Business Implementation Services. In addition, Cognizant offers Digital Business Implementation Services and Business Management Services. As both companies are considered among the top tech companies these competitors each rates highly on review sites and in industry analyses. Both have received numerous awards by clients, vendors, and industry analysts. A detailed look at both companies is below.

SERVICE PROVIDERS

  • Both Accenture and Cognizant are among the 150,000 companies that used the cloud computing service Salesforce for customer relationship management (CRM).
  • As of July 2019, Accenture is ranked 1st in SalesForce.com Implementation vs Cognizant which is ranked 7th in SalesForce.com Implementation by ITcentralstation, a tech review website praised by the Wall Street Journal.
  • The Everest Group which ranks service providers for their performance in 26 categories, including key business lines, geographies, and technologies, ranked Accenture as #1 and Cognizant as #3 in its top 20 list of service providers in 2018. Accenture held its top spot from 2017, while Cognizant slipped from second to third position in 2018.
  • A comparison of the two companies by Gardner.com that evaluates surveys by vendors and customers from many industries gives an overall peer rating of 4.2 to Accenture based on 13 reviews and of 4.5 to Cognizant based on 10 reviews. Of these 77% were willing to recommend Accenture vs. 80% for Cognizant.

GROWTH

  • Growth is a measure of how the marketplace regards a company's performance and innovation.
  • Over the last 10 years, Cognizant growth of 10% or more annually has outpaced its competitors until 2018.
  • In 2018, Accenture's growth of $3.63 billion was expected to contribute to a 10.4% growth rate as compared to a 10% growth rate at Cognizant. Rivals TCS, Cognizant, Infosys and Wipro were expected to have total new revenues of $3.81 billion.
  • Livemint attributed the better performance of Accenture to the aggressive expansion of digital technologies such as investments strong consulting practice and in new technology areas like cloud computing, expansion of design capabilities, and data analytics. The $1.7 billion it spent to buy 37 companies exceeds what TCS, Infosys and Wipro spent since April 2014 ($1.58 billion.)
  • These numbers challenge the dominance that Tata Consultancy Services Ltd (TCS), Cognizant Technology Solutions Corp., Infosys Ltd, and Wipro Ltd. have held since 2000.

ONE OFFICE TECHNOLOGY

  • According to research organization Horse for Sources, (HFS) today's digital businesses must unify front, middle, and back components of operations. It is crucial to weave together all three so the customers and employees can work together closely to create a superior customer service in a competitive marketplace.
  • Accenture's overall performance exceeded that of Cognizant across the OneOffice portfolio. The company offers significant expertise in the industry while placing in the Winners' Circle for every component of the Blueprint studies used to access progress in unifying OneOffice.
  • While Accenture performed well, it needs to better integrate acquisitions, develop its Design Thinking capabilities to other elements of services outside the front office, and maintain its pattern of growth, according to HFS.
  • Meanwhile, Accenture must prove that it can perform in delivering a Digital OneOffice experience. While it can implement projects for clients, it must prove it can create the strategic design and then implement it. The ability to merge these two functions "is still in its infancy."

AWARDS RECEIVED BY ACCENTURE

According to its website, the company received the following awards:
  • #248 on Forbes’ Global 2000 for16 consecutive years.
  • #316 on FORTUNE’s Global 500 for 17 consecutive years.
  • #40 on Harvard Business Review’s 100 Best-Performing CEOs for three consecutive years.
  • #1, brand value increase of 56%, on Brand Finance’s Most Valuable IT Services Brand for two consecutive years.
  • #23, brand value increase of 30%, on BrandZ’s Top 100 Most Valuable U.S. Brands for two consecutive years.
  • #34, brand value increase of 14%, on Interbrand’s Best Global Brands for 17 consecutive years.
  • Recognized on Fortune’s Blue Ribbon Companies nine times.
  • #36 on Fortune's World’s Most Admired Companies for 17 consecutive years.
  • #1 on Fortune's World’s Most Admired Companies: IT Services Category for six consecutive years.
  • Recognized among Ethisphere’s World’s Most Ethical Companies for 12 consecutive years.
  • #7 on Wall Street Journal’s Management Top 250 for two consecutive years.
  • Accenture was named a top employer in seven countries: Belgium, France, Germany, Italy, Poland, Portugal, and Spain.

AWARDS RECEIVED BY COGNIZANT

Cognizant was recognized as a top employer in eight European countries: Belgium, Germany, Netherlands, Norway, Spain, Sweden, Switzerland, and United Kingdom.

Some of the company's many awards are mentioned on its website:
  • #193 on 2019 Fortune 500.
  • #16 on Barron's 100 Most Sustainable Companies for 2018.
  • #17 on Future 50 for 2017.
  • 11 years as One of Fortune's Most Admired Companies.
  • #18 on the Forbes' Fast Tech 25 for 2016.
  • #74 on Forbes' Best Employers for Women 2018.

