BWW Consumer Engagement, Part 4

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BWW Competitors, Sports Enthusiasts: Mexico

Five of Buffalo Wild Wings' primary competitors for male sports enthusiasts in Mexico are Bryan's Sports Bar, Shooters Sports Bar and Restaurant, La Regadera, TGI Friday, and Legends Sports Bar and Grill. More information on the topic has been presented below along with an outline of the research methodology.

Methodology

Our research team started by identifying some top sports bars in Mexico from multiple lists and social media mentions. We also identified the competitors of Buffalo Wild Wings in general and tried to see if any of such franchises are operating in Mexico. Thereafter, we selected the sports bars that were mentioned more than three times in multiple lists and social media reviews. This way, we compiled a list of more than five competitors. Therefore, we only selected sports bars that have enough availability of information. We checked if those bars have a website or an informative social media page.

The selected bars can be considered as the competitors of Buffalo Wild Wings because some of them serve breakfast and are open on Sunday morning, some of them show both local and American games, some of them have karaoke rooms to host parties and special events, and most of them are located in the city centers. The bars also offer a variety of beverages such as beer, tequila, margaritas, and mocktails. They also provide discounts on foods and drinks for birthdays during the special hours of the day and on special days. Some aforementioned competitors also have restaurants in addition to the respective bars. We found the promotions for the Legends Bar and Grill, and it was provided in Mexican pesos. Therefore, we converted it into USD by using the latest exchange rate ($1 = MXN 0.0525). Finally, we gathered the required information from Facebook, Twitter, Instagram, and the respective websites of the bars and restaurants.

1. Bryan's Sports Bar — a local bar located at Puerto Peñasco, Sonora, Mexico.

Bryan's Sports Bar has a special item for each day, except for Tuesday. For examples, they have a $5 pasta night on Thursday, $1 slider night on Monday, and a $12 steak night on Friday. The bar shows more variety in sports including the local football association games, boxing, and NASCAR in addition to the American sports that offered at Buffalo Wild Wings. Bryan's Sports Bar is open until 2 AM from Wednesday to Saturday. They also offer pizzas on their menu.

2. Shooters Bar and Restaurant — a rooftop restaurant located at San Jose Del Cabo town center, Mexico.

The bar is located at the center of San Jose Del Cabo Town Center. The rooftop is a unique addition that makes it more relaxing. Shooters offers complete breakfast, lunch, and dinner services. They also provide their services on Sunday mornings. Shooters offers both Mexican and American cuisines.

3. La Regadera — a bar located in the Mexico City.

From Tuesday to Saturday, the bar has karaoke nights that are suitable for birthday parties and special events. The bar also offers special promotions during the happy hours from Tuesday to Thursday. La Regadera also serves pizzas with two special ingredients to birthday celebrants.

4. TGI Fridays — a bar and restaurant located in Mexico City in 8 different locations and 6 regions in the Republic of Mexico.

TGI Fridays offers soups and pasta in addition to the traditional wings and burgers. Their promotions are location dependent, and customers can find out what kind of promotions they can enjoy through the bar's Twitter or Facebook page. Some promotions include getting a percentage off (15%) when placing an order with Uber Eats and a discount on birthdays. TGI Fridays has many locations in Mexico City. They also offer a variety of beverages including cocktails and mocktails.

5. Legends Sports Bar and Grill — a bar located at Quintana Roo, Mexico.

In addition to beer and other types of liquor, Legends also offers tequila, martinis, and cocktails. They offer all wings at 199 pesos ($10.45) every Tuesday. The bar also has occasional standup and comedy shows. Legends Sports Bar and Grill offers a half-discount on the first ordered item that is either nachos, cheese fingers, potatoes, or guacamole.
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BWW Competitors, Sports Enthusiasts: Philippines

Buffalo Wild Wings’ primary competitors for male sports enthusiasts in the Philippines include T.G.I.F, Chilis', Handlebar and Grill, Heckle and Jeckle, and Howzat Sports Bar. Below are our detailed methodology and deep findings.

