The top three cannabis-based beverages in the North American market include Legal Beverages made by Mirth Provisions, ZootBlasts made by Db3, and Cannabis Quenchers made by VCC Brands. Another leader in the cannabis-products industry is Dixie Elixirs, which makes energy drinks of the same name. Each of these companies and brands is very well-known among cannabis consumers, with the top three companies holding 85% of the market share for cannabis-based beverages, and the fourth company being one of the top companies in the overall cannabis products market.
Our findings are briefly outlined below and detailed on the spreadsheet.
Verdict details a report from Colorado consultancy Cannabiz Consumer Group that estimates that legal cannabis drinks may take about $2 B in sales from the North American beer industry each year in the coming years. This is especially true considering that 27% of beer drinkers already report substituting a marijuana product for beer, or admit to planning to make the switch if/when pot-infused drinks become legal in their states. With Canada legalizing all cannabis-based products by mid-2019, and about 30 states in the US having already legalized cannabis in some form (and others expected to follow in the coming years), this industry is bound to take off within the next five years, and to be booming within 10 years. Distillery Trail reports the growth already showing in this area is a sure sign “that the trend is about to go mainstream”.
There are many different kinds of cannabis-based beverages, including cannabis water, CBD-infused energy drinks, THC-infused sodas, lemonades, and tonics, cannabis-infused coffee, wine made from hemp and wine grapes, and cannabis-infused beers. There also will soon be marijuana-powered beers, which are alcohol-free, but “are said to have a similar ‘dose-response curve’ to alcohol, which means a similar power to intoxicate the drinker,” according to Verdict. They report that this new type of beer will come from Province Brands whose goal is to create “safer and healthier alternatives to alcohol”.
METHODOLOGY & FINDINGS
In searching for the top cannabis-based drinks across all types, we consulted best of/top lists compiled by leading media and ranking companies. These included Greendorphin, The Spot 420, CBC, Forbes, DinaFem Seeds, and VCC Brands. Across these lists, we compiled the following best of / top list separated by category, as shown below.
• CANNABIS WATERS: CBD Living Water
• CANNABIS ENERGY DRINKS: Lift Energy Drinks by Dixie Elixirs, CannaRelief
• THC-INFUSED SODAS: CannaCola, Blaze American Cola, Keef Cola, Sprig
• CANNABIS JUICES & LEMONADES: Cannabis Quencher, CannaPunch, Zasp, Dr. Robert’s Wild Cherry (Evergreen Herbal Beverages)
• CANNABIS TEAS: Subtle Tea
• CANNABIS TONICS: Legal by Mirth Provisions Tonics, Legal Tonic
• CANNABIS COFFEE & COCOA: Catapult Coffee, Catapult Hot Cocoa, Canyon Cultivation Coffee
• CANNABIS WINE: CannaWine, Know Label Wine
• CANNABIS-INFUSED BEERS: CannaBeer, Quigley’s Cannabis Shotz
To create our own best-of list, we pulled the top three from the Forbes list, since the article noted these were the best-selling brands in this industry. This gave us Legal Beverages (Mirth Provisions), Zoots (Db3), and VCC Brands, makers of Cannabis Quencher. Forbes reports that these three companies hold 85% of all sales in this industry, so it made the most sense to include them here.
Since we needed a fourth brand, we consulted our findings from the 2016 and 2017 lists, and took those that were mentioned most-often as being the top brands or that appeared most often across the lists – and whittled them down to Dixie Elixirs, since that company is one of the best-known (and highest-earning) cannabis brands overall.
Please note, there is no publicly-available data to track Dixie Elixirs market share of the canna-beverage market. We know that the remaining dozens of companies currently within the market hold only 15% of the total market, but just what percentage each of these companies holds does not appear to be publicly tracked. Since most of these companies are private and do not publish financial data or product-sales breakdowns, there is no way to triangulate any kind of figure to use toward an estimation.
Based on our research, we present you with the following findings – outlined below and detailed on the spreadsheet you provided.
TOP CANNABIS-INFUSED BEVERAGE COMPANIES / Top BEVERAGES
1. LEGAL BEVERAGES (Mirth Provisions): Legal Beverages Sparkling Tonics
2. ZOOTS (Db3): ZootBlasts
3. VCC BRANDS: Cannabis Quencher
4. DIXIE ELIXIRS: Dixie Elixirs Energy Drinks
As noted, please find more details on the spreadsheet.
There have been multiple major announcements in both Canada and the US from companies working toward selling cannabis-infused beers and other types of cannabis drinks. One of the biggest North American announcements on this front came from global alcohol brand Constellation Brands, which “bought a 10 percent stake in Canadian marijuana company Canopy Growth Corp for £141 M,” according to Verdict. This announcement is huge news since this is the first Fortune 500 company to invest in this space.
If you’re interested, the Cannabis Drinks Expo will take place in San Francisco, CA in July 2019. This will be “the first event to tackle the issue [of cannabis-drink legislation] head on and give the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can start addressing what has been described as the biggest ever threat to its future”.
If you’re interested in learning about how cannabis-based beverages are disrupting the Drinks Industry, this report from Gemic is perfect for you.
Lastly, Ackrel Capital offers three free reports on the 2018 Cannabis Market, including the 2018 Cannabis Investment Report, the Top 100 Private Cannabis Companies 2018, and The Green Field 2018.
Four of the top cannabis-based beverage brands in North America are Legal Beverages (Mirth Provisions), Zoots(Db3), VCC Brands, and Dixie Elixirs.