Coconut Water Market; United States

Part
01
of eight
Part
01

Innovation; Global Coconut Water Market

Appealing innovations in the global coconut water industry include flavor variety, the process of making the coconut water, as well as the overall packaging of coconut water.

Innovations in the Coconut Water Market

FLAVORS

  • Coca Cola's coconut water company, ZICO, provides industry breakthroughs with its line of unique flavors.
  • ZICO was the first coconut water company to release a chocolate-flavored coconut water line, which became very popular. Fast forward to today and ZICO continues to release innovative flavors that now include ZICO COCO LIXIRS, a blend of cold-pressed juice and coconut water, which has never been seen before.
  • While many companies are producing new flavors of coconut water, ZICO COCO LIXIRS mixture of coconut water and cold-pressed juice is described as “a first of its kind beverage” and “a true industry breakthrough.”
  • Some tastes of the ZICO COCO LIXIRS include: For Lemon’s sake, Turn up the BEET, and Unbe-leaf-able.
  • ZICO can be purchased in 10 countries but is most notably available in the United States, the UK, Germany, France, Hong Kong, and Singapore.
  • The new flavor blends were developed to fit the needs of today's dynamic consumer and seems to be most popular with millennials, who deem personalization as a top factor when consuming products.
  • Coca Cola showed that consumers were 30% more likely to choose coconut water with a varied flavor profile over other types of coconut water.
  • The sale of ZICO showed an overall increase in sales in the last quarter of 2018, which came after the introduction of the ZICO COCO LIXIR.

PROCESSING

  • TAJA coconut water shows its innovations for the processing of coconut water by going against industry norms and patenting their own.
  • The typical steps for processing coconut water for distribution include thermal pasteurization — or exposing the coconut water to high heat and pressure to extend its shelf life, but many studies show that this pasteurization process severely decreases the natural health benefits of coconut water. Many big names, such as Coca Cola, produce their coconut water this way. TAJA, however, has created a cold-press process of extracting coconut water, which preserves the natural goodness and also the coloring of the coconut water.
  • TAJA has filed 49 patents for this specific process.
  • The TAJA brand of coconut water is currently only available through a chain of 230 Meijer stores throughout the Midwest United States, but the company has seen significant success with this rollout, with overall positive consumer reactions and plans to start selling the cold processed coconut water online, available to be shipped across the contiguous United States.
  • While only producing their first product back in 2019, TAJA is set to be one of the top companies for organic coconut water in 2020.

PACKAGING

  • Genuine Coconut is providing industry innovations in the packaging of coconut water by offering the consumer options for sustainable and biodegradable packing.
  • The Genuine Coconut brand of coconut water differs from the typical packaging of coconut water brands from top sellers, such as Amy and Brian, Coca Cola's ZICO and Vita- Coco, which display their product inside plastic or plastic-lined containers, by offering their product inside of the natural coconut nut with plastic-free wrapping.
  • Genuine Coconut packages its coconut water directly in the nut and then seals it in a recyclable high tech film to ensure quality and safety. The film covering the coconut uses 90% less plastic than typical packaging options for coconut water, and they hope to someday achieve 100% biodegradable packaging soon.
  • The Genuine Coconut brand was available in Europe and Canada originally, and success in these markets led to the product's arrival in the United States.
  • Consumer reaction to the innovation has been mixed, with some saying the wrapper surrounding the coconut husk is a waste of material, while others are touting its design excellence.
  • The future market for packing involves sustainability and the design of recyclability. In this instance, the Genuine Coconut brand is ahead of the curve when compared to other major brands.
  • Genuine Coconut is on track to be one of the top 10 organic coconut water brands in 2020.

Research Strategy

Researching the innovations happening within the flavor profiles of coconut water yields many results, but one that sticks out as an appealing innovation is Coca Cola's Zico Coco Lixirs. Numerous publications and experts have suggested that this product as a breakthrough or a first of its kind. We used these statements to define appealing in this situation.
Another standout innovation with coconut water is TAJA's coconut water, which is processed differently from most coconut waters. The typical steps for processing coconut water for distribution include thermal pasteurization, but TAJA's process includes using a cold-press system, which locks in the natural goodness and coloring of the coconut water. Since this process was a unique and new way to process coconut water, we also defined it as appealing.
Packaging of major brands such as Amy and Brian Naturals, Coca-Cola's ZICO, and Vita-Coco are all pretty standard: cardboard or plastic bottles. Companies like Genuine Coconut, however, are doing things a little differently by packaging their coconut water directly in the nut and then sealing the whole thing in a recyclable high tech film to ensure quality and safety. Since Genuine Coconut is going against the norms of industry standards and providing a unique beverage experience for the consumer, we also defined it as appealing.

Part
02
of eight
Part
02

Private Label Brands; US Coconut Water Market

Private label brands play a role in the coconut water market in the US. They are created by multiple companies, are experiencing slow sales growth, and may continue to be part of the increase in coconut water sales if produced as organic products.