Some of Cognizant's many other awards received include:
  • 2018 Best Company of the Year award for being an inspirational role model for the IT-BPM industry, both for the business community in the Philippines and internationally.
  • 2018 Best Company of the Year Providing Services for Health Information Management award for the world-class healthcare-related services the company delivers from the Philippines to the international healthcare industry.
  • 2018 Best C-Suite Team of the Year in recognition of its pioneering role in promoting excellence in Information and Communication Technology in the region.
  • 11 Brandon Hall awards to Cognizant and its Cognizant Academy for digital learning through training programs that work within the virtual workplace while offering modern learning experiences for tomorrow's workforce for four consecutive years.

CONCLUSIONS

While both companies are viewed as leaders in digital communications by clients and their peers, Accenture has recently edged out Cognizant in all categories. The long-term performance of Cognizant is laudatory, but Accenture is currently outranking Cognizant in many measures.

RESEARCH STRATEGY

To gain a comparative understanding of the two companies, your research team examined the websites of Cognizant and Accenture to gain a better understanding of the services the two firms offer, as well the awards they have won. We also examined the findings of several websites that evaluated the innovation and business performance of the two companies to determine some key measures of innovation, such as growth, customer service, and adoption of One Office, the integration of front, middle, and back office services.

Our research also touched on employee perceptions of how innovative each company is. We left these findings out of the final report as the scope indicated a specific concern for how clients and experts viewed the companies. Both companies have won numerous awards but given time constraints, we presented only some awards that each has won. Each company is highly respected globally as an innovative provider, although Accenture is moving up in most rankings.
Part
02
of three
Part
02

Innovation Perception: PwC and Deloitte

PwC received Audit Innovation of the Year, CFO Innovation Awards, Salesforce Global Strategic Partner Innovation Awards in Partner Innovation Award in the Marketing Cloud category and three SAP Pinnacle Awards. The awards received by Deloitte are ISCA's Singapore Accountancy Awards, Silver award in Best in Recruitment Innovation, Gold award in Best in Recruitment Innovation, one of the most innovative companies, and SAP Pinnacle Awards.

FINDINGS

PricewaterhouseCoopers (PwC)

  • Three SAP awards were awarded to PwC for their innovation and commitment recognition. The awards are "SAP Pinnacle Award", Award for Enterprise Insight Tool and an award in the "Process Innovation" category.
  • PwC was awarded by the International Accounting Bulletin as "Audit Innovation of the Year" because of the tech development of PwC to GL.ai in 2017. This is an artificial intelligence system that is capable of analyzing document and prepare reports.
  • PwC was awarded CFO Innovation Awards for its innovation on audit services and tax advisory services in the year 2015, 2017 and 2018.
  • PwC was awarded CFO Innovation Awards for its innovation on risk management advisory in 2014.
  • PwC was awarded CFO Innovation Awards for its innovation on risk management.
  • PwC was awarded with Salesforce Global Strategic Partner Innovation Awards in Partner Innovation Award in the Marketing Cloud category.
  • According to Tyler Prince, the Executive VP for Industries and Partners of Salesforce, "Our partners do incredible work, and the Salesforce Partner Innovation Awards honor their dedication to innovation and customer success. As companies in every industry undertake digital transformations, they need trusted partners to bring innovation to life and successfully transform the way they run their businesses."
  • PwC was awarded by Micro Focus with ADM Mobile Innovation Award for the company's Micro Focus mobile solution expertise and innovation that helped achieve a better user experience.
  • According to Micro Focus Global Alliance Leader, Nimma Bakshi, the partnership between Micro Focus and PwC has helped clients with business agility innovation by developing faster, cheaper, and low-risk methods, security and data analytics.
  • Herrmann Learning Innovation Award was awarded to PwC for its professional services that reflected with organization's client services and company development.
  • PwC was awarded as "Relocate Award for Technological Innovation" for its mobility app.
  • According to the judges of Relocate Award, the innovation of PwC was an "all-encompassing technology for the first time on an app setting the innovation bar high for global mobility".
  • According to Benjamin Bahrenburg, "Wearables are very hot just now. There is no doubt the Apple Watch application will be very appealing to some assignees. The decision to go down this route is an example of how PwC wants to reach out to the individual".

DELOITTE

  • Deloitte Singapore was awarded ISCA's Singapore Accountancy Awards 2018 for the company's business excellence in quality innovation.
  • In 2017, Deloitte was awarded with Silver Award for Best Recruitment Innovation in 2017 Asia Recruitment Awards.
  • In 2016, Deloitte was awarded with Gold Award for Best Recruitment Innovation in 2016 Asia Recruitment Awards.
  • Deloitte won an Innovation award during the Singapore Accountancy Awards 2016 for the company's efforts in creating innovations towards the future economy.
  • Deloitte was recognized in Australia and New Zealand as one of the most innovative companies.
  • Four SAP Pinnacle Awards were awarded to Deloitte such as Digital Partner of the Year, Customer Experience Partner of the Year–Large Enterprise, SAP SuccessFactors® Partner of the Year–Large Enterprise, and Purpose Driven Partner Application of the Year.
  • According to ALM Intelligence, Deloitte is considered an undisputed global leader in innovation strategy consulting for its evolution on client innovative experience.
  • According to ALM Intelligence, Deloitte is considered as a global leader in innovation strategy consulting for its market depth and innovation strategy across consulting markets.
  • According to ALM Intelligence, Deloitte is considered as a global leader in innovation in cybersecurity consulting for its strong insights and innovation strategy for analysts and clients
  • Deloitte was recognized as the top global business consulting by ALM Intelligence.
  • Deloitte was recognized as the top consulting service provider according to the market share.
  • Deloitte was recognized as the worldwide 2015 by Gartner.
  • Deloitte was recognized as an industry leader by IDC Marketscape.

