CBD American Shaman - Competitive Landscape

Part
01
of five
Part
01

CBD American Shaman - Competitive Landscape 2

Elixinol Global earned $25.38 million in revenue while Charlotte's Web earned $69.5 million in revenue in FY2018. The estimated average annual revenue of Koi CBD is $8.55 million. A competitive analysis of three additional competitors to CBD American Shaman identified in the initial research; Elixinol, Koi CBD, and Charlotte's Web has been provided in the attached spreadsheet. The detailed findings are given below:

4. Elixinol

Company Overview

Location

Revenue

CEO and Director of Sales and Marketing

Franchise Opportunities

5. Koi CBD

Company Overview

Location

Revenue

Chief Marketing Officer (CMO)

Franchise Opportunities

6. Charlotte's Web

Company Overview

Location

Revenue

Marketing Team

Franchise Opportunities

Part
02
of five
Part
02

CBD American Shaman - Competitive Landscape 1

Green Roads World earned an estimated $45 million in revenue in 2018 while NuLeaf Naturals earned $13.9 million in revenue in 2018. A competitive analysis of three competitors to CBD American Shaman identified in the initial research; Green Roads World, NuLeaf Naturals, and Endoca has been provided in the attached spreadsheet. The detailed findings are given below:

1. Green Roads World

Company Overview

Location

Revenue

Chief Marketing Officer (CMO)

  • Lee Sosin is the Chief Marketing Officer (CMO) of Green Roads World.

Franchise Opportunities

2. NuLeaf Naturals

Company Overview

Location

Revenue

Marketing Director and Founder

  • The CMO of NuLeaf Naturals could not be found on the company's official website, LinkedIn page, and in any news and media resources.
  • Bo Shirley is the founder and chief strategy officer while Adam Ragsdale is the marketing director at NuLeaf Naturals.

Franchise Opportunities

3. Endoca

Company Overview

Location

Revenue

  • Being a private company, Endoca doesn't publish its financials. According to a third party resource ZoomInfo, the company earned $14 million in revenue in the fourth quarter of FY 2019.
  • The average annual revenue of the company was found by taking an average of the revenues reported in all four quarters of FY 2019 i.e., ($11.4 million + $21.6 million + $24.2 million + $14 million)/4 = $17.8 million.
  • Hence, the company's estimated annual revenue for FY 2019 is $17.8 million.

Chief Executive Officer (CEO)

Franchise Opportunities

Part
03
of five
Part
03

CBD American Shaman Overview

CBD American Shaman is a privately-held company established in 2015 in Kansas. The company has 352 stores throughout the United States and is planning to open over 400 more stores to expand its business.

History and Origins of the Company

Company's Growth

Geographical Footprint

Locations in Each Country

  • The company only serves customers in the US.
  • As of October 27, 2019, CBD American Shaman has 352 stores across the US and more than 400 upcoming stores. One of the upcoming stores is located in San Juan, Puerto Rico.
  • The company's active and upcoming stores can be viewed here. (Blue location marker indicates existing stores and yellow marker indicates upcoming stores.)

Headquarters

Financials

Part
04
of five
Part
04

CBD American Shaman - Chief Marketing Officer

Rebecca Booth is the chief marketing officer at CBD American Shaman. She currently holds both CMO and CEO positions at the company. Previously, she has worked as a creative director and a marketing director in Kansas. She has a Bachelor of Applied Science (BASc) in graphic design from the Illinois Institute of Art. Rebecca has five children.

1) Personal BIOGRAPHY

Education

Family Life

Hobbies and Interests

Social Causes and Charities

Social Media Accounts

2) Professional BIOGRAPHY

Prior Work Experience

  • She founded Executive Life Magazine in June 2015.
  • The magazine is aimed at executives and business owners, and was created with the aim of sharing lifestyle and motivation stories of business professionals in Kansas City.
  • Rebecca co-founded Ident-I-Pet in December 2016, a service that helps find lost pets.
  • She holds the position of VP at Flairre LLC and has held the post since May 2014.
  • Her role consists in content creation for digital creative projects that will be distributed across various digital channels. This includes the production of commercials, short films, and photography.
  • Prior to this role, Rebecca was the creative director at Relevant Expression between April 2013 and January 2014.
  • She was involved in photography, graphics and web design.
  • Between 2009 and 2011, Rebecca Booth was a marketing coordinator at Carrabba's Italian Grill, in Overland Park, Kansas.
  • She worked with Carrabba's staff to create marketing strategies and implement them. Her role also involved analyzing customer motivations.
  • Early in her career, between 2005 and 2010, Rebecca was a marketing consultant at American Rare Coins, in Kansas City, Kansas.
  • He role consisted in creating and implementing strategies, as well as analyzing customers motivations.
  • Between 1995 and 2005, Rebecca owned a business called Diamond Lake Ranch located in Paola, Kansas.