Multiple Companies With Private Label Brands

  • Coconut water is produced in Viet Nam, Thailand, China, Brazil, Australia, Dominican Republic, and other countries around the world and sold in the US and other markets, according to multiple sources.
  • More than 16 companies produce coconut water under private labels for companies in the United States (see, e.g., Ekowarehouse, WANA Beverage, Copra).

Consumer Purchases of Private Label Brands Stagnating

  • "According to Mintel’s January [2019] “Private Label Food and Drink Trends” report, nearly two-thirds of surveyed consumers have not increased their purchase of private-label brands compared with a year ago."
  • Mintel's January 2019 report further states that "Strengthened consumer confidence and a rise in disposable income have resulted in consumers being more likely to spend more [on premium brands] rather than save money on a perceived lower-quality product [with a private label], the report states."
  • In 2018, Beverage Marketing Corporation reported that private-label retail sales increased just 4.5 percent. (Figures for 2019 are not available yet.)

Consumer Coconut Water Sales Growing

  • "The increasing number of private label brands [is] anticipated to further boost the growth of the coconut water market in[the] US, according to the latest market research report by @Technavio."
  • According to This.Just.In, "the US coconut water market [is worth] about $2 billion per year."
  • In 2018, market analysts at SPINS reported that "refrigerated coconut and plant waters had a year-over-year increase of 10.1 percent and $60.7 million in sales." These figures referred to sales of all brands, not just private label brands, but they indicate that coconut water sales are still experiencing growth.

Naturally Healthy and Organic Beverage Sales Increasing

  • Naturally healthy and organic beverages sales are growing because more consumers recognize that what they eat and drink affects their health.
  • Organic coconut water is available for private label distribution.
  • "Private-label fruit and vegetable juice manufacturers ... are releasing their own products with an organic certification, which in the past had only been pursued by premium juice-makers," according to a market analysis report by SPINS.
Part
03
of eight
Part
03

Trends; US Packaged Coconut Water Market

Consumer-related trends in the packaged coconut water market in the U.S. include choosing a product by consumer packaging preference and by consumer perception of coconut water's health benefits. These trends were identified by examining market research study results citing past sales and formulating predictions of increased sales for particular segments of the coconut water market.

Packaging Preference

  • Packaged coconut water has been recommended as a sports drink after exercise by the American Chemical Society (ACS). It is available for purchase in different formats in exercise clubs, gyms, and yoga studios.
  • The top companies in the packaged coconut water market that use one or more of the four trending package formats are All Market Inc., Amy and Brian Naturals, C2O Pure Coconut Water LLC, Chi, GraceKennedy Ltd., National Beverage Corp., PepsiCo Inc., Purity Organic LLC, Taste Nirvana International Inc., and The Coca-Cola Co.

Health Benefits

  • Consumer awareness of the health benefits of coconut water is a trend driving the rise in sales in the U.S. Some of the claimed health benefits cited by market researchers include (1) being rich in minerals, such as "magnesium, manganese, potassium, calcium, and sodium", (2) helping to prevent kidney stones, (3) reducing the risk of heart disease, (4) controlling blood pressure, and (5) aiding in hydration of the body. The awareness of health benefits is expected to increase sales of the product to consumers for whom that is salient.
  • One market research study predicts that demand for carbonated coconut water will increase sales in a "major uptick" because consumers prefer healthy drinks that have fizz. The beverage is also perceived as a healthy alternative to sugar-based drinks like soda.
  • Another approach to the health benefits of packaged coconut water is its anti-oxidant properties, claims another market research study.
  • A third study cites "the increasing awareness about obesity and other lifestyle diseases" as a driver of demand "for healthy beverage options such as coconut water".
  • A fourth study lists health benefits including promoting "weight loss, treating headaches, regulating the blood sugar, and balancing the pH levels in the human body."
  • A final driver of increased demand for healthy beverages like coconut water is the availability of an organic form of coconut water, that is alleged to contain fewer amounts of chemicals and to contain electrolytes.
  • Top companies producing healthy coconut water include All Market Inc., Naked Juice Company, New Age Beverages Corporation, Celebes Coconut Corporation, C2O Pure Coconut Water, LLC, PepsiCo (O.N.E. Coconut Water), The Coca-Cola Company (ZICO), and Harmless Harvest.
Part
04
of eight
Part
04

Global Frozen Coconut Water Products Market; Market Overview

An overview of the global frozen coconut market has been provided below. Copra and Foshan Haoyuan were noted among the best performing brands selling frozen coconut water products. A deep dive into these findings has been provided below.

Best Performing Brands

  • Copra, Inc. is noted as a leading player in the global coconut water market. This company sells frozen coconut water products.
  • Frozen coconut water sold by Foshan Haoyuan Beverage & Foodstuff Co. is among the top selling frozen coconut water products on Alibaba.
  • Tan Do Refreshing Water Company Lmtd. has a top selling frozen coconut water product on Alibaba.
  • C2O Pure Coconut Water is listed among key global players in the coconut water market. This company sells frozen coconut water popsicles.

