Coconut water

Part
01
of three
Part
01

Coconut Waters - Rows 2 - 6

According to our research, none of the coconut beverages Harmless, Vita Coco, Zico, Taste Nirvana, and Pure Brazilian have any preservatives and all of them are organic, sustainable, sugar free and Non GMO. Each of the companies has pledged their support for the local farmers and has developed different incentives through which they can boost their production and ensure that the production is high quality. All the information has been included in rows 2 to 6 of the spreadsheet.
Part
02
of three
Part
02

Coconut Waters - Rows 7 - 11

The beverage companies Coco Libre, C20 Pure, Goya, O.N.E, and Zola provide coconut water products that are not concentrated, non-GMO, have no added sugar, and are organic. Of the coconut water products offered by these five companies, only Goya’s coconut water beverages are not free of preservatives. All relevant information has been documented in rows 7-11 of the attached spreadsheet.
To determine the sustainability of each company’s products we searched through the companies’ official websites, their annual reports, product information, official website blogs, articles, and press releases of each brand. However, the only information available regarding the sustainability of the five companies’ products made reference to the companies in general and not directly to their products. As all five companies stated that they are sustainable-focused companies, we broaden the criteria to include each company’s information and made the assumption that since the brands are sustainable, their products are also sustainable.
After an extensive search, we were able to identify the emotional stories behind the coconut water products developed by Coco Libre, C20 Pure, and Zola alone. There was no indication for an emotional story connected with Goya or O.N.E, concerning coconut water. To find this information, we looked into each of the company’s websites, distribution channels, press releases, and annual reports. After finding no details on both the companies’ coconut water journey, we expanded our search to include media reports from websites such as the Huffington Post. While the companies are proud of their history in the industry of food and beverages, there is no mention of a story behind their coconut water products. Through our search, we found that Goya is a Latin American company and states that their coconut water beverages are sourced from coconut variations in Latin America.
It was found that O.N.E is a brand belonging to Pepsi and was originally created in Brazil. According to 3BL Media, the coconut farms in Brazil are a part of Pepsi’s sustainability project. Through this, it was assumed that Pepsi’s coconut farms are the same for O.N.E brand’s coconut water products and are, thus, sustainable.

Coco Libre

Coco Libre's goal is to provide products of high-quality hydration, pure, and natural coconut water that ensures their consumers "elevate their game". Their coconut water products were created to fit the modern needs of individuals who experience mid-day slumps, fatigue, or hangovers.

C20 Pure

They claim to have the best coconut water across the globe and pack it fresh to ensure they have the best quality. They also stand for their flavor by tasting each batch to ensure its consistency.

Goya

Goya's coconut water products are 100% natural, free of cholesterol, low in carbohydrates, sugar, and fat content.

O.N.E

The company claims that its coconut flavored products are highly preferred in the market. ONE's coconut water products are found to be 100% natural and packed fresh from the source. Each batch is tested to ensure the highest quality of flavor.

Zola

Zola claims that the hydration products it manufactures are made with plant ingredients that provide focus and energy needed for their customers to stay hydrated throughout the day. The company's beverages are made with 100% natural ingredients.
The required information has been documented in rows 7-11 of the attached spreadsheet.

Part
03
of three
Part
03

Coconut Waters - Rows 12 - 15

After conducting an in-depth search on the requested coconut waters, we were able to establish that Invo Coco prides itself in being the only high-pressure process (HHP) coconut bottled water. This and other information is provided on the attached spreadsheet.

PURITY ORGANIC

A 12 pack of 1-liter tetra paks costs a regular price of $48 while a 12 pack of 17 oz tetra paks costs $30. Purity organic coconut water is being sold in the United States. The coconut water is not from concentrate, and it has added sugar. Purity organic coconut water is non-GMO, preservative free, organic and sustainable. Purity organic coconut water originates from the United States and Latin America, where there are multiple growers.

Key messages/stand for/position themselves

Bob Nakasone observed that Purity Organic was contemplating creating a new position that will promote marketing, innovation, and roles in the operation. The company seeks to create an accelerated innovation pipeline. Purity Organic considers itself to be the best beverage company that is built on the heritage of premium and provides products that are of high quality.

