Canadian Advertising Agencies - Toronto

Part
01
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Part
01

Digital Communications Companies - Part 1: The Competitors

Three communication, advertising, branding and digital communication agencies based in Toronto, Ontario, Canada are Yield Branding, Marshall Fenn Communications and Giants & Gentlemen . Below are insights on these agencies.

Yield Branding

Marshall Fenn Communications

Giants & Gentlemen






Part
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Part
02

Digital Communications Companies - Part 1: Competitive Landscape

Yield Branding specializes in brand advisory and positions itself as a 'brand steward' to its clients. The range of services offered by the company includes advertising and digital strategies. Marshall Fenn Communications is based in Toronto, Ontario, Canada, and the range of services the company provides includes advertising, public relations, automation, direct marketing, and social media services. Giants & Gentlemen specializes in design, strategy, and advertising. The company also outsources ideas from experts depending on the particular project at hand.

YIELD BRANDING​

Yield Branding was founded in 1989 as a company that specializes in offering brand advisory services to its clients. The company positions itself as a "brand steward" to its clients. Aside from brand advisory, the company also offers a range of services including, advertising and digital strategy. Yield Branding prides itself on having a long-standing relationship with some of Canada's most popular brands. The company works collaboratively with its clients with the help of customer insight and research as the platform to build leading brands.

Product or Service Offering

  • The services offered include branding, advertising, digital advertising, brand strategy, and brand visual identity.

Competitive Advantage

  • Yield branding is a time-honored company as it has been in the business for three decades now. The company was founded in 1989, and it is one of the longest-standing firms in the country in its line of business. The three-decade experience gives the company a head start when it comes to customer perceptions as compared to its competitors who have been in the industry in a lesser timeline.
  • To gain a competitive advantage over its rivals, the company has successfully put into place measures that have seen it build and maintain long-standing relationships with its prestigious clients and business to business brands. The company has achieved this by being an expert listener, productive research processes, creative, timely, and transparent.
  • To stay ahead of its competitors, the company has adopted a customer centric approach, an approach that delivers solid results on every brand the company works on.

Target Market

  • Yield Branding targets clients who deal in hospitality, financial services, healthcare, real estate, telecommunications, automotive, consumer foods, non-profit organizations, resources and energy, media and entertainment, transportation, manufacturing, beverage alcohol, retail, technology education, and government.

MARSHALL FENN COMMUNICATIONS

Marshall Fenn Communications is a Toronto based agency that specializes in marketing communications. Marshall Fenn Communications offers a range of services, which include advertising, public relations, automation, direct marketing, and social media services. The company offers marketing strategies and advisory about the best marketing strategies to its clients.

Product or Service Offerings

  • The services offered include advertising(ads, commercials, brochures, etc.), marketing automation, direct marketing, social media, and public relations.

Competitive Advantage

  • Marshall Fenn Communications is a full-service agency with the capability to deliver strategy, branding, research analysis, and inhouse promotions of products or services for clients. These capabilities are adequately staffed internally, so the company does not have to subcontract. This has kept the company ahead of its competitors, who are mostly not fully internally equipped.

Target Market

  • Marshall Fenn targets clients in healthcare, financial services, sports and entertainment, insurance agencies, and associations. Some of its clients include Maimi Valley, OPTrust, RHRA, Kingsclub, European Commercial Reit, Bayshore Healthcare, Allstate, service Ontario, MCKESSON, OLG, and Joseph Brant Hospital.

GIANTS & GENTLEMEN

Giants & Gentlemen is a full-service design, strategy, and advertising agency specializing in ideas for any medium. The company also indulges 'outsiders,' someone outside of both the clients' industry and advertising to help in ideas about a project. The company does this by outsourcing the most appropriate expertise to help with the problem at hand.

Product or Service Offerings

  • The services offered include design, advertising, brand identity services, strategy, packaging, website, tracking, SEO, SEM and content creation, etc.

