Chemical Company Competetive Landscape (2)

Part
01
of four
Part
01

Solvay

Solvay is a leader in the specialty chemical industry. They have published more than two eBooks in the pharmaceutical industry, and use social media as their principal advertising source; more details are explained in the spreadsheet.

Examples of eBooks

Case Studies

Solvay's Advertising Strategy

Part
02
of four
Part
02

Milliken Chemical

Milliken Chemical has a case study publication dedicated to one of Milliken Chemical's products, DeltaMax™. The required information about Milliken Chemical is contained in the attached spreadsheet.

Milliken Chemical Ebooks/Thought Leadership Content

Case Studies

  • Analysis of the company's products reveals that Milliken Chemical rarely post case studies on its website.
  • After an exhaustive search through its product offerings, we were able to identify a case study dedicated to one of Milliken Chemical's products, DeltaMax™.

Automation Campaigns

  • Analysis of the company's products reveals that Milliken Chemical does not offer automation campaigns for its products to be signed up for.

Advertising Campaigns

  • An analysis of Milliken Chemical's digital marketing efforts reveals that the company has managed its digital advertising efforts (in terms of content and frequency) across social media platforms.
  • The company posts its adverts on different social media channels, such as Facebook, YouTube, and Twitter. It promotes its advertising campaigns on its LinkedIn ad page.
  • Having scoured through the public domain for advertising media sources, ad expert publications, and the database of advertising campaign experts, we were unable to identify any TV advertisement, creative ads, or any other form of digital advertising within the past 24 months.
  • In-depth research revealed that Milliken Chemical ran a promotional campaign for one of its largest trade shows in Dusseldorf, Germany, in 2016. Your Creative People managed the campaign.
  • After an exhaustive search through reputable advertising campaign sources, such as ispot.tv and Really Good Emails, and advertising media sources, such as Adweek and Adage, we were unable to obtain advertising information relating to Milliken Chemical's reduction in trade publication ads or Google ad words. Most of the advertising statistics and data available in the public domain about the company are related to the various ad campaigns ran by Milliken Chemical.
Part
03
of four
Part
03

Evonik Industries

Evonik offers an ebook dedicated as a guide to its hydrogen peroxide and peracetic acid products. The required information about Evonik is contained in the attached spreadsheet.

Evonik Ebooks/Thought Leadership Content

Case Studies

  • Case study contents available on Evonik's website are not stand-alone case studies; Instead, they are attached to other significant reports by the company.
  • A case study about Evonik's "business expansion with environment-friendly oxidation agent," circular economy, and its product as an ingredient for the cosmetic industry, are all attached to the company's sustainability report 2019.
  • We also found several case studies published by Dynavis, a technology subsidiary of Evonik Industries.

Automation Campaigns

  • Analysis of the company's products reveals that Evonik does not offer automation campaigns for its products to be signed up for.

Advertising Campaigns

  • An analysis of Evonik's digital marketing efforts reveals that the company has managed its digital advertising efforts (in terms of content and frequency) across all marketing campaign spheres, including social media platforms.
  • The company launched international campaigns for two of its products, MetAMINO® and PLEXIGLAS®, in 2017, which were expected to continue in 2018.
  • In 2018, Evonik launched the "CYROLITE® promotional campaign for the medical sector," which won the German Brand Award in 2019.
  • In 2019, the company launched a new campaign on LinkedIn through its subsidiary, Performance Intermediates. The campaign leveraged some hashtags such as #Chemistry4People and #C4Regions to draw attention.
  • The company posts its adverts on different social media channels, such as Facebook, YouTube, and Twitter. It promotes its advertising campaigns on its LinkedIn ad page.
  • After an exhaustive search through reputable advertising campaign sources, such as ispot.tv and Really Good Emails, and advertising media sources, such as Adweek and Adage, we were unable to obtain advertising information relating to Evonik's reduction in trade publication ads or Google ad words. Most of the advertising statistics and data available in the public domain about the company are related to the various ad campaigns ran by Evonik.
Part
04
of four
Part
04

3M

3M announced its plans to institute the 3M Cloud Library ebook lending service in 2011. The establishment was sold to Bibliotheca in October 2015. The required information about 3M is contained in the attached spreadsheet.

3M Ebooks/Thought Leadership Content

3M Case Study

Automation Campaigns

  • Analysis of the company's chemical products reveals that 3M does not offer automation campaigns for its chemical products to be signed up for.

Advertising Campaigns

  • According to Google Ads Help, 3M increased its sales by 3% and its click-through rate (CTR) by 12% within eight weeks of signing up for the Google Dynamic Search Ads.
  • Currently, 3M has about 13 nationally aired TV ad campaigns, which have been aired 984 times within the past 30 days. 3M ranks 518 on ispot.tv advertising.
  • 3M launched four TV ad campaigns in 2019.
  • The company posts its adverts on different social media channels, such as Facebook, YouTube, Twitter, and Instagram. It promotes its advertising campaigns on its LinkedIn ad page.
  • After an exhaustive search through reputable advertising campaign sources, such as ispot.tv and Really Good Emails, and advertising media sources, such as Adweek and Adage, we were unable to obtain advertising information relating to 3M's reduction in trade publication ads. Most of the advertising statistics and data available in the public domain about the company are related to the various ad campaigns ran by 3M.
Sources
Sources

From Part 03