City College, Florida

Part
01
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Part
01

City College Competitive Landscape-Part 1

City College has over 45,000 monthly web visitors and targets students in Florida. Their main competitive advantage is that they accept applications on a rolling basis and have minimal requirements for acceptance. Keiser University has over 100,000 monthly web visitors and targets students looking for flexible learning opportunities. Their main competitive advantage is that they offer a one-class-at-a-time approach, ideal for students who have other time-consuming obligations. Additional details about each college can be found below.

City College Overview

  • Target Audience: City College targets students interested in technical programs (associates and bachelor's) who want to enter Florida's workforce, especially in the areas of Fort Lauderdale and Miami.
  • Competitive Advantage: The college's programs are designed according to input from the state's leading industries and are regularly kept up to date. Students who graduate will be eligible to receive ongoing job placement services within the area. Applications are accepted year-round and the only requirement for admittance is a high school diploma or equivalent. Lastly, Florida residents receive discounted tuition rates and a full range of financial aid opportunities are available.
  • Web Traffic: According to insights published by Crunchbase, City College has nearly 45,000 monthly web visitors.

City College Marketing Campaigns for Attracting New Students

  • City College published a commercial on YouTube in 2012 aimed at attracting new students to their surgical technology degree programs by showcasing their new surgical training lab and equipment. Although this campaign is quite old, it has been included here as it is their most widely viewed campaign on their YouTube account, with over 10,600 views. The full commercial can be viewed here.
  • In May 2018, City College held an open house event for the college. City College promoted the open house on Twitter posting announcements and tidbits of information about what will be included in the open house every few days leading up to the final day. The event used the hashtag #myCityOpenHouse and provided free health screenings, live music, a kid-friendly environment, tours of the campus, free workshops and demonstrations.
  • In May 2017, City College published a commercial on YouTube promoting its associate's degree program for their anesthesia technology program. The commercial received over 5,000 views on YouTube. The full commercial can be viewed here.
  • In October 2019, City College hosted a booth at a career fair in a local high school. The booth gave away fun SWAG items promoting City College, including cups and tote bags, along with information about the college.

Keiser University

  • Target Audience: This college targets potential students who are looking for online degree opportunities in the fields of business, criminal justice, technology, and healthcare and who need to balance school with other important, time-consuming obligations. The school also offers on-campus learning options.
  • Competitive Advantage: Keiser University is accredited and well-established, as it has been in business for over 35 years. They offer a "one-class-at-a-time approach [that] allows busy students to focus on their education and balance the demands of work and family." Their online classes encompass state-of-the-art online classroom technologies which enhance the online learning experience, and all student services are available online, (which includes job placement services). Scholarships are available for military personnel (included retired personnel) and their dependents.
  • Web Traffic: According to insights published by Crunchbase, Keiser University has nearly 104,500 website visitors per month.

City College Marketing Campaigns for Attracting New Students

  • In April 2019, Keiser launched a multi-year campaign to "transform the campus into an international destination" to attract students from around the world. Additional details about this campaign can be found here.
  • In June 2018, Keiser University published a commercial on YouTube aimed at attracting new students called 'Students First'. The commercial has received over 6 million views. The full commercial can be viewed here.
  • In September 2016, Keiser published a commercial on YouTube aimed at attracting new students called 'Keiser University Puts You First'. The commercial was focused on providing testimonials from graduates and has received over 35.3 million views. The full commercial can be viewed here.
  • In August 2016, Keiser published a commercial on YouTube aimed at attracting new students specifically for the school's online education segment. The commercial received over 3.1 million views. The full commercial can be seen here.
Part
02
of eight
Part
02

City College Competitive Landscape-Part 2

Remington College is a non-profit, non-traditional college primarily offering programs and training in trade and technical careers. The College of Health Care Professions exclusively focuses on health care professions, prioritizing career-ready graduates that possess the skills and knowledge for instant employment.

Remington College

Target Audience

  • According to its own website copy, Remington College attracts non-traditional students.
  • The College focuses on "hands-on learning", meaning they lead towards trades and professions that involve 'doing' or 'making'.
  • They focus on attracting older students, those who are looking to make a change (implying perhaps they have had other jobs or careers).