Consumer Preferences

  • Analysis of consumers sharing their opinions on frozen coconut water products found that a commonly shared preference was for frozen coconut water products that are fresh and are not heavily processed.
  • Another common preference consumers share is a desire for the taste to be so fresh that it tastes the same as it would if the coconut had just been picked.

Available Formats

  • Frozen coconut water in a bag with a spout; the benefit of this format is that the bag serves as a built-in dispenser. The product is frozen for shipping.
  • Frozen coconut water in a bottle or can; the product is frozen to maintain freshness (frozen within hours of being harvested). Comes in a single serving.
  • Frozen coconut water in a drum; although the benefits of this type of packaging for frozen coconuts has not been made directly clear, it can logically be assumed that the drum serves as a protective layer around the coconut water bag inside.
  • Frozen coconut water in bulk; this product is frozen in order to prolong its shelf life.
  • Coconut water ice pops; these are popsicles made from coconut water that can be consumed as a sweet treat.

Research Strategy

For this research, the best performing brands selling frozen coconut water were identified by first examining lists of global coconut water key players and then the list was narrowed down based on which companies are selling any type of frozen coconut water product. Additionally, the makers of top selling frozen coconut water products according to major online marketplaces were also included among the best performing.

There was not a lot of information available for consumer preferences. This is because there do not appear to be any consumer surveys which cover this specific topic, and there is a lack of consumer discussion of these types of products as well, even in discussion forums, on product review pages such as Amazon, and social media platforms such as YouTube. However, our research revealed some key preferences among consumers that were noted as being repetitive among the resources we examined.

Lastly, to asses the available formats we analyzed the existing product landscape and their corresponding product descriptions, as well as any other consumer conversations surrounding these products in order to ascertain their individual benefits.
Part
05
of eight
Part
05

Global Coconut Water Industry; Challenges

Two challenges that the global coconut water industry is facing are a potential global coconut shortage and counterfeit coconut water. Details of these challenges, their impact, and players involved are below.

Global Coconut Supply

  • One major challenge facing the global coconut water industry is the potential global shortage of coconuts.
  • The demand for coconuts globally is increasing at a CAGR of 10%, but the supply is lagging because "95% of nuts come from smallholder farmers" and coconut production is only growing at a CAGR of 1.3%
  • According to Fair Trade Certified, 70% of the world's coconuts can be traced to small family farms in Indonesia, the Philippines and India."
  • The UN FAO is predicting a 25% decline in coconut production over the next 10 years, much of which is due to extreme whether such as the typhoons that have devastated 10% of the Philippines' coconut trees in recent years.
  • Buying Fair Trade Certified coconut water can help "replenish the world’s dwindling coconut supply, offer family farmers protection against the shady side of the coconut business, and keep younger generations on the farm."
  • The United States demands 45% of the world's coconut production, compared to 12% for the UK and 10% for Brazil.
  • Approximately 32% of the U.S. coconuts come from Brazil, 32% come from Thailand, 8% come from the Philippines, 5% come from South Africa, and 19% come from other countries.
  • The average coconut tree lives to be 100 years old, but peak production occurs between 10 and 30 years. Trees produce fewer coconuts as they age, which means managing new tree growth is difficult because they have to be in the ground for at least five years before they begin producing.
  • Vita-Coco, located in the United States, is the player using the most coconuts for coconut water, as it generated $184.4 million in sales in 2018.
  • Vita-Coco "cracks 2.5 million coconuts per day" to manufacture its coconut water products.
  • PepsiCo manufactures Naked Coconut Water, which is the "first beverage to be made with coconuts that are newly Fair Trade Certified," which makes PepsiCo a player that is dealing with this challenge.
  • The impact of this challenge on the industry is that unless new sources of coconuts are found, like the opportunities available in Guyana for mid-size and large coconut farms, there will be a global shortage, which will in turn cause a coconut water shortage.

Counterfeit Coconut Water

  • Due to the global coconut supply issues and the increased demand for coconut products, counterfeit coconut water has become a challenge for the industry.
  • In 2017, a national food-crime investigation led to the seizure of 400 tons of coconut water at the port of Felixstowe, England. Subsequent testing found that of the 12 imported coconut water brands, seven had been adulterated.
  • The FSA investigation found added sugar in 60% of these coconut water samples and stated that "consumers would find it hard to verify product quality," which makes it ripe for tampering.
  • Essentially, criminals in the supply chain are adding a sugar and water mix to coconut water to make the actual coconut water go further. The sugar and water solution maintains a consistent sweetness with coconut water, which can make it difficult to detect.
  • A spokesman for Chi, a company that manufactures coconut water, stated that the pressures to keep up with demand seem to "stem from factories trying to maintain artificially low prices due to the heavy demand placed on them and price wars in the supermarkets."
  • Players involved with the counterfeit coconut water seized at Felixtowe Port are Chi, Foco, Go Coco, Tropical Sun, Suncrest, Yaco and Pearl Royal.
  • A Tropical Sun spokesman stated the sugar had to be added after it left its plant because it passed all tests before it was transported. Other brands, such as Chi and Go Coco changed their suppliers or implemented more stringent controls and regulations to prevent future tampering.
  • Raman Spectroscopy is a player that has developed a tool that can detect even low levels of sugar in coconut water, which will mean this device could be "an effective screening method at points of entry."
  • This challenge impacts the industry because it can cause consumers to lose trust in certain brands and it might lead to companies being required to verify the contents of its coconut water, which will add another step to the supply chain.
Part
06
of eight
Part
06

