CBD Users - Demographic Profile
United States CBD users constitute about 26 percent of the U.S. population, are on average 40 years old, are highly-educated and are more likely to have a full-time job than non-users. Below are detailed demographics of users and some additional demographic data for potential CBD users.
- According to survey results of 5,000 CBD users carried out by Brightfield Group, early adopters of CBD products were millennials. People in their 30's and baby boomers are substantial CBD consumers as opposed to Gen Xers (people in their 40s). Baby boomers purchase CBD creams, capsules and tinctures to ease their age-related conditions like arthritis.
- According to survey results of 2,000 American CBD users that was conducted by High Yield Insights, almost half of current CBD users are under the age of 34 years.
- Based on report findings by Ease, baby boomers are the majority of all CBD enthusiasts. Also, among boomer American CBD users, females are the majority.
- According to Ease, the average age of the U.S. cannabis consumer is 31 years.
- According to a 2019 Consumer Reports (CR) U.S. national survey of CBD users, 26 percent of all American have used CBD in the past two years.
- Of these users, 40 percent are in the 18-29 age range, 32 percent are in the 30-44 age range, 23 percent are in the 45-59 age range and 15 percent are 60 years and over.
- According to a 2017 CBD consumers report by HelloMD and Brightfield Group, 31 percent of U.S. CBD users are in the 35-49 age group while both the 26-34 and 50-60 age groups account for 22 percent (each) of the market.
- According to a BDS Analytics 2019 U.S. CBD consumer report, the average CBD users in America are 40 years old.
- According to survey findings by Brightfield Group, there is a fairly even split in the number of male and female consumers of CBD products in the United States. However, women constituted a bigger percentage of CBD consumers than men, in the past.
- A 2018 report published by Ease based on their database of 450,000 CBD users, 38 percent are women (was 25 percent in 2015) while men account for 62 percent of the American CBD users.
- According to a 2017 CBD consumers report by HelloMD and Brightfield Group, 59 percent of U.S. CBD consumers were women while males accounted for 41 percent of the market.
- According to a BDS Analytics 2019 U.S. CBD consumer report, on average U.S. CBD users are highly educated.
- According CBD manufacturer XYZ Group, U.S. CBD users account for 25 percent of the U.S. population and are well-educated individuals.
- According to a BDS Analytics 2019 U.S. CBD consumer report, U.S. CBD users more likely to be employed full time than non-consumers of CBD.
- According CBD manufacturer XYZ Group, U.S. CBD users are on average affluent individuals.
- According to a report by Ease, of the current American cannabis consumers, 3 percent are veterans and 11 percent are people with disabilities.
- According to a 2018 report by Ease, California was the largest market for cannabis in the U.S. Also, the top neighborhoods for CBD consumers in the Bay Area were South Beach, Mission Bay, Financial District, Haight Ashbury and SoMa. For the Los Angeles Area, the top neighborhoods were Santa Monica, Playa Vista, Little Armenia, West Los Angeles and Venice Beach.
ADDITIONAL DEMOGRAPHICS ON POTENTIAL CONSUMERS
- According to findings by High Yield Insights on potential US CBD consumers, 40 percent of people aged 21 years and over would be willing to try out CBD products under suitable conditions. Of these potential users, 64 percent are 35 years and older, are 56 percent female and 79 percent (of them) have college education.
- Data gathered by High Yield Insights, on US potential consumers of CBD, found their key motivations were easier access to CBD products (42 percent), a physician's recommendation (34 percent), and unbiased research findings (44 percent). Additionally, these people mainly preferred CBD accessible products (like baked goods and chocolates) followed by products resembling popular over-the-counter capsules and pills.
- According to survey findings from Headset and Nielsen, among American adults over the age of 21 years, 34 percent would be willing to consume legal cannabis while 66 percent were not interested in consuming cannabis (legal or not). Also, 38 percent of men and 31 percent of females were interested in buying legal cannabis. Likewise, 41 percent of people aged 21-34 years were interested in buying legal cannabis while 39 percent of people in the 35-44 and 55-74 age brackets were willing to procure legal cannabis.