CCFS Professional Profile - Eric Lewis
Eric Lewis has worked for The Coca-Cola Company for 17 years and is currently the group marketing director of Coca-Cola Freestyle. He is an extremely accomplished professional having helped to develop and expand the range of a number of products such as Powerade and Glaceau Vitaminwater both in the United States and overseas. His social media accounts are filled with posts about Coca-Cola products and marketing campaigns.
The information in this report came from a number of sources which include Eric Lewis' Linkedin page, Facebook page and Twitter account. There was a vast amount of information concerning Lewis' work history, accomplishments, business philosophies, content created and personal life. However, after an extensive and exhaustive search, it was concluded that there was little information surrounding Lewis' educational background or recent articles concerning him.
There is little information available concerning Eric Lewis' education. However, on his Linkedin page, he does list a connection with Eastern Illinois University. Further investigations in to Eastern Illinois University's alumni list did not provide any more information concerning Lewis' links with this university.
Lewis began his career in June 1988 when he started working with advertising agency Jones and Thomas as an account director. He held this position for over eight years, until June 1996 when he moved to the Brown Shoe Company to take up a position of a marketing manager. In January 2000, Lewis took up his first position with The Coca-Cola Company as a regional senior brand manager and CCNA Dasani brand manager. In this role he was tasked with developing key brands in the south-east and central United States. After four years in his initial role, Lewis became Coca-Cola North America's global brand director in June 2004. In this position he focused on expanding the market for Dasani bottled water and Powerade. Between June 2007 and August 2013, Lewis became the global brand director for The Coca Cola Company. In this role, he was responsible for developing the marketing and expansion strategy for Glaceau Vitaminwater. Between August 2013 and 2015, Lewis was promoted to become the global brand director (juice) with The Coca-Cola Company. In this position he focused on the juice and smoothie brands owned by The Coca-Cola Company such as Simply and Innocent. Finally, in August 2015, Lewis took on the role of group marketing director of Coca-Cola Freestyle for The Coca-Cola Company, he holds this position to date.
Lewis has been working at The Coca-Cola Company for 17 years. He has a number of key work accomplishments. When focusing on Vitaminwater, Lewis managed to expand this brand from one to 23 markets. Lewis also played a key role in helping to market and launch Innocent drinks in Moscow, Russia. In addition to this, Lewis was involved with the development of the market for Powerade outside of the United States. He worked to change the image of Dasani bottled water to enable the product to be sold in premium outlets. Finally, he achieved great success in expanding the market for KMX, a Coca-Cola Company energy drink.
Lewis has suggested that his business philosophy focuses on developing brands through innovation and linking to new markets and customers. Lewis also appears to focus both his work and business philosophies on being hands on with his teams and colleges and allowing time for fun and down time. He has posted images of himself serving peach flavored Coca-Cola Freestyles to his team with comments such as "practice what you peach". Lewis also appears to be truly committed to The Coca-Cola Company and its philosophies, with a recent social media post of a Coca-Cola based image where he commented saying "We live as many, we stand as one". Furthermore, Lewis has been noted for his business philosophies which surround educated risk taking and connecting with customers on personal levels.
Recent news publications
After an extensive and exhaustive search it was concluded that there were very few recent news publications concerning Lewis. The only article which could be sourced specifically reporting Lewis's involvement with The Coca-Cola Company's brands was one article from 2012. This article quoted Lewis suggesting that whilst Vitaminwater had a strong reach within the United States, it held little reach overseas and an event such as the 2012 Olympics in London could be extremely beneficial to the marketing of this product. Since the publication of this article there has been no other publications which specifically mentioned or quoted Lewis.
The majority of the content created by Lewis has been through his social media pages. His Facebook page is filled with links and posts concerning Coca-Cola Freestyle, including a number of images of Olympians holding up Coca-Cola Freestyles. He also posts photos of himself at work, interacting with his colleagues and making new drink combinations with Coca-Cola Freestyles. Continuing with the theme of content supporting Coca-Cola, Lewis recently posted a link to an inclusive advertisement which Coca-Cola released with a comment of "Proud of Coca Cola". The majority of Lewis' Twitter posts are focused on Coca-Cola products, specifically those concerning the Coca-Cola Freestyle with comments such as "Have a sip, have a smile".
Through investigating Lewis's social media accounts, it appears that he particularly enjoys traveling. On his social media pages he has posted numerous photos of himself and his partner on their trips to Greece and New York. However, Lewis is clearly extremely committed to his job as he still posts a number of Coca -Cola Freestyle links on his social media accounts.
In conclusion, Eric Lewis has been extremely successful in developing a career with The Coca-Cola Company. He has worked for this company for 17 years and has seen success in helping to develop and launch brands such as Innocent juice and smoothies as well as Glaceau Vitaminwater. Lewis has generated a large amount of content through his social media pages, most of which focus on Coca-Cola marketing campaigns and products.