Insights; US Coconut Water Market

Insights about the retail segment of the U.S. coconut water market include that sales of such shelf-stable products have noticeably declined, the sweetened segment is slated to experience strong growth, and the marketing of the products has recently shifted to positioning them as either sports drinks or natural energy drinks. Additionally, a retail expert recommends that retailers strategically place coconut water products in the center of their stores to increase traffic to those aisles, the packaging used for "processed coconut water" products is usually cans, plastic bottles, or Tetra Paks, and the three most-popular coconut water products on Amazon (based on sales) are Vita Coco Pure Organic (11.1 ounce in a 12 pack), Bai's Molokai Coconut (18 fluid ounce in a 12 pack), and ZICO No Sugar Added (16.9 fluid ounce in a 12 pack),

Insights About the Retail Segment of the U.S. Coconut Water Market

  • Coconut water products that are shelf-stable experienced a 12% decrease in net sales within the U.S. market between February 24, 2018, and February 24, 2019.
  • Within the U.S. coconut water market, the sweetened segment is projected to account for the most growth in the market (67%) from 2020-2024.
  • The marketing of coconut water products within the United States has recently shifted to positioning the products as either sports drinks or natural energy drinks. The average coconut water product has a calorie count of 14 for every 100 grams.
  • A retail expert opined on ways for retailers to increase traffic in the center areas of their stores involving coconut water in stating that "[t]hey can put coconut water in coolers and on center store shelves, . . . so there are two places to merchandise and draw people in. Put cases in great places [throughout the store] and on endcaps. Anything you can put in midstore to give shoppers healthy options [in that space] is good for retailers—it is a way to get customers to stop in aisles they don’t normally go down."
  • The three most-popular coconut water products on Amazon, based on sales, are as follows (in order of most through third-most popular): Vita Coco Coconut Water, Pure Organic 11.1 ounce (12 pack); Bai Coconut Flavored Water, Molokai Coconut, 18 fluid ounce (12 pack); and ZICO Natural 100% Coconut Water Drink, No Sugar Added, Gluten Free, 16.9 fluid ounce (pack of 12).
  • Within the United States, cans, plastic bottles, or Tetra Paks are usually used as the packaging for "processed coconut water" products.

Research Strategy

We found several insights about the retail segment of the U.S. coconut water market through a combination of market research reports and articles from food and beverage industry sources. The market research reports we cited to were from Statista, Technavio, and Hexa Research. The articles we cited to were from Food Navigator USA, Winsight Grocery Business, and Amazon.
Part
07
of eight
Part
07

Consumer Insights; US Coconut Water Market

Two consumer-related insights about the U.S. coconut water market are that flavored varieties are preferred and are driving growth, and that more companies are developing organic varieties to meet the growing demand of coconut water for health reasons. More details are below.

Flavors are Preferred

  • Flavored coconut water is driving the growth of the coconut water market because "new consumers are 30 percent more likely to enter the category through flavors." This means that companies are looking to develop flavors that will draw new coconut water customers into the market.
  • This is proven by ZICO Coconut Water's recent experimentation with "delicious new flavors." The company sees "a tremendous opportunity to introduce more consumers to [the] brand and the inherent benefits of coconut water with fun new flavors such as Jalapeño Mango."
  • Flavored waters are also "gaining popularity with athletes and fitness enthusiasts," particularly pineapple, mango, lime, mango, and watermelon flavors.
  • This is evidenced by the creation of Coco5, which is a flavored coconut water that was specifically developed for the Chicago Blackhawks national hockey league team.
  • Coco5 received a $1.5 million funding round for its flavored coconut water that is also free of colored dyes and is enhanced with electrolytes.