METHODOLOGY

To identify the top five competitors of Buffalo Wild Wings in the Philippines, we began our search by going through credible competitive analysis sources and other news forums such as marketing91, Hoovers D&B, Mbaskool, Comparably, among others. On these sources, we could identify two BWW competitors in the Philippines; this is, T.G.I Friday and Chilis' in regard to specific food/restaurant chains that attract male sports enthusiasts. These restaurants/bars have been ranked as the top sports bar by various entertainment and news forums in the Philippines.

Further, to identify the remaining three primary competitors of BWW, we searched for the top-rated restaurants/bars in the Philippines on sources such as PH Phone Booky and Sports PH. Additionally, we also went through credible sources that give reviews on the food and entertainment industry such as Trip Advisor. On these sources, we did choose restaurants/bars which are rated at 3.5 stars and above by the consumers in the Philippines, this is, Handlebar and Grill, Heckle and Jeckle, and Howzat Sports Bar. Also, the decision to include these three competitors is because their information is readily available on the public domain.

The above five restaurants/bars are considered as the competitors of BWW because they offer awards, promotions, and other customer attraction offers to their clients. To find the offer they offer, we went through their individual websites. In our findings below, we have explained in details why male sports enthusiasts would choose them over Buffalo Wild Wings in terms of drink specials, appetizer specials, more TV screens, among others.

T.G.I.F

T.G.I.F Philipines is located in Manila and it has various branches in 20 different locations in Philipines. The prime locations of the restaurant include Manila, Makati, Pasay City, Quezon City, among others and it offers assortments of local favorites such as Crisped Fish and Filipino Pork along with Desserts. The sports bar was established in 1994 and was the first American casual dining restaurant in the region.

Male sports enthusiasts would choose it over BWW because T.G.I. Fridays offers soups and pasta in addition to the traditional wings and burgers. It also has an extended menu along with low calorie platters, sandwiches, and salads. Also, the restaurant offers a bite-sized e-gift card along with other discounted and combo options for lunch and dinner menus.

HANDLEBAR AND GRILL

Handlebar and Grill was established in the Philippines, Manila in 2003. The bar is a top choice by Bikers and sports fans. The Mad Dog Motorcycle Club owns the bar. On Trip Advisor website, the bar is rated at 4 stars, and in 2017-2018, it was the winner of Certificate of Excellence. The customers who have visited the bar highly recommend other people to visit it for its exclusive live entertainment, sound studio, Angus beef burger, and convivial fun atmosphere.

Male sports enthusiasts would choose it over BWW because Handlebar is majorly visited by the flimsiest and rock veterans like The Jerks and Juan De La Cruz band alumni, Wally Gonzales, and Pepe Smith who are the prime attraction to customers. The sports bar attracts a variety of clientele along with hardcore bikers with their live music nights, live sports screenings, and does not entertain reservations. The menu offered by the bar is extensive along with options for rice, scooters, pies, and desserts.

HECKLE AND JECKLE

H&J, formerly known as Heckle & Jeckle Sports Bar and Restaurant, is located in Metro Manila. H&J Sports Bar and Restaurant is highly rated on Trip Advisor website with 3.5 stars and it was the Certificate of Excellence 2016 – 2017 winner. The bar is highly rated by its customers for its brilliant service, excellent beer, and all night drinks availability.

Male sports enthusiasts would choose it over BWW because H&J is a round-the-clock hangout spot for expats and sports enthusiasts for its variety of sporting events such live football, F1, and rugby games they show on their many TV screens and humongous projector screens. The bar offers extended happy hours from 2 pm to 10 pm as a unique offering and does not accept reservations. It also serves the authentic Indian cuisine and Heckle and Jeckle’s specialty along with Filipino food. The top choice of foreign patrons is beef caldereta.

HOWZAT SPORTS BAR

Howzat Sports Bar is a cricket lovers bar located in Makati City, Philippines. On Trip Advisor website, the bar is rated at 3.5 stars rating and is highly recommended by its customers due to its awesome sports bar ambiance and meals such as butter chicken curry, Friday curry, among others.

Male sports enthusiasts would choose it over BWW because Howzat Sports bar is open for 24 hours on Fridays, Saturdays, and Sundays. Surprisingly, it also has screens in their bathroom to make sure the customer never misses the game. It is a prime location for sports enthusiasts especially the ones who have a keen interest in cricket and rugby. It shows live sporting events on widescreen TVs. The unique offering which makes Howzat Sports Bar special compared to other sports bars is because they sell deli products, rustic feel of the interior, and soft rock music of various artists. The bar menu of Howzat offers more than 20 brands of beer and lunch buffets. The menu is also very elaborate with options of breakfast, lunch, dinner including hotdogs, Indian and Thai cuisines, sandwiches, and snacks.