Competitive Advantage

  • Remington College has several campuses throughout the southern US. It also offers online (distance) learning, meaning mature students can attend on a more flexible schedule.
  • The College focuses extensively on supporting prospective and current students. This means financial aid, working around work and family schedules, career counseling and more.

Marketing Campaigns

  • Remington College's campuses operate fairly independently of one another, especially with marketing and attracting new students. For example, the Nashville campus recently ran a campaign in conjunction with Grammy-nominated music producer Adam Cherrington to promote its new production and recording arts technology diploma.
  • They created a 2-day "Beat Tour", offering sample classes for free to showcase the program's offerings.
  • Remington College also partnered with "Real Housewives of New Jersey" star Kathy Wakile for its new culinary program in Memphis.
  • Therefore, a major marketing strategy for Remington College is to partner with celebrities related to its programs.

Web Traffic

  • Remington College's web rank is # 1,271,461. It has only 1 daily average page view per visitor, 83.3% bounce rate and a 1:09 daily visit time.
  • Top keywords referring to Remington College are both nail technician-related: manicurist and nail technician.
  • It's estimated that Remington College has received 4,800 web visitors in the past month.

The College of Health Care Professions

Target Audience

  • CHCP targets people looking to health care as their chosen profession. This includes both first-time and mature students.
  • CHCP has a fairly wide target audience, as it takes in both recent high school graduates and mature students looking to re-train.

Competitive Advantage

  • This college also caters well to mature students. It has several campuses throughout the state of Texas, an online (distance) learning platform and extensive support services for students.
  • CHCP's concept is built around job security and satisfaction. All training programs, certificates and degrees lead towards nearly instant employment in a health care profession.
  • It is constantly tweaking its programs and training based on what health care providers actually want.
  • Financial aid is offered to students.
  • The College also offers extensive career advice, placement and resources.

Marketing Campaigns

  • CHCP has not run any recent marketing campaigns. Their social media focuses on highlighting different careers possible through the college, as well as testimonials from former students on how CHCP enabled them to be successful.

Web Traffic

  • This College receives an estimated 26,600 web visits per month.
  • According to Alexa, CHCP's website ranks #801,663. Its average visit time is 2:16, with a bounce rate of only 68%.
Part
03
of eight
Part
03

Florida Individuals Returning to College Demographics

After an exhaustive search through credible reports, it appears that sufficient information on the demographics of people in Florida that are likely to go back to college is unavailable in the public domain. However, Florida is home to more than 1.54 million people that are a part of the Some College, No Degree (SCND) segment.

Helpful Findings:

  • According to a report published by the University of Florida College of Education, among community college students in Florida, just 18% of them are able to receive an associate's degree in a three-year span. Moreover, for students that are Black or Hispanic, the rates are noticeably lower when compared to their White counterparts.
  • According to the National Student Clearinghouse Center, Florida, along with eight other states (California, Illinois, Washington, Michigan, Ohio, Pennsylvania, New York, and Texas) makes up around 50% of the "Some College, No Degree" segment in the United States. These are individuals that attended college but did not earn their degree due to dropping out/leaving. Florida's share of the nation's Some College, No Degree population amounts to 4.3%, or more than 1.54 million.
  • Out of those aged 25 to 55 in Florida, around 1.3 million have limited college experience and have not obtained their associate's degree.
  • Tampa Bay Times reported that in 2018, a total of 2.4 million people in Florida attained some level of experience at an institute for higher learning but did not finish, when those over the age of 55 were factored in.
  • For the Spring 2019 semester, Florida experienced a drop of 48,363 in overall enrollment, which was the largest reduction among all states in the nation. This drop represented a 5.2% decrease over the previous year, which was tied with Alaska for the largest decline.
  • The report from the National Student Clearinghouse Center highlights that there are about 3.5 million people nationally with a high probability of returning to college and earning their degree.