Health Reasons

  • ZICO Coconut Water mentions that "more and more consumers are reaching for coconut water when they want to take better care of themselves."
  • For this reason, the company is "pushing the industry on ingredients like organics" by rolling out new products like its "ZICO COCO-LIXIRS and ZICO Chilled Organic lines."
  • According to ZICO Coconut Water, the Chilled Organic products are non-GMO and 100% organic. It is also packaged in a PET bottle. The Chilled Organics contain minimal ingredients, which is attractive to clean label consumers.
  • Its ZICO COCO-LIXIRS have been developed to tap into the growing cold-pressed juice category and are "designed to meet additional consumer need states."
  • They contain organic, cold-pressed juice and "adaptogenic ingredients like ginger and turmeric. They are under 100 calories.
  • The global organic coconut water market is expected to reach $804.4 Million by 2023 and is growing at a brisk 18.7% CAGR, which means companies are responding to consumer demand for healthier coconut water beverages.
Part
08
of eight
Part
08

Hypothesis Testing; US Coconut Water Market

Value sales of coconut water declined by 4.6% in the 52 weeks leading to 24th Nov. 2018. The sales of coconut water in the United States degrew as a result of coconut water being substituted by enhanced water alternatives.

Nielsen Data

  • According to data published by Nielsen Retail Measurement Services, sales of beverages through mainstream retail outlets in the United States grew by 3% to $56 billion in the 52 weeks ending 24th Nov. 2018. The volume sales growth was 2%.
  • However, the coconut water category declined by 4.6% in dollar terms and 5.3% in terms of volume. The growth in beverage sales was driven by the functional beverages and water segments.
  • Beverage categories that saw a growth in sales in the 52 weeks ending 24th Nov. 2018:
    • Kombucha: 42.9%
    • Value added water: 17.5%
    • Sparkling water: 17.5%
    • Ready-to-drink coffee: 10.5%
    • Seltzer water: 9.4%
  • Beverage categories that saw a decline in sales in the 52 weeks ending 24th Nov. 2018:
    • Fruit & vegetable blended beverages: -15.5%
    • Coconut water: -4.6%
    • Sparkling juice: -3.6%
    • Smoothies: -3.5%
    • Fruit juice: -1.6%

Alternate Data Sources

  • According to industry revenue projections published by Statista, coconut water sales in the United States would continuously grow from 0.57 billion in 2016 to 0.92 billion in 2019.
  • Similarly, Grand View Research projected that the coconut water and powder category would grow every year in the period 2015-2025.

Nielsen Data Analysis

  • As Nielsen has published actual sales data--as against projected sales estimates provided by Statista and Grand View Research (the basis of which is unknown)--and as it is a reputed and credible research agency, we have limited our analysis to data published by Nielsen.
  • While coconut water was one of the top drivers of growth for the beverage industry in 2016, sales in 2018 were affected by the American consumer's preference for "enhanced waters for their hydration needs".
  • The growth and decline across various beverage categories indicates that American consumer preferences are shifting from "quenching, filling and nourishing" beverages to "purpose-fulfilling, light and fizzy" ones.
  • Data gathered by Euromonitor indicates that Americans spent more money than ever on "carbonated waters, including seltzers, and flavored water drinks" in 2018.
Sources
Sources