Competitive Advantage

    • Giants & Gentlemen provide higher quality products and services to its customers as compared to its competitors by outsourcing the ideas of an 'outsider' with the expertise to the specific project at hand. Something not observed by its competitors. This allows for fresh and relevant insights in building a brand and the company's image.
    • To better its competitors, the company runs a Gentership program that allows people to bring onboard their ideas, skills, and the right character, such as entrepreneurial spirit and desire to work. This has allowed the company to be one of the fastest-growing agencies.

    Target Market

    • The company targets clients in hospitality, education, communication, healthcare, technology, retail, and insurance. Some of its clients include daisy intelligence, enercare, cira, maple, Fishermans friend, SMARTCENTRES, DaysInn, Canadas National Balet School, Dr. Oetker, WYNDHAM and Global Pet Foods, etc.

Part
03
of eight
Part
03

Digital Communications Companies - Part 2: The Competitors

Brand & Mortar, Tandm Digital Agency, and func.media are some of the digital communications companies in Toronto, Ontario, Canada with less than 50 employees. All three companies are full-service marketing agencies providing a plethora of service

Brand & Mortar

  • Founded in 2011, Brand & Mortar is an award-winning full service communication and marketing agency headquartered in Toronto, Ontario. The company also has a location in San Diego, California.
  • Brand & Mortar's services include brand marketing, website design & development, mobile application development, video production, marketing strategy, content marketing & public relations, social media & online ads management, and creative, graphic design & communication.
  • The company has 10 employees. Jordan Shea is Brand & Mortar's founder and CEO. His email address is jordan@brandandmortar.com, while his phone number is 416-729-1154.
  • Clients describe the company as exceptional. According to one client, "the team all have great vision and command in their knowledge."

Tandm Digital Agency

  • Established in 2017, Tandm Digital Agency is a full-service boutique digital agency based in Toronto, Ontario. The company offers "performance-based strategies that have driven millions of dollars in ROI for its partners."
  • Its services include advertising, web design, web development, public relations, content, digital, inbound & email marketing, marketing automation, PPC, SEP, user experience, graphic design, influencer marketing, local listing, marketing strategy, and reputation management.
  • The company has eight employees. Jasmine Sharma is Tandm's marketing manager. Her LinkedIn can be found here.
  • Tandm's email address is hi@tandmagency.com. The company's phone number is (888) 442-3554.

func.media

  • func.media was founded in 2016 as a full service digital marketing agency that offers transparent solutions to get an optimal ROI in digital and social media advertising. It is based in Toronto, Ontario.
  • The company's services include web development, advertising, web design, video production, branding, social media marketing, content marketing, and social media marketing. func.media claims its team of knowledgeable millennials caters to a broad range of industries from startups to corporations.
  • The company has 18 employees. Cam Wilkie is the co-founder of func.media. His LinkedIn page can be found here. The company's email is hello@func.media. Cam Wilkie's professional email is wilkie@func.media.
Part
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Part
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Digital Communications Companies - Part 2: Competitive Landscape

Brand & Mortar, Tandm Digital Agency, and fanc.media are the three full-service digital communication agencies profiled in the "Digital Communications Companies - Part 2: The Competitors" request.

Brand & Mortar

  • Brand & Mortar is a privately-held full-service marketing agency leveraging effective communication and transparency to help businesses reach their goals and maximize return on investment.
  • The company was founded in 2011 and headquartered in Toronto, Canada with an office in San Diego, United States and has about 11-50 employees.

Products and Services

  • The company services are brand marketing, social media and online ads management, graphic design and communication, content marketing and public relations, mobile application development, marketing strategy, and video production.

Competitive Advantage

  • Brand & Mortar is one of the best creative, SEO and public relations agencies in Canada.
  • Brand & Mortar places its clients satisfaction as a top priority and continually strives to offer the best strategies to their clients, which ultimately provides the best results.
  • The brand has a high customer satisfaction rate and has generally gathered positive reviews from customers with some recommending the brand for its professionalism. This shows the effectiveness of the brand's strategies and its dedication to providing customers with the best service.

Target Market.

  • Analysis from Brand & Mortar's clients shows that they serve companies and agencies in the consumer goods industry, influencer marketing platforms, sports brands, healthcare, apparel brands, the financial sector.
  • Brand & Mortar targets market are in the B2B and B2C market.
  • The company works businesses of all sizes from small to large international companies with $1 million+ in annual revenue.

