Cincinnati Zoo

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Cincinnati Zoo

The Cincinnati Zoo & Botanical Gardens zoo maintains more than 500 animals and 3,000 plant species and is the only place in the world that exhibits to the public the Sumatran rhino, a rare animal species. Details of their revenue, weaknesses, and strengths have been highlighted in the attached spreadsheet.

History

  • The zoo was founded in the year 1873 and was opened to public in the year 1875. It started with an animal collection of eight monkeys, two grizzly bears, three deer, six raccoon, two elk, a buffalo, a hyena, a tiger, an alligator, a circus elephant, and over four hundred birds, including a talking crow. The zoo now maintains more than 500 animals and more than 3,000 varieties of plants.
  • In the 1880s, the Zoo began its breeding program with Trumpeter Swans and Sea Lions.
  • The zoo was named a National Historic Landmark in 1987 because of its architectural features in Elephant House, the Reptile House, and the Passenger Pigeon Memorial.
  • From 1975, the zoo has been a part of the Cincinnati public school system and also has a four-year college preparatory program called Zoo Academy.

Offerings of the Cincinnati Zoo

  • This is the only place in the world that exhibits to the public the Sumatran rhino, a rare animal species. To protect them from sunlight and to make their environment close to their natural habitat, the staffs have constructed special shade structures and mud wallows have been added to the yard.
  • Cincinnati Zoo has 3 signature projects with the Lindner Center for Conservation and Research of Endangered Wildlife’s (CREW), an organization where researchers save special species both plants and animals with the help of science, which include small cats, rhinos and endangered plants.
  • The zoo has about 75 acres of botanical garden with about 200 species. They have also partnered with Cincinnati Reds to makeover the community for the past 5 years.

Education Programs

  • Training Camps
1. The summer camps have educated 3,376 students which is 14% more than their estimated number of students.
2. There are various summer camps organized by the zoo, educating all age groups ranging from kindergarten to adults.
3. They also provide Advanced Inquiry Program, a web-based master's degree program in collaboration with Miami University.
  • Crew School Program
1. The program educates students on the daily use of conservation science in the zoo.
2. The program accepts students throughout the year from 6th grade and above with a maximum group size of 30.
3. The topics covered in the program include Saving Species with Science, Exceptional Plants and Building Tour of CREW.
  • Zoo Academy
1. Since 1975, the Zoo academy has been part of the public school system in Cincinnati where students get a vocational degree for working as zookeepers 2 hours daily.
2. It is a 4-year college preparatory program.
3. In 2008, the course transitioned to Tech Prep program in collaboration with UC Blue Ash and Cincinnati State and the students spend their ninth and tenth-grade years at the Hughes High School and eleventh and twelfth-grade years on the Zoo.

Community Program

  • Reds Community Makeover
1. As part of their Go Green initiative started in 2013, The zoo has partnered with the Reds Community Fund and P&G and has transformed Cincinnati neighborhoods.
2. They have renovated and upgraded community centers, baseball fields, and community gardens in the Cincinnati neighborhood.
3. Some of the notable projects are Gabriel’s Place & Hirsch Recreation Center, Avondale Millvale Community Center, South Cumminsville Seven Hills Neighborhood House, West End, Epsy Center & Evans Field, and Lower Price Hill.
  • Community Gardens
1. The zoo has assisted many community gardens and green spaces around Avondale, contributing to the food environment.
2. In 2010, with the help of the zoo and a local company building value in Forest and Vine Gateway, they successfully deconstructed 3 deteriorating houses and constructed a welcoming gateway in Avondale.
3. The other community gardens they have participated in are Ruther Triangle, Beldare/Hilltop Community Garden, City Barn Community Garden, and Northern-Larona Community Park.

SpreadSheet Information

  • Zoo Name: Cincinnati Zoo & Botanical Garden
  • Location: Cincinnati, Ohio [Source 8]
  • Website: http://cincinnatizoo.org/
  • Unique Fact: This is the only place in the world that exhibits to the public the Sumatran rhino, a rare animal species.

Research Strategy:

We started our research by analyzing the research strategy and the official website of the zoo and found all the necessary research criteria information like history, overview of the offering, education and community programs from their official website. The information provided in the Cincinnati Zoo website is clear and brief and we have provided all our key findings.

