Canadian Median Agency Client List Part 1

Part
01
of two
Part
01

Canadian Median Agency Client List 1

After conducting an exhaustive research, Hearts & Science Canada and Vizeum Canada clients were found. These clients have been added in columns C and D, tabs Hearts & Science and Vizeum Canada of the attached spreadsheet. Examples of Hearts & Science Canadian clients are Tide, Turner, HBO, Barclays, AT&T and Touché!'s digital clients, like Tourisme Montreal, Lait au Chocolat, Red Bull, VW, Audi and Kohler among others. Likewise, Vizeum Canadanian customers include Budweiser, eOne, Durex, IKEA, ABI, William Grant, A&W, Twitter and Michelob among others. Below is a description of the methodology used in locating these clients.

Methodology

Hearts & Science Canada

Below are the strategies that were used in conducting an exhaustive search of Hearts & Science Canada clients.

1. Hearts & Science Website

We began our search by combing through the Hearts & Science website. In particular, we concentrated on the clients and news section. Using this strategy we were able to identify some company clients, namely; Procter & Gamble, AT&T, AMGEN and Barclays among others.

2. Parent Company

Omnicon Media Group (OMG) is the parent company of Hearts & Science. The team conducted a search on this company's website (that is, news, annual reports, and agencies sections). This exercise yielded some clients for Hearts & Science Canada, like Procter & Gamble.

3. Industry Sources

Another strategy that was utilized was a review of industry sources. Specifically, the team referenced Adweek, Adbrands, Marketing Magazine, Media in Canada and Canadian Out of Home Marketing and Measurement Bureau (COMMB). From these sources, various Hearts & Science Canada's clients were found. These include Tide, Turner and P&G among others.

4. Third-party company profiles

The research team also conducted a search of Hearts & Science Canada's clients through third-party sources. These sources include LikedIn, Glassdoor, Facebook and Crunchbase. Clients uncovered using this strategy are P&G and AT&T.

5. Press search

A press search was also undertaken to establish Hearts & Science Canada's clients. In particular, the team used the following sources: Newswire and La Presse. From this strategy the team found out that Hearts & Science also handles Touche! (sister company) digital clients. Some of these clients are Tourisme Montreal, Lait au Chocolat, Red Bull, VW, Audi and Kohler among others.

6. Job adverts

The last technique that was used in finding Hearts & Science Canadian clients is browsing job advertisement websites. These websites are Neuvoo and Talent Portal. However, this strategy did not provide any useful leads.

Vizeum Canada

The following are the strategies that were employed in conducting an extensive search of Vizeum Canada clients.

1. Vizeum Website

The first strategy the was employed in trying to locate Vizeum Canada's clients is an analysis of its website. Areas of focus included the news and work sections. From this strategy we found the following companies: Bud Lite and Twitter among others.

2. Parent Company

The second strategy that was utilized is an analysis of Vizeum Canada's parent company (that is, Dentsu Aegis Network). We focused our attention on the company's annual report and our work sections. Using this strategy the team identified clients like Twitter and Budweiser.

3. Industry sources

Industry sources were yet another helpful strategy in finding Vizeum Canada's clients. Sources used include: Media in Canada and Direct Marketing Magazine. Examples of clients found are A&W and eOne.

4. Job adverts

Job adverts sources that were searched include Eluta and Glassdoor. However, these sources did not provide clients of Vizeum but instead provided examples of job positions that were available at the company.

5. Press release

A press release search was done to establish Vizeum Canada's clients. This strategy involved a search on press release aggregator Newswire. However, we did not find any clients but instead found general information about the company.

6. Social Media

The team also tried reviewing Vizeum Canada's social media pages in search of the company's clients. Specifically, the team analyzed the company's Facebook, LinkedIn and YouTube profiles. Examples of companies unearthed using this strategy are IKEA, ABI and William Grant.

7. Awards

The last strategy that was employed in gathering information on Vizeum Canada's clients is an analysis of awards organizations, such as, Strategy. From this method we established that Vizeum had been shortlisted for an award but there was no information regarding its clientele.
Part
02
of two
Part
02

Canadian Median Agency Client List 2

Spark Foundry works with Marriott and Macy’s, Mondelez International, MCM worldwide, AVON, National Geographic, Lenovo and others. Cossette works with Nike, Loto-Québec, Home Depot, Canopy Growth, TD Bank, BMO, BMW, P&G, Uniprix, Kabam, St. Felix Centre, Canadian Cancer Society, and others.

METHODOLOGY

To identify the clients of Spark Foundry and Cossette Canada, we started looking for the list of clients through their respective company website excluding the names which have already been provided in the spreadsheets. However, we found that all the client names from the company websites have been already provided in the spreadsheets.

Next, we decided to look through their parent company website (if any) and found that Spark Foundry is a part of the Publicis Groupe. Through its website, we were able to identify the parent company's client leads. But after manually checking for the agency of each campaign on their "wall of creation" none of them listed Spark Foundry. Hence, they have not been noted as Spark Foundry's clients. No separate parent company was found for Cossette Canada.

Later we checked through industry sources such as Adweek, Adbrands, Marketing Magazine, Media in Canada, a2c, and Canadian Out of Home Marketing and Measurement Bureau (COMMB) for both the companies. This search provided clients for Spark Foundry which include Marriott and Macy’s, and Mondelez. Cossette's clients includes Nike, Loto-Québec, and Home Depot, Canopy Growth, TD Bank, BMO, BMW, and P&G.

Then we looked through the company profiles from LinkedIn, Facebook, Crunchbase, Bloomberg, Hoovers, and others. Through this search, we were able to found a few clients for both Spark Foundry and Cossette Canada. LinkedIn provided information that Spark Foundry has also worked with MCM worldwide, AVON, National Geographic, Lenovo in last one year. Other clients for Cossette Canada within the last one year include Uniprix, Kabam, St. Felix Centre, Canadian Cancer Society, Canada Jetlines Ltd, Vachon, Google Canada, CCM Hockey, AccorHotels, The Mill, Garneau, and Handicap International — Humanity & Inclusion.

We also searched through news articles and press releases such as Financial Post, Canadian Business, and Newswire for both the companies. But no information related to their clients was found for both companies. However, a complete list of clients was found to be available for both of the companies, Spark Foundry and Cossette Canada through paid sources. Spark Foundry's clients are listed in Winmo and Redbooks. This is available for purchase and free access is not available. Complete client list of Cossette Canada can be found through paid subscription of Adbrands.
Therefore, after conducting extensive research using above mentioned strategies, we were able to find some of additional client names excluding those already provided in the spreadsheet. For Spark Foundry, we have entered the data in rows 34-40 and for Cossette Canada in row 48-67 of the attached spreadsheets. These agencies may have more number of clients which can only be accessed via paid reports. However, we have compiled the list of clients for both the companies using publicly available sources.

CANADIAN MEDIAN AGENCY CLIENT LIST

SPARK FOUNDRY:

Some of the clients of Spark Foundry include Marriott and Macy’s, Mondelez, MCM worldwide, AVON, National Geographic, and Lenovo. A complete list of its current and past client relationships can be found for through paid reports.

COSSETTE CANADA:

Some of the clients of Cossette Canada include Nike, Loto-Québec, Home Depot, Canopy Growth, TD Bank, BMO, BMW, and P&G. Other clients within the last one-year are Uniprix, Kabam, St. Felix Centre, Canadian Cancer Society, Canada Jetlines Ltd, Vachon, Google Canada, CCM Hockey, AccorHotels, The Mill, Garneau, and Handicap International — Humanity & Inclusion.


Sources
Sources

From Part 01