CHILIS'

Chilis have been operating in the Philippines for the past 17 years and are located in 10 locations including Makati, Rockwell, and Mall of Asia.

Chilis Sports bar serves its signature Southwestern-inspired dishes like burgers, fajitas, steaks, nacho, as well as margaritas. The bar is a preferred by sports enthusiasts over other joints because it shows live games including the NBA finals and English Premier League games. Also, its menu is very extensive and has many food varieties other than traditional wings and burgers which include tacos, baby back ribs, burritos, pastas, and many more low-calorie foods, the menu also has the big mouth burgers, steaks, and chocolate cakes. The club offers various food shows and promotions including Fajita show and Margarita madness where customers get a discount on food items.

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BWW Competitors, Sports Enthusiasts: Vietnam

We were able to identify five potential BWW competitors in Vietnam. They were Lost Boys Hideout, with a modernized take on the sports bar; The Orient Pub, with an airy design and large television screen; Game On Sports Pub, with bistro meals and a large selection of local and specialty craft beers; Brotzeit, with authentic German cuisine and purity-tested beer; and Guru Sports Bar, with its primary appeal to Vietnamese culture.

Methodology

We began our inquiry looking for any information on sports bars in Vietnam. After we identified potential candidates, we checked the bars' websites and local reviews. We then compared information on those bars to data on Buffalo Wild Wings to identify potential reasons for why the current establishments would appeal to sports enthusiasts over Buffalo Wild Wings.

BWW Competitors, Sports Enthusiasts: Vietnam

The first competitor we identified was Lost Boys Hideout. Originally a traditional garden café, the establishment was completely renovated to make the space more sports-themed. The owner’s vision was to move away from the traditional sports bar by modernizing the concept; the bar’s appeal is that the owner created a sports bar you could take a date to. Additionally, the Lost Boys Hideout offers more than just Buffalo Wild Wings’s (BWW) standard bar food; their website listed a variety of dishes and signature items (e.g., Cajun food).

The second competitor is The Orient Pub. Compared to BWW, the establishment serves a similar array of the traditional bar and pub food and drinks. But two unique features could attract customers away from BWW. The first is the bar’s open front and retractable roof, with an oversized roof fan that aided the venue’s airy design. Secondly, the bar features the usual complement of televisions, but also a screen large enough to be seen from the street outside.

The third competitor is Game On Sports Pub. We note two reasons why the establishment would draw customers away from BWW. The first is its divergence from traditional pub food and drink. Instead, the establishment has a large selection of local and specialty craft beers; it serves an international selection of bistro meals for breakfast and lunch. Secondly, the pub has a large complement of televisions, but it was unique as one of the few establishments that features rugby, cricket, tennis, golf, hockey, motorsports, basketball, and anything the customers wanted. It distinguished itself by being responsive to customers' input on displayed sporting events.

The fourth competitor is Brotzeit. We found that Brotzeit was more than just a sports bar. It is a German restaurant with authentic German cuisine and purity-tested beer. While we found that football was the primary sport on display, the authentic German culture (i.e., the food and beer), which would be a unique experience, would appeal to customers over BWW.

The fifth and final competitor is Guru Sports Bar. We found the bar to be a place that hosts rowdy, fanatical crowds that wanted to view sporting events and party. The bar emphasized football, but also offers major boxing matches and the Super Bowl. Our research indicated that Guru Sports Bar serves a primarily local crowd, and the sports commentary was mostly in Vietnamese; its primary service to local patrons composed part of the potential appeal over BWW. For example, we found that the bar is capable of accommodating 200 guests at a time, which is normal in Vietnamese culture for sports viewing. The second reason we identified is the bar's strong emphasis on craft beer and a wide selection of non-bar food (e.g., rib-eye steak).