RESEARCH STRATEGY

We were unable to create a complete analysis of the perceptions of clients/industry experts regarding the innovation status of PricewaterhouseCoopers and Deloitte, with special attention to their IT/digital services. However, we were able to provide some industry awards or recognition the companies have received regarding innovation.

We began the research by searching for precompiled information on the perception of the companies, professional review or statement made by clients, partners, and industry expert about the innovation brought about by PwC and Deloitte. We searched for articles, press release, publications from reputable sources like Forbes, The New York Times, The Washington Times, US News Today, CNBC etc. Findings from our searches were mostly on employee reviews from Glassdoor and other articles about PwC and Deloitte that are not related to the requested information. Unfortunately, there was no information about the perceptions of clients or industry expert specifically about the innovation status of the companies.

Then, we tried searching for the business partners and collaboration projects done by these two companies. Through this strategy, we hoped to provide an analysis based on the perception of the partners about how innovative these companies are or their perception about these companies's innovative scheme which made them decide why they want to collaborate with PwC and Deloitte. We also searched through both companies websites as they might have mentioned their collaborations and partnerships and an overview of the projects done. We were expecting to find statements from the partners of PwC and Deloitte about their innovation in the industry. Our search led us to awards and recognition received by the companies in regard to innovations and also, statements made by other businesses and award committees on the companies. However, the information we found on the websites were not enough to create a robust analysis of the perception of these experts about the innovation status of both companies.

Next, we tried triangulating the requested information by using the awards, recognition and rankings by different awards committees that gave these companies' recognition. Since we were able to locate the awards given to PwC and Deloitte, we could use this information to find any media statements from the industry experts from the awards committees about their perception about PwC's and Deloitte's innovation status. Usually, during awards night/event, the award title, awardee, the reason they are awarded are being mentioned. Maybe from there, we could locate any perceptions from clients/industry experts about the innovative status of the companies. We began by searching for the award committee sites and its official press release about the awards night. We were able to find some media statements, and most of them discussed why they are considered for the innovation awards. However, the committee did not further elaborate some perception for PwC or Deloitte innovation status, just the criteria for the award and the reason why they choose the company. Unfortunately, there was no data about the media statements from the industry experts from the awards committees about their perception of PwC's and Deloitte's innovation status. Due to unavailability of data, we were not able to triangulate the requested information.

While we were not able to provide a complete analysis of the perceptions of clients/industry experts regarding the innovation status of PricewaterhouseCoopers and Deloitte, with special attention to their IT/digital services, we were able to provide some industry awards or recognition the companies have received regarding innovation. We included them in the helpful findings section of the research, due to lack of publicly available data for the perceptions of clients/industry experts regarding the innovation status of PricewaterhouseCoopers and Deloitte, with special attention to their IT/digital services.
Part
03
of three
Part
03

Innovation Perception: EY and KPMG

EY is viewed as the number one leading innovation consultancy company, and clients and service providers view the company as a leading consulting firm that is able to provide end-to-end services that can fuel their digital transformation goals. On the other hand, KPMG is an insights leader, also acknowledged in its efforts to catch up to and harness an innovation culture, under which digital transformation needs to happen, especially for companies with legacy burdens.

ERNST & YOUNG (EY)

CONCLUSION: EXPERT AND CLIENT SENTIMENTS ON EY

  • EY is viewed by industry experts as one of the major consulting firm industry leaders in providing clients with comprehensive digital transformation services.
  • EY is named as the number one leading consulting firm in digital innovation and is perceived that way by clients, partners, and industry experts, which is clearly seen in its revenue growth and accolades.
  • Clients have been clamoring to EY to transform and automate their business processes, which helped in the revenue growth of the company.

KPMG

  • KPMG is perceived as a company that takes innovation seriously.
  • Technology is what makes KPMG's path to innovation a success. The company's attitude and approach towards innovation are such that they foster an environment to try new things and not be afraid to fail.
  • The firm was Microsoft's Consulting & Systems Integration Cloud Innovation Partner of the Year in 2018.
  • Microsoft and KPMG funded a Digital Solution Hub, which makes use of Microsoft Azure cloud and AI tools to transform businesses.
  • In the technology category, KPMG China won the KPMG Recruitment Innovation Awards.
  • The company partnered with Appian to provide tools for decision-making and a higher level of automation using AI.
  • KPMG is recognized as a leader in insight services.
  • KPMG's new Orlando facilities are part of the company's effort to embed innovation in its culture.
  • The company is helping its clients "break legacy barriers to become more intelligent and responsive client-centric enterprises."
  • It assisted its client, Insuretechs, to have more capabilities and build a culture of innovation.
  • KPMG's innovation labs are assisting companies to create an innovation environment despite most of their clients' having legacy challenges.
  • Their innovation labs have a "signals-to-action" journey, with its own encompassing vision, methodology, framework, operation model design, hiring description & strategies, management, and metrics.
  • KPMG is known to implement disruptive business models in various industries, such as banking, healthcare, insurance, and media.
  • KPMG has a leader ranking in the Global Digital Business Transformation Accelerators 2019 Q1 report.
  • The company has also been ranked as one of the leaders in The Forrester Wave Enterprise Insights Service Providers Report of 2018 Q3.

