CBD Brand Case Studies
My Natural CBD, CBD Choice, and Core CBD are three case studies of CBD brands that have used digital marketing to launch their product in the U.S.
My Natural CBD
- My Natural CBD leveraged SEO and social media marketing to launch its products.
- Due to Google restrictions, CBD is an "extremely challenging landscape to rank competitively."
- The company contracted Quantm Media to help them with a full-service SEO planning that would have diligent keyword research.
- Quantm Media deployed a full backlink integration to this effect with precision analytics.
- They optimized "Google My Business, corrected onsite SEO issues, implemented schema, and begun building high quality and relevant backlinks and also ensured the sites NAP (name, address, and phone number) was listed correctly across the web."
- They also launched targeted social advertising campaigns across Facebook, Instagram, and email.
- The result of the campaign is a 19.00% click-through rate, 16% less cost per action, and 303% return on investment.
- CBD Choice leveraged SEO and web design strategies to launch their products.
- The company approached Coalition Technologies to run their SEO efforts towards being known as experts on CBD products. They also wanted a "calming, pastel site with a mega menu to make it as easy as possible for customers to find what they are looking for."
- Coalition Technologies proceeded to build a WordPress site for CBD Choice according to their specifications.
- The work on SEO was done by optimizing the company's blogs, product descriptions, main category page copy, added new brands, added internal links to important pages, and organized the HTML sitemap.
- The effort resulted in a 61.51% rise in organic sessions, a 126.80% rise in organic new users, overall session rose by 33.01%, and overall new users rose by 54.97%.
- Core CBD leveraged SEO and web design strategies to launch their products.
- They contracted Coalition Technologies to develop a "site that offered a clean, simple design that was attractive and eye-catching." They also needed to establish the brand as a strong player in the CBD industry by increasing traffic and revenue.
- Coalition Technologies developed a clean and customer-friendly WordPress site for the company.
- For SEO, they "wrote optimized copy, including informative blogs, developed and implemented XML and HTML sitemaps, added trust seals, and added a phone number to the header so that customers can contact them."
- The result was a 240% rise in organic sessions, a 261% rise in organic new users, a 150% increase in traffic, and a 163% rise in overall new users. Organic revenue also rose by 376% and overall revenue increased by 320%.