Most Popular Candle Scents
The candle industry is a prominent industry in the United States, with over 10,000 available scents. The top scent according to Rustic Escentuals is Toasted Marshmallow. However, there are many scents that have proven to be popular over the years. Below, I will detail the top scents and trends in the candle industry.
Companies' top selling scents
When it comes to choosing which candles to purchase, scent and fragrance is the most important factor that consumers consider. In the United States, there are over 10,000 scents available.
To help find the most popular scents, the top selling fragrance oils from wholesale distributor Rustic Escentuals can be used. Fragrance oils go hand-in-hand with candle making. In January 2018, the top 10 scents were Toasted Marshmallow, Bora Bora, Coffee House, Salty Sea Air, Cranberry Salsa, Amish Quilt (a spicy and sweet fragrance), Birthday Cake, Bonfire Bliss, Leather, and Lemon Curd. Over the past 24 months, the only scent that showed up in every monthly top 10 list was Toasted Marshmallow, making it the most popular scent from Rustic Escentuals over the past two years. Amish Quilt was in the top 10 for 22 of the past 24 months as well.
Aroma supplier Alpha Aromatics has been in business for over 70 years, and they have noticed five scents that are consistently the most popular. These scents are Citrus Blassom Cassis, Beachwood Vetiver & Sea Spray Driftwood, Huckleberry Sugar Blossom, Amber and Vanilla Blossom, and Red Currant Persimmon.
National candle association's top scents and trends
At the beginning of 2017, the National Candle Association created a list of their top scents for the year. The list was given in alphabetical order instead of projected popularity and includes Acai, Agarwood, Amber, Basil, Blackberries, Blood Orange, Bourbon, Cactus, Cardamom, Cilantro, Coconut, Cognac, Dark Rum, Desert Sand, Dragon Fruit, Freesia, Ginger, Goji, Grapefruit, Jasmine, Juniper Berries (Gin), Lily, Lotus, Mandarin, Marshmallow, Mint, Moss, Oud, Peony, Pepper, Praline, Rhubarb, Rose, Saffron, Salted Caramel, Sea Sale, Suede, Tea Notes, Tea Tree, Tobacco, Violet, and Yuzu.
The National Candle Association also looks at several trends that are affecting popular scents. There has been a growing use of florals that are being paired with an opposite scent, such as berries or ginger. Fruity scents are evolving to include both a bitter and sweet element in the fragrance. The NCA also expects to see more earthy scents with peppery and spicy notes, as well as dusty and mossy notes (like mushrooms). During the holidays, there will likely be a rise in vanilla and baked scents, leading to more food-scented candles. The NCA also included a general list of trends that are on the way out and trends that are becoming popular.
Trends that are on the way out include artificial scents, scents that lack complexity, overpowering, sugary sweet, manufactured, common, and overtly feminine scents, along with broadly distributed brands. On the other hand, trends that are becoming more popular include essential, sophisticated, comfortably present, culinary inspired, earthy, edgy, and gender neutral scents, along with scents that give owners a sense of individuality.
Candle making company GlobalTech Industries, Inc. broke down the many candle fragrances into five general categories: Vanilla, Fruit, Floral, Relaxation/Spa, and Edibles. The vanilla category has been the most popular over the years, and is now being paired with other scents to make more sophisticated vanilla scents.
The top fruit scents include lemon, the favorite, along with citruses, black cherry, melon and melon combinations, apple, peach, and pomegranate.
In the floral category, rose, lilac and gardenia, and herbal flowers such as tea rose, jasmine, and lavender are the most popular scents. The top relaxation/spa scents are ylang ylang (somewhat floral scent), mint, ginger, green tea, eucalyptus, and sandalwood.
Finally, the fifth category is edibles, and the top scents are sugar cookie, apple pie, gingerbread, mocha, coffee, and hazelnut.
In conclusion, there are many new trends currently changing the candle industry. There are also many scents that have proven to have staying power at the top, such marshmallow, vanilla, and lemon.