City Creek and Park City Outlets

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City Creek and Park City Outlets

City Creek Center's shoppers earn from $75,000 to over $100,000. Likewise, Outlets Park City shoppers have an average income of $95,874. Creek City Center has 113 stores, while Outlets Park City has 60 brand stores. Included in the next sections are detailed analyses of both centers.

I. Target Audiences of Each Shopping Center

City Creek Center

Outlets Park City

II. Competitive Landscape: City Creek Center and Outlets Park City

City Creek Center

Outlets Park City

  • Founding date: Outlets Park City has numerous stores with different founding dates; for instance, the Park City Columbia Factory Store located at Outlets Park City was started in 2008.

Research Methodology

To identify the target audience of City Creek Center and Outlets Park City in Utah, your research team started by searching for pre-compiled shopper demographic profile articles for both cities. We searched for the information through the city's annual reports, along with consumer surveys and shopping reports. Equally, we checked the types of brands and stores each center houses to identify the likely audience they target with those products and brands. Using this approach, we managed to uncover comprehensive details regarding the profiles of the target audiences at both the City Creek Center and Outlets Park City in Utah.

Next, to perform a competitive landscape analysis based on store count, annual revenue (as available), notable events, and any controversies surrounding the centers, we primarily relied on information provided by the centers before using secondary data. In this regard, we counted the number of stores as presented on each center's website. For information regarding past events, we used both website data and social media information as posted by the respective centers. Notable events we defined as those that had the greatest impact or presented a big value. For example, back to school events for kids and the opening of a new store.

Information regarding revenue was unavailable for City Park Outlets. Extensive searches across the website, the city's annual reports, and news and business reports did not disclose any revenue figures for the center. We suspect that since the center is privately run, private details such as revenue could be concealed from the public. However, the revenue figure for City Creek Center came from a 2015 report, which was the only recent report with revenue estimates for the center. We also did not find any information about the founding date of Outlets Park City. We suspect that since it is an amalgam of several stores and buildings, each could have had a different founding date, which makes it harder to estimate when the center started.

Overall, the details presented above include overviews of the shopper profiles of Creek City Center and Outlets Park City in Utah, along with a brief competitive analysis of both centers based on the number of stores, notable events, annual revenues, and any controversies.
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