TABLETOP PRODUCTS — CANADA

Glassware

• Prevalence of glass dinnerware and tableware in the fine dining is growing at a steady pace which is expected to amplify in the upcoming years.
• High urbanized population across North America is driving the utilization of durable and attractive glassware products.
• Commercial channels account for glassware sales of 67.77% share in 2019.
• Glass products manufacturing industry in Canada has acquired a revenue of $2 billion with a CAGR of 1.7% from 2014 to 2019. There are 446 glass product manufacturers in Canada.

Home Decor

• Home décor is an estimated $10 billion industry in Canada. There are 3,800 home décor stores located across the country. The products are also sold by specialty boutiques, mass merchandisers, and online retailers.
• Home decor imports of Canada reached $2.9 billion in 2015 and are dominated by Asian suppliers, especially China (60% of imports) and the United States (20%). Working age Canadians (30 to 55 years old) make up the largest purchasing group in this sector with higher rates of home ownership, established families, and stable incomes.
• Majority of home décor imports are processed through an agent or distributor.

Ceramics

• Ceramics manufacturing industry in Canada is composed of producers of three distinct categories — pottery, kitchenware, and artwork.
• The market size of ceramics manufacturing industry in Canada is $47 million.
• Manufacturing cooking ware, China ware, earthenware, pottery or stoneware, manufacturing Decalcomania on china and glass for trade dishes and pottery has an average revenue of $189.5 thousand with a profit of 89.3%.
• In 2017 exports were valued to be $53.2 million while imports were $776.7 million.

Furniture and Home Furnishings

• In 2016, based on industry averages for SME's, furniture and home furnishings were valued at $773.7 thousand, with a profit of 74.7% where the net revenue was $790.1 million and total expenses were $17.3 billion.
• Analyzation of Provincial GDP growth to identify trends and the economic health of the industry for 2016 states that Yukon makes up 13% while Prince Edward Island makes up 11.6%.

Other Furniture-Related Product Manufacturing

• Household goods repair and maintenance, refinishing, and reupholstering is valued at $725.9 thousand, profitable by 81.5%.
• Analyzation of GDP growth to identify trends and the economic health of the industry for 2016 states that Alberta takes up 5.9% while Saskatchewan takes up 5.9%.
• Other Values — Net revenue $95.8 million, Shipments $1.2 billion, Value added $555.2 million.
• 2017 trade information on imports and exports — Exports $74.5 million and Imports $366.5 million.

Household and Institutional Furniture

• Household and Institutional Furniture manufacturing is estimated to be $518.1 thousand, profitable by 78.4%.
• Net revenue — $236.7 million, Shipments — $2.8 billion, and Value added — $1.5 billion.
• 2017 trade information on imports and exports — Exports $1.3 billion and Imports $3.9 billion.
• Total salary data for 2016 — $806.5 million.

Wood Kitchen Cabinet and Counter Top Manufacturing

• Wood Kitchen Cabinet and Counter Top Manufacturing — Net revenue $169.2 million, Shipments $3.7 billion, and Value added $2 billion.
• 2017 trade information on imports and exports — Exports $755.5 million and Imports $280.8 million.

Cutlery and Hand Tool Manufacturing

• Cutlery and Hand Tool Manufacturing Financial data for 2016 based on industry averages for SME's — Average revenue was $601.6 thousand, Profitable by 75.8%
• 2017 trade information on imports and exports — Exports $846.5 million and Imports $2.2 billion.

Hand Tool & Cutlery Manufacturing

• Hand Tool & Cutlery Manufacturing consumer products — Revenue $606 million, Annual Growth 2.1% (2014-2019), Employment 3,001, Businesses 256. Griffon and Stanley Black & Decker Inc. are the top players in Canada.

Tableware

• The global market of Tableware is projected to exceed USD47 billion by 2024.

Daily — Gross Domestic Product, Income, and Expenditure

• Growth in household spending slowed to 0.1% in the second quarter, following a 0.7% increase in the first quarter. Outlays on durable goods fell 0.3%, largely as a result of a 1.4% decline in purchases of vehicles. Outlays on semi-durable goods slowed to 0.3%.
• Outlays on non-durable goods edged down 0.1%, after a 0.8% rise in the first quarter. Outlays on services rose 0.3%, after a 0.5% increase in the first quarter.

Household Cooking Appliances Market Size

• Global household cooking appliance market was valued at USD 80.74 billion in 2018 and is poised to progress at a CAGR of 6.5% from 2019 to 2025.
• The North American market captured a revenue share of over 30.0% in the global market in 2018. Some of the prominent companies operating in the market are Koninklijke Philips NV, LG Electronics, Whirlpool Corporation, AB Electrolux, and Haier Group.

Global Nonstick Cookware Market

• According to a report, the global nonstick cookware market accounted for USD 18,749 million in 2018 and is expected to reach around USD 25,591 million by 2026, at a CAGR of around 4% between 2019 and 2026.
•  Key players operating in the global nonstick cookware market are Berndes, Scanpan, Le Creuset, Circulon, Calphalon, Moneta Cookware, Gibson Brands, Farberware Licensing, Anolon, Cuisinart, Tefal, All-Clad, Neoflam, and TTK Prestige.