CONCLUSION: EXPERT AND CLIENT SENTIMENTS ON KPMG

  • KPMG has made considerable efforts to be attuned to digital transformation needs across industries and is one of the consultant leaders in this space, forming strategic partnerships and building innovation labs.
  • KPMG is perceived as an insights leader, which bolsters its ability to transform clients' businesses.
  • KPMG's role in digital transformation appears to be in the fact that the company can take a legacy business model and fit it into an innovative one.
Sources
Sources

From Part 01
Quotes
  • "Not a quote just a list Accenture Telecom IT Managed Services Accenture Telecom IT Strategy Accenture Telecom IT Implementation Services Accenture Digital Technology Strategy Accenture Digital Business Implementation Services Cognizant Cognizant Telecom IT Implementation Services Cognizant Telecom IT Strategy Cognizant Telecom IT Managed Services Cognizant Digital Technology Strategy Cognizant Digital Business Implementation Services Cognizant Digital Business Management Services "
  • "Overall Peer Rating Accenture 4.2 (13 reviews) Cognizant 4.5 (10 reviews) Willingness to recommend A 77% Yes 13 Reviewer(s) C 80% Yes 10 Reviewer(s) No % on Product Capabilities Overall rating of services capabilities Scalability Customization Ease of use "
Quotes
  • "Bengaluru: Since the turn of the century, a heritage company has always led growth in the information technology (IT) outsourcing industry. It has always been one of these four companies: Tata Consultancy Services Ltd (TCS), Cognizant Technology Solutions Corp., Infosys Ltd and Wipro Ltd. This is set to change as Accenture Plc will outpace TCS, Infosys, Wipro and Nasdaq-listed Cognizant in the 2017-18 financial year."
  • "Accenture is estimated to add $3.63 billion in incremental revenue, a shade less than the new business at the four other large companies put together, according to Mint research based on analyst projections. It’s a development that underscores the tardiness of India’s largest IT companies when it comes to rebooting their traditional business model. Accenture does not outline full-year dollar-revenue growth but management said that favourable currency movement will help it report higher growth. This made at least one analyst, who still called the management’s revised guidance conservative, project 10.4% dollar revenue growth for Accenture in this fiscal, citing the prospect of a 260 basis point (bp) “tailwind" in foreign exchange terms. One basis point is 0.01 percentage poin"
  • "“We are raising our FY18 revenue forecast to $38.48 billion from $38.23 billion, representing 7.8% y/y CC growth," Keith Bachman, an analyst with BMO Capital Markets, wrote in a note dated 21 December. Simply put, a 260 basis point improvement on 7.8% constant currency means Accenture, which reported $34.8 billion in revenue last year, will see 10.4% growth to end with $38.48 billion revenue."
  • "Accenture’s strong performance over the last few quarters is in contrast with its smaller Indian rivals. TCS last reported double-digit, year-over-year growth in a three-month period during the March quarter of 2016 while Infosys grew 10.9% in the June quarter last year. Cognizant has fared better than homegrown IT firms but even the Nasdaq-listed firm needs to improve on its current growth when compared to Accenture."
  • "Infosys expects 6.5%-7.5% dollar revenue growth while Cognizant, which follows a January-December fiscal year, expects to grow at-best 10%. Bachman expects Infosys to grow at-best 6.6% and Cognizant to end with 9.7% growth. Based on these growth projections, Accenture will add $3.63 billion in incremental business in this fiscal as against $3.81 billion in new business by TCS, Cognizant, Infosys and Wipro put together."
  • "At the heart of Accenture’s better performance is the strong consulting practice and aggressive investments in new technology areas like cloud computing, data analytics and design capabilities, clubbed as digital technologies: Last year, Accenture spent $1.7 billion to buy 37 companies, considerably more than the $1.58 billion spent by TCS, Infosys and Wipro together since 1 April 2014."
  • "To be sure, Accenture’s ascension has been in the making. In January, Mint reported that Accenture’s growth could be on a par with TCS in 2016-17 as the Mumbai-based firm continued to look away from making any acquisitions. In November, TCS acknowledged that it is in the firm’s DNA to groom talent and build technologies in-house even if implementing this strategy means it has to sacrifice some growth in the short term. Last year, Accenture’s 6% dollar revenue growth was just a notch under the 6.2% growth recorded by TCS. Infosys grew 7.4%, Wipro grew 4.9% and Cognizant 8.6%."
Quotes
  • "Compare Accenture (US) versus Cognizant Technology Solutions for CEO Rating, Overall Culture Score, and other ratings. Results were generated by 439 employees at Accenture (US) and 240 employees at Cognizant Technology Solutions. Employees at Accenture (US) rate their CEO, Julie Sweet, 78/100, which is 2% higher than Cognizant Technology Solutions' CEO, Brian Humphries. Departments that rate Julie Sweet the highest are Communications and Marketing. Employees at Cognizant Technology Solutions rate their CEO, Brian Humphries, 76/100. This score is 2% lower than the scores of Accenture (US)'s CEO, Julie Sweet. Employees in the HR and Sales departments rate Brian Humphries the highest."
