The website of We Are Social can be accessed via this link.
The global campaign featured 11 YouTubers from six countries talking about the effects of climate change on things that they loved such as New York City, New Zealand, chocolate, skiing, and others.
The website of LADbible Group can be accessed via this link.
The global campaign was created to promote the Facebook Live broadcast of Before The Flood, a climate change documentary produced by Leonardo DiCaprio and National Geographic.
In 2017, the Climate Change campaign was awarded a Social Purpose Award in the Best Social Media Strategy or Campaign category by The Drum.
The website of Karsh Hagan can be accessed via this link.
The campaign was created to encourage visitors to the resorts located in Aspen, Colorado to “become activists on behalf of climate change and equal rights.”
In 2019, the Give A Flake campaign received awards such as Best Print Magazine Creative from The Association of Magazine Media, a Silver Addy at the District American Advertising Awards, and Best Campaign, Best Social Campaign, and Judge's Choice at The Fifty awards show
Within the first two weeks, Give A Flake received press coverage on over two dozen media outlets, which included “The Denver Business Journal, Aspen Times, CBS Denver, Powder Magazine, Gripped Outdoors,” and others.
Selected marketing materials for the campaign can be viewed via this link.
The website of Grey London can be accessed via this link.
The campaign was created to encourage people around the world to submit messages for an address by naturalist Sir David Attenborough that will be delivered to leaders attending the United Nations Climate Change Conference in Poland.
In February 2014, Starcom partnered with the World Wide Fund for Nature (WWF) and Sony Pictures to launch the Use Your Power: Be a Superhero for the Planet campaign.
The website of Starcom can be accessed via this link.
The global campaign was created to “inspire individuals to use their power to become super heroes for the planet” as part of WWF’s Earth Hour climate change movement.
At the Marketing magazine’s PR Awards 2015, the campaign received “the gold trophy for Best Digital Communication Strategy and Best PR Campaign by an In-House Communications Team and the silver trophy for Best Employee Engagement/Internal Communications and Best Event-led PR Campaign.”
The YouTube video that featured the cast and director of The Amazing Spider-Man 2 attracted over 662,000 views and 1,600 likes.
Highlights of the campaign can be viewed via this link.
Antarctica: #NoPlanetB
In June 2017, smart heating and cooling solutions provider tado° launched Antarctica: #NoPlanetB campaign, which is assumed to be created in-house.
The website of tado° can be accessed via this link.
The global campaign was created to convey the brand’s “mission to reduce energy consumption and help fight climate change.”
Antarctica: #NoPlanetB was named the Best Small Budget Campaign at the 2017 German Content Marketing Prize ceremony and received a Highly Commended award in the Most Effective Social Campaign category at the 2018 Mobile Marketing Awards.
The videos created as part of the campaign attracted a total of around 800,000 views.
The website for Antarctica: #NoPlanetB can be accessed via this link.
#OzoneHeroes
In September 2017, PCI Media Impact partnered with the United Nations and Marvel Comics to launch the #OzoneHeroes campaign.
The website of PCI Media Impact can be accessed via this link.
The global campaign was created to celebrate the “30th anniversary of the adoption of the Montreal Protocol, the international agreement that has led to the phase-out of more than 99 per cent of chemicals that damage the ozone layer and significantly contributed to mitigation of climate change.”
If it’s melted, it’s ruined!; Beyond The Coal Campaign; and Peoples Climate March are three more successful marketing campaigns that have raised awareness about climate change over the past 5-10 years. These campaigns have caused positive climate change impacts over the years, and some are ongoing. The full details of these campaigns are included below.
The company also uses its products to spread climate change awareness by printing awareness quotes on them to further its climate change efforts. The campaign generated a buzz online with its engagement rates reaching over 80,000 users in some months.
The campaign is considered successful based on the impact it has had; for instance, one post on Facebook regarding the U.S. withdrawal from the Paris Climate Agreement has attracted over 44,693 reactions, 3,246 comments, 29,900 shares, and a 536,077 interactivity index.
A link to a YouTube video regarding one example of the campaign's video is available via this link. Another post on Twitter can be accessed here as well.
In 2017, Bloomberg announced a new commitment of $64 million to support the clubs initiative. The campaign is also considered successful for preventing the building of 184 new coal-fired power plants, which could have resulted in over 642 million metric tons of carbon
pollution from entering the atmosphere.
In 2014, Beyond The Coal won the BENNY award and in 2018, while in 2018, Sierra's Club founder, Bruce won the Climate Breakthrough award. A link to an example of the Beyond Coal campaign is accessible here.
In 2014, in Australia, an estimated 30,000 people protested in Melbourne City. In New York City, an estimated 310,000 individuals, including the UN secretary-general Ban Ki-moon participated in the demonstration.
Examples of graphics from around the world regarding the campaign are available here. Videos of the campaign uploaded to YouTube are also available here and here.