Climate Change Advertising

Part
01
of three
Part
01

Climate Change Marketing Campaigns 1

Successful marketing campaigns which have raised awareness about climate change over the past five years include #OursToLose, Climate Change, Give A Flake, and The People’s Seat. These campaigns have received awards such as Best Brand/Influencer Collaboration (Digiday), Best Social Media Strategy or Campaign (The Drum), Best Print Magazine Creative (The Association of Magazine Media), and a gold award for public relations (Cannes Lions).

#OursToLose

Climate Change

  • In October 2016, LADbible Group partnered with National Geographic to launch the Climate Change campaign.
  • The website of LADbible Group can be accessed via this link.
  • The global campaign was created to promote the Facebook Live broadcast of Before The Flood, a climate change documentary produced by Leonardo DiCaprio and National Geographic.
  • In 2017, the Climate Change campaign was awarded a Social Purpose Award in the Best Social Media Strategy or Campaign category by The Drum.
  • The campaign has received “45 million reach and 8 million engagements.”
  • As part of the campaign, LADbible Group has published several climate change-related content on its website and Facebook page.

Give A Flake

  • In September 2018, Karsh Hagan partnered with Aspen Snowmass to launch the Give A Flake campaign.
  • The website of Karsh Hagan can be accessed via this link.
  • The campaign was created to encourage visitors to the resorts located in Aspen, Colorado to “become activists on behalf of climate change and equal rights.”
  • In 2019, the Give A Flake campaign received awards such as Best Print Magazine Creative from The Association of Magazine Media, a Silver Addy at the District American Advertising Awards, and Best Campaign, Best Social Campaign, and Judge's Choice at The Fifty awards show
  • Within the first two weeks, Give A Flake received press coverage on over two dozen media outlets, which included “The Denver Business Journal, Aspen Times, CBS Denver, Powder Magazine, Gripped Outdoors,” and others.
  • Selected marketing materials for the campaign can be viewed via this link.

The People’s Seat

  • In November 2018, Grey London partnered with Facebook and the United Nations to launch The People’s Seat campaign.
  • The website of Grey London can be accessed via this link.
  • The campaign was created to encourage people around the world to submit messages for an address by naturalist Sir David Attenborough that will be delivered to leaders attending the United Nations Climate Change Conference in Poland.
  • In 2019, The People’s Seat campaign received awards such as Best Paid Social Campaign at Digiday Marketing and Advertising Awards Europe and gold award for public relations at the Cannes Lions Awards.
  • The hashtag #TakeYourSeat has received 1.3 billion reach on Twitter.
  • Tweets that featured #TakeYourSeat can be viewed via this link.
Part
02
of three
Part
02

Climate Change Marketing Campaigns 2

Successful marketing campaigns which have raised awareness about climate change over the past ten years include Use Your Power: Be a Superhero for the Planet, Antarctica: #NoPlanetB, and #OzoneHeroes. These campaigns have received awards such as a gold trophy for Best Digital Communication Strategy (Marketing magazine), Best Small Budget Campaign (German Content Marketing Prize), and Gold Winner in the Communication & Marketing Campaign category (Hermes Creative Awards).

Use Your Power: Be a Superhero for the Planet

  • In February 2014, Starcom partnered with the World Wide Fund for Nature (WWF) and Sony Pictures to launch the Use Your Power: Be a Superhero for the Planet campaign.
  • The website of Starcom can be accessed via this link.
  • The global campaign was created to “inspire individuals to use their power to become super heroes for the planet” as part of WWF’s Earth Hour climate change movement.
  • At the Marketing magazine’s PR Awards 2015, the campaign received “the gold trophy for Best Digital Communication Strategy and Best PR Campaign by an In-House Communications Team and the silver trophy for Best Employee Engagement/Internal Communications and Best Event-led PR Campaign.”
  • The YouTube video that featured the cast and director of The Amazing Spider-Man 2 attracted over 662,000 views and 1,600 likes.
  • Highlights of the campaign can be viewed via this link.

Antarctica: #NoPlanetB

  • In June 2017, smart heating and cooling solutions provider tado° launched Antarctica: #NoPlanetB campaign, which is assumed to be created in-house.
  • The website of tado° can be accessed via this link.
  • The global campaign was created to convey the brand’s “mission to reduce energy consumption and help fight climate change.”
  • Antarctica: #NoPlanetB was named the Best Small Budget Campaign at the 2017 German Content Marketing Prize ceremony and received a Highly Commended award in the Most Effective Social Campaign category at the 2018 Mobile Marketing Awards.
  • The videos created as part of the campaign attracted a total of around 800,000 views.
  • The website for Antarctica: #NoPlanetB can be accessed via this link.

#OzoneHeroes

  • In September 2017, PCI Media Impact partnered with the United Nations and Marvel Comics to launch the #OzoneHeroes campaign.
  • The website of PCI Media Impact can be accessed via this link.
  • The global campaign was created to celebrate the “30th anniversary of the adoption of the Montreal Protocol, the international agreement that has led to the phase-out of more than 99 per cent of chemicals that damage the ozone layer and significantly contributed to mitigation of climate change.”
  • #OzoneHeroes was awarded the Gold Winner in the Communication & Marketing Campaign category at the 2018 Hermes Creative Awards.
  • The campaign achieved 23 million reach and 3,000 engagements on social media.
  • A website and digital comic book were launched as part of the #OzoneHeroes campaign.
Part
03
of three
Part
03

Climate Change Marketing Campaigns 3

If it’s melted, it’s ruined!; Beyond The Coal Campaign; and Peoples Climate March are three more successful marketing campaigns that have raised awareness about climate change over the past 5-10 years. These campaigns have caused positive climate change impacts over the years, and some are ongoing. The full details of these campaigns are included below.

If it’s melted, it’s ruined!

Beyond The Coal Campaign

Peoples Climate March

Sources
Sources

From Part 01
From Part 02