  • "Employees at Accenture (US) rate their Overall Culture a 72/100, with Communications and HR as the two departments that rate their experience the highest. Employees at Cognizant Technology Solutions rate their Overall Culture a 66/100, with HR and Sales as the two departments that rate their experience the highest. Employees at Accenture (US) rate their Gender Score a 76/100, with Business Development and Communications as the two departments that rate their experience the highest. Employees at Cognizant Technology Solutions rate their Gender Score a 67/100, with Marketing and Engineering as the two departments that rate their experience the highest. Employees at Accenture (US) rate their Diversity Score a 73/100, with Product and Operations as the two departments that rate their experience the highest. Employees at Cognizant Technology Solutions rate their Diversity Score a 66/100, with HR and Product as the two departments that rate their experience the highest. Employees at Accenture (US) rate their Perk and Benefits Score a 63/100, with Marketing and HR as the two departments that rate their experience the highest. Employees at Cognizant Technology Solutions rate their Perk and Benefits Score a 49/100, with Business Development and Marketing as the two departments that rate their experience the highest. Employees at Accenture (US) rate their Professional Development Score a 55/100, with Marketing and Operations as the two departments that rate their experience the highest. Employees at Cognizant Technology Solutions rate their Professional Development Score a 49/100, with Marketing and Business Development as the two departments that rate their experience the highest. Accenture (US) 72 / 100 Leadership Culture Winner by 5% Cognizant Technology Solutions' Logo Cognizant Technology Solutions 67 / 100 Accenture (US) rates 5% higher than Cognizant Technology Solutions on Leadership Culture Ratings based on looking at 2420 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you receive valuable feedback from your Manager?" and "Do you feel comfortable giving your boss negative feedback?" Accenture (US) 72 / 100 Compensation Culture Winner by 11% Cognizant Technology Solutions 61 / 100 Accenture (US) rates 11% higher than Cognizant Technology Solutions on Compensation Culture Ratings based on looking at 1953 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "Why do you feel undervalued and what would make you feel better about your compensation?" Accenture (US) 79 / 100 Team Culture Winner by 5% Cognizant Technology Solutions 74 / 100 Accenture (US) rates 5% higher than Cognizant Technology Solutions on Team Culture Ratings based on looking at 1670 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's meetings effective?" and "How would you rate the quality of your coworkers?" Accenture (US) 72 / 100 Environment Culture Winner by 4% Cognizant Technology Solutions 68 / 100 Accenture (US) rates 4% higher than Cognizant Technology Solutions on Environment Culture Ratings based on looking at 1765 ratings from employees of the two companies. Ratings come from the answers to questions like "What % of the time are you bored at work?" and "Is your work environment positive or negative?" Accenture (US) 77 / 100 Sentiment Culture Winner by 7% Cognizant Technology Solutions 70 / 100 Accenture (US) rates 7% higher than Cognizant Technology Solutions on Sentiment Culture Ratings based on looking at 1581 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "What makes you most happy at work?""
Quotes
  • "Accenture Strengths Well-rounded portfolio across OneOffice: Accenture has the best performance overall across the OneOffice portfolio, and a breadth of industry expertise to complement it. Accenture placed in the Winners' Circle for each of the Blueprint studies used to compile this OneOffice assessment. Strong marketing operations capabilities to support integrated digital OneOffice offerings. Accenture has 16,000 business-focused staff dedicated to delivering digital marketing assignments - a considerable asset that goes well beyond the firm's IT delivery. Strong intelligent automation capabilities. Acquisition of GenFour and exciting partnerships, with significant investments, with the likes of Automation Anywhere, Blue Prism and IPSoft. Winning with thought leadership: Accenture is well-known as a thought leader across many of the change agents as well as within individual industries. C-Suite relationships beyond IT. Digital business and intelligent automation decisions are largely being driven by both IT and business C-Suite executives in the Global 2000. Accenture has the combination of strategic relationships outside of IT, in addition to the managed services execution. Leveraging creative assets for CX and UX design: Accenture has developed an industry-leading focus on becoming a customer experience expert, as evidenced by its 30+ design agency assets, by the broadest portfolio of digital design assets in the services industry (click here for a full list of digital M&A in services.)"
  • "Cognizant Strengths Strengths Digital marketing is leading front office services: Cognizant performed well in our digital marketing services Blueprint, primarily based on its targeted acquisitions and proprietary IP and frameworks. Solid portfolio for the digital underbelly: Cognizant landed in the Winners' Circle for each digital underbelly-focused Blueprint. Strong thought leadership: Cognizant has a very compelling and polished messaging around customer experience focus and automation with forward-thinking leadership, bolstered by design-oriented acquisitions. Simple, focused strategy: Unlike several of its Indian-heritage counterparts, Cognizant has always kept its focus simple and business focused. It's "SMAC stack" approach was the perfect prerequisite to digital. "
  • "Digital is all about an organization's ability to respond to the needs of their customers as those needs happen - or even be smart enough to anticipate those needs before they happen. This is all enabled by interactive technologies to create those touchless interfaces with the customers. Smart analytics and AI enable organizations to anticipate these needs based on the ability to recognize patterns and inferences over time, but nothing can really substitute for human intelligence to bring customers, suppliers and employees closer together, unimpeded by frustrating silos and legacy processes. "
