Campaigning Examples - Extinction Rebellion
The Extinct Rebellion uses nonviolent actions of civil disobedience around the world to draw the attention of civilians and authorities in a peaceful way: they block streets, perform theatrical and aesthetic interventions, spread posters, hold lectures, concerts and presentations. Some actions have led to more than 1,000 prisons, amplifying the reach of their messages and ultimately attracting thousands of new militants to the cause of global warming — from celebrities to residents of underdeveloped countries such as Ghana.
- The Extinction Rebellion campaigns are based on actions of direct, non-violent and large-scale civil disobedience.
- The strategies are based on three observations: 1) Only by violating the laws do you receive the necessary attention; 2) It is necessary to be willing to go to prison so that the population takes the message seriously; 3) Being respectful towards each other, with the public, and the police is the only way to change the hearts and minds of opponents and makes negotiation easier.
- Between the 15th and 25th of April 2019, the Extinction Rebellion paralyzed London with its protests, considered the largest in modern local history. The main goal was to block traffic through the closure of highways, streets, bridges and train lines.
- Throughout the days, and in isolated protests leading up to the great act, there was street theater and demonstrators spreading red paint on the floor to symbolize blood.
- The leaders of the movement were in contact with the authorities to warn about the places that would be occupied in order to avoid problems in case of emergency transit.
- They later decided on a negotiation strategy with the police in exchange for opening the discussion on climate change to the population.
- As a result, the movement led to the arrest of more than 1,100 peaceful demonstrators — the largest in British modern history. This action had a lot of repercussions in the media, and the discussion of climate change became popular on the streets and on TV. It also forced the authorities to put themselves, superficially, on the issue.
- Celebrities such as Emma Thompson also joined the movement.
- It triggered other protests around the world.
- In March 2019, the movement Extinction of the Rebellion arrived at several cities in India. XR India organized a protest with 400 children in Delhi followed by 500 elementary and middle school students staging a protest in Gurgaon. In Bhopal, there was music, dance and recitation of Thunberg's speech in Hindi during the week of the protests.
- A student in Dhanera attracted media attention by standing in front of the Ministry of Environment until he delivered a public letter to the Minister.
- The main strategy was to address the issue of "Global Warming" through local expression to encourage students to adhere to the cause.
- The results were positive as more and more young Indians are joining the cause, especially since India faces severe environmental problem that are not really addressed by the government.
- Extinction Rebellion promoted several actions on the African continent, aiming to attract more militants to the cause of global warming.
- In Accra (Ghana), the organization held an event with musicians, speakers, and local leaders. The strategy was designed to attract underdeveloped countries to the fight against global warming.
- As a result, the movement is really resonating well with younger people. Most of the stories were written in small newspapers, which are making waves in the local discussion about global warming.