The overview of the history of the Cincinnati Zoo & Botanical Gardens and their value proposition have been provided in the spreadsheet.
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Chad Yelton- Cincinnati Zoo Biography

At the Cincinnati Zoo & Botanical Garden, Chad Yelton acts as the vice president of marketing and communications, which is a position he has served in since 2014. He is also the director of marketing and PR for the zoo. Yelton has been given numerous awards and recognitions throughout his career, including being named the Marketer of the Year by the American Marketing Association.

Professional Information

  • Chad Yelton serves as the current vice president of marketing and communications at the Cincinnati Zoo & Botanical Garden.
  • He attained this specific position in the year 2014.
  • He became the director of marketing and PR at the zoo in the year 2008 and has acted in this position since.
  • His responsibilities as the vice president of marketing and communications at the zoo involves supervising certain activities such as public relations (PR), social media functions, advertising, sales, graphics, and events.
  • During an interview in March 2018, Yelton claimed that he had been working for the zoo for around two decades.
  • Throughout his career, Yelton has attained numerous achievements, such as receiving the Excellence in Marketing Award in 2016 from the Association of Zoos and Aquariums.
  • He was also awarded the 'American Marketing Association Marketer of the Year Award' in 2013. In that same year, Yelton was included in the list of 'Forty under 40' by the Cincinnati Business Courier.
  • Yelton was declared a finalist for the 2007 'PR News PR Professional of the Year' recognition. Additionally, he can be considered an explorer as he spearheaded two separate African safaris in 2014 and ascended Mount Kilimanjaro.

Personal Information


Research Strategy:

For this request, we searched for the most recent sources offering updated information about Chad Yelton. These sources included the University of Kentucky College of Education, LinkedIn, Uptown Cincinnati, and ZoomInfo.
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 Thane Maynard-Cincinnati Zoo- Biography

Thane Maynard has been at the Cincinnati Zoo for the last 40 years. He has served in various posts at the zoo including educator and director of education, vice president and director of the Zoo Foundation, and now director of Cincinnati Zoo. Below is Maynard's personal and professional profile.

Biography of Thane Maynard

Professional Career

  • In addition to being director, he is also the Chief Storyteller. He is a wildlife photographer and travels a lot throughout the world.

Book Written by Maynard

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Cincinnati Zoo- Media Search

Some unique articles about the Cincinnati Zoo from the last 12 months are "Zoo Offers $300 View From Atop Elephant House," "Grandparents Get in Free for Grandparents Day at the Cincinnati Zoo," "Gorilla Ndume Back at Cincinnati Zoo After 8-month Legal Battle," "Cincinnati Zoo Raising Funds for ‘Roo Valley’," and "A Cheetah at Cincinnati Zoo Has Become Best Friends With a Rescue Dog." The information about these and other articles is provided below.

Zoo Offers $300 View From Atop Elephant House

  • The article can be accessed here.
  • The zoo offers visitors to climb to the top of the iconic Elephant House for $300. They will climb up the equivalent of seven stories and see the elephants look smaller than usual.

Grandparents Get in Free for Grandparents Day at the Cincinnati Zoo

  • The article can be accessed here.
  • On September 8, 2019, grandparents got free admission to the zoo with courtesy of Mutual of Omaha. TheWild Kingdom of Mutual of Omaha will have a photo-shoot set up with zoo animals during the celebration of Grandparents Day by Vine Street Village.

Gorilla Ndume Back at Cincinnati Zoo After 8-month Legal Battle

  • The article can be accessed here.
  • The 38-year-old western lowland gorilla named Ndume left California via the DHL cargo plane after an eight-month legal battle. According to the zoo's director at a news conference, it is important that the Cincinnati Zoo-born gorilla is back. The gorilla lived for 27 years at northern California.

Cincinnati Zoo Raising Funds for ‘Roo Valley’

  • The article can be accessed here.
  • In the ‘Roo Valley’ project, the funds will be used to build better homes for the animals and for the betterment of the zoo. Local philanthropists, Harry and Linda Fath, gave $50 million in donations which were added for a paid new entry, an expanded elephant yard, repairs to the Elephant House, more ticketing windows, and habitat upgrades.

