Chemical Company Competetive Landscape (1)

Part
01
of four
Part
01

Sartomer

Over the past 24 months, Sartomer has maintained its digital advertising efforts across its social media platforms. Row 2 of the attached spreadsheet has been updated accordingly.

Summary of Findings

  • An extensive search through the website of the company and its social media pages did not find any thought leadership content. However, the company posts its brochures and technical bulletins in ebook formats.
  • According to the time stamp on the technical bulletin tab, Sartomer posts bulletins at intervals of 2-4 months.
  • However, access to these ebooks is for only authenticated users.
  • Sartomer has maintained its digital advertising efforts (in terms of content and frequency) across social media platforms such as LinkedIn and Twitter over the past 24 months.

Research Strategy

To determine if Sartomer posts ebooks, case studies, and automation campaigns, your research team scoured through the company's website and social media pages. While we could find ebooks from the company's website, no case study or automation campaign was available.

To determine how the company focused advertising over the past 24 months, we searched for publicly available data on the advertising spend of the company from third-party sources since Sartomer does not publish its financial reports. We hoped to compare the difference in the advertising spend of the company as a metric to determine how it has changed. However, no related data on the advertising spend or effort of the company was available. We also searched through ad magazines and aggregators such as Adage, Adweek, WeLoveAd, iSpot, and others for insights into how Sartomer's advertising efforts have changed over the past two years, but no relevant information was available. Since we could not find any advertising effort from other channels other than digital channels, we focused our analysis on the social media adverts by the company.
Part
02
of four
Part
02

Allnex

Allnex has maintained its digital advertising efforts across its social media platforms for the past 24 months. An analysis of the company can be found in row 3 of the attached spreadsheet.

Summary of Findings

  • Allnex does not post any thought leadership content. However, the company publishes its brochures in ebook formats.
  • The frequency of the post could not be determined because there is no time stamp on the ebooks they publish.
  • There has been no significant change in Allnex's digital advertising efforts (in terms of content and frequency) across social media platforms such as LinkedIn, Facebook, and Twitter over the past 24 months.

Research Strategy

To determine if Allnex posts ebooks, case studies, and automation campaigns, your research team scoured through the company's website and social media pages. While we could find ebooks from the company's website, no case study or automation campaign was available.

To determine how the company focused advertising over the past 24 months, we searched for publicly available data on the advertising spend of the company from third-party sources since Allnex does not publish its financial reports. We hoped to compare the difference in the advertising spend of the company as a metric to determine how it has changed. However, no related data on the advertising spend or effort of the company was available. We also searched through ad magazines and aggregators such as Adage, Adweek, WeLoveAd, iSpot, and others for insights into how Allnex's advertising efforts have changed over the past two years, but no relevant information was available. Since we could not find any advertising effort from other channels other than digital channels, we focused our analysis on the social media adverts by the company.
Part
03
of four
Part
03

Miwon

Although Miwon has posted ebooks, the most recent one was in 2016. An analysis of the company can be found in row 4 of the attached spreadsheet.

Summary of Findings

  • Miwon does not post any thought leadership content. However, the company publishes its brochures in ebook formats.
  • The last of such post was in 2016.

Research Strategy

To determine if Miwon posts ebooks, case studies, and automation campaigns, your research team scoured through the company's website and social media pages. While we could find ebooks from the company's website, no case study or automation campaign was available.

To determine how Miwon focused advertising over the past 24 months, we searched for publicly available data on the advertising spend of the company from third-party sources since the company does not publish its financial reports. We hoped to compare the difference in the advertising spend of the company as a metric to determine how it has changed. However, no related data on the advertising spend or effort of the company was available. We also searched through ad magazines and aggregators such as Adage, Adweek, WeLoveAd, iSpot, and others for insights into how Miwon's advertising efforts have changed over the past two years, but no relevant information was available. Further attempts to analyze the advertisement effort of the company through digital channels also proved futile because the company has only made one post on its LinkedIn page.

Part
04
of four
Part
04

Sintex Chemical Corp

After an exhaustive search, the team determined that Sintex Chemical Corp does not post case studies, ebooks, and automation campaigns. Row 5 of the attached spreadsheet has been completed accordingly.

Findings

  • Sintex Chemical Corp does not post ebooks, automation campaigns, or case studies.
  • The company does not have social media profile.

Research Strategy

To determine if Sintex Chemical Corp posts ebooks, case studies, and automation campaigns, your research team scoured through the company's website and social media pages. However, the company's website does not contain any of this information, and the company does not have any social media profile.

To determine how the company focused advertising over the past 24 months, we searched for publicly available data on the advertising spend of the company from third-party sources since the company does not publish its financial reports. We hoped to compare the difference in the advertising spend of the company as a metric to determine how it has changed. However, no related data on the advertising spend or effort of the company was available. We also searched through ad magazines and aggregators such as Adage, Adweek, WeLoveAd, iSpot, and others for insights into how Sintex Chemical Corp's advertising efforts have changed over the past two years, but no relevant information was available. Further effort to analyze the advertisement effort of the company through digital channels also proved futile because the company does not have a social media profile.


Sources
Sources