Case Studies

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Please determine best practices for how US nonprofits reach / communicate with U.S. medical professionals to drive awareness of their resources and services.

After extensive research, we found that the most successful non-profit organizations within the US—that specialize in mental health—reach medical professionals to drive awareness of their resources and services through foundation events, grants, education classes, presentations, support groups, outreach programs, and affiliate programs.

TOP MENTAL HEALTH ORGANIZATIONS IN THE US

Huffpost recently published an article written by Dr. Matt Goldenberg D.O., a key-opinion-leader in the field of mental health in the US. The article enumerates six non-profit mental health organizations within the country that Goldenberg considers the best based on their accomplishments and how deserving they are of support.

THE BRAIN AND BEHAVIOR RESEARCH FOUNDATION

Founded in 1987, The Brain and Behavior Foundation (BBRF) is a New York-based non-profit organization whose mission is to improve the treatment, understanding, and prevention of “psychiatric and mental illnesses.”

FOUNDATION EVENTS
The BBRF regularly holds foundation events which help mental health experts communicate the organization's resources and services to patients and fellow mental health experts. Examples of such events include the annual International Awards Dinner, which celebrates the achievements of mental health experts; the annual International Research Symposium, where mental health experts are provided the opportunity to present breakthroughs and innovations within the field; and the 2017 Women Breaking the Silence About Mental Illness NY Luncheon, which successfully raised a total of $250,000 for the BBRF.
GRANTS
The BBRF also drives medical experts to communicate their resources and services to patients by awarding NASRAD grants. According to its official website, NASRAD grants are “one of the highest distinctions in the field of mental health research.” the BBRF has provided 5,500 grants, worth around $380 million, to over 4,500 mental health specialists.
BBRF categorizes the grants they award into three different categories.
Young investigator NASRAD grants are awarded to the youngest mental health scientists who have consistently exhibited great potential. Within this category, two-year awards are provided, amounting to $35,000 to $70,000 per year.
Independent investigator NASRAD grants are awarded to mental health scientists currently in the phase between receipt of sustained funding and the initiation of research. Within this category, two-year awards are provided, amounting to $50,000 to 100,000 per year.
Distinguished investigator NASRAD grants are awarded to established mental health scientists who have a full-professor or significant level of experience. Within this category, one-year awards worth $100,000 are provided.

NATIONAL ALLIANCE ON MENTAL ILLNESS

The National Alliance on Mental Illness (NAMI) is a Virginia-based non-profit organization which provides mental health experts opportunities to educate, advocate, and raise awareness.

NAMI lets medical experts communicate the organization's resources and services primarily through education classes, presentations, support groups, and outreach programs.

EDUCATION CLASSES
Examples of the organization's education classes include NAMI Basics, a class for caregivers and family members looking after children with mental health conditions; NAMI Provider Education, a class designed for staff working at facilities which provide services to patients with mental health conditions; and NAMI Peer-to-peer, a class designed for people with mental health conditions who are seeking help.

PRESENTATIONS
Examples of the organization's presentations include NAMI In Our Own Voice, designed to raise mental health awareness among the general public; NAMI Compartiendo Esperanza, designed to raise mental health awareness among Latino communities, and NAMI Ending The Silence, an in-school presentation which aims to raise mental health awareness among middle and high school students.

SUPPORT GROUPS AND OUTREACH PROGRAMS
NAMI also organizes support groups such as the NAMI Connection, a monthly or weekly group session for people with mental health conditions. In addition to this, the organization also has a NAMI Smarts For Advocacy outreach program which provides patients, parents, or medical experts opportunities to raise mental health awareness.

MENTAL HEALTH AMERICA

Founded in 1909, Mental Health America (MHA) is considered to be the leading mental health non-profit organization in the country.

AFFILIATES
The primary way MHA communicates their resources and services to patients through mental health experts is through their affiliate program. According to their official website, they currently have 200 affiliates within 41 states, 10,000 volunteers, and 6,500 affiliate staff.

MHA defines a Mental Health America affiliate as a non-profit organization dedicated to raising awareness about mental health and providing or advocating solutions to patients, other mental health experts, or people caring for patients. All tools, resources, and training needed by affiliates will be provided by MHA.

CONCLUSION

The top US-based non-profit organizations for mental health connect their resources and services to patients by reaching medical experts through grants, foundation events, education classes, presentations, support groups, outreach programs, and affiliate programs.
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