A Cheetah at Cincinnati Zoo Has Become Best Friends With a Rescue Dog

  • The article can be accessed here.
  • Two animals of Cincinnati Zoo named Kris, a cheetah cub, and Remus, her companion dog, have become good friends. On the zoo's official Facebook posts, it shows the cheetah cub has a good relationship with the dog.

Rare Cincinnati Zoo Black Rhino Moving to San Diego to Breed

  • The article can be accessed here.
  • A 2-year-old eastern black rhinoceros named Kendi headed to San Diego Zoo Safari Park. It is recommended by the Association of Zoos and Aquariums’ (AZA) the Species Survival Plan (SSP), so that the rhino can help to save their critically endangered species.

Graeter's, Rookwood Pottery and the Cincinnati Zoo Launch a Fiona-themed Ice Cream Bowl

  • The article can be accessed here.
  • The ice cream shop, pottery, and the zoo created the Cincinnati ice cream bowls, which have design and features a hippo and the Graeter's logo. These will be only available at a few Greater's locations starting November 1, 2019, at 11:00 am.

Cincinnati Zoo's Festival of Lights Features 3 Million Led Lights

  • The article can be accessed here.
  • The zoo features three million LED lights in ten different colors on 120,000 strings of lights which made up this started in August. The lights are a part of the holiday tradition for the 37th annual PNC Festival of Lights. (Source 8)

Cincinnati Zoo's Life-size Black Rhino Replica Helps Kids Learn About Conservation

  • The article can be accessed here.
  • A black rhino replica, set as the new tool of the zoo, is teaching people about conservation efforts. Also, this tool and the breeding program of the zoo help the threatened species in the wild.

Cincinnati Zoo Offering Gardening Tips To Help Birds, Bees

  • The article can be accessed here.
  • The zoo is encouraging people to plant a garden for pollinators like butterflies and bees. Scott Beuerlein, manager of the botanical garden, said that the zoo will give help with online expertise. This challenge is considered a conservation work, in which those who joined will work on their own backyard.

Cincinnati Zoo Now Home to Corpse Flower That Smells Like ‘Rotting Flesh’

  • The article can be accessed here.
  • The world’s largest and rarest Indonesian plant with the name of Morticia, selected by the zoo, is now home of the corpse flower. According to the communications' director, amorphophallus titanum can bloom its flower as early as the spring of 2020 or the year after that.
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Zoos Similar to Cincinnati Zoo

Seven zoos that are similar to Cincinnati Zoo include Columbus Zoo & Aquarium, San Diego Zoo, Bronx Zoo, Henry Doorly Zoo & Aquarium, Philadelphia Zoo, Saint Louis Zoo and Fort Worth Zoo. The requested details for each zoo are available in the spreadsheet attached in rows four through ten of columns A through D.


Seven Similar Zoos to Cincinnati Zoo

Columubus Zoo & Aquarium

  • Columbus Zoo & Aquarium is located in Powell, Ohio.
  • Columbus Zoo & Aquarium is similar to Cincinnati Zoo based on location (Ohio) and size, and it offers indoor viewing and animal interactions.
  • It was also listed as one of the country's best zoos by USA Today.

San Diego Zoo


Bronx Zoo

Henry Doorly Zoo & Aquarium

  • Henry Doorly Zoo & Aquarium is located in Bronx, New York.
  • Henry Doorly Zoo & Aquarium shares similarities with Cincinnati Zoo regarding wildlife conservation, exhibitions, its size, and indoor viewing.
  • It was also listed as one of the country's best zoos by USA Today.

Philadelphia Zoo

Saint Louis Zoo

  • St Louis Zoo is located in St. Louis, Missouri.
  • St Louis Zoo shares similarities with Cincinnati Zoo regarding wildlife conservation, its membership section, exhibitions, and multiple attractions.
  • It was also listed as one of the country's best zoos by USA Today.

Fort Worth Zoo

  • The Fort Worth Zoo is located in Fort Worth, Texas.
  • Fort Worth Zoo shares similarities with Cincinnati Zoo regarding wildlife conservation, its membership section, exhibitions, and multiple attractions.
  • It was also listed as one of the country's best zoos by USA Today.
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Cincinnati Zoo Competitive Landscape 1

The competitive landscape of Cincinnati Zoo & Botanical Garden and Columbus Zoo & Aquarium have been completed in the attached spreadsheet.