From Part 01
Quotes
  • "This is a true industry breakthrough"
  • "COCO-LIXIRS is the first-of-its-kind beverage"
Quotes
  • "The coconut water category is crowded, but we are aiming to do something different"
  • "Nillang has always worked in the innovation space for food and beverage creating new products that may be the same that's on the shelf but are just better"
  • "...who has filed around 49 patents...to develop a process that would preserve coconut water in its purest form "
  • ""
Quotes
  • " after harvesting, washing, and cracking open the coconuts, pasteurization is used to preserve the coconut water and extend shelf life. Companies like Vita Coco and ZICO use thermal pasteurization,"
  • ""
Quotes
  • "This film uses a 92% less plastic than a PET bottle commonly used for natural juices."
  • "Our ring pulls are made using 40 % of coconut husk coming from our de-husking process and mixed with a resin which is fully recyclable"
  • "The Genuine Coconut team is committed to continue working hard towards achieving a 100 % biodegradable packaging."
Quotes
  • "Amy and Brian Naturals, Coca-Cola, Green COCO, PepsiCo, and Vita-Coco are the leading vendors in the coconut water market."
Quotes
  • "Zico is available in 10 countries, including the US, Britain, France, Germany, Canada, Hong Kong and Singapore, she said."
Quotes
  • "Personalisation is the word millennials swear by. And, therefore development of drinks with a tinge of the personal factor is quickly catching on."
  • "ZICO Beverages launched COCO-LIXIRS to tap into the growth opportunity created by an increased demand of coconut water. The organic, cold-pressed juice along with organic coconut water is a classic example of product innovation to suit consumers’ dynamic demand."
Quotes
  • "These new trendy flavors also have the ability to attract millennial drinkers who want a healthier, sweeter beverage"
Quotes
  • "Utterly ridiculous . A coconut has one of the strongest, unbreakable natural ‘packaging’ in the world. It doesn’t need to be covered in plastic!!!"
From Part 02
Quotes
  • "Private label coconut water brands include Nam Viet Food and Beverage Co Ltd Vita Forte Inc E-Silk Route Ventures Ltd Copra, Inc. Amazonia Bio "
Quotes
  • "WANA beverage is known as one of private label coconut water companies in Vietnam. Our coconut water drinks are produced from fresh coconut, we buy coconuts from our farmers… we never use concentrate or powder."
  • "Wana Beverage is one of the leading private label coconut water companies in Vietnam. Beside our own Brand, we also provide OEM beverage manufacturing and private label beverage manufacturing services like OEM coconut water, OEM Aloe vera drink, OEM fruit juice drink, OEM energy drink… We have been exporting our drinks to more than 50 countries around the globe, including strict countries like USA, UK, Austrailia, Colombia, Canada, South Korea, The Netherlands, Sweeden, Spain… Our factories are located in Binh Duong province and Ho Chi Minh city, with total area over 25,000 square meters. Our capacity is about 200 containers per month at the moment. We have been processing around 3.000.000 cartons of drinks yearly."
Quotes
  • "Bevpax Co., Ltd is an Australian owned company, set up by beverage professionals with more than 20 years experience in the industry.. Established in 2017 and headquartered in Sydney, Australia, Bevpax comprises a team of over 50 dedicated professionals in regional sales offices, R&D and distribution centers in Australia, Europe, Asia and US that manage our vast distribution network. Our manufacturing unit is located in Vietnam and Malaysia, along with R&D deparment in Austrailia. With our certifications we have, such as: BRC, HACCP, HALAL, KOSHER, ORGANIC, SQF, GFSI, ... we are proudly confident to meet the high requirements of all markets in the world. "
Quotes
  • "ABN8 Trading. We are a Brazilian company, with large experience in Import and Export products and services, from and to Brazil."
Quotes
  • "Suzhou Houssy Drinks Co. Ltd. Suzhou Houssy Drinks Co., Ltd. is located at No.102 Weixi Road in Suzhou Industrial Park. Founded in 2000, It is a modern enterprise producing aloe vera drink, coconut drink, tea drink.... Our products are High quality,verified by HACCP ISO FDA BRC KOSHER etc.Choose Houssy and trust Houssy,yes,we can!"
Quotes
  • "Ceylon Nutrinut Holding Pvt Ltd is a subsidiary company of Nawaloka Holdings PVT LTD, the mostly diversified enterprise in Sri Lanka with the history over 60 years .... Ceylon Nutrinut is in the business of Manufacturing and exporting Coconut Kernel based products from the Pearl of Indian Ocean Sri Lanka. ....Our products in retail and bulk packing as well as in organic and conventional form are exported to prestigious trade partners in world over with its premium quality, freshness and healthiness. We do own brand labeling and also we welcome your private brand labels for any of the products.... With stringent Quality Controls and aspects, we have accredited with many accolades as, BRC A Grade ISO 22000 : 2005HACCPGMPKOSHERCerified Organic for Eu, USA and JapanFDA registered.... Further you may visit our website www.nutrinutorganic.com. We love to invite you to taste the True Flavour of Unique Sri Lankan Coconuts with NUTRINUT. "
Quotes
  • "Shinn Nan World Trade Co., Ltd.is a international department of First Canned Food (Thai) Co., located in Taipei, Taiwan. First Canned Food (Thai) Co., Ltd. was founded in 1981 in Thailand. Our capital and technology are introduced from Taiwan. At first, our main products were coconuts related products. We expanded our product lines to coconut and aloe series in 1994 and 1996. "
Quotes
  • "We are specialist in organic raw coconut products. Organic is our mission, we teach to our farmers in organic life, we are certified for USDA Organic and EU Organic.Taste and quality is the most important for us, that is why we only work with Nam-Hom coconuts, the most aromatic and sweet coconuts in the world. We have BRC certification, the most valuable quality certification for a factory, that ensure our high standards and flow charts.You can pick up some of our products by pallets in our warehouses from Barcelona (Spain), NY (USA) and LA (USA) also.With offices and partners in Europe and USA, we are growing our capacity of production and brochure of products every year.Innovation is very important for us, so our team of R+D work daily in new products and in new projects from our customers.We offer OEM and private label, but if you are interested you can order all our products with our Premium International Brand Coco Wilson."
