Canadian Major Appliances Trends
Three key trends in the Canadian major appliances industry are replacing traditional stainless steel with black stainless steel, smart appliances, and the elimination of stoves. Additional details on these trends are below.
Black Stainless Steel
- Over the past year, black stainless steel appliances have become popular, replacing traditional stainless steel that Canadian consumers believe looks out-dated.
- According to BrandSource, "the warm, bold look of black stainless is all the rage." This is confirmed by Canadian Living, which stated "Kitchen trends have seen black slate and matte finishes rising to popularity over recent years and taking center stage for many homeowners."
- The main driver of this trend is that Canadian consumers are looking to make their kitchen seem warm and inviting, whereas traditional stainless steel feels cold and futuristic.
- Another driver is that black stainless steel is easier to clean than other finishes as they are "made of a special material that resists scratches and fingerprint marks."
- Moreover, black stainless steel matches all cabinetry and paint colors and it makes kitchen decor stand out.
- Black stainless steel is a key trend because it has been mentioned by numerous industry publications in relation to Canadian major appliances and the popularity of this finish does not appear to be slowing down any time soon.
- Almost every major appliance brand has at least one smart appliance available, which shows that this trend is becoming more prevalent in the Canadian market.
- Smart refrigerators are already a mainstay, but other major appliances such as smart ovens and cook tops with voice assistance, smartphone-controlled washers and dryers, and barcode-scanning microwaves are all gaining popularity with Canadian consumers.
- The main driver of this trend is the consumer desire to simplify household chores such as cooking and cleaning. As Appliance Canada stated, "While regular appliances get the job done, smart appliances are step up in terms of increasing convenience and efficiency."
- Entire routines can be established using smart appliances so that consumers can start their meals or laundry at the touch of a button, while continuing to perform other tasks.
- Smart appliances represent a key trend in Canada because it is mentioned in numerous industry publications and it is a trend that is expected to continue through 2020 and beyond.
- Canadian kitchens are getting smaller and as a result, many consumers are getting rid of stoves.
- Rather than cook entire meals, Sylvain Charlebois, a food distribution professor and scientific director of the Agri-Food Analytics Lab at Dalhousie University stated that "kitchens have become places where people simply heat up what they want to eat."
- Essentially, as the Globe and Mail put it, "for a growing number of households, the kitchen is more of a quasi-closet where food is stored, instead of a gathering place for family and friends."
- Some experts believe that stoves will "become the next sewing machine," meaning that at one time, "most homes had a sewing machine, but clothing is cheaper today than it was 20 years ago, in constant dollars... the same trend seems to be happening with food."
- The driver behind the trend of getting rid of stoves in kitchens is that rental spaces are getting smaller and kitchens are where they are taking space from, meaning there is less room for a stove.
- Additionally, "cooking is being outsourced by a growing number of households. Kitchens have evolved from a location in a home where you cook, to a place where people just tweak and heat up whatever they want to eat" and stoves are not necessary for reheating food.
- This could impact the major appliance industry by reducing demand for what used to be a standard kitchen appliance.
- Disappearing stoves represent a key trend in Canada because it is mentioned in numerous industry publications and it will continue to be a trend as long as living spaces are getting smaller.