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Part
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Cannabis Retailer Scorecard: Ajax, Napanee
Key Takeaways
- Based on the community investment focus of the officials in the city, it appeared that Ajax residents love to play and watch basketball and cricket. The residents are also fond of watching live sports events in the city arenas.
- In the Durham region, around 80% of adults drink alcohol.
Introduction
The following research brief provided the requested psychographic profiles of the residents of the Ajax and Napanee cities in Ontario based on the available parameters. Some of the requested data points found (ex. alcohol use) were not specific for the cities mentioned. We then expanded our search and included available findings for Ontario or the Durham region for these parameters. The findings presented include the interests/hobbies/leisure activities in the city, as well as statistics on smoking, drug use, alcohol, and the state of health or mental health of the residents.
Ajax
- Based on the community investment focus of the officials in the city, it appeared that Ajax residents love to play and watch basketball and cricket. The residents are also fond of watching live sports events in the city arenas.
- The Ajax community is also into outdoor activities.
- As the city is also near the lake, there are many water activities that the residents typically engage in.
Napanee
- Based on the city's list of activities featured on its website, the residents here are interested in the arts and culture, as well as in their heritage.
- The city's residents are also interested in sports. Some of the sports groups that the community has include skating, hockey, soccer, basketball, volleyball, gymnastics, curling, dance, fitness, golf, fishing and outdoors, darts, shuffleboard, pickleball, and others.
Alcohol Use
There were no statistics found specifically for Ajax or Napanee, Canada. For the entire Ontario, the following table shows the heavy drinking statistics breakdown by age group:
Heavy Drinking Statistics
Smoking
There were no statistics found specifically for Ajax or Napanee, Canada. For the entire Ontario, the following table shows the smokers breakdown by age group:
Drug Use
There were no statistics found specifically for Ajax or Napanee, Canada. For the entire Ontario, around 21% of the population are cannabis users.
https://www.durham.ca/en/health-and-wellness/cannabis.aspx
Within the Durham region, around 11% mentioned that they have used cannabis. Meanwhile, around 71% of young people mentioned that they have not touched the drug.
Physical Fitness Indicators
There were no statistics found specifically for Ajax or Napanee, Canada. The following table shows the available physical fitness measures of the household population in Canada:
Research Strategy
To obtain the requested psychographic profiles of the residents of the Ajax and Napanee cities in Ontario based on the available parameters, we leveraged the most reputable sources in the public domain such as the city's websites, Ontario and Durham websites, Canada's statistics databases (CanStat), media sources, academic papers, surveys, and other similar sources. However, we were not able to find data points that are specific to the cities mentioned. We then expanded our search and included available findings for Ontario or the Durham region for these parameters as these locations also include the city's residents. We also provided some helpful findings to emphasize some points. Some data sets from StatCan and the Durham sites were slightly outdated due to the timing frequency of their surveys. We used some of those that are relevant and are still applicable if there are no other conflicting figures.