Etsy

• Etsy is a global marketplace that allows sellers to run online and offline sales of handmade and vintage items, crafting supplies, and unique factory-manufactured artifacts.
• Founded in 2005, the company initially operated out of private data centers where it ran a customized Kubernetes cluster, providing them a partial solution for the implementation of Google Kubernetes Engine (GKE).
• Etsy began its cloud migration initiatives in 2018 to boost its site performance, user experience, and engineering efficiency. Additionally, the company needed to cut down on infrastructure maintenance time, achieve long-term scalability and sustainability, and dedicate more time to executing strategy.
• The company selected Google Cloud Platform (GCP) as its cloud migration partner. The migration began with deployment in a hybrid environment, including private data centers and GKE, reducing risk and providing redundancy.

• Google Cloud announced in February 2020 that the company had completed its migration to the cloud, after a two-year migration exercise period, successfully moving 5.5 petabytes of data to the cloud.

Hearst Corporation

• Hearst is a multinational diversified media and information systems company with over 360 businesses in various markets, including cable television networks, medical information and services businesses, financial services, and transportation.
• Hearst is currently advancing into a multi-cloud strategy involving Google Cloud, AWS, and Microsoft Azure in its digital transformation initiatives.
• The company's cloud migration initiatives began as early as 2012 when it partnered with AWS to gain an advantage over its competitors on the speed of product and service delivery to consumers. The company also partnered with Microsoft Azure and Google Cloud in 2016.
• The company began by building applications natively in the cloud, transforming them to be more modernized, and employing the services of a partner for lift and shift migrations to refactor them into native technologies.
• Hearst is currently using 2nd Watch as its primary migration partner for AWS and Microsoft Azure projects, to help increase its cloud adoption, modernize its business, and attain more visibility and governance over its cloud assets and resources.
• According to Jimmy Shaffer, the company's executive director of cloud and DevOps, Hearst now has 80% of its IT footprint in the cloud.