Digital Communications Companies - Part 1: Competitive Landscape
Yield Branding specializes in brand advisory and positions itself as a 'brand steward' to its clients. The range of services offered by the company includes advertising and digital strategies. Marshall Fenn Communications is based in Toronto, Ontario, Canada, and the range of services the company provides includes advertising, public relations, automation, direct marketing, and social media services. Giants & Gentlemen specializes in design, strategy, and advertising. The company also outsources ideas from experts depending on the particular project at hand.
Yield Branding was founded in 1989 as a company that specializes in offering brand advisory services to its clients. The company positions itself as a "brand steward" to its clients. Aside from brand advisory, the company also offers a range of services including, advertising and digital strategy. Yield Branding prides itself on having a long-standing relationship with some of Canada's most popular brands. The company works collaboratively with its clients with the help of customer insight and research as the platform to build leading brands.
Product or Service Offering
- The services offered include branding, advertising, digital advertising, brand strategy, and brand visual identity.
- Yield branding is a time-honored company as it has been in the business for three decades now. The company was founded in 1989, and it is one of the longest-standing firms in the country in its line of business. The three-decade experience gives the company a head start when it comes to customer perceptions as compared to its competitors who have been in the industry in a lesser timeline.
- To gain a competitive advantage over its rivals, the company has successfully put into place measures that have seen it build and maintain long-standing relationships with its prestigious clients and business to business brands. The company has achieved this by being an expert listener, productive research processes, creative, timely, and transparent.
- To stay ahead of its competitors, the company has adopted a customer centric approach, an approach that delivers solid results on every brand the company works on.
- Yield Branding targets clients who deal in hospitality, financial services, healthcare, real estate, telecommunications, automotive, consumer foods, non-profit organizations, resources and energy, media and entertainment, transportation, manufacturing, beverage alcohol, retail, technology education, and government.
MARSHALL FENN COMMUNICATIONS
Marshall Fenn Communications is a Toronto based agency that specializes in marketing communications. Marshall Fenn Communications offers a range of services, which include advertising, public relations, automation, direct marketing, and social media services. The company offers marketing strategies and advisory about the best marketing strategies to its clients.
Product or Service Offerings
- The services offered include advertising(ads, commercials, brochures, etc.), marketing automation, direct marketing, social media, and public relations.
- Marshall Fenn Communications is a full-service agency with the capability to deliver strategy, branding, research analysis, and inhouse promotions of products or services for clients. These capabilities are adequately staffed internally, so the company does not have to subcontract. This has kept the company ahead of its competitors, who are mostly not fully internally equipped.
- Marshall Fenn targets clients in healthcare, financial services, sports and entertainment, insurance agencies, and associations. Some of its clients include Maimi Valley, OPTrust, RHRA, Kingsclub, European Commercial Reit, Bayshore Healthcare, Allstate, service Ontario, MCKESSON, OLG, and Joseph Brant Hospital.
GIANTS & GENTLEMEN
Giants & Gentlemen is a full-service design, strategy, and advertising agency specializing in ideas for any medium. The company also indulges 'outsiders,' someone outside of both the clients' industry and advertising to help in ideas about a project. The company does this by outsourcing the most appropriate expertise to help with the problem at hand.
Product or Service Offerings
- The services offered include design, advertising, brand identity services, strategy, packaging, website, tracking, SEO, SEM and content creation, etc.
- Giants & Gentlemen provide higher quality products and services to its customers as compared to its competitors by outsourcing the ideas of an 'outsider' with the expertise to the specific project at hand. Something not observed by its competitors. This allows for fresh and relevant insights in building a brand and the company's image.
- To better its competitors, the company runs a Gentership program that allows people to bring onboard their ideas, skills, and the right character, such as entrepreneurial spirit and desire to work. This has allowed the company to be one of the fastest-growing agencies.
- The company targets clients in hospitality, education, communication, healthcare, technology, retail, and insurance. Some of its clients include daisy intelligence, enercare, cira, maple, Fishermans friend, SMARTCENTRES, DaysInn, Canadas National Balet School, Dr. Oetker, WYNDHAM and Global Pet Foods, etc.