Current Responsibilities at CBD American Shaman

  • She has held the post CEO of CBD Multimart since May 2018.
  • She has also held the role of CMO at CBD Multimart since April 2016.
  • CBD Multimart is also known as American Shaman Franchise System, Inc, or CBD American Shaman.
  • This company is a franchise dedicated to the supply of CBD products with exclusive proprietary nanotechnology.
  • Rebecca Booth has been a corporate officer and co-owner at American Shaman since 2016.

Boards served

Recent News article

  • Some news articles feature CBD American Shaman but do not mention Rebecca Booth.
  • Recent articles about CB American Shaman are listed below:
  • "From a Drop to a Torrent: CBD American Shaman rapidly builds a franchise empire" published on the 28th of June 2019 in the Kansas City Business Journal.
  • "CBD American Shaman of DFW Discusses Formulation of Hemp Products" published on the 27th of September 2019 in Markets Business Insider.
  • "CBD American Shaman: West Allis Is Part of a Rapidly Growing Franchise" published on 22nd of October 2019 in Shepherd Express.
  • "CBD Arvada American Shaman Opens the Only CBD Stores in Arvada" published on 15th June 2019 in Denver Post.
  • "CBD American Shaman: A Force Behind the Re-Emergence of Hemp" published on 27th February 2019 in San Antonio Current.

Research Strategies

As a general search for newspaper articles featuring Rebecca Booth did not yield any results, we tried to locate recent articles using three different research strategies.

Given that we are aware that Rebecca Booth has always lived in Kansas City, and that her companies are located in that city, we decided to narrow our search and focus on exploring five of the main local newspapers. This includes The Kansas City Star, The Kansas City Pitch, The Kansas City Business Journal, The Independent and the Garden City Telegram. Kansas City newspaper websites such as Kansas City Star yielded results on CBD American Shaman, but not on Rebecca Booth. None of the five local newspapers published any recent articles on Rebecca Booth.

Alternatively, given that Rebecca is the CEO and CMO of a company in the CBD industry, we also thought of looking at CBD-specific publications such as Cannabis Business Times, 420 Magazine, Hemp Business Journal, Hemp Magazine, or Cannabis Magazine. CBD and cannabis publications such as 420 Magazine featured articles on CBD American Shaman, but none mentioned Rebecca Booth.

Finally, since Rebecca Booth is a marketing executive and a marketing specialist, we searched for articles in marketing-specific magazines such as Marketing Week, Adweek, Branding Mag, Fast Company and Advertising Age. Marketing-specific publications such as Fast Company included articles on CBD products, but did not have any news articles on Rebecca Booth or on American Shaman.


Part
05
of five
Part
05

CBD American Shaman - Media Scan

Ten unique recent news and media articles about CBD American Shaman that chronicle the retailer's issues over the past 12 months all relate to new store openings, partnerships of CBD American Shaman, and the issues regarding the legality of CBD in some states.

1. Sarasota CBD Merchants on Edge Pending Police Crackdown

2. New CBD Shop 'CBD American Shaman' Opens in Chehalis

  • This news article can be accessed here.

3. CBD American Shaman: A Force Behind the Re-Emergence of Hemp

4. CBD American Shaman Joins ValidCare to Understand Impact of CBD on Wellness

5. CBD American Shaman Opens in Corpus Christi, 5 More Shops Planned for the Area

  • This news article can be accessed here.

6. Franchises of CBD American Shaman to Open Around Milwaukee Region

7. CBD Franchise Opens Store in Superior

8. CBD American Shaman of DFW Discusses Formulation of Hemp Products

9. CBD American Shaman Opens on Thayer

10. CBD American Shaman Receives Hemp Authority Certification

Sources
Sources

From Part 02
From Part 04