Cincinnati Zoo & Botanical Garden

Columbus Zoo & Aquarium

  • The Columbus Zoo & Aquarium has an annual revenue of $78.8 million.
  • Columbus zoo customers complain that the zoo is expensive and there are lots of hidden costs once inside the zoo.
  • Visitor reviews claim there are very little animals on display and there are more concessions than animals.
  • Visitors state that during the week exhibits are closed.
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Cincinnati Zoo Competitive Landscape 2

Bronx Zoo is the largest metropolitan zoo in America and it has realistic theme parks. San Diego Zoo houses 800 species of animals as it is climate is well-suited for a large variety of species. The required information has been populated in rows 5-6 of the attached spreadsheet.

Summary

  • San Diego Zoo's revenue was $328,046,000 in 2018.
  • Wildlife Conservation Society's (Bronx Zoo's parent) revenue was $336,086,016 in the financial year 2018.
  • San Diego Zoo has a warm and maritime climate that is well suited to a diverse range of species. It is one of the largest zoos in the United States and is innovatively designed. However, the zoo doesn't break even on its costs despite pricey tickets.
  • Bronx Zoo is the largest zoo in any metropolitan in the United States. It has diverse flora and fauna, realistic theme parks and is easily accessible. However, owing to the large size of the park there are operational challenges.

Research Strategy

In order to find the revenue of Bronx Zoo, we first searched for the annual report; however, as we learned that it is operated by Wildlife Conservation Society (WCS), we browsed through the Wildlife Conservation Society (WCS) annual report. The annual report did not provide revenue figures for the Bronx Zoo. As the Bronx is a non-profit organization, we then searched non-profit databases such as Charity Navigator. Here too, the revenue figures we obtained were that of the WCS with no breakup provided for Bronx Zoo. Lastly, we searched for management commentary on the financials of the zoo, but we found no relevant articles or interviews. The interviews we found were largely pertaining to the role the zoo played in conservation efforts.
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What is a competitive landscape for the zoos in rows 7 & 8 in the attached spreadsheet?

Henry Doorly Zoo and Aquarium is nationally recognized for its animal care, conservation, and exhibit design, but it is usually undergoing construction, which is not ideal for some customers. The Philadelphia Zoo is praised for being well-kept and taking care of its animals, but it is highly commercialized. The requested information is available in rows seven and eight, columns E through H of the attached spreadsheet.

Henry Doorly Zoo & Aquarium

Yearly Revenue

  • In 2017, the Omaha Zoological Society, which operates and maintains Henry Doorly Zoo & Aquarium, generated $65.3 million in revenue.

Strengths

  • Henry Doorly Zoo and Aquarium has been "consistently ranked as one of the world's top five zoos." It is nationally recognized for its animal care, conservation, and exhibit design. Several visitors have named it "the best zoo in the U.S."
  • The zoo has won several awards, including the 2019 USA TODAY 10 Best Awards for the second best zoo in the country, the best zoo exhibit (Lied Jungle), and the best wildlife park (Wildlife Safari Park). Additionally, the Autism Center of Nebraska (ACN) presented the zoo with the Employer Partnership Award for successful job placements for people with developmental disabilities.
  • Henry Doorly Zoo and Aquarium has plenty to see and do, and it constantly updates its exhibits, giving visitors a new experience with every visit. Visitors say that one day is not enough to experience the entire zoo.
  • It has several unique animals and exhibits which customers love, including the desert dome, the swamp, the sea aquarium, splash pad, train rides, and skylift rides.

Weaknesses

Philadelphia Zoo

Yearly Revenue

  • In the financial year ending February 2018, Philadelphia Zoo generated $38.9 million.

Strengths

Weaknesses

  • Visitors have complained that the park is "small and underwhelming," and it has very few animals. Most of the time, the animals are either sleeping or missing from their cages. It can also get very crowded, making it hard for visitors to see the animals.
  • While the zoo is praised for its customer service, there have been several complaints about their food service being slow, and the staff in the food section being rude.
  • There are also complaints of the zoo "not being about the animals anymore" because it is highly commercialized.
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What is a competitive landscape for the zoos in rows 9 & 10 in the attached spreadsheet?

The Saint Louis Zoo boasts of having the 1904 World's Fair Flight Cage which houses the Cypress Swamp, while the Fort Worth Zoo spearheads international conservation effort to save the Jamaican iguana which is the most endangered lizard in the world. The competitive landscape for both zoos are captured in the attached spreadsheet.