Conclusion

We were able to identify five potential BWW competitors in Vietnam. They were Lost Boys Hideout, with a modernized take on the sports bar; The Orient Pub, with an airy design and large television screen; Game On Sports Pub, with bistro meals and a large selection of local and specialty craft beers; Brotzeit, with authentic German cuisine and purity-tested beer; and Guru Sports Bar, with its primary appeal to Vietnamese culture.
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BWW Competitors, Sports Enthusiasts: Saudi Arabia

After conducting an in-depth search, we established that some Buffalo Wild Wings competitors in Saudi Arabia include Wing Stop, Applebee's, and Chili's restaurant among others. Male sports enthusiasts frequent these places mostly because they have great ambiance, quality customer service, a variety of food, and they show sports on television.

BUFFALO WINGS & RINGS

Buffalo Wings & Rings originated in Pakistan and expanded to the Middle East countries including Saudi Arabia. It is a private company and has an estimated annual revenue of $10 million. The restaurant serves chicken in different flavors. Sports enthusiast loves the place because they show sports on numerous screens. The restaurant also does not serve alcohol as per the laws of the land, which most sports enthusiast like.

WING STOP, RIYADH

Wing Stop restaurant in Saudi Arabia is located at 4662 Northern Ring Rd, Riyadh, Saudi Arabia. The restaurant serves chicken wings, fries, accompanied by dips. The restaurant started in 2017. They have an aviation theme inside the restaurant, and sports enthusiast could go eat there while watching sports on the television. Wing Stop run offers on its products as a way of attracting customers.

APPLEBEE'S

Applebee’s has over 20 branches in Saudi Arabia, the popular one being the one in Jeddah’s Prince Sultan Street. Male sports enthusiasts are attracted to Applebee’s because of their trendy ambiance, modern furniture, and the unique American cuisine that they serve. Applebee’s serve a variety of foods including ribs, fajitas, and steak. They also run offers and discounts. Applebee’s also serve drinks such as margaritas which the sports enthusiast might like.

CHILI’S RESTAURANT

Chili’s is located in Jeddah, Saudi Arabia. One of the branches is located at Ath Thumamah Road, Riyadh 13316, Saudi Arabia. Chili's serves a range of cuisines which attracts male sports enthusiasts. They include cuisines from Mexico, Spain, and America among others. They also serve course meals from starters, main meal, to desserts. Chili’s also has playgrounds where children can play as the adults watch sports and engage in conversation. According to a review on Trip Advisor, Chili's prices are affordable, and the food is served in good portions.

MANHATTAN SPORTS DINER

Manhattan Sports Diner is located at 7909 Corniche Road, Hilton Jeddah, Saudi Arabia. According to reviews, the Manhattan Sports Diner is a good place for relaxing while watching sports hence most preferred by male sports enthusiasts. The ambiance is great, they show sports on television, and their delicious food comes at a reasonable cost. They have quality trained staff and the seats are homely. One of the customers noted relaxing music at the background and the fusion desserts that are served.
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BWW Competitors, Sports Enthusiasts: India

Our exhaustive search was not successful in finding the primary competitors of BWW in India that attract male sports enthusiasts. However, the team found five best sports bars in India that are potential direct competitors to BWW. These include Underdoggs Sports Bar and Grill, Xtreme Sports Bar and Grill, Smaaash, The Irish House and Xrong place. We opted this as partial client update.

methodology

In this research, we were not able to identify 5 of the Buffalo Wild Wing's primary competitors in India that attract male sports enthusiasts.
Our research team implemented 3 strategies while searching for the needed information:
The team first searched through business intelligence sites such as Owler among others. The search discovered some restaurant chains that are competitors of Buffalo Wild Wing, such as Chilis, Applebees etc. However, the demographics addressing the request is specific to sports enthusiasts. Most of the restaurants found from this search were for casual dining and there were no locations in India. Hence, we could not identify them as the primary competitors in India that attract male sports enthusiasts.
Secondly, we looked through reviews and ratings sites such as TripAdvisor, Zomato in order to find a comparison of BWW's competitors. This activity did not reveal reviews nor ratings that provide a comparison of BWW competitors. We only found BWW's reviews and ratings.
Our last strategy involved expanding our scope to look for types of places the group (male sports enthusiasts) gathers in India (e.g. the neighborhood bar, local restaurant). Since the focus is on male sports enthusiasts, the research team searched for places that caters for sports demographics such as Sports Bar etc. Luckily, the search proved successful in finding a list of Best Sports Bar in India awarded at INCA (India Nightlife Convention and Awards). We got creative in identifying the top Best Sports Bar as potential direct competitors to BWW. Wonder's research team corroborated the sources from 2016, 2017, and 2018 to get the top 5 Best Sports Bar in India. The team used the awards and nomination from the India Nightlife Convention and Awards (INCA) as metrics for getting the top 5 potential direct competitors to BWW in India. This was because there was no publicly available market data for the company to directly compare it with competitor brands.
Our exhaustive search was not successful in finding the primary competitors of BWW in India that attract male sports enthusiasts. However, the team found five Best Sports Bar in India that are potential direct competitors to BWW. These are Underdoggs Sports Bar and Grill, Xtreme Sports Bar and Grill, Smaaash, The Irish House and Xrong place.

