Imperial Systems' CMAXX Print Advertising
Imperial Systems appears not to use print advertisements in promoting its products, including the CMAXX dust collectors. However, the company uses other forms of advertisements, like thought leadership strategy and testimonial marketing.
Thought Leadership Strategy
- Imperial Systems does not engage in any form of print advertisement, they use a form of marketing called thought leadership, where the company establishes itself as an innovation leader in the dust collector system segment with the mission to build the best dust and fume collection equipment on the planet.
- The company frequently publishes a number of blogs, articles, white papers and videos on their official website and different social media channels such as YouTube, Instagram, Facebook, and others to educate their target clients about their CMAXX dust collectors.
- The company explains in details its dust collector product's advantages, uses, durability, and uniqueness which stands as their selling point to potential clients.
- Imperial Systems has provided testimonial videos, where satisfied customers feature on videos affirming the performance, value, and quality of its products.
- The company has provided case studies featuring testimonies from happy clients.
- These videos are also shared, as links, through Imperial Systems social media platforms to engage customers.
Imperial Systems use different messaging, such as:
- "Breath better, work safer."
- "Redesigned. Safer Filter Installation system."
- "To improve health safety and quality of people’s lives by building the best dust collectors on earth."
- The company designs innovative but effective and beneficial dust collection solutions for every industry including "recycling, seed, grain, woodworking, steel, mining, aggregate, bio fuels, food processing, pet food, fiberglass, agricultural, chemical processing, paper scrap, fiberglass and many more."
- They serve companies such as Amazon, Monsanto, Ford, and others.
The research team's first strategy towards determining if the company employs print advertisements started by searching through the official website, including the homepage, product page, and more. Next, we examined the official social media platforms, like Facebook and Twitter, for any print ad in the last five years and beyond. Lastly, we also searched third-party advertisement sites, such as Marketing Week and Digital Marketing, for any evidence of Imperial Systems' print ads. Unfortunately, after searching extensively without locating any, we determined that the firm does not use print advertisements in promoting its products, but engages in other forms of advertisements. Therefore, we broadened our research to provide helpful insights toward Imperial Systems' other forms of marketing.