Canadian Brands

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Canadian Brands - Successfully Marketing Their Canadian Identity and Clear Benefits

According to our research, 16 Canadian brands that have done a good job expressing they are Canadian while also communicating a clear product benefit and positioning story are Crown Royal, Padenero, Canada Goose, Modelline Hockey Socks, Walter Craft Caesar, Blue Notes, Distill Gallery, Pure Leaf Mapel from Canada, Molson Canadian Lager, Imagine Canada, Farm and Credit Canada, Ontario Seed Company, Berkey Canada, Maple Leaf Foods, and MADD Canada.

CROWN ROYAL

PADENRO

CANADA GOOSE

MODELLINE HOCKEY SOCKS

WALTER CRAFT CAESAR

BLUENOTES

DISTILL GALLERY

  • The company logo states that their clothing line is a well crafted Canadian design.(Source 10)
  • On its website, Distill Gallery states, "Established in 2003, DISTILL shows well-crafted and curated Canadian made designs, ethical and sustainable fashions, distinct jewellery and home decor objects reflecting contemporary material and visual culture."

PURE MAPLE FROM CANADA

MOLSON CANADIAN LAGER

IMAGINE CANADA

FARM CREDIT CANADA

ONTARIO SEED COMPANY (OSC)

BERKEY CANADA

  • Berkey Canada displays its brand name in the colors red and white.
  • On its website, Berkey Canada states, "Our passion is to make available the means for all Canadians to have the cleanest, freshest, and purest drinking water available anywhere."
  • Berkey is a water filter company that states it is a proud Canadian company from coast-to-coast.

CANADA COMPANY

  • The Canada Company's logo is a seal adorned with the brand name, along with two maple leaves on the sides and a larger maple leaf in the center as two swords cross with the letter C at their meeting point.
  • The Canada Company provides support to the veterans of the Canadian military through recognition of their service and education and exchange of knowledge throughout communities.

MAPLE LEAF FOODS

  • Maple Leaf Foods is a protein food manufacturer in Canada, proudly displaying a logo of a maple leaf above its name.
  • On its official website, Maple Leaf Foods states that during its storied history, it has readjusted itself to better satisfy Canada's, as well as the rest of the world, elaborate palette.

MADD CANADA


Sources
Sources

Quotes
  • "The whisky he presented to the King and Queen was an exquisitely smooth blend of roughly fifty whiskies which became known, fittingly, as Crown Royal."
Quotes
  • "Most PADERNO products are designed in Canada, and select cookware products are proudly manufactured in Prince Edward Island, Canada."
Quotes
  • "Our uncompromised craftsmanship defines Canadian luxury."
Quotes
  • "Bluenotes has been a proudly Canadian company since 1942 (the original store was called Thrifty’s at the corner of Queen & Church St in Toronto)."
Quotes
  • "Established in 2003 , DISTILL shows well-crafted and curated Canadian made designs, ethical and sustainable fashions, distinct jewellery and home decor objects reflecting contemporary material and visual culture. "
Quotes
  • "We are a national charitable organization whose cause is Canada’s charities."
  • "Strong Charities. Strong Communities."
Quotes
  • "We live and breathe Canadian agriculture, agribusiness and agri-food. "
Quotes
  • "Our passion is to make available the means for all Canadians to have the cleanest, freshest, and purest drinking water available anywhere."
Quotes
  • "Throughout Maple Leaf’s long history, we have adapted to better feed the evolving palette of Canada – and the world."
Quotes
  • "Each year MADD Canada offers our services to 20,000 victims and survivors across Canada."