Some College, No Degree (SCND) National Demographics

  • Nationally, the average age of SCNDers is 42, while the median age is 39.
  • Slightly more than half of them are women (51%). Compared to men, women are more inclined to return to college (14% vs 12%).
  • Individuals in the United States, including Florida, that attended college but were unable to finish (Some College, No Degree) earn an average income of $38,376.
  • Out of those that returned to college and earned credentials (2018), 61% were White, 16% were African-American, 14% were Hispanic, and 4% were Asian-American.
  • Also, 41% earned credentials for liberal arts, general studies, and humanities, while 14% earned credentials for business management. Meanwhile, another 14% earned credentials for health professions and only 5% obtained credentials in security and protective services.
  • Since the year 2013, 29% of all people that re-enrolled in college after leaving were able to return and earn a certificate or degree.

Research Strategy:

Throughout our research, we were unable to locate information on the demographics of people in Florida that are likely to go back to college. A probable reason for the lack of data could be that no studies, surveys, or reports addressing this particular topic have been published. Below is an outline of the strategies we employed for this request.

Our research began by searching through various sites for recent reports and articles centered on individuals that are likely to return to college after dropping out, with a focus on the state of Florida. These sources included Reuters, Inside Higher Ed, the Tampa Bay Times, Statista, etc. However, none of the reports and articles we came across detailed any demographics for this specific group. We mostly found outdated information on individuals in different states (e.g., Texas) that did not provide any demographics. Additionally, we came across reports that provided the total number of people that fall in to the Some College, No Degree (SCND) population in Florida, but they did not offer demographic information for this group specific to the state.

Next, we tried to find statistics/facts produced by different universities situated in the state of Florida that have conducted studies on people that are likely to go back to college after dropping out. These included the University of Florida, Florida State University, University of Central Florida, University of South Florida, etc. We used this approach as learning institutions typically issue studies on varying topics, and we believed those located in the state may have conducted evaluations on people returning to college after leaving. Nevertheless, this research strategy failed to produce useful results as there was no information available on the demographics of people in Florida that are likely to go back to college. Some studies we found concerned student satisfaction at community colleges, overall enrollment, among other reports that were irrelevant to this request.

We then turned our attention to searching for information gathered by government sources (federal and state) that pertain to the types of people in Florida that return to college after dropping out/leaving. We scoured through the Florida Department of Education, the United States Department of Education, among others. As these are government entities that focus on education, we believed they would have compiled information on individuals that return to college after dropping out/leaving. Still, we were unable to find any useful information that could help us determine the demographics of this group. We mostly found information on funding for schools in Florida through this research strategy.

Finally, we consulted organizations/associations/entities in Florida that help citizens that are seeking to return to college, such as Complete Florida. We aimed to see if the provided any studies or statistics surrounding the demographics of individuals in the state that are likely to go back to college, or those that sign up for their services or assistance. While we found information on how Complete Florida operates, there was no relevant information on the demographics of people that fit the specified criteria.
Part
04
of eight
Part
04

City College Psychographic Profile

Students of City College value family and are mostly interested in medical/veterinary services. Additional analyses of their habits, hobbies, and spending habits was not readily available. We have provided insights that would contribute to the psychographic analysis of this community.

Psychographic Profile

  • According to Similarweb, the top interests of those who access their website is health. Other topics of interest include law and government, jobs and career, and science and technology.
  • An analysis of their social media platforms, such as Facebook and Instagram, shows that most of their posts focus on medicine and health-related topics. We see posts that focus on veterinary services. There is a great focus on social responsibility and there are several posts that address activities around the community.
  • When conducting an analysis of the website, the blog focuses on veterinary and medicine-related services. According to the testimonials of some students, City College is a warm atmosphere that has a warm sense of family.
  • These testimonials reflect a great sense of family for those who are already on their career path or those still trying to decide.

Research Strategy

In our analysis of City College and its community, we were able to provide some insights into the community. We provided insights from website analysis sites such as Similarweb and the school's online presence. We performed a thorough analysis of the website, their blog, and their social media presence.

From their website, we were able to provide some insights by analyzing testimonials. From their social media presence, we provided insights by analyzing some of their recent posts.

Additional insights were not readily available as we did not find any articles or publications that provide an analysis of the community. We searched through media sites that would provide insights into City College and any additional analyses but could not find any additional relevant information.
Part
05
of eight
Part
05

Hollywood Hardrock Casino & Hotel College Impact

The impact of the opening of Seminole Hard Rock Hollywood on the number of people wanting to go back to college in Hollywood, Florida could not be reliably determined given the limited information that is publicly available. Articles covering Seminole Hard Rock Hollywood only indicate that the casino resort has created thousands of jobs. Although enrollment in public two-year and four-year educational institutions in Florida is on a downward trend, some South Florida colleges have seen significant increases in enrollment.

