City Analysis: Gilbert, Arizona

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Gilbert: Overview

The city of Gilbert has a population of 248,279. The next city elections, in Gilbert, AZ, will be held on August 4, 2020, where the populous will vote for a new mayor and two council members. More information regarding the city of Gilbert, including insights into neighborhoods with young families with spending power, can be found below.

Population Overview

  • According to the 2018 US Census report, the total city population of Gilbert, Arizona is 248,279.
  • 19% of the total population in the city of Gilbert is in the age group of 18-34 years which is about 47,173.
  • There are an estimated 23,090 males and 24,083 females in the age group of 18 to 34 years in Gilbert.

City Specific Election in 2020

  • The election for Mayor and council members will be held on August 4, 2020.


1. Power Ranch

  • Power Ranch neighborhood offers its residents all the luxuries and amenities they need to live an exciting and comfortable life.
  • Trulia, a real estate website named Power Ranch neighborhood as the most kid-friendly in the country.
  • The median household income in Power Ranch is about $102,210 and about 12,843 people travel to work by car. This is suggestive that the families would have good spending power.

2. Seville

  • Seville is a luxurious neighborhood that offers easy access to the Seville Country Club, a prestigious facility with a beautiful golf course and Olympic-size swimming pool which makes it a perfect choice for families with children.
  • The median age of Seville residents is 37.2 years and about 14.98% of the population are family households.
  • The median household income in Seville is about $105,826, which is suggestive that the families would have good spending power.

City ID Card Program

  • A Child ID card is issued to children over 3 years age in Gilbert.
  • Parents of the child will receive the Child ID card along with a CD which stores digital fingerprints, photographs and voice recognition files for the parents to maintain.

Question for City Leaders

  • Do you have the intention of implementing a municipal ID card for every citizen of Gilbert city?

Research Strategy

Our research did not reveal any population estimation for individuals 18-35 years of age for Gilbert city, AZ. We searched through the US Census Bureau, World Population data, among other relevant databases that provide a demographic breakdown of cities. We considered it the most reliable source of population data. Unfortunately, the age groups were either much wider or didn't overlap with the requested range.

We also searched through various reports that talked about the Gilbert population, such as the ones by the Gilbert Chamber, Gilbert government website. We hoped that they would include data from other sources, which would make it more likely to find a figure for the requested age group. Unfortunately, there was no census data or other irrelevant data points. Finally, we explored local and national news media sites, such as the azcentral, east valley tribune, US news among others. We thought that such outlets are most likely to publish Gilbert-specific population data. However, all the articles were based on data from the US Census, which uses different age groups.

We, therefore, estimated the percentage of the population between 18-34 years from censusreporter. Below are our calculations

Percentage of Males in the age group of 18 to 34 years
18 and 19 years — 1%
20 years — 0.50%
21 years — 0.40%
22 to 24 years — 2.10%
25 to 29 years — 2.10%
30 to 34 years — 3.20%
Therefore, percentage of males in the age group of 18 to 34 years= (1+ 0.5 + 0.4 + 2.10 + 2.10 + 3.20) = 9.30%
Percentage of Females in the age group of 18 to 34 years
18 and 19 years — 1.40%
20 years — 0.50%
21 years — 0.50%
22 to 24 years — 1.50%
25 to 29 years — 2.60%
30 to 34 years — 3.20%
Therefore, percentage of females in the age group of 18 to 34 years= (1.40+ 0.5 + 0.5 + 1.50 + 2.60 + 3.20) = 9.70%
2018 US Census reports that the total city population of Gilbert, Arizona is 248,279.
Population of males in the age group of 18 to 34 years = (248,279 x 9.30%) = 23,090
Population of females in the age group of 18 to 34 years = (248,279 x 9.70%) = 24,083
Therefore total population in the age group of 18-34 years = (23,090 + 24,083)= 47,173
For the neighborhoods that have high concentrations of creative workers, young families with spending power, independent retail hubs, or similar, there was no specific publicly available information that addressed these. However, we found some particular data with which we made relevant assumptions to arrive at the neighborhoods that we presented. To do this, we searched for neighborhoods with the highest population density, a high number of young individuals, the household status of the neighborhood, among others. With these criteria, we were able to identify two neighborhoods that will most likely match the need.
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Gilbert: Business Community

Taking Care of Small Business (TCSB) and Expanding your Small Business are some business initiatives being undertaken by the city of Gilbert to promote small businesses in the community. Moreover, Small Business Alliance (SBA), The Gilbert Chamber of Commerce, and Gilbert OED are some local merchant associations that work for the interests of small to large-sized businesses.

Business Promotion Initiatives

1. Taking Care of Small Business (TCSB) Program

2. Expanding Your Small Business in Gilbert

Local Merchant Associations

1. Small Business Alliance (SBA)

2. The Gilbert Chamber of Commerce

3. The Gilbert, Arizona Office of Economic Development (Gilbert OED)

  • Link:
  • Gilbert OED is an accredited economic development organization that works with the mission to retain local businesses in the Gilbert community.
  • The Gilbert, Arizona Office of Economic Development is committed to attracting, growing, and retaining business and industry to the local community of Gilbert.
  • The organization provides site selection services, including operational cost analysis of different sites, information related to state and local tax structures, connectivity to key resources, and project management.

Major Partnerships

1. Park University Project

  • In 2019, Park University partnered with the Gilbert Town Council to expand its university campus in the university building, which is located in Gilbert’s Heritage District.
  • The Gilbert Town Council has approved a lease amendment for Park University by allowing the university to increase its footprint from 11,000 square-feet to approximately 18,000 square feet.
  • The Gilbert Town Council supports the Park University’s expansion efforts to promote quality education for undergraduate and graduate students.