Emotional story

Greg, who is the founder, used to watch how farmers nurtured the orchard. Their official website showcased how Purity Organic derived its inspiration from the farmers who produced tasty and fresh refreshments.

REAL COCO

A 1-liter pack of six is priced at $23.99. Real Coco is selling their coconut water in the United States and Asia. Real Coco's Coconut water is from concentrate, has no added sugar, is non-GMO, organic, preservative free and is sustainable. Real Coco considers farm to glass sustainability a vital factor. This affects every choice and decision that they make. Real Coco gets its coconuts from the Philippines and Vietnam.

Key messages/stand for/position themselves

Some taglines used by Real Coco include "Taste Comes First", "Keep it Real", "Life Refreshed", and "Do No Harm". Real Coco believes that for one to have the best-tasting coconuts they have to retrieve the world's best coconuts.

Emotional story

Real Coco takes pride in providing the finest organic and all-natural coconut products. The company believes that everybody should live a healthy lifestyle; hence, Real Coco aims to offer all its products at an affordable price for everyone.

INVO COCO

Invo coconut water costs around $2.29 for a 12 Oz bottle. Invo Coco's main customers are from the United States. The company has its headquarters in the United States and is USDA certified organic. Invo Coco is not from concentrate, has no added sugar, is a non-GMO, preservative free, sustainable, and organic. Farmers are encouraged to decrease damage to the land. The farmers encourage zero waste by using the coconut's byproducts, transforming them to a number of products. Invo Coco gets its coconuts from Thailand.

Key messages/stand for/position themselves

Invo Coconut prides in being the only high-pressure process (HHP) coconut bottled water. HHP results in the fresh taste of Invo coconut water. The Marketing Manager of Invo Coco, German Martinez, stated the company's efforts to be nutrition education programs that are science-based. Invo Coco partnered with Natural Grocer to create awareness about its coconut water.

Emotional story

Invo Coco assists the local growers in Thailand through its Young Coconut Nursery program. The company also provides medical equipment to hospitals and scholarships to children.

OBRIGAdo

Obrigado's coconut water cost $4.99, that is, $0.15 per Fl Oz. Obrigado sells its coconut water in North America, Europe, and South America. Obrigado's coconut water is not from concentrate, has no added sugar, is not non-GMO, is preservative free, organic and sustainable. Obrigado gets its coconuts from Bahia, Brazil. Obrigado's processing factory is near their coconut farm which produces 30% of the coconuts. Obrigado has zero waste policy. Fiber mats from the coconuts are utilized in agriculture, among other uses.

Key messages/stand for/position themselves

Obrigado believes that they control the purest of the pure. They retrieve the coconuts when they are still fresh, young, and green. The coconuts are naturally sweet and are kept away from light and air. Obrigado positions itself to be the company with the purest and fresh coconut.

Emotional story

Obrigado is known for producing high-quality products in Brazil and for having respect for the environment. Obrigado featured Aristas in its website's about us page to be the main component that works to ensure freshness of the coconuts. Obrigado prides in being a certified B corporation. This certification goes to show that Obrigado met the high standards of verified environmental and social performance, legal accountability, and public transparency.
Sources
Sources