Helpful Findings

  • The Seminole Hard Rock Hollywood opened way back in 2004, but it has just completed an expansion project last October 2019.
  • News articles covering Seminole Hard Rock Hollywood only indicate that its recent $1.5-billion expansion was expected to create 1,200 jobs ahead of project completion. This number is inclusive of direct on-call, part-time, and full-time jobs only. It does not yet include the thousands of indirect jobs that the expansion is expected to create.
  • Anne Hotte, the chief executive officer of the Greater Hollywood Chamber of Commerce, clarifies, however, that since Hollywood has a low unemployment rate, it is likely that the jobs will be filled by people from other parts of South Florida.
  • Most of the jobs created by Seminole Hard Rock Hollywood appear to require a high school diploma only. The number of people wanting to go back to school in Hollywood, Florida could be impacted by these new jobs in several ways, including the following:
    • The new jobs could encourage people to forgo studying and work full-time instead.
    • The new jobs could encourage people to work full-time, save money, and go back to school after enough money has been saved.
    • The new jobs could encourage people to work part-time and study part-time.
  • Enrollment in City College-Hollywood, a community college in Hollywood, Florida, decreased from 255 in Fall 2017 to 243 in Fall 2018. Between Fall 2017 and Fall 2018, the percentage of students accounted for by Blacks or African Americans decreased from 38% to 33%, the percentage of students accounted for by Hispanic Americans or Latinos decreased from 29% to 23%, and the percentage of students accounted for by whites increased from 26% to 35%.
  • According to the Student Clearinghouse Research Center, the number of students in public two-year and four-year educational institutions in Florida is on a downward trend. Additionally, enrollment in degree-granting institutions in Florida decreased from 953,439 in Fall 2017 to 888,072 in Fall 2019.
  • Some South Florida colleges, however, have recorded strong enrollment growth figures. According to an article published by the South Florida Business Journal, the following South Florida colleges have grown significantly between 2013 and 2018, enrollment-wise: Edward Waters College (+272%), Southeastern University (+165%), Everglades University (+93%), St. Thomas University (+83%), Lynn University (+44%), Altierus Career College-Tampa (+38%), The University of Tampa (+29%), and Florida Southern College (+24%).
  • According to the Florida Department of Education, the total annual student headcount at Florida College System institutions had decreased from 903,846 in academic year 2010-11 to 801,023 in academic year 2015-16.
  • Broward College, which is near Hollywood, has seen its full-time equivalent (FTE) enrollment decrease from 29,471 in academic year 2016-17 to 28,335 in academic year 2018-19. Miami Dade College, which is also near Hollywood, has seen its FTE enrollment increase from 47,130 in academic year 2016-17 to 47,486 in academic year 2018-19.

Research Strategy

In determining the impact of the opening of the Seminole Hard Rock Hollywood on the number of people wanting to go back to school in Hollywood, Florida, we employed a number of strategies. First, we verified if there are articles or reports that readily provide the information. We did this by examining sources that cover Seminole Hard Rock Hollywood and its impact on educational institutions, especially colleges. This initial step revealed that, while there are numerous articles that touch on the opening/expansion of Seminole Hard Rock Hollywood and the number of jobs it will create, including those published by WLRN, Indianz, Native Business, and NBC Miami, none of these articles provide information on the impact on the number of people wanting to go back to school. We learned, though, that Seminole Hard Rock Hollywood was opened way back in 2004 and its expansion was completed just last October 2019.

The impact these articles cover focuses largely on job creation, so we proceeded to check whether the jobs created or offered by Seminole Hard Rock Hollywood require college education. We figured job creation could impact educational institutions positively or negatively. It may encourage people wishing to work for Seminole Hard Rock Hollywood to study and earn additional credentials, or it may encourage people seeking a livelihood to forgo studying altogether. It may also provide people the financial means to go back to school. Browsing through the jobs to be filled at Seminole Hard Rock Hollywood, we learned that most of the jobs require a high school diploma only.