  • "Accenture Challenges Size can work in its disfavor: Its size and success have given Accenture a reputation as a premium, high cost, and less responsive organization. In particular, for smaller companies, just this perception in the market can steer buyers instead toward more niche specialized agencies and the attention, flexibility, and experience they receive from a smaller provider. Finding the right culture balance: Accenture is well known for its results-driven, traditional consultancy culture, which will need to be balanced out or effectively blended with the more left-brain focused acquisitions in order to retain creative talent and remain generally effective. Proving to the industry it can deliver the end-to-end Digital OneOffice portfolio: There is no doubt that Accenture can pick up strategic work and execute for clients, but being able to demonstrate to the industry it can deliver both the strategic design integrated with complex operational delivery - at scale - is still in its infancy. Many of its competitors will fight hard for execution work where Accenture is delivering the high-end design and consulting. It needs to demonstrate the "one-stop OneOffice shop" is where it wins."
  • "Cognizant Challenges Integration of key acquisitions will be key to success: Cognizant has made targeted acquisitions such as Cadient, whose capabilities the service provider is still working to integrate in order to bring value to clients. Expansion of Design Thinking across services capabilities: Cognizant needs to develop its Design Thinking capabilities to other elements of services outside the front office in order to help its clients on the journey to realize the OneOffice endgame. Keeping the momentum going: Cognizant has grown faster than any of the major service providers over the last decade. Keeping its scale aligned with its growth is going to be a challenge to the firm, with greedy investors still expecting 10%+ annual growth in a slowing market."
  • "Bottom-line: Winning at OneOffice services is about delivering the four dimensions as a true client partner with co-defined outcomes and investments on both sides The traditional services model was all about delivering incremental productivity and efficiency for clients. There was rarely much purpose behind the client/service provider relationship beyond attaining a series of predefined cost/delivery metrics and KPIs. And once the first set of metrics were met, the next set was normally more of the same, but with added pressure on margins, which ultimately led to a degrading of quality and talent. "They sold us the A team and we ended up with the B and C team" is probably the most worn services catchphrase of the last two decades in the services industry. However, if clients wanted the cheap and cheerful model, that's ultimately what they ended up with: getting exactly what they were paying for. All you have to do is look at the depressing number of legacy services relationships littering the Global 2000, where most the value has been squeezed out, and both client and service provider are stuck on a depressing treadmill where both often want out, as they just don't get much business value from the relationship."
  • "Fortunately, the business imperatives have been changed forever with the evolution of digital business models, which is having the impact of driving much smarter, value-driven partnerships for ambitious clients and service providers. Sure, there will always be the laggards who will persist on cranking out the same old business models until they fade into insignificance, but 57% of digital decision markets among the highest performers (based on revenue and profitability) in the Global 2000 now view their primary service partner as a co-creator of innovation and value, as opposed to a provider of prepaid services that merely provides efficient services as our recent study looking at digital transformation to the OneOffice reveals."
  • "A true digital business cannot succeed without unifying front, middle, and back offices - it's no longer about being great at one component, it's about weaving together the disparate parts to bring customers and employees as closely together as possible to create the best possible customer experience that wins out in cut-throat markets. Sure, there will always be niche opportunities to support certain needs for enterprises, but the ultimate winners will be those which can partner with their clients to help define and deliver their business outcomes over the long-term. This means providing the business intelligence, market understanding, and technical abilities to help their clients be as competitive as possible. The stakes are higher than ever, and the smart providers are those placing their investments in clients with whom they can thrive over the long-haul. "
Quotes
  • "As an outsourcer of technology services for a range of big American companies, Cognizant has largely remained below the radar since launching more than two decades ago. But it is suddenly being thrust into the spotlight for its work for moderating some of Facebook's most graphic and controversial content. Cognizant and Accenture are two of the many tech services providers Facebook employs to do routine work. Three years ago, that included curating the social media giant's "trending topics" feed, which has since been scrapped. Today, it involves policing Facebook content to ensure it doesn't violate the company's terms service. Cognizant staffers are paid $15 per hour, according to The Verge -- or what some fast-food restaurants around the U.S. are offering. Though it's not well-known among consumers, Cognizant has been a player in the tech outsourcing and consulting space for 25 years. Their clients are everywhere, using Cognizant for everything from call centers to IT strategy."