findings

PONTENTIAL DIRECT COMPETITORS TO BWW

1. UNDERDOGGS SPORTS BAR & GRILL
Underdogg Sports Bar and Grill is located in Ludhiana, Guwahati, Lucknow, Jalandhar and Amritsar, with the newest location established in Aerocity, New Delhi this November.

Why choose competitor over Buffalo Wild Wings:
This sports bar was awarded the Best Sports Bar in India in 2016 at INCA (India Nightlife Convention and Awards). Underdoggs Sports Bar and Grill offers its customers exceptional food, craft beer, sports, music and entertainment. It has a place for loosening up and enjoying some live sports, gaming and music gigs. This is the best place for fans to watch sports because it features over 25 TVs and projectors. "Named as tribute to the dark horses in sport, Underdoggs offers complete recreational packages to its customers." This sports bar is India's powerhouse for sports and entertainment and is listed as one of Delhi bars that is for every sports fan. The restaurant received
4 out 5 rating based on reviews made by 12,107 people.
2. XTREME SPORTS BAR AND GRILL

Xtreme Sports Bar and Grill is the largest chain of sports bars in India and it has outlets in Hyderabad, Bengaluru and Vizag.

Why choose competitor over Buffalo Wild Wings:
Xtreme Sports Bar and Grill received the Best Sports Bar in India in 2017 awarded at INCA (India Nightlife Convention and Awards). It has been nominated two times as Best Sports Bar in India with the first nomination being in 2016. In this location, visitors can experience heart-stopping, adrenaline-pumping, yell-yourself-hoarse sports viewing. It also has large screen plasma and LCD screens. This restaurant will also provide you with easy on the pocket drinks menu features and easy to pop finger food. It has been listed as one of Delhi Bars for every sports fan. The Sports bar receive 4.4 out of 5 rating which was based on 389 reviews.
3. SMAAASH

"Launched in 2012, Smaaash is one of India's acclaimed gaming and entertainment centers that marries sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike."
Why choose competitor over Buffalo Wild Wings:

Smaaash was awarded Best Sports Bar in India in 2018 at INCA (India Nightlife Convention and Awards). It is one of the first entertainment and gaming places in India. The restaurant offers quirky cocktails, good hospitality, and grasping ambiance that makes them stand out. It has 11 giant screens for watching world’s greatest sporting events at Smaaash Viewing Gallery, Mumbai. Smaaash has also been listed as one of Delhi Bars to every sports fan. The sports bar received a 4.1 out of 5 rating based on reviews made by 17,725 people.

4. THE IRISH HOUSE
"The Irish House is a resto-pub located in 20 locations across Mumbai, Thane, Pune, Bengaluru, Kolkata, Belagavi, Chennai & Delhi NCR."
Why choose competitor over Buffalo Wild Wings:

The Irish House has been nominated on two occasions as Best Sports Bar in India at INCA (India Nightlife Convention and Awards). The first nomination was in 2016 and the second was in 2017. It's known for offering "rustic wooden ambiance, pub grub, extensive variety of brews, sports screenings, and great music." To add to its attractiveness, The Irish House has large screens, wood paneled interiors, and signature cocktail. It received 4.1 out of 5 rating based on 3,050 reviews.
5. XRONG PLACE

