Category Research: CPG Trends

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Category Research: CPG Trends

Some current trends in the Canadian CPG industry include the growth of responsible consumerism, preference for private label products, personalized shopping experience, and the rise of on-demand and microshopping. It is noted that consumers are demanding organic and sustainable products, better pickup and delivery services, higher discounts, and ethnic product selections, among others.


Top CPG Industry Trends in Canada

Growth of Responsible Consumerism

Industry Impact
Leading Companies
  • Healthy Crunch is available across tens of thousands of stores across North America. The snack brand focused on products that are healthy, hand-crafted in small batches, and allergen-free.
  • TruLocal is a Toronto-based startup that enables consumers to order the delivery for clean, healthy, and locally-sourced meat products at doorstep.
Consumers Driving the Trend
  • Canada's ethnic customers are projected to reach over 15 million by 2025. The preference of ethnic customers is inclined towards buying better-for-you products.
  • A new survey by PwC reports that among young consumers (18–24-year-old), about 74% prefer locally produced, 70% prefer organic, and 49% prefer sustainably packaged products.
  • Gen-Z consumers are poised to grow over millenials in terms of buying power and will pay higher prices for more sustainable and eco-friendly products.


Preference for Small and Private-Label Brand

Industry Impact
Leading Companies
Consumers Driving the Trend


Personalized Shopping Experience

Industry Impact
Leading Companies
Consumers Driving the Trend


On-demand and Microshopping

  • According to the 2019 Canadian Consumer Insights Survey by PwC, about 52% of Canadian consumers want to go through the store more quickly and conveniently. Followed by, nearly 32% of consumers seeking efficient and simple payments like contactless and mobile payments.
  • Retail Council of Canada reports that convenience and good value are cited as a top reason for retailer selection by 27% and 44% of respondents, respectively.
  • It is noted that nearly 26% of Canadians make 2-3 microshopping trips (taking five minutes or fewer) per week. It is followed by 23% of consumers making microshopping trips every week, and 10% of consumers making a microshopping trip daily.
Industry Impact
Leading Companies
Consumers Driving the Trend
  • Millennials prefer fewer shopping trips, as about 43% of fewer trips were made by millennials than average Canadian households in 2019.
  • The increasing number of Canadians living alone (over four million) is driving the sales of quick meal options such as single-serve and ready-to-eat offerings.
Sources
Sources