Tandm Digital Agency

  • Tandm is a full-service boutique digital agency in Toronto with specialties in social media marketing, PPC, and web development. The company was founded in 2016 by Mario Mignacca, who is the CEO of the company.
  • Tandm operates two offices in Toronto and Montreal, Canada and has about nine employees.

Products and Services

  • Tandm services are Facebook advertising, content marketing, digital marketing, email marketing, graphic design, inbound marketing, influencer marketing, local listing, marketing automation, marketing consulting/strategy, PPC, public relations, reputation management, SEO, social media marketing, UI/UX, web design and development.

Competitive Advantage

  • The brand is listed among the top advertising agencies in Canada.
  • They offer a blog with tips and insights on digital marketing on their website, which showcases their knowledge in the industry.
  • Tandm provides a dedicated team of digital strategist to help build and expand its clients business through generating leads, increasing web sales and visibility and uses target KPIs to measure the performance of its client projects to ensure maximum ROI.

Target Market

  • Tandm clients include advertising agencies, construction companies, professional services firms, e-commerce platforms.
  • The brand services are targeted towards small-medium-sized business owners and large national or international businesses.

func.media

  • func.media is full-service content creation, viral promotion, web design and digital marketing agency. The company was founded in 2016, has about 11-50 employees and is located in Toronto, Canada.

Products and Services

  • The company's services include content creation, web design, social media management, and viral promotion.

Competitive Advantage

  • func.media has a strong client list comprising over 200 brands ranging from startups to publicly-traded large corporations. The company has quick turnaround time and 24/7 accessibility to clients.
  • func.media has a strong presence in the U.S. market, having over 50% of its clients from the U.S. market.
  • The company is among Facebook's Marketing Partner, a small circle of agencies with good track records in effective ads conversion which reaffirms its position as a top creative branding agency.
  • The company claims to have a team of knowledgeable millennials that caters to a broad range of industries from startups to corporations.  

Target Market

  • Based on the brand's client list, it serves companies in the consumer goods industry, apparel brands, sports brands, healthcare, retail brands, automotive industry, hospitality.
Part
05
of eight
Part
05

Digital Communications Companies - Part 3: The Competitors

Three digital communications companies in Toronto, Ontario, Canada that have fewer than 50 employees are Asset Digital Communications, Abacus, and Huge Impact. Details for these companies are below.

Asset Digital Communications

  • Asset Digital Communications provides social media marketing, community management services, search engine optimization, web development and design, pay-per-click advertising, and email marketing.
  • According to LinkedIn, Asset Digital Communications has between two and 10 employees.
  • Mary-Jane Owen is the founder and president of Asset Digital Communications.
  • The general email address for this company is hello@assetdigitalcom.com and the telephone number is 416-767-7093. There is no information available on the founder and president's direct telephone number or email address.
  • Asset Digital Communications is located at 555 Richmond Street West, Toronto, On M5V 3B1.

Abacus

Huge Impact

  • Huge Impact is a digital marketing company that provides web development, e-commerce, application development, mobile, web design, logo creation, print advertising, video production, animation, interactive presentations, search engine optimization, pay-per-click advertising, social media marketing, digital analytics, website content, article and blog writing, hosting and email, website security, and site performance services.
  • According to LinkedIn, Huge Impact has between two and 10 employees.
  • Gabriel Kuperman is the founder and CEO of Huge Impact.
  • The general email address for Huge Impact is info@HugeImpact.com and the telephone number is 800-235-1640. Gabriel Kuperman's direct email address is gabe@hugeimpact.com.
  • Huge Impact is located at 1 Yonge St., Suite #1801, Toronto, ON M5E 1W7.
Part
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Part
06

Digital Communications Companies - Part 3: Competitive Landscape

Asset Digital Communications

Overview

  • Asset Digital Communications uses the latest digital tactics to help companies with social media marketing and other digital communications.
  • For social media marketing, they perform a competitive analysis of a company's social media strategy and use analytics and content development practices to improve it.
  • For community management, the company manages social media postings and communications, as well as developing crisis management techniques for customer service on social media pages.
  • The company also provides full-service email marketing that includes list building campaigns, increasing traffic via email, and highlighting customer stories.