Xrong Place is "Kolkata's 1st Irish Pub and Sports Bar. Launched in 2009, Xrong Place is an all day Pub and Grub hangout!"
Why choose competitor over Buffalo Wild Wings:

The restaurant was nominated twice as Best Sports Bar in India at INCA (India Nightlife Convention and Awards). The first was in 2016 and the second was on 2017. It received the "Kingfisher Xplocity Awards for the best FOOD"and "TPP Kolkata Nightlife Awards - Best PUB 2014." It also boasts of live sports screening, full bar, WiFi, and provides affordable drinks round out the offerings. The sports bar was given a rating of 3.9 out of 5 based on 1,681 reviews.

conclusion

To wrap up, our exhaustive search proved unfruitful in finding the primary competitors of BWW in India that attract male sports enthusiasts. However, our research team was able to find five best sports bars in India that are potential direct competitors to BWW. These include Underdoggs Sports Bar and Grill, Xtreme Sports Bar and Grill, Smaaash, The Irish House and Xrong place.

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BWW Competitors, Families: Mexico

In this study, we found that the five main competitors of Buffalo Wild Wings in Mexico are Wingstop, Wings Factory, Wing’s Army, Rebel Wings, and Vancouver Wings. Below is a detailed explanation of our methodology and findings.

METHODOLOGY

In identifying the competitors of Buffalo Wild Wings (BWW) in Mexico, we had to take note that these competitors offer the same menu as BWW (the menu should be wings), have branches in different urban areas in Mexico including Mexico City, Guadalajara, Monterrey, and many more, have at least 14 branches in Mexico, and have the same family and youthful atmosphere. We attempted to include revenue or sales in our considerations. In searching for relevant information regarding revenues or sales, we searched for online annual reports of the five companies (Wingstop, Wings Factory, Wing’s Army, Rebel Wings, and Vancouver Wings) and found only one report provided by Grupo Hemas, the owner of BWW in Mexico. Next, we searched for the five companies’ international websites to find revenues or sales by country. However, the reports only provided general revenue data or U.S. data. Lastly, we checked consulting sites such as Statista to find online reports regarding chicken wings’ restaurants in Mexico. However, the only study that we found on the website was “Mexico: per capita consumption of poultry meat 2017-2027”. We then concluded that online reports regarding sales or revenues for these restaurants in Mexico are not publicly available.
To identify the qualities of the five restaurants, we looked for online articles providing a general review that compares BWW to any of its competitors. However, we could not find any relevant information related to BWW in Mexico. Next, we searched for additional information from other media sources including videos on YouTube where customers leave a review after trying out two or more different foods in restaurants. However, we could not find any publicly available information. Lastly, we attempted to look for information from consulting sites that mention reviews from customers for each of the five restaurants. We assumed that all these reviews can be a possible reason why customers would prefer the BWW’s competitors instead of BWW itself. We found these reviews and a prospective customer who might be looking for other people’s opinions to decide where to eat.

PRIMARY COMPETITORS OF BUFFALO WILD WINGS

WINGSTOP
Wingstop has a variety of menu aside from wings. Based on a lot of reviewers, the mango-habanero sauce and the corn cob are among the best in the menu. It also has a Thursday promotion featuring great discounts on wings.
WINGS FACTORY
Wings Factory has a different “special beer” every day. Based on a lot of reviewers, “lemon pepper” wings are the best in the menu. It also has “great music and atmosphere”.
WING’S ARMY
Wing’s Army has a wide variety of beer. On Mondays, the company has National Beer Day. Its wings have high quality; seem fresh, big, and meaty. In the menu, the cajún wings are the most favored.
REBEL WINGS
Rebel Wings has great promotions, especially on Thursdays. The quality-price ratio is also excellent. For the reviewers, the atmosphere “great”.
VANCOUVER WINGS
The price for beer and food in Vancouver Wings is very affordable. The wings have great size and flavor. It also has promotions every day.
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BWW Competitors, Families: Philippines

The 5 Buffalo Wild Wings competitors for families in the Philippines are Wingstop, Frankie’s New York Buffalo Wings, Sunrise Buckets, Blake’s Wings and Steaks, and Flaming Wings. All of these competitors offer cheap prices as compared to Buffalo Wild Wings and thus families would prefer to dine in them than at Buffalo Wild Wings for this reason.

