Central Insurance

Part
01
of six
Part
01

Central Insurance Competitive Landscape, Part 1

Information for Central Insurance and Auto-Owners including their competitive advantages, target market, tagline & brand messaging, and marketing channels are described below. The findings are also included in columns C & D of this spreadsheet.

Central Insurance

  • Central Insurance was founded in 1876 and is headquartered in Van Wert, Ohio. They specialize in providing insurance for home, auto, and businesses.
  • They write over 350,000 insurance policies for policyholders in 24 states and employ over 250 employees.
  • Central Insurance claims to have contact standards that are among the highest in the industry when dealing with claims.
  • Their wide range of packages covers basic protection to broad, comprehensive coverage capable of offering exceptional value or ultimate protection respectively.
  • They also claim to supply the best choice of coverage for different needs through personalized recommendations by their independent agents.
  • Central’s insurance products are targeted towards individuals that own various real estate, boats, docks, automobiles, digital devices, and personal property. They also offer insurance to businesses that own commercial property, vehicles and digital devices from different industries including light industrial, services, wholesale, auto service, and repair, construction, restaurants, contractors, retailers, self-storage and offices. They have products targeted specifically at landlords and tenants.
  • Central Insurance’s tagline is “Fulfilling the Promise Since 1876”. They claim to take policies as serious promises to pay for losses occurred.
  • Its core values are “Integrity. Relationships. Excellence.” They describe themselves based in a small community, knowing the importance of personal, friendly service.
  • The company currently markets through digital channels, social media, and community events.

Auto-Owners

Part
02
of six
Part
02

Central Insurance Competitive Landscape, Part 2

Cincinnati Financial and Selective Insurance offer property and casualty insurance services. Cincinnati Financial operates in 43 U.S. states and leverages its strong financial standing to provide exceptional services to its customers and agents. Selective Insurance is a regional power-horse insurance company in the U.S. with over 2,000 employees and services targeted towards individuals auto and homeowners and businesses. Our findings has been documented in columns E-F of the attached spreadsheet.

Insurance Companies Summary

Cincinnati Financial

  • The Cincinnati Financial Corporation offers property and casualty insurance. The company was founded in 1950, headquartered in Fairfield, Ohio, United States. Cincinnati Financial business lines include leasing and financing, loss control services, life insurance, property insurance, risk management. The company operates through its three main subsidiaries, The Cincinnati Insurance Company, CSU Producer Resources Inc. and CFC Investment Company and has over 4,999 employees.
  • Cincinnati Financial claims to offer the best claim service and competitive insurance products. The company is one of the largest property and casualty insurers in the United States, with a presence in 43 states. The company's commitment to and continued success of their qualified independent insurance companies gives it a competitive advantage. According to Cincinnati Financial, its financial strength has helped it in providing competitive products and services and be a consistent market for their agents' business.
  • The company uses the tagline "Everything Insurance Should Be." Cincinnati Financial takes a personalized approach to access claims with the affected individuals and provides unparalleled claim service. The company outlines its financial strength as its opportunity to serve its policyholders and independent agents better. According to the company's vision statement, the company is focused on being the best company serving independent agents.

Selective Insurance

  • The company's insurance products and services are targeted towards individuals (auto and homeowners) and businesses. For businesses, their target markets are auto care and service, bonds, aging services, child care and early learning, civic organizations and clubs, commercial properties, contractors, emergency service organizations, hotels, manufacturers, schools, government agencies, restaurants, professional offices, religious organizations, retail, social service organizations, wholesalers, and technology industry.


Part
03
of six
Part
03

Central Insurance Competitive Landscape, Part 3

Travelers is an industry leader in the insurance market with over $30 billion in revenue; its products and services are targeted towards individuals, government agencies and business. Safeco insurance services are targeted towards individuals and small-mid-sized business. Safeco provides a personalized experience for its customers by providing local agents to cater to the customers' needs. Our findings have been presented in the columns G and H of the attached spreadsheet.

Travelers Insurance

  • Travelers offer insurance services for individuals, government units, associations, and businesses.
  • For business, the company's target industry are construction, energy, manufacturing, real estate, financial institutions, healthcare, technology, transportation, wholesale & distribution, retail, oil and gas, public entities, marine industries, museums and fine arts, non-profits, food services, hospitality and recreation, education, equipment dealers, agribusiness, architects, auto and truck dealers, and business services.

Safeco Insurance




Part
04
of six
Part
04

Central Insurance Branding Part 1

The requested information for Central Insurance Companies has been documented in rows 3-9 of the attached spreadsheet.

Summary

  • Central Insurance Companies was founded on April 17, 1876, as Van Wert County Mutual Fire Insurance Company. The company began its operations in Van Wert County, Ohio and later expanded to other parts of Ohio and other states in the United States. In 1884, the company rebranded to The Central Manufacturers' Mutual Insurance Company.
  • The company's expansion continued through the 1890s and 20th century; during the years, the company assets rose to over $25 million and opened offices in nine states in the United States. In 1961, a stock company, All America Insurance Company was created by Central Insurance to keep abreast with its competitors going into stock insurance.
  • Central Insurance Companies is the parent company of All America Insurance Company.
  • The company posts videos on its social media platforms and website. On the website, the video content posted is about safety tips and employment opportunities at the company.
  • The brand uses videos placed on its website, YouTube and Facebook to describe the company's work culture, benefits and employees sharing their experiences working at the company.

Part
05
of six
Part
05

Central Insurance Branding Part 2

The requested information for Central Insurance Companies has been documented in rows 10-18 of the attached spreadsheet.

Summary

  • Central Insurance Companies uses the same logo across its website, social media (Facebook, Instagram, YouTube, Twitter) platforms and advertising media.
  • The company uses the tagline "Fulfilling the promise since 1876".
  • The company uses a C-shaped avatar across its website and social media platforms.
  • Central Insurance Companies uses the same messaging for its audiences.
  • Central Insurance uses the same design across its platforms.
Part
06
of six
Part
06

Central Insurance Branding Part 3

The requested information for Central Insurance has been documented in rows 19-27 of the attached spreadsheet.

Summary

  • Central Insurance Companies website is easy to navigate.
  • The header contains navigation buttons to product and services page, an overview of the company, a dropdown nav-bar to the "Claims" page and a search button positioned on the far right corner of the header. The main body contains a description of homeowners insurance policies and on the left corner, a customer login form. The footer of the site includes links to social media accounts of the company, nav-bars to the about page, contact, careers, and location pages. A google map is embedded under the company's address on the footer.
  • Central Insurance uses social media to engage with customers.
  • Central Insurance engages with its customers by advertising its products and services, share safety tips and organizing online contests for customers.
Sources
Sources