2. Green Gilbert Business Partnership

Request For Proposals (RFP)

  • The city of Gilbert's finance department has a dedicated online portal where it publishes RFP. However, the amount for requests for proposals (RFPs) is not publicly viewable.
  • The portal mentions the RFP number, title, start date, close date, and status, whether it is opened or closed. All the available information can be accessed here.
  • After reviewing the portal, it was found that subscription is required to view RFP amounts and bids.


  • Jenn Daniels, Mayor of Gilbert, recently quoted in an article stating Gilbert is reviving to make itself as a local restaurant hub. The article published by Gilbert OED, stated, "Jasmine Holmes and Mark Gustin have some typical narratives on Gilbert’s evolution into its current status as a local restaurant hub with appealing workforce demographics. Gilbert Mayor, Jenn Daniels said her town has created a sense of place while trying to keep its small-town vibe within the sprawling Phoenix market".
  • How do you plan to attract small businesses to the restaurant industry in the next 3 -5 years?

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Gilbert: Issues and Challenges

Despite being one of the most peaceful and livable cities in the US, Gilbert needs to improve some things. The firsts two challenges are substance abuse and suicide, and domestic violence.

Drug Abuse and Mental Health Problems

  • Gilbert occupies the 12th place in the U.S as the most livable city and the 4th place as the safest city. However, according to a report published by Gilbert's Community Needs Assessment, the town's biggest issue is substance abuse and a high suicide rate.
  • Health problems and drug abuse are related. People use drugs to numb their feelings, which results in mental health problems. In Gilbert, AZ, the Police Department receives four calls for suicide attempts, one suicide execution, and more than six drug-related calls every week.
  • In the summer of 2017, six teenagers hanged themselves, and another shot himself. All of them lived less than 12 miles apart from each other.
  • A report shows how the suicide rate has tripled in the last decade in Gilbert.
  • People use prescription opioid painkillers like Vicodin, Percocet, and OxyContin as drugs. Due to that, the government took action to ensure the right use of painkillers. Nevertheless, people started to use heroin, a cheaper and more accessible option.

Importance to the Community

  • Youth suicides are on the rise in Gilbert. Children as young as 11 years commit suicide. There are families devastated because they were not able to recognize the early signs of suicidal behavior.
  • In 2018, the hospital attended 51,000 opioid-related cases.

What is Being Done

  • One Gilbert is a program in which community members work together to end teen suicide.
  • Teachers, community members, and families are working together to raise awareness of mental health at home, school, and public environments.
  • Schools, for example, are training teachers to identify depressed children that may have suicidal thoughts. Also, they are giving talks about wellness and anti-suicidal behavior to students, and tools like suicide prevention hotlines that may help.
  • Parents are encouraged to talk with their children about suicide prevention and the importance of expressing how they are feeling.
  • Gilbert also has rehabilitation centers for drug abuse and suicidal behavior.

Stakeholders Involved

A Question to City Leaders

In addition to anti-suicide and wellness conversations at home and schools, what other strategies do you have in mind to reduce drug addiction and suicide rates in Gilbert?

Domestic Violence

  • One in every four women and one in every seven men suffer from domestic violence. According to a report published by Gilbert's Community Needs Assessment in 2019, Gilbert's second issue is domestic violence.
  • Domestic violence is the act of exercising power over someone's partner. The victimizer likes to use feelings like fear and shame to intimidate the other person. Physical violence is not the only way it manifests; emotional and verbal abuse, sexual violence, and isolation are also part of domestic violence.
  • Domestic violence does not have a frequency pattern or a degree of severity. However, there is a pattern of fixed behavior, the need for control and power the victimizer feels.

Importance to the Community

  • The Police Department receives 15.6 calls related to domestic violence every week.
  • In 2019, the Gilbert Police Department received 2.065 calls for domestic violence, and 5.678 during the 2017-2019 fiscal year.
  • In that same year, the Gilbert Police Department received more calls related to domestic violence than for violent crimes.

What is Being Done

  • In 2015, the Gilbert Police Department created the Family Violence Unit to end domestic violence. The unit is made up of four detectives that assist victims with direct resources.
  • The Family Violence Unit will hold events during October 2020 to raise awareness about domestic violence. Some activities include wearing purple every Wednesday of October and placing a purple light outside the homes of participants.

Stakeholders Involved

  • The following are the stakeholders: The Gilbert Prosecutor’s Office, Gilbert Youth and Adult Resources, the Gilbert Government, Winged Hope, Catholic Charities, Arizona Coalition, NCADV, The National Domestic Violence Hotline, and the Training Institute on Strangulation Prevention.

A Question to City Leaders

  • Are you planning to hold events that help raise awareness about domestic violence throughout the year, and not only in October?

Research Strategy

The Gilbert government makes a periodic update of Gilbert's Community Needs Assessment report. In that report, they identify the current challenges of Gilbert, and how they can solve them. The report was updated in 2019, and the research team was able to find available information on the first two challenges of Gilbert. Then, we found articles from local news sites with details on how leaders in the city are tackling those challenges.

It is important to note that most of the Gilbert government data about domestic violence are available on a government portal managed by Alex, a virtual assistant. Alex seems unable to share the URL of specific pages so, we included a Google document with screenshots and relevant texts of the page.

From Part 03
  • "Despite Gilbert’s reputation as a well-to-do community, the need for more affordable housing and access to mental, behavioral and substance abuse treatment programs are among the cracks in this image, according to a new town report."
  • "Arizona has had a growing problem of both drug addiction and mental health crises. Phoenix and her suburbs have been particularly hard hit, especially Gilbert, AZ, which has been the center of opioid and heroin addiction in the state for more than 10 years."