Since we could not locate any evidence of the impact of the hotel's opening on the number of people wanting to go back to school, we changed tactics and focused on whether the number of students or school returnees in Hollywood, Florida, has increased or decreased, regardless of the reason. We used the U.S. News website and the National Center for Education Statistics' College Navigator to identify colleges in Hollywood, Florida and to determine whether enrollment levels, overall and by ethnicity/nationality, have increased or decreased. We also consulted the National Student Clearinghouse Research Center website and the Florida Department of Education website to determine whether enrollment levels in Florida have increased or decreased.

All in all, there is no information in the public domain that directly links the opening of Seminole Hard Rock Hollywood to increases or decreases in the number of people wanting to go back to school in Hollywood, Florida. There is information, however, on whether college enrollment in the state has increased or decreased.
Part
06
of eight
Part
06

City College Market Expectations

Based on the insights garnered from surveys and expert opinions on the state of the higher-ed sector, there are strong market, economical, and social forces working against the survival of small private colleges, non-profit or otherwise. While it cannot be said for certain that City College's market size will shrink in 2020 and beyond, all odds are against its expansion. Below is an overview of the findings, as well as an explanation of the research strategy.
  • For reference, City College is a private non-profit institution offering both two-year and four-year programs in Florida.
  • According to a survey of about 97% of degree-granting higher-education institutions, college enrollment in the United States decreased for eight consecutive years up to 2019.
  • In Spring 2019, enrollment dropped by 1.7% (about 300,000 students) compared to 1.8% in Spring 2018. The report stated that Florida, City College's home state, experienced the largest decrease in the number of student enrollment in the United States.
  • While four-year private higher-ed institutions saw a 3.2% increase in enrollment numbers, it was driven by the "conversion of large for-profit institutions to nonprofit status."
  • Notably, enrollment at smaller private non-profits (with less than 3,000 students) such as City College dropped by 0.9%, 1.6%, and 0.8% in Spring 2017, Spring 2018, and Spring 2019, respectively.
  • According to research by Moody's, the number of small private colleges that have been forced to close since 2015 due to declines in tuition revenues even with increasing costs continues to climb. About 10 to 12 institutions closed per year in 2017 and 2018, and is likely to continue climbing through 2020.
  • Inside Higher Ed's 2018 survey of college business managers revealed that only 44% of CBOs at private institutions were confident of the financial stability of their institutions over the coming ten years. This was a drop from 54% just three months before.
  • Additionally, about 56% of CBOs at private non-profit institutions acknowledged that their institutions' tuition discount rates were unsustainable. Small private colleges are the worst hit and about 24% are reported to have contemplated merging with other institutions.
  • It is the opinion of experts such as Nathan Grawe, a Minnesota-based economist, that the birth dearth in the United States will result in a 15% reduction of the college-going population from 2025 to 2029, and beyond. Florida is expected to experience up to 2.5% reduction in the number of college-aged students during the period.

Conclusion

  • Based on the insights above, market, economical, and social forces seem to be working against the survival of small private colleges, non-profit or otherwise. While it cannot be said for certain that City College's market size will shrink in 2020 and beyond, all odds are against its expansion.

RESEARCH STRATEGY

To determine whether the market size for City College will expand or shrink in 2020, the research team began by searching through Florida-based and national media resources as well as higher-ed/college review sites for any insights from surveys or expert opinions. We hoped that we would find readily-available information regarding the state of the higher education sector in Florida, and City College's position in the market. While there were insights on the predicted future for small private non-profit colleges in the U.S., there was nothing specific to City College.

Next, we decided to search for statistics that would provide an indication into the performance of the City College. The research team searched for historical data on the enrollment numbers and annual revenues with the intention of establishing a trend that we could use to predict the college's future performance. While this strategy produced enrollment statistics from third-party sources, we could not determine the credibility of the data since they all provided conflicting information. For example, College Review, College Simply, and Niche estimated that enrollment at City College Fort Lauderdale stood at 575, 303, and 272 students, respectively. The website for City College does not provide any information on student numbers or earnings.