methodology

We first looked through Buffalo Wild Wings in the Philippines and were able to find out that they are an American casual dining restaurant. Our research team also searched for the locations of Buffalo Wild Wings in the Philippines and came to learn that 4 of their 5 locations are within Metro Manila. We then searched for the top family-friendly American casual dining restaurants in Metro Manila that offer the same menu (wings) as Buffalo Wild Wingsby going through sources such as Tripadvisor, Zomato, Spot.ph, Ph phonebooky, wheninmanila, 8listph, and ourawesomeplanet. We used the number of times each restaurant was mentioned in the lists to determine the top. We then searched for related articles and reports that explained or stated why these restaurants are the most likely places that families would visit.

findings

1. WINGSTOP

Wingstop is a restaurant that claims to serve the biggest wings in Philipines. Their restaurants are aviation-themed and families would opt to dine here due to the restaurant's fancy yet comfortable vibe. Wingstop is known for offering unique flavors in their wings that include cajun, mango habanero, BBQ, teriyaki, honey garlic. The main difference between Buffalo Wild Wings and Wingstop is their pricing. A family of two going in Buffalo Wild Wings would pay Php 1,300 ($25) while in Wingstop, it would cost them about Php 800 ($15).

Frankie’s New York Buffalo Wings

Frankie's New York Buffalo Wings operates a total of 8 branches around Metro Manila. Families may choose to dine at Frankie's because the restaurant has a wide range of menus. Apart from the American wings, they also offer Hainanese chicken and chicken satay. They also topped a lot of the lists for best wings offered in the country. Buffalo Wild Wings and Frankie's also differ in their pricing. Usually, a family of two would pay Php 1,300 ($25) in a Buffalo Wild Wings restaurant compared to Php 800 ($15) in a Frankie’s New York Buffalo Wings restaurant.

3. SUNRISE BUCKETS

Sunrise Buckets has a beach-inspired theme that makes it stand out from the rest of its competitors. This theme would be nice for families that prefer eating food in a refreshing atmosphere. The restaurant provides wings to customers on a bucket which are accompanied with different dips. Filipino families prefer to share food and, therefore, when Sunrise Buckets serves food by the bucket, they attract families to dine at their place. The wings that they serve also come in different flavors including black pepper wings, Jack Daniels, garlic parmesan, and their Sunrise original. Also, the staff at Sunrise Buckets are very familiar with combinations of flavor and dips, which increases the satisfaction rating of the customers. The pricing of Sunrise Buckets is different from that of Buffalo Wild Wings and this makes each one of them unique. A family of two would pay about Php 1,300 ($25) for their meal at Buffalo Wild Wings compared to Php 850 ($16) at Sunrise Buckets.

4. BLAKE’S WINGS AND STEAKS

Blake's Wings and Steaks not only offers a variety of options in their menus, which makes it more attractive to families. The bestsellers at this restaurant include Blake’s Nachos, Kani-Mango salad, garlic parmesan and barbecue wings, original Porterhouse steak, pork ribs, and lava cake with vanilla ice cream. The restaurant offers a relatively cheap family-centric menu as it provides different set of meals served in a buffet style. It is a perfect place for family reunions and other celebrations. The difference between Blake's Wings and Steaks and Buffalo Wild Wings still lies in their pricing as two individuals would dine for about Php 1,300 ($25) at Buffalo Wild Wings while the same would go for around Php 600 ($11) in Blake’s Wings and Steaks.

5. FLAMING WINGS

Flaming Wings is a casual dining restaurant that families and groups prefer to go to because of the restaurant's simple, cozy, atmosphere that welcomes everyone. Apart from offering a variety of flavored wings, people come to dine here because of the restaurant's famous wicked Oreos (pancake battered Oreos with ice cream). People love their wings not only because they're not so oily as compared to other wings but because they also offer a variety of dips. Pricing is also a differentiating factor between Buffalo Wild Wings and Flaming Wings since two people can dine for around Php 650 ($12) at Flaming Wings compared to Php 1,300 ($25) at Buffalo Wild Wings.



