Coffee Shops and Sustainability

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Coffee Shops and Sustainability

Increased use of aluminum pods/capsules and recycling coffee grounds, lids, and containers to create biofuel are some trends around how coffee shops are addressing consumer demands/preferences for sustainability.

1. Increased Use Of Aluminum Pods/Capsules

Description Of The Trend

  • Coffee shops are coming up with coffee recycling programs and promoting zero waste. This is for attracting consumers who are becoming increasingly conscious of environmental impact.
  • Single-shot coffee capsules are harmful to the environment. Hence, more companies are opting for environment-friendly recyclable aluminum pods.
  • It is also seen that a single-serve coffee uses an exact serving of fresh coffee, thereby minimizing coffee wastage.

What's Driving The Trend

  • Consumers are becoming more conscious of environmental issues. This prompts them to look into their daily habits such as drinking coffee.
  • Consumers want to drink coffee without feeling a sense of guilt. Hence, they opt for sustainable coffee brands/shops.
  • Coffee consumers prefer brands and cafes that have chosen to adhere to sustainable practices.

Examples Of Companies At The Forefront Of The Trend

  • Capsules from Nespresso, Lavazza, Illy, Bosch Tassimo, Keurig, and Nestle are at the forefront of the trend.
  • Beans And Grind (Lavazza) Canada commits to sustainability from source to cup.
  • EcoCup Capsules by Beans And Grind shows a 30% carbon footprint reduction compared to conventional capsules.
  • Keurig K-Cup pods are recyclable in Canada because the company uses plastic #5 (polypropylene), an accepted material in most municipal recycling programs throughout the country.

2. Recycling Coffee Grounds, Lids, And Containers To Create Biofuel

Description Of The Trend

  • Coffee ground waste accumulated per day can be used as biofuel.
  • Many chemical engineers are working towards converting coffee grounds into fuel that could power cars.
  • Coffee cups and lids can be recycled from home by placing them in the blue box.
  • Recycled waste can be used to create environment-friendly fuels from "biomass waste".

What's Driving The Trend

  • According to the City of Vancouver, 25% of coffee cup waste in Vancouver is from single and multi-family households.
  • According to Carry your cup, 1 cup of coffee in a disposable cup every day, creates about 23 pounds of waste in one year.

Examples Of Companies At The Forefront Of The Trend

  • Paradise Mountain Organic Coffee uses artificial fertilizers and natural compost to strengthen the coffee plants to nourish the beans.
  • Paradise Mountain Organic Coffee also uses burlap sacs to transport beans. The sacs are recycled to be used again.
  • The Folger Coffee Company dilutes the coffee grounds to make plant food by mixing one part grounds with four parts of cool water, and watering them once every other week.
  • The Folger Coffee Company also sells Folgers AromaSeal containers and lids which are recyclable.

RESEARCH STRATEGY

We examined esteemed sources such as Coffee Association of Canada, Members of Coffee Association of Canada, Canada's Foodservice and Hospitality magazine, CBC Radio-Canada, and Wired to identify trends around how Canadian coffee shops are addressing consumer demands/preferences for sustainability. We came across a lot of trends concerning the said subject. However, based on its recurrence on multiple sources, we selected two trends considering them as disruptors and gaining momentum in Canada and/or being followed worldwide. Further, we looked for Canadian companies at the forefront of the trend.
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