Saint Louis Zoo

Strengths

  • The Saint Louis Zoo is famed for its beautiful park setting and world-renowned natural exhibits. The Zoo offers groups distinctive rental venues: The Living World, Lakeside Cafe, The McDonnell Center at River Camp, Event Tent and the entire zoo grounds for evening activities.
  • The Saint Louis Zoo’s Sea Lion Sound exhibit is said to be the best zoo exhibit.
  • The zoo boasts of having the 1904 World's Fair Flight Cage which houses the Cypress Swamp, along with 16 different bird species found across North America.

Weaknesses

Fort Worth Zoo

Strengths

  • The Fort Worth Zoo has diverse collections of animals which include 112 species in the Association of Zoos and Aquariums (AZA) Species Survival Plan. This zoo is home to 68 endangered and threatened species on the state and federal levels. The total number of species in the zoo’s animal collection includes 160 fish and invertebrates.
  • The zoo is known as the only zoo in the nation to house representatives of all four great ape species — gorillas, orangutans, bonobos and chimpanzees.
  • Fort Worth Zoo is the only Texas zoo and one of seven zoos in the nation to house bonobos.
  • This zoo spearheads international conservation efforts to save the Jamaican iguana, the most endangered lizard in the world. It was the recipient of the prestigious International Conservation Award in 2000 for the Jamaican iguana conservation program.
  • It boasts a state-of-the-art, large reptile complex exhibiting endangered Komodo dragons and gharial crocodiles.

Weaknesses

  • The Fort Worth Zoo is very crowded because of the high number of animals.
  • Carrying of guns is banned by the zoo, an aspect that is seen to contravene the Texas laws. Hence, the posting of signs banning guns are ill-advised.
  • There are instances where the zoo violated the laws and was fined. The Federal Occupational Safety and Health Administration fined the Fort Worth Zoo for failing to keep a zookeeper safe and for failing to report the worker's injuries as required by law.
Sources
Sources

From Part 02
Quotes
  • "Vice President, Marketing & Communications at Cincinnati Zoo & Botanical Garden"
Quotes
  • " He oversees the advertising, PR, events, graphics, sales, and social media functions of the Zoo"
Quotes
  • "When I graduated college, I had this plan to move back home to Northern Kentucky, call my girlfriend and get married—which I did. "
Quotes
  • " Working alongside some pretty incredible people. I love what I do and still consider it the best job in the world after 20 years"
From Part 03
Quotes
  • "Maynard’s travels to promote biological diversity, natural history and wildlife conservation have spanned five continents and earned him a membership in the Explorers Club. He is an active member of the Association of Zoos and Aquariums (AZA), and a member of the Board of Trustees for the Margo Marsh Biodiversity Foundation, a primate conservation fund headquartered in Washington, D.C."
Quotes
  • "Began at Cincinnati Zoo as an educator and director of education before leaving briefly for IslandWood in Washington, where he served as executive director. Returned to the Cincinnati Zoo to serve as vice president and director of the Zoo Foundation and then finally zoo director. "
Quotes
  • "Thane Maynard, Cincinnati Zoo & Botanical Garden’s Director and Chief Storyteller, has been touched by countless individual animals during his 40-year Zoo career. For the next two months, ten of these animals, and Maynard’s stories about them will be featured throughout the Zoo in the “Let Me Tell You a Story” Photo Exhibit and Story Safari. “The purpose of the Zoo is to tell the story of wildlife and nature, and why they are so valuable to us all,” said Maynard. “My hope is that these positive, personal stories about individual animals will resonate with visitors and inspire them to do what they can to protect the habitats where the relatives of the animals that they see at the Zoo live.”"
From Part 07
From Part 09
Quotes
  • "They're going to have to sit there and say we've done something specific to abate this hazard and describe what they've done"
  • "This sends a clear message to the zoo and elephant exhibitors that allowing workers to come into direct contact with wild animals is an accident waiting to happen"
  • "Under OSHA's own rules, they are required to allow us the opportunity to meet and give our input and feedback on their report, and we look forward to doing so. As one of the top zoos in the nation, we are proud to have the chance to discuss further with them our highly successful worldwide elephant conservation program, our extensive employee training and our strong safety history"