Service Offerings

Competitive Advantage

  • The company stays up-to-date on social media developments and the newest tools and practices in content marketing. This allows them to continuously offer the best strategies to their clients, which ultimately provides the best results.
  • Asset Digital Communications offers a small blog on their website that features tips and tricks for business owners looking into digital marketing. This shows off their expertise to potential clients right on their website before even contacting the company.

Target Market

Abacus

Overview

Service Offerings

  • Through their Social Design Systems, the company creates tiers of campaign assets that are customized for each client.
  • They also provide different types of ads that are tailored for different target audiences.
  • Their in-house video production company, called DayJob, provides clients with high-quality, unique video ad content.
  • They provide "fluid looks" for clients that include a suite of typefaces, logos, and website designs that complement each other.

Competitive Advantage

  • The company boasts an "award-winning team" that has each been recognized for various creative awards individually.
  • The company has six case studies on their website, which is more than average and showcases their successful work.
  • Abacus' uniquely designed and visually appealing website gives confidence to potential clients in their work.
  • They have worked with very well-known clients such as The Body Shop, the Star Wars franchise, Facebook, and Aftershoks.

Target Market

Huge Impact

Overview

Service Offerings

  • Under development, the company offers web and app development, as well as ecommerce development.
  • They offer web design, logo design, and print advertising.
  • Under multimedia, they offer video production, animation, and interactive presentations.
  • For marketing, they offer search engine optimization, pay per click advertising, social media marketing, and digital analytics.
  • They offer copyrighting services for website content, articles, and blogs.
  • They also offer hosting services for email servers, as well as provide web security and site performance services.

Competitive Advantage

  • Their website is simple and almost all the needed information is contained on the homepage.
  • They offer a small blog with tips and insights on digital marketing on their website, which showcases their knowledge.
  • They offer a wide variety of services. This is an advantage because they may appeal to a wide variety of businesses that have varying needs.

Target Market

  • Based on their case studies on a food shop and a barcode lookup tool, retail businesses are part of their target market.
  • They also target organizations and educational entities.
  • Based on their LinkedIn posts, they target small businesses and entrepreneurs.
Part
07
of eight
Part
07

Digital Communications Companies - Part 4: The Competitors

Three digital communications companies in Toronto, Ontario, Canada with fewer than 50 employees are Awkward Media, KRFTWRK, and Pixelcarve. Details for these companies are below.

Awkward Media

KRFTWRK

Pixelcarve

Part
08
of eight
Part
08

Digital Communications Companies - Part 4: Competitive Landscape

Awkward Media has received service excellence awards from Clutch, SEM Firms, UpCity, and Top SEO Ranker. Krftwrk offers prototype modeling services to clients for visualizing branding activities. Pixel Carve is a digital marketing agency with over 20 years of experience and annual revenue of $5.9 million

Awkward Media

Overview

  • Established in 2008, Awkward Media is a Toronto-based digital marketing and web design firm. The company generates annual revenue between $1-$2 million.
  • The company charges in the range of $55-$99 per hour and works on projects with a budget range of $5,000 to $10,000.
  • Link to the website of Awkward Media can be found here.

Products and Services

Competitive Advantage

Target Market


KRFTWRK

Overview

Products and Services

  • The company offers services like website development, UI/UX, growth hacking, inbound marketing, prototype branding, market automation, traffic generation, mobile app development, illustration, microsite development, among others.
  • According to project type, the breakup of services is as follows: 40% UI/UX design, 20% content marketing, 15% branding, 15% conversation optimization, 10% digital strategy.

Competitive Advantage

Target Market

  • Krftwrk's focus on small clients is about 80%, while for mid-market ($10 million to $1 billion), it is at 20%. The target market for Krftwrk includes startups, tech, finance, real estate, creative agency, among others.
  • The company has worked with local, national, and international clients like Universal Music, Red Cross Canada, Quiznos, Lotto Max, and others.


Pixelcarve

Overview

Products and Services

Competitive Advantage

Target Market

Sources
Sources

From Part 08