Canadian Median Agency Client List

Part
01
of two
Part
01

Canadian Median Agency Client List Part 1

The requested client information for Mindshare Canada and Heart & Science Canada marketing agencies has been entered into the attached spreadsheet. Mindshare Canada's clients include, Nike, Air Canada, Nordstrom and Indigo. Heart & Science Canada's clients include Amgen, and Barclays. Our research details the strategies we used for each agency below.

Mindshare

Mindshare Canada provides a client list on its website, to confirm this is list is relevant to the Canadian branch only, we also found Mindshare's global client list. The clients listed include Nike, Nestle, Rolex, and Pepsi. To confirm that this is a complete list of Mindshare's clients we then searched deeper to see if any industry reports or award reports mentioned any further clients, this provided additional clients, including, Air Canada, Nordstom and Indigo. We next searched press releases to see if Mindshare Canada has issued any press releases about its clients or if its clients had released any news reports about Mindshare Canada. This search found additional clients, including Pandora Jewelry, and TD Bank. Mindshare Canada is active on social media so we next reviewer the company's Facebook page to see if any additional clients were mentioned in its posts. Using all of these methods we, unfortunately, can not confirm that this list a complete list of all Mindshare Canada's clients as there could be smaller clients that have received no media or industry attention.

Heart & Science Canada

Heart & Science Canada identifies some of its clients on its website. These clients include Amgen, The New York Times, and Barclays. To confirm that this is a complete list of Heart & Science Canada's clients we then searched deeper to see if any industry reports or award reports mentioned any further clients, this strategy did not find any more clients for the Canadian division. We next did a press search, but again this did not provide any more clients. We next reviewed the company's social media to see if they referenced any additional clients. Again this search did not find any additional clients. We were able to find that Heart & Science, a North American company, only opened its Canadian offices in summer of 2016, the company being so new and not receiving a large amount of press attention for its Canadian operations may be the reason more client information is not available.
Part
02
of two
Part
02

Canadian Median Agency Client List Part 2

In 2018, Vizeum Canada was named as a finalist in The 2018 Media Agency of the Year shortlist. While information on Starcom/Spark Foundry Canada clients was publicly unavailable, the research team identified Shiseido and Coast Capital Savings as Vizeum Canada clients. More details are provided in the attached Spreadsheet.
Below is an outline of the strategies used in order to gather the complete client list for the Vizeum Canada and Starcom/Spark Foundry Canada marketing agencies as well as a deep dive into main findings.

Methodology

We began our research by checking Vizeum Canada and Starcom/Spark Foundry Canada marketing agencies’ websites and social media platforms in order to find any information about their clients’ lists. In pursuit of this strategy, we checked each agency's website, press releases, and social media posts.
On the Vizeum Canada’s website, we found a list of four clients. From the agency's official account on LinkedIn, we found two additional clients.
Also, we went through Starcom/Spark Foundry Canada official website and social media accounts. Our readings through these pages showed that the agency did not report any of its clients (globally or in Canada).
Next, we deep searched for the Starcom/Spark Foundry Canada clients’ list (and to confirm that what we found is a complete list of Vizeum Canada's clients) referring to credible media websites such as Forbes and The Business Insider for any press releases or reports about the requested information. However, this approach also did not deliver any results about the complete client list for the Starcom/Spark Foundry Canada marketing agency.
Further, we focused on searching for the requested data on industry-related websites and blogs with the aim to find any award announcement or nomination for one of the two agencies. However, on Strategy Online Canada, we found an article stating that Vizeum Canada was named as a finalist in The 2018 Media Agency of the Year shortlist. Overall, we couldn't get the missing information on the complete client list for the Starcom/Spark Foundry Canada marketing agency.
Lastly, information about the complete client list for the Starcom/Spark Foundry Canada marketing agency seems to be not publicly available. So, we decided to fill the agency’s row in the attached spreadsheet with N/A.
Using all of these methods we, unfortunately, can not confirm that the list we gathered is a complete list of all Vizeum Canada's clients as there could be smaller clients that have received no media or industry attention.

Vizeum Canada: Clients

Lastly, key findings are summarized in rows 4 and 5 of the attached spreadsheet.

Sources
Sources