Coffee Consumption Habits - Brazil
Consumers in Brazil spend, on average, $224.73 on coffee per capita. The number of cups of coffee per capita in Brazil is 777.6, with millennials consuming about 3.7 cups of coffee daily.
COFFEE CONSUMPTION HABITS IN BRAZIL
- Coffee (cafezinho) is considered a "national beverage in Brazil."
- Coffee is somewhat of a signature beverage since it "has a 98% penetration in Brazilian households."
- In 2017, the favorite seemed to be the fresh ground coffee, which was 80% of volume sales. It is the most affordable option
- On the other hand, coffee pods are not so attractive for consumers; it was less than 1% in volume sales.
- 28% of the globally consumed coffee in 2018 was from Brazil.
- In 2018, coffee consumption in Brazil increased by 4.8% amounting to 21 million 60kg bags.
- Green coffee consumption per capita was 6.02kg in 2018, which is expected to increase by 3.5% annually through to 2021.
PRICE AND AVERAGE SPEND ON COFFEE
- In September 2018, the cost for a kilogram of arabica coffee beans, which is considered as high quality, was $2.09 per kg, which was the lowest price since 2005.
- The political environment influenced the cost of a cup of coffee in Brazil.
- Type 6 arabica coffee was priced at $96.21 (384.08 BRL) for each 60kg bag in May 2019, which was a 0.67% decrease compared to April 2019.
- The average yearly spend on coffee per capita in Brazil is $224.73 since 2019.
CONSUMPTION PER CAPITA
- Coffee consumption per capita in Brazil is 1.32 cups per day or 4.8kg in 2017, but the amount increased to 5.8kg in 2018 or (1.6 cups).
- The consumption per capita decreased to 5.2 kg per capita (1.4 cups) in 2019.
- The yearly cups of coffee per capita in Brazil is 777.6 with it (Cafezinho) being the favorite/"most popular hot beverage in the country."
CONSUMPTION BY AGE
- Millennials between the ages of 18 and 24 consume a lot of coffee in Brazil, China and the U.S.A.
- Brazilian Arabica coffee is famous in the Philippines, and millennials are willing to pay PHP100 or more for coffee.
- 89% of senior Brazilian consumers have coffee daily.
- Among persons 16 – 20 years old, 49% have 3.7 cups of coffee daily.
To answer the question about coffee consumption habits in Brazil by ages, we first looked through statistical reports such as Statista, Graphic Maps, and SBS. We found information such as yearly cups of coffee per capita, cups consumed per day, and average spend but this information was not segmented by age.
Next, we searched through organizational sources that were specific to coffee or coffee consumption in Brazil with the hope of finding age-specific information such as preferences. We used sources such as International Communicaffe and National Coffee Association Blog. However, the information found was not specific to age but were useful in answering other parts of the question. We also attempted to find information that could be used for triangulation or grouping from Cecafe 20 Brazilian Coffee Exporters Council, but this too was unsuccessful.
Again we expanded the scope in terms of date of sources, anticipating that older sources of information would have age segmented information that could be used in the current research as a guide or to serve as a proxy/benchmark to group the information that was already found. This was also unsuccessful.
Having expanded the scope, in our next step we turned to research databases such as NCBI, Cambridge, among others and we found that the preferred method to prepare coffee was filtered/instant and the population that participated in the research had a 0.5% consumption of cappuccino and 0.1% consumption of espresso coffee. However, this information was far too old to be included because it was published in 2015, but the survey results were from 2008 to 2009. All useful information found that are relevant to this research was provided.