From Part 01
From Part 02
From Part 03
Quotes
  • " 100% coconut water; no added sugar Certified USDA Organic, gluten free, kosher, non-GMO"
Quotes
  • "From farm to glass, sustainability is a critical component of every decision we make."
Quotes
  • "Enjoy Real Coco 100% organic coconut water bottled at the source in the Philippines. USDA certified organic, non-GMO with no added sugars or flavors in family sized 1L bottle."
Quotes
  • "100% Coconut Water | No Sugar or Preservatives Added | Less Than 100 Calories | Non GMO | Vegan"
Quotes
  • "Low in calories and fat free; 100% pure coconut water is low in calories and contains no fat."
  • "After harvesting the coconuts, we take them to our own local factory where we use our special extraction method which makes sure the coconut water does not come into contact with light or air. That is the only way we can make sure you get true 100% pure, fresh, healthy, fair trade, delicious, nothing added, Obrigado coconut water from Brazil!"
Quotes
  • " All of Obrigado’s products are all-natural, never from concentrate, have no added sugar or preservatives, and are strictly non-GMO."
Quotes
  • "In Brazil the Obrigado brand is synonymous for high quality products and respect for the environment. Not only do they have a zero waste policy, their factory also uses every single bit of the coconut. In this way, the fiber mats of the coconuts find another purpose in agriculture. Again, thanks – Obrigado."
Quotes
  • "Pacific Organic Produce represents organic growers from the United States and Latin America providing the finest quality and flavor in organic fresh fruit and vegetables to retailers, wholesalers and processors across North America - featuring the Purity Organic brand."
  • "Our growers are all third-party certified organic using the most up-to-date organic and sustainable farming methods. By partnering with these growers over the past 18 years, Pacific Organic has managed to bring year-round supplies of your favorite organically raised fruits and vegetables to marketplaces across the country, ranging from independent natural foods stores to enterprise level companies."
Quotes
  • "Ever since then, we’ve been working with farmers to bring you deliciously pure, certified organic fruits and vegetables (just look for the Purity.Organic logo on the produce you pick up at your local market)"
  • "At Purity Organic we’re inspired every day by the organic farmers we partner with who help us cultivate tasty, organic refreshments."
Quotes
  • "INVO's coconut water is the only HPP processed coconut water bottled and HPP'd fresh at the source of the world's best tasting coconuts. The natural isotonic is free from all artificial & preservatives. Becasue it is HPP processed, it keeps its 'just cracked' fresh taste."
Quotes
  • "INVO Coconut Water is bottled at source in Thailand where we believe the best tasting coconuts are grown. INVO Coconut Water is never made from concentrate and our unique High Pressure Process ensures we capture and retain the entire natural ‘fresh-taste’ and nutrition you enjoy. INVO Coconut Water is bottled within minutes of opening the coconuts, cold –crafted and high pressure processed (HPP)."
Quotes
  • " Bottled at the Source in the remote Mekong Delta Region of Vietnam."
Quotes
  • "$2.29 /ea EDAP* Pure Coconut Water 12 Oz"
Quotes
  • "INVO Coconut Water utilizes High Pressure Processing (HPP), or a cold pasteurization technique that inactivates bacteria, viruses, yeast and molds that are present in all foods, thereby guaranteeing food safety and extending shelf life. Cold-Crafting only uses cold water under high pressure, allowing the product to retain its fresh taste and nutritional content."
  • ""With its science-based nutrition education programs to make informed health and nutritional choices, Natural Grocers is the perfect outlet for INVO Coconut Water," said German Martinez, Marketing Manager at INVO. "The informed Natural Grocer customer will appreciate the farming and production practices that we employ to ensure the purity and natural flavor of our coconut water." "
Quotes
  • "The company also has a sustainable process that begins with growing coconut palms that are native to Thailand and require few agricultural inputs. Growers are encouraged to reduce the chance of damage to the land so that the farming systems are viable for the next growing season. Once the coconuts are harvested, they are wholly utilized to create a variety of products so that there is literally zero amount of waste."
Quotes
  • "GRUBMARKET: In what ways do you interact with the community/give back? INVO: We have the “Young Coconut Nursery Program”, which gives free nursery coconut trees to existing and aspiring growers through a local government agreement. We donate to temples near our facilities, provide medical equipment to hospitals and provide school scholarships for kids. We also lead a prevention program against the harmful coconut black-headed caterpillar. "
Quotes
  • "“I believe the essential brand equity of Purity Organic is in place and our team’s cumulative consumer products experience will allow the brand to meet its fullest potential,” Abrams said in the press release. “We are honored to have a lead role in furthering the mission of Purity’s founder, Greg Holzman, to create a preeminent organic beverage company built upon a heritage of high-quality, premium products.”"