Quotes
  • "We are ready to give 100% guarantee on any product you buy from our company also 100% original with warranty including free shipping worldwideWe leads others follow"
Quotes
  • " private & white label Products OUR PREMIUM PRODUCTS, YOUR PREMIUM BRAND Copra is a vertically integrated company that oversees the entire supply chain from sourcing to manufacturing to distribution. All of our products are sustainably sourced and processed in-house at our facility in Ratchaburi Province, Thailand. Working in close proximity to our coconut farms enables us to harvest and extract our products same day to preserve freshness, taste and nutrition. "
Quotes
  • " CocoGoodsCo® is the flagship brand of Luong Quoi Coconut (LQC) Co., LTD of Vietnam. LQC has provided high-quality private label products around the world for some time, but until recently has not featured their premier brand, CocoGoodsCo, in the United States. That is about to change as the company prepares to begin aggressively promoting the brand nationwide. “The American coconut market has matured, and American consumers want the opportunity to purchase the highest-quality products available. That’s why we are ramping up our efforts to get the CocoGoodsCo brand on shelves nationwide,” said Duy Cu, Director, Luong Quoi Coconut USA – LQC Inc. The CocoGoodsCo brand is currently available in more than 400 stores, mostly independent retailers in the eastern and northeastern regions, but the company is now focusing its efforts to roll out the brand in several major retail chains across the country."
Quotes
  • "Continuing its private label expansion in the beverage category, Amazon has launched a new coconut water product under its Solimo brand. Solimo Coconut Water currently sells for $24.99 for a 24-pack of 11.2 oz cartons. It’s listed as the #1 New Release in coconut water, per Amazon. The top selling coconut water brands on Amazon currently are Vita Coco, Bai, Zico (owned by Coca-Cola), Naked, Taste Nirvana, O.N.E. (owned by PepsiCo), C2O, Harmless Harvest, Pure Inventions, Laird, and Amy & Brian. Those coconut waters range in price from $0.08/oz to $0.18/oz. Solimo Coconut Water comes in on the lower end of that range at $0.09/oz. Most market size estimates we see put the US coconut water market at about $2 billion per year."
Quotes
  • "We can tailor-make your beverages and have a variety of packaging options such as PET, Can, Glass, and Tetra Pack. To know more about COOLBEVCO's manufacturing facility, research & development capabilities, logistics services, or to learn more about our private label and co-packing opportunities, please contact us."
Quotes
  • "For more than 30 years, Axelum Resources Corp. has continued in its efforts to discover diverse uses of coconuts. Axelum is an integrated producer of world-class coconut products for local and international food and beverage companies, confectioneries, bakeries, private label supermarkets and grocery store chains, food service industries, coconut coffee creamer manufacturers, cosmetics and diet prepared food market. Coconut water and beyond "The company offers these industries, a full line of the finest coconut-based food ingredients and products such as desiccated coconut, coconut milk powder, coconut cream, reduced fat coconut, sweetened coconut, coconut oil and coconut water, among others as Axelum tries to put in and produce more high-value products out of the coconut," Axelum Chairman Romeo Chan said."
Quotes
  • "According to Mintel’s January “Private Label Food and Drink Trends” report, nearly two-thirds of surveyed consumers have not increased their purchase of private-label brands compared with a year ago. Strengthened consumer confidence and a rise in disposable income have resulted in consumers being more likely to spend more rather than save money on a perceived lower-quality product, the report states. However, a number of retailers have experienced success with their private-label offerings, indicating that trial could be the barrier to growth, it notes."
  • "Although private-label sales spiked during the recession, sales have generally increased in the low single digits each year since, according to Beverage Marketing Corporation’s (BMC) October report titled “Private Label Beverages & Contract Packing in the U.S.” Last year, private-label retail sales increased 4.5 percent, it notes."
  • "Retailers are afforded the ease of production and shipping, which has enabled them to participate in emerging beverage trends very quickly, says Aga Jarzabek, research associate at Euromonitor International, Chicago. In the past, retailers typically stuck to launching products in the large, established categories, notes Gary Hemphill, managing director of research for New York-based BMC. “Because much of refreshment beverage growth is happening in smaller niche segments, retailers are embracing them,” he says."
Quotes
  • "Naturally healthy and organic beverages continue to resonate in the market as more consumers take a hands-on approach to their own health and well-being. To keep up with clean-label trends, beverage-makers are releasing a wider array of options that deliver functional benefits in addition to refreshment. According to a July Passport report from Chicago-based Euromonitor International, naturally healthy (NH) beverages contain a substance that improves health and well-being beyond a calorific value."
  • "Chicago-based SPINS ...highlights that certain segments specific to functional and enhanced beverages are outpacing topline growth. These top-performing segments include shelf-stable energy and other functional beverages, which saw sales of $3.3 billion, and are up 11.7 percent over the prior-year period; shelf-stable enhanced waters, up 12.8 percent, and sales of $2.2 billion; refrigerated kombucha and fermented beverages had sales of $699.8 million and an uptick of 15.7 percent; and refrigerated coconut and plant waters had a year-over-year increase of 10.1 percent and $60.7 million in sales."
  • "Private-label fruit and vegetable juice manufacturers ... are releasing their own products with an organic certification, which in the past had only been pursued by premium juice-makers, the report adds."