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BWW Competitors, Families: Vietnam

There are various Buffalo Wild Wings’ primary competitors for families in Vietnam. Some of these include Papa’s Chicken Restaurant, Cowboy Jack’s, Hotpot Story, Sumo BBQ Grill, and Texas Chicken. Below is a methodology that was used in the identification of these competitors.

METHODOLOGY

Our initial strategy was to check for pre-compiled information on the primary competitors of Buffalo Wild Wings. Some of the sources we checked include online platforms linked that offer details on food such as Food & Wine, Thrillist, Inspire Brands, and Trip Advisor. However, we could not find the list of Buffalo Wild Wings’ competitors. We also went through various blog articles on chicken wings restaurants in Vietnam. This search enabled us to locate various restaurants, but most of them only had one branch in the country, hence were not perfect competitors for Buffalo Wild Wings.

The second strategy was to check for statistical information from Statista. Our intention was to check for statistics charts on chicken wings restaurants in Vietnam. However, we only found beverages and food data, and online food delivery services.

Our final strategy was to shift our focus to TripAdvisor and Google Maps. There are various criteria that were used during our search to select the ideal competitors. One is that they had a similar menu to Buffalo Wild Wings which includes various chicken recipes and a variety of drinks and side dishes. Secondly, the restaurant should have packages and combos for families with kids and groups. Finally, the restaurant should have more or less than three branches in various cities of Vietnam, especially Can Tho, Hanoi, and Ho Chi Minh. This ensures that competition exists between the restaurants.

Based on these features, we shortlisted several restaurants and went through their websites and social media papers to confirm that they cater to families with kids and groups.

5 OF BUFFALO WILD WINGS’ PRIMARY COMPETITORS FOR FAMILIES IN VIETNAM

Buffalo Wild Wings’ menu consists of fruit desserts, ice cream, green salads, sandwiches and burgers, fries, various chicken recipes and drinks such as beer, soft drinks, and fruits juices. The restaurant has six locations across Vietnam including Ho Chi Minh, Can Tho, and Hanoi.

PAPA’S CHICKEN RESTAURANT

Below are reasons why families would choose this food outlet over Buffalo Wings:

The restaurant’s menu also consists of chicken recipes such as chicken wings, fries, pizza and drinks such as soft drinks, juices, and beer. Additionally, the menu offers bundles of different dishes. Such bundles are offered to groups or families. It has operations in 12 cities across Vietnam including Ho Chi Minh and Hanoi.

COWBOY JACK’S

Below are reasons why families would choose this food outlet over Buffalo Wings:

The restaurant’s menu features beers and cocktails for adults, grilled chicken, green salads, steaks, ribs, and burgers. Its children’s menu consists of burgers, fries, pasta, desserts, pizza, and fresh juices. There are also combo meals that are offered to families and groups of customers. Cowboy Jack has operations in four cities across Vietnam including Ho Chi Minh and Hanoi.

HOTPOT STORY

Below are reasons why families would choose this food outlet over Buffalo Wings:

The restaurant’s menu includes chicken recipes such as fried honey chicken wings, local desserts, green salads, and ice cream. Drinks available include soft drinks, fruit juices, and beers. It targets groups such as families using posts on its Facebook page and website banners. Hotpot Story has operations in various cities across Vietnam including Ho Chi Minh and Hanoi.

SUMO BBQ GRILL

Below are reasons why families would choose this food outlet over Buffalo Wings:

The barbecue restaurant’s menu includes green salads, ice cream, fruit desserts, beer, and chicken wings. There are menu bundles for families and groups; awareness about this service is made using its Facebook page. It operates in six cities across Vietnam including Hanoi and Ho Chi Minh City.

TEXAS CHICKEN

Below are reasons why families would choose this food outlet over Buffalo Wings:

The restaurant’s menu consists of various chicken recipes, wraps, burgers, fries and ice cream desserts. On its Facebook page, there are images of families with children enjoying their meals at the restaurant. It has operations in 12 locations across Vietnam including Ho Chi Minh City.
Part
09
of ten
Part
09

BWW Competitors, Families: Saudi Arabia

Based on customer ratings and similarities in menu offerings, the establishments that are most likely to be Buffalo Wild Wings’ primary competitors for families in Saudi Arabia include Outback Steakhouse, Steak House, Buffalo's Southwest Cafe, