The website of Karsh Hagan can be accessed via this link.
The campaign was created to encourage visitors to the resorts located in Aspen, Colorado to “become activists on behalf of climate change and equal rights.”
In 2019, the Give A Flake campaign received awards such as Best Print Magazine Creative from The Association of Magazine Media, a Silver Addy at the District American Advertising Awards, and Best Campaign, Best Social Campaign, and Judge's Choice at The Fifty awards show
Within the first two weeks, Give A Flake received press coverage on over two dozen media outlets, which included “The Denver Business Journal, Aspen Times, CBS Denver, Powder Magazine, Gripped Outdoors,” and others.
Selected marketing materials for the campaign can be viewed via this link.
The website of Grey London can be accessed via this link.
The campaign was created to encourage people around the world to submit messages for an address by naturalist Sir David Attenborough that will be delivered to leaders attending the United Nations Climate Change Conference in Poland.
In February 2014, Starcom partnered with the World Wide Fund for Nature (WWF) and Sony Pictures to launch the Use Your Power: Be a Superhero for the Planet campaign.
The website of Starcom can be accessed via this link.
The global campaign was created to “inspire individuals to use their power to become super heroes for the planet” as part of WWF’s Earth Hour climate change movement.
At the Marketing magazine’s PR Awards 2015, the campaign received “the gold trophy for Best Digital Communication Strategy and Best PR Campaign by an In-House Communications Team and the silver trophy for Best Employee Engagement/Internal Communications and Best Event-led PR Campaign.”
The website of PCI Media Impact can be accessed via this link.
The global campaign was created to celebrate the “30th anniversary of the adoption of the Montreal Protocol, the international agreement that has led to the phase-out of more than 99 per cent of chemicals that damage the ozone layer and significantly contributed to mitigation of climate change.”
The company also uses its products to spread climate change awareness by printing awareness quotes on them to further its climate change efforts. The campaign generated a buzz online with its engagement rates reaching over 80,000 users in some months.
The campaign is considered successful based on the impact it has had; for instance, one post on Facebook regarding the U.S. withdrawal from the Paris Climate Agreement has attracted over 44,693 reactions, 3,246 comments, 29,900 shares, and a 536,077 interactivity index.
A link to a YouTube video regarding one example of the campaign's video is available via this link. Another post on Twitter can be accessed here as well.
In 2014, Beyond The Coal won the BENNY award and in 2018, while in 2018, Sierra's Club founder, Bruce won the Climate Breakthrough award. A link to an example of the Beyond Coal campaign is accessible here.
In 2014, in Australia, an estimated 30,000 people protested in Melbourne City. In New York City, an estimated 310,000 individuals, including the UN secretary-general Ban Ki-moon participated in the demonstration.