Third, the research team reviewed the courses/programs offered by City College and then focused on identifying job categories that are currently in-demand in Florida. Our logic was that the performance of City College in coming years would be influenced by the demand for the programs that it offers. Study.com and Sun Sentinel provide lists of the fatsrest-growing careers in the state, but none of those programs are offered by the institution. However, this would not be enough to conclude that the market size for City College would shrink in 2020 and beyond. Therefore, the research team decided to explore the insights from the surveys that were found in the first strategy in order to conduct an analysis of the likely performance of the institution based on market conditions. The sentiments should provide an idea of the forces that are working against or for the institution.
Part
07
of eight
Part
07

New City College Programs

Four new programs that City College could consider adding as a result of high demand in the area are (1) Software Development, (2) Construction, (3) Education, and (4) Engineering.

Potential, New Programs for City College

1. Software Development

  • Software Development is a new program that City College could consider adding due to high demand.
  • In Florida's Broward County, software developer is one of the three most-in-demand jobs.
  • Two of City College's five campuses are located in Broward County (Hollywood and Fort Lauderdale).
  • Software development in Broward County is projected to experience 29% job growth.
  • Compensation for software developers in Broward County averages around $42 per hour, which would likely attract people to the job.
  • The minimum education required for software developers is an Associate's degree.
  • As was stated in a July 2019 article from the Sun Sentinel, "[a]dding high-paying technology jobs remains a goal throughout South Florida."

2. Construction

  • Construction is a new program that City College could consider adding due to high demand.
  • Though many construction jobs don't require a college education, there is a significant need in Florida to educate/train individuals looking to enter the construction field. Plus, a program involving Construction Management (even at the Associate degree level and offered online, as some colleges do) would also be directly applicable to addressing the need for construction professionals in the state.
  • As an example of the need to educate/train new construction workers, Miami Dade College launched a free construction training certificate program (earlier this year) in collaboration with the Lennar Foundation. Since that program was free and short in duration, other types of college programs in Florida might well be needed for those looking to become educated in construction, in order to address the major shortage of construction workers within the state.
  • In 2019, there was a strong demand for skilled and salaried construction workers in Florida. The demand for construction workers in Florida has been ongoing over recent years, thereby demonstrating the current need to address the worker shortage.
  • A survey of Florida construction companies found that almost 80% of them were anticipating "ongoing difficulty in hiring enough workers for construction projects."
  • As further proof of the need for more construction workers in Florida, 52% of contractors in the state said "they have been increasing pay and incentives to attract workers."

3. Education

  • Education is a new program that City College could consider adding due to high demand.
  • It has been widely reported that Florida has been experiencing and continues to experience a huge shortage of teachers.
  • A March 2019 article from the Washington Post was titled "Why Florida is struggling to fill more than 2,000 teaching positions."
  • Low compensation has been a big factor behind the shortage, as attracting and retaining teachers has been severely complicated by such. However, in October 2019, the Governor of Florida announced his "proposal to increase the minimum salary for teachers in FL to $47,500." He further stated that his proposal to increase teachers' compensation "will help alleviate the teacher shortage in our state and elevate the profession to the level of appreciation it deserves."
  • The Governor's proposal likely indicates positive changes ahead for the teaching profession in Florida, which is why now could be a great time for City College to launch an Education program.

4. Engineering

  • Engineering is a new program that City College could consider adding due to high demand.
  • Florida employment/jobs reports from June 2019 explained that STEM jobs (which include Engineering) are in significant demand across Florida, including in specific areas where City College has a presence (detailed below). Furthermore, "Florida is one of the top five states driving demand for engineers."
  • Florida's June 2019 employment/jobs report revealed that the Orlando metro area has the second-largest "demand for high-skill, high-wage STEM occupations" in Florida, as there were 16,111 openings for such. That demand is directly relevant to City College's Altamonte Springs campus, which is near Orlando.
  • Florida's June 2019 employment/jobs report revealed that the Miami metro area has "the third-highest number of high-skill, high-wage STEM jobs" in Florida, as there were 10,326 openings for such. That demand is directly relevant to City College's Miami campus.
  • Florida's June 2019 employment/jobs report revealed that the Fort Lauderdale metro area has "the fourth-highest number of openings for high-skill, high-wage STEM occupations" in the state, as there were 8,741 openings for such. That demand directly applies to City College's Fort Lauderdale campus.
  • Agricultural engineers are in particular demand in Florida, as "[t]he state has one of the highest demands for" such, considering that Florida's agriculture sector employs two million people.
  • Engineers are also in demand within the aviation/aerospace industry in Florida. The annual, economic activity generated from the state's aviation/aerospace industry exceeds $144 billion. Furthermore, the number of aviation/aerospace companies in Florida exceeds 2,000.