Quotes
  • "The increasing number of private label brands [is] anticipated to further boost the growth of the coconut water market in[the] US, according to the latest market research report by @Technavio."
From Part 03
Quotes
  • "List of theTop Key Playersof Packaged Coconut Water Market: All Market Inc. Amy and Brian Naturals C2O Pure Coconut Water LLC Chi GraceKennedy Ltd. National Beverage Corp. PepsiCo Inc. Purity Organic LLC Taste Nirvana International Inc. The Coca-Cola Co. "
  • "Increasing awareness about the health benefits of coconut water Coconut water is rich in minerals, such as magnesium, manganese, potassium, calcium, and sodium, and, thus, has several health benefits. The consumption of coconut water can help prevent kidney stone formation, lowers the risk of heart disease,. controls blood pressure, and hydrates the body. To boost the nutritional value of coconut water, several vendors add healthy functional ingredients, such as ginger, turmeric, or varied types of fruits, to their packaged coconut water products. Therefore, the growing awareness among consumers about the health benefits of coconut water consumption will lead to the expansion of the global packaged coconut water market at a CAGR of over 25% during the forecast period."
Quotes
  • "Therefore, at present, there is a major uptick in demand for carbonated plant-based water such as packaged carbonated coconut water because consumers enjoy healthy beverages with a fizzy effect. “Sparkling coconut water is considered ideal for mixing with cocktails or rehydrating after a workout as it is a natural and healthy alternative to sugary sodas and other expensive healthy alternatives. Besides, many players are launching different variants of sparkling coconut water,” says a senior analyst at Technavio for research on non-alcoholic beverages. "
  • "This market research report segments the global packaged coconut water market into the following products (packaged plain coconut water and packaged flavored coconut water) and key regions"
Quotes
  • "Rising awareness related to health benefits offered by coconut water due to its anti-oxidant properties is expected to add to the demand over the coming years. In addition, its consumption as sports drinks is gaining traction among consumers. To this end, recommendations from established agencies also play a vital role in spreading awareness. For instance, the American Chemical Society (ACS), has recommended coconut water as a sports drink especially for light exercise and workout. Coconut water processed to powder form retains its natural flavor and keeps nutritional benefits intact. As powder form retains its vitamins, minerals, and medicinal properties, it is gaining traction in ready-to-drink (RTD) packaged forms among consumers."
  • "Segmentation by Packaging • Tetra Pack • Plastic Bottle Other packaging includes glass and metal cans."
  • " Some of the companies in the market include All Market Inc., Naked Juice Company, New Age Beverages Corporation, Celebes Coconut Corporation, C2O Pure Coconut Water, LLC, PepsiCo (O.N.E. Coconut Water), The Coca-Cola Company (ZICO), and Harmless Harvest."
Quotes
  • "Arizton’s recent market research report on the coconut water market ... segments the market by variants (plain and flavored), packaging (paper and paperboard, metal, and plastic), type (sweetened and unsweetened), distribution (hypermarket and supermarket, convenience stores, specialty stores, and others), and geography (North America, APAC, Europe, MEA, and Latin America). The growing demand for healthier on-the-go alternatives is driving the growth of the coconut water market. The food and beverage industry is witnessing a trend where consumers are shifting from high-sugar and calorie dominated carbonated drinks to healthier substitutes. Moreover, the increasing awareness about obesity and other lifestyle diseases will boost the demand for healthy beverage options such as coconut water in the global market."
  • "The health benefits associated with coconut water includes lowering the blood pressure, rehydrating the body, improving the heart health, promoting weight loss, treating headaches, regulating the blood sugar, and balancing the pH levels in the human body. "
Quotes
  • " The growing demand for coconut water can be ascribed primarily to its refreshing and hydrating properties without the calories associated with many other popular beverages available on the market today. Organic coconut water is an isotonic beverage that is healthy and has a palatable flavor. However, the key differentiator between regular and organic coconut water is that the latter contains lower chemicals. The consumption of organic coconut water is also beneficial as it contains electrolytes. It comprises the right balance of electrolytes, which help replenish the body after strenuous exercises and workouts. Organic coconut water also contains a variety of minerals such as magnesium, potassium, calcium, sodium, and vitamins (A, B, C), amino acids, and phosphorous. The market for organic coconut water is expanding at a brisk pace because as it the drink is being considered a suitable alternative for sports drinks, many of which contain synthetically formulated ingredients."
  • "As compared to regular coconut water, organic coconut water contains fewer unhealthy chemicals or traces of pesticides. "
  • "Packaging is proving to be an especially important product differentiator for companies competing in the global organic coconut water market. It is now available in small, easy-to-carry tetra packs and plastic bottles. Emerging evidence about the skin and hair benefits of coconut water are expected to serve as an opportunity for companies in the organic coconut water market. The product is consumed in yoga institutes and health centers as well as in gyms."
  • "The global market for organic coconut water can be broadly segmented based on the form, flavors, packaging, applications, and regional market. Based on the type of flavor, organic coconut water can be classified as aloe vera, natural, grape and pear, white grape, mango, pineapple, and coffee."
  • "Segmented based on packaging, the market can be divided into: Plastic bottles, tetra packs, and cans. Basis distribution channel, the market for organic coconut water can be segmented into specialty stores, online stores, and hypermarket/supermarket."
From Part 08