Over the past 24 months, Sartomer has maintained its digital advertising efforts across its social media platforms. Row 2 of the attached spreadsheet has been updated accordingly.
Summary of Findings
- An extensive search through the website of the company and its social media pages did not find any thought leadership content. However, the company posts its brochures and technical bulletins in ebook formats.
- According to the time stamp on the technical bulletin tab, Sartomer posts bulletins at intervals of 2-4 months.
- However, access to these ebooks is for only authenticated users.
- Sartomer has maintained its digital advertising efforts (in terms of content and frequency) across social media platforms such as LinkedIn and Twitter over the past 24 months.
To determine if Sartomer posts ebooks, case studies, and automation campaigns, your research team scoured through the company's website and social media pages. While we could find ebooks from the company's website, no case study or automation campaign was available.
To determine how the company focused advertising over the past 24 months, we searched for publicly available data on the advertising spend of the company from third-party sources since Sartomer does not publish its financial reports. We hoped to compare the difference in the advertising spend of the company as a metric to determine how it has changed. However, no related data on the advertising spend or effort of the company was available. We also searched through ad magazines and aggregators such as Adage, Adweek, WeLoveAd, iSpot, and others for insights into how Sartomer's advertising efforts have changed over the past two years, but no relevant information was available. Since we could not find any advertising effort from other channels other than digital channels, we focused our analysis on the social media adverts by the company.