Research Strategy

To identify new programs that City College could consider adding as a result of high demand in the areas, we first reviewed City College's current programs offered, in order to ensure that we did not provide any duplicate programs. Next, we reviewed City College's current locations, in order to identify the areas where the college has a presence. Since City College's five physical locations are all in Florida, the programs we recommended are based on high demand for such within the State of Florida.

After reviewing that information about City College, we next focused on identifying job categories that are currently in-demand in Florida. We looked for and found that information through media articles from sources such as the Sun Sentinel and employment data/jobs reports from the Florida government. Since City College has locations in both south and north Florida, some of the programs we recommended pertain to statewide demand (Education) and others are specific to areas where the college has a presence (Software Development for Broward County, which is especially applicable to the Hollywood and Fort Lauderdale campuses). Lastly, each program we proposed is based on current market demand.
Part
08
of eight
Part
08

City College Florida Reputation

Key Findings — City College

Key Findings — Fort Lauderdale Scope

  • Niche, a college review aggregate website, indicates a four-star rating for the City College of Fort Lauderdale based upon 99 reviews.
  • The overall Niche grade for the college is a "C+", based upon factors such as academics, value, professors, location, student life, safety, diversity, and campus. The highest scoring factor is safety, at an "A" rating; the lowest scoring factor are the academics at a "C" rating.
  • At the time of writing, the college has thirty-four five-star ratings and nine one-star ratings.
  • Four of the nine one-star reviews attribute their ratings to financial difficulties, such as tuition cost and flexibility.
  • A majority of the five-star reviews indicate approval towards professors and staff.

Key Findings - Gainesville Scope

  • Niche indicates a four-star rating for the City College of Gainesville based upon 140 reviews.
  • The overall Niche grade for the college is a "C", based upon factors such as academics, value, diversity, campus, professors, location, student life, and safety. The highest scoring factor is the campus, at a "B+" rating; the lowest scoring factors are the academics and value, both ranking at a "C" rating.
  • At the time of writing, the college has forty-eight five-star ratings and five one-star ratings.
  • A majority of the five-star reviews indicate overwhelming approval towards faculty, staff, campus life and diversity.
  • Two of the five one-star reviews attribute their ratings towards the cost of tuition, similar to the one-star reviews from Fort Lauderdale.

Key Findings - Employee Reviews

  • On Glassdoor, a reviewing website for employees, City College Florida has a two-and-a-half star rating out of thirty-one reviews.
  • Of the five categories provided by Glassdoor, senior management is the lowest rated category, at nearly two stars. The highest rated category is compensation and benefits, scoring nearly three stars.
  • 34% of the reviewers indicated that they would recommend the employer to a friend, and two of the three CEO reviews indicate disapproval.
  • A majority of the employee reviews mention a disapproval of management and office politics.

Common Denominators

  • Between both of the student-reviewed aggregate websites, the most prominent positive trends are the diversity and campus of the colleges. The most prominent negative trends are the cost of tuition and infrastructure -- a majority of the infrastructure complaints are centered around the financial aid department.
  • In both the Fort Lauderdale and Gainesville campuses, the academics factor is the lowest scoring factor on Niche.
  • According to the Glassdoor employee reviews, management is the most common negative factor.
Sources
Sources

From Part 07
From Part 08
Quotes
  • "Overall Niche Grade: C+ "
Quotes
  • "Overall Niche Grade: C"
Quotes
  • "City College - Fort Lauderdale Reviews"
Quotes
  • "City College - Fort Lauderdale Reviews"
Quotes
  • "34% recommend to a friend, 33% approve of the CEO"
Quotes
  • "80% of 5 students said this degree improved their career prospects 80% of 5 students said they would recommend this school to others"