Kitchenware Market Size

• Global kitchenware market size was valued at USD 56.8 billion in 2018 and is expected to expand at a CAGR of 4.5% over the forecast period. Economic growth in emerging countries and rapid urbanization are the primary factors driving the market.
• Offline segment dominated the market and accounted for more than 80.0% share of the overall revenue. Online segment is expected to expand at a CAGR of 5.3% in the forecast period.
• Boffi, Scavolini S.p.a, Tupperware, Viners, Chasseur, Kenwood Limited, TTK Prestige Ltd., Miele, Whirlpool Corp., and Kitchenaid are some of the major market players in the industry.
• Cookware segment accounted for the leading share of more than 35.0% in 2018 and is expected to witness significant growth in the near future.
•  Large population of consumer groups from India is shifting to North American countries such as Canada and U.S., which is impacting the demand for the product in the region, eventually fueling the global demand.

CONCLUSION

DINNERWARE SEGMENT IN CANADA

• The tableware market globally is worth $8.3 billion in 2018.
• Canada's share of the market is approximately 8.3%. 
• Dinnerware represents 74% of all the tableware market in North America.

RESEARCH METHODOLOGY

• We used a protractor to measure the black shading on the geographic market chart for the global tableware market. The full math calculation using a protractor we used can be seen here.

• 0.08333 x $8.3 billion = $0.691 billion
• The Canadian tableware market is estimated to be $691 million.

• 0.74 x $691 million = $511.6 million

• According to the current exchange rate, 1 USD = 1.32614 CAD  
• $511.6 million x 1.32614 = CAD 678.5 million
• The dinnerware segment of the tabletop market in Canada is worth CAD 678.5 million.

• The cutlery segment of the tabletop markets in the United States would be worth approximately between US$3 billion and US$3.5 billion in 2019. (triangulated)
• The Cutlery and Hand Tool Manufacturing segment for the Canadian SMEs is worth about C$184,691,200. (triangulated)
• The Canadian Cutlery and Hand Tool Manufacturing segment accounted for about C$846.5 million and C$2.2 billion in 2017 in exports and imports, respectively.
• According to Statista, the retail sales of kitchenware, tableware, bakeware, and cookware in Canada was about C$3 billion in 2018. (calculated)
• The hand tool and cutlery industry in Canada grew at a CAGR of about 2.1% between 2014 and 2019.

RESEARCH STRATEGY

US AND NORTH AMERICAN MARKET

• According to a recent report by Grand View Research, the North American table linen market comprised about 34.5% of the global industry revenue with a market share of CAD 4.38 billion ($3.31 billion) in 2018.
• In 2018, the US table linen market was estimated to generate a revenue of CAD 3.16 billion ($2.39 billion), registering a CAGR of 9.71% between 2015 and 2018 (CAD 2.39 billion vs. CAD 3.16 billion).
• Hence, the revenue generated by the rest of North America was about CAD 1.22 billion ($920 million).
• The US table linen market comprised about 43.85% of cotton, 25% of artificial fiber, 17.85% of linen silk, and 21.42% of other fibers.

CANADA TABLE LINEN MARKET SIZE

• According to a recent report by Market Intellica, the global linen cloth market comprises nearly 35% of table linen, 18% of kitchen linen, 20% of bed linen, and about 27% of other linen cloths such as garments and curtains.
• In 2018, the Canadian kitchen linen market was estimated to generate a revenue of CAD 376.30 million ($284.29 million).
• Hence, the Canadian table linen industry was calculated to be about CAD 731.69 million in 2018.

GLOBAL MARKET INSIGHTS

• In 2018, the global market size of table linen was CAD 12.72 billion ($9.6 billion). Additionally, about 45.83% (CAD 5.82 billion) of the industry revenue was generated from the sales in hypermarkets and supermarkets.
• The revenue contribution from the residential segment stood at CAD 9 billion ($6.8 billion) or about 70.83% of the total industry revenue.

RESEARCH STRATEGY

• Market size of the kitchen linen industry in Canada = CAD 376.30 million
• Market contribution of kitchen linen industry to total linen cloth industry = 18% 
• Market contribution of table linen industry to total linen cloth industry = 35% 
• Hence, market size of table linen industry in Canada = (CAD 376.30 million x 35%) ÷ 18% = CAD 731.69 million.

Glassware in Canada

• The global glassware market in 2017 was $9,953.89 Million.
• The number of households globally in 2017 was 1,634.31 Million. 
• The average amount spent on glassware per household was $6.09 
• There were 14.33 million private households in Canada in 2016.
• The market size for the glassware segment is calculated as approximately USD 87,277,800.
• The current exchange rate of 1.32 CDN per USD results in market size for glassware in Canada of $115,468,352.26 in Canadian dollars.