  • "Facebook has gotten heat for subcontracting out the emotionally challenging work of moderating the content that runs on its site, but others have hired Cognizant for similar things. Cognizant workers in Ireland have done work for Google, according to the Sunday Times, performing tasks like verifying Google Maps listings for the equivalent of $13.50 per hour."
  • "Cognizant recognized the challenges of moderating online content as far back as 2012, publishing a white paper called "How to De-Risk the Creation and Moderation of User-Generated Content." "The huge growth and pervasiveness of [user-generated content] within companies' core online user experience poses potentially complex challenges and heightens unnecessary exposure to risk," the paper said. It also proposed several methods of moderating content, including automated screening and human moderation, which, although effective, "can be highly inefficient," it wrote. Using people to moderate a thousand six-minute videos would cost $277, the paper estimated. "We have investigated the specific workplace issues raised in a recent report, previously taken action where necessary and have steps in place to continue to address these concerns and any others raised by our employees," the statement said. "
  • "Cognizant is one of the largest employers of skilled foreign workers in the U.S, according to Citizenship and Immigration Services. In 2016, it received approval for 21,000 H1-B visas—nearly double the number given to the next-highest petitioner, Infosys. The average salary for those jobs was $84,300. The U.S. government's recent crackdown on visa applications has hurt Cognizant's business, it said in its latest annual report. Three white workers sued Cognizant last year, accusing the company of discriminating in favor of South Asian workers. That lawsuit it pending."
  • "In mid-February, the Securities and Exchange Commission charged two Cognizant executives with bribing officials in India. Without admitting wrongdoing, Cognizant paid $25 million to settle those charges. The company itself was not charged. Cognizant's then-president, Gordon Cobur, and its chief legal officer, Steven Schwartz, were accused of paying and concealing nearly $4 million in bribes in connection with building the company campus in Chennai, India. The nearly three-year-long investigation hurt Cognizant's stock, but analysts say it's unlikely to affect business going forward. Morally or ethically, it's not really a good look, but for the financial impact--they have around $4 billion in cash, so $25 million is more or less a drop in the pond," said CFRA's Holt. He added, "It's pretty common across a multitude of companies to have those kinds of fines.""
Quotes
  • "As of July 2019, Accenture SalesForce.com Implementation Service is ranked 1st in SalesForce.com Implementation vs Cognizant SalesForce.com Implementation Service which is ranked 7th in SalesForce.com Implementation. Accenture SalesForce.com Implementation Service is most compared with PWC Salesforce Implementation Service, Cognizant SalesForce.com Implementation Service and Capgemini Salesforce Implementation Service. Cognizant SalesForce.com Implementation Service is most compared with Accenture SalesForce.com Implementation Service and IBM Bluewolf Salesforce Implementation Service."
Quotes
  • "Top 10 IT service providers of the year Accenture TCS Cognizant Wipro HCL Capgemini IBM Infosys DXC Technology Company NTT DATA Credit: Everest Group 2019"
  • "But an increased reliance on outsourcing wasn’t the only thing boosting Accenture, TCS, Cognizant, and Wipro to the top of the charts. “The top four invested significantly in enhancing their capabilities [through intellectual property], upgrading their talent model, and increasing their local presence across the globe,” Singh says."
  • "Everest Group has been ranking service providers based on their performance in 26 categories, including key business lines, geographies, and technologies. The consulting and research firm also categorizes service providers as leaders, star performers, major contenders, or aspirants in each area."
  • "Accenture was also named leader of the year by Everest Group, a title it has retained for the past few years with no likely challengers on the horizon, except for TCS, which offers a very different value proposition. “The only situation which may lead to Accenture dropping from its overall leader position is if the nature of demand shifts significantly towards modernization-first, where TCS excels,” Singh says. “Accenture’s transformation-first strategy is paying them good dividends, and we do not see them changing that despite the fact that they have a strong modernization value proposition.”"
Quotes
  • "For the third consecutive year technology consultancies Accenture and Cognizant have been named one of Europe’s top employers. For 2018, Accenture was certified as a top employer in seven European countries, while Cognizant managed to scoop a recognition for human capital excellence in eight countries. Every year The Top Employers Institute conducts research into the working conditions that employers create for their people, including to what extent they provide an outstanding work environment, develop and nurture talent, and continuously optimise employment practices. The research house believes that optimal employee"
  • "Two business and technology consulting names are among the list of applauded companies. Cognizant was recognised as a top employer in eight European countries: Belgium, Germany, Netherlands, Norway, Spain, Sweden, Switzerland and United Kingdom, while rival Accenture received the same status in seven countries: Belgium, France, Germany, Italy, Poland, Portugal and Spain. "
  • "Accenture was recognised by the jury for its excellent compensation & benefits, the large efforts it puts into talent retention and the career development opportunities the firm offers to its employees. Meanwhile, Cognizant was particularly acknowledged for its workforce planning and talent strategy, including the proactive role and engagement of executive management in its development and execution. The US-headquartered company was also rated highly for its career and succession planning strategy, driven in part by the recent launch of a global career architecture programme that introduces specific key performance indicators (KPIs) across its footprint to provide a clear career path to its associates."
Quotes
  • " RANKED NO. 248 ON Forbes’ Global 2000 16 consecutive years RANKED NO. 316 ON FORTUNE’s Global 500 17 consecutive years RANKED NO. 40 ON Harvard Business Review’s 100 Best-Performing CEOs Three consecutive years RANKED NO. 1, BRAND VALUE INCREASE OF 56%, ON Brand Finance’s Most Valuable IT Services Brands Two consecutive years RANKED NO. 23, BRAND VALUE INCREASE OF 30%, ON BrandZ’s Top 100 Most Valuable U.S. Brands Two consecutive years RANKED NO. 34, BRAND VALUE INCREASE OF 14%, ON Interbrand’s Best Global Brands 17 consecutive years RECOGNIZED AMONG FORTUNE’s Blue Ribbon Companies Nine years on list RANKED NO. 36 ON FORTUNE’s World’s Most Admired Companies 17 consecutive years RANKED NO. 1 ON FORTUNE’s World’s Most Admired Companies: IT Services Category Six consecutive years RECOGNIZED AMONG Ethisphere’s World’s Most Ethical Companies 12 consecutive years RANKED NO. 7 ON Wall Street Journal’s Management Top 250 Two consecutive years"
Quotes
  • "#193 on 2019 Fortune 500 —Fortune #16 on Barron's 100 Most Sustainable Companies for 2018 —Barron's #17 on Future 50 for 2017 —Fortune 11 years One of Fortune's Most Admired Companies —Fortune #18 on the Fast Tech 25 for 2016 —Forbes #74 Forbes' Best Employers for Women 2018 —Forbes"
Quotes
  • "Cognizant was selected for the awards based on a number of attributes: the company’s growth; size, quality and diversity of clientele; depth and breadth of competencies; and commitment and contribution to talent development, social initiatives, good governance and promotion of the Philippine Information Technology and Business Process Management (IT-BPM) industry. Cognizant was honored with the 2018 Best Company of the Year award for being an inspirational role model for the IT-BPM industry, both for the business community in the Philippines, and internationally. Additionally, the Best Company of the Year Providing Services for Health Information Management award was presented to Cognizant for the world-class healthcare-related services the company delivers from the Philippines to the international healthcare industry. Cognizant’s leadership team was awarded the Best C-Suite Team of the Year in recognition of its pioneering role in promoting excellence in Information and Communication Technology in the region."
Quotes
  • "Cognizant was bestowed with 11 awards, including a Gold medal, from the prestigious Brandon Hall Group Excellence Awards for 2017 for its Digital Learning and Cognizant Academy learning and development programs, including: DIGITAL LEARNING Gold Medal: Best use of Games and Simulations for Learning. Silver Medal: Best Use of Video for Learning Best Certification Program Bronze Medal: Best Advance in Creating a Learning Strategy COGNIZANT ACADEMY Silver Medal: Best Results of a Learning Program Best Launch of a Corporate Learning University Best Advance in Creating a Learning Strategy Best Use of Social Collaborative Learning Best Advance in Creating a Learning Strategy Bronze Medal: Best Use of Games and Simulations for Learning Best Use of Blended Learning"
  • "Creating compelling training programs that adapt to the virtual workplace and modernizes learning strategies for the workforce of tomorrow, Cognizant Digital Business’ Digital Interactive Learning Practice has received Brandon Hall Awards for four consecutive years. Cognizant Academy, Cognizant’s in-house training center committed to continuous learning and development harnessing both classroom and online training programs, has previously won Brandon Hall Awards for Best Use of Blended Learning, Best Advance in Compliance Training and Best Advance in Custom Content (Gold, 2016) and Best Results of a Learning Program (Gold, 2014)."
Quotes
  • "Salesforce is a cloud computing service as a software (SaaS) company that specializes in customer relationship management (CRM). Salesforce's services allow businesses to use cloud technology to better connect with customers, partners and potential customers. The software has become the number one for customer success and helps businesses track customer activity, market to customers and many more services. "
  • "Founded in 1999 by a former Oracle (ORCL - Get Report) executive Marc Benioff, Dave Moellenhoff, Frank Dominguez and Parker Harris, Salesforce is one of the first global companies to successfully employ a cloud-based CRM software. Salesforce has been able to leverage cloud technology and build a variety of applications for businesses to better connect to their customers and help give them key insights into their services through analytics and apps."
  • "As of 2017, Salesforce reportedly had 150,000 companies using their software - among which include Amazon (AMZN - Get Report) , Adidas (ADDYY) , ADP (ADP - Get Report) , American Express (AXP - Get Report) and many, many more. "
  • "Companies use Salesforce to understand their customers, connect with them on a variety of levels and help grow their customer base. The cloud-based software allows companies to track (in real time) analytics, customer success and support, customer complaints and a variety of other CRM functions with the ease of cloud storage and access wherever the users are. According to the Salesforce website, companies that use the software see average increases in a variety of areas, including an average 27% increase in sales revenues, 32% increase in lead conversion, 34% increase in customer satisfaction and a 56% faster deployment. "
From Part 02