Research Strategy

Calculations

FINDINGS

• The Canadian retail barware market/ home decor barware market is worth $36.7 million (C$48,87 million).
• Barware & accessories were stocked by 69% of retailers of home decor in Canada in 2013.
• The global glass tableware segment comprises three categories: flatware, dinnerware, and beverage ware. The beverage ware segment has the greatest market share among the three segments. Barware is a sub-segment of the beverage ware category.
• The United States barware market grew from $391.8 million to $535.3 million between 2010 and 2018.
• Noritake, Corelle, Wedgwood, Corelle, Ikea, Rachael Ray, Williams Sonoma, Cocktail Kingdom, and Schott Zwiesel are the top players in the global barware market.

RESEARCH STRATEGY

CALCULATIONS

• Based on the data by Statista, the total sales of kitchenware, bakeware, tableware, and cookware in Canada in 2018 was about $3 million.
•  Top players in the global serveware market include Libbey, Arc International, Bormioli, Sisecam, EveryWare Global, Nambe, and Corelle.
• Serveware products are categorized as glass, ceramics, plastics, stainless steel, and others.
• According to the Canadian Government site, the "Cutlery and Hand Tool Manufacturing" segment encompasses kitchen utensils which would include serveware.
• In 2017, the Canadian "Cutlery and Hand Tool Manufacturing" segment reported about C$846.5 million and C$2.2 billion in exports and imports, respectively.

RESEARCH STRATEGY

Helpful Findings

• The global kitchenware market size was valued at $56.8 billion in 2018 and is expected to expand at a CAGR of 4.5% over the forecast period of 2019-2025; primarily driven by the economic growth in emerging countries, rapid urbanization, rising disposable income, changing lifestyles, and an increasing number of households, globally.

• The cookware segment accounted for the leading share of more than 35.0% in 2018 of the kitchenware market and is expected to witness significant growth in the near future.

• As per Grandview Research, the US kitchenware market size was $4.9 billion in 2015 and grew to $5.2 billion in 2016, depicting a CAGR of 6.1%. In absence of any current data, assuming the market to grow at the same rate, the 2018 US kitchenware market size was $5.85 billion. Since the cookware segment forms 35% of the same, the US cookware segment market size aggregates to $2.05 billion. (see calculations section below)

• As per Statista, the quarterly combined retail sales of tableware, kitchenware, cookware and bakeware in Canada were CAD 592.73 million in Q1'18, CAD 660.28 million in Q2'18, CAD 746.82 million in Q3'18 and CAD 1,020.91 million in Q4'18. Thus, the total aggregate sales in 2018 for tableware, kitchenware, cookware and bakeware in Canada were CAD 3.02 billion. (see calculations section below)

• Some of the major players operating in the cookware market include Boffi, Scavolini S.p.a, Tupperware, Viners, Chasseur, Kenwood Limited, TTK Prestige Ltd., Miele, Whirlpool Corp., and Kitchenaid.

• The global household cooking appliance market was valued at $80.74 billion in 2018 and is poised to progress at a CAGR of 6.5% from 2019 to 2025 with North America representing a revenue share of over 30.0% in the global market in 2018.

• According to Zion Market, the global nonstick cookware market accounted for $18.75 billion in 2018 and is expected to reach approximately $25.59 million by 2026, with a CAGR of around 4% between 2019 and 2026. North America is expected to be the largest nonstick cookware market over the estimated time frame, owing to the growing demand for safe, convenient, and user-friendly cookware by the region’s food industry.

• Some key players operating in the global and American nonstick cookware market are Berndes, Scanpan, Le Creuset, Circulon, Calphalon, Moneta Cookware, Gibson Brands, Farberware Licensing, Anolon, Cuisinart, Tefal, All-Cladd, Neoflam, and TTK Prestige.

Research Strategy:

HELPFUL FINDINGS

• According to Statista, the revenue for Canadian small appliances amounted to $1.813 billion in 2019.
• The general small appliances segment consists of vacuum cleaners, small kitchen appliances, hair clippers, irons, toasters, grills, roasters, and hair dryers.
• The small appliances market in Canada is expected to grow annually by 1.1% (CAGR 2019-2023).
• Small kitchen appliances consisted of blenders, mixers, food processors, electric juicers, electric deep fryers, waffle irons, and egg cookers, amounting to $1.025 billion in 2019.
• In addition, the revenue for the toasters segment, alone, in 2019 was $72 million.
• Bosch, Electrolux, GE, Hamilton, Mabe, Murphy Richards, Panasonic, Phillips, and Samsung are some of the key players in the Canadian small appliance market.

Research Strategy:

USEFUL INSIGHTS

• Every year, Canadians purchase 14 billion cups of coffee. Thirty-five percent of this amount are single-use cups, that is, those used for selling coffee/tea at cafes and tea shops.
• Every year, Canadians purchase over 10 billion cups of tea.
• The average price of tea/coffee saucers, jugs, and mugs range from CA$14 to CA$50.
• On average, a Canadian consumes 3.2 cups of coffee per day.

ADDITIONAL INSIGHTS

• In 2018, the US had a market share of 90% in the North American disposable cups market.
• In 2011, North America had a 15.38% share in the global coffee-cups market. In 2015, North America's share was 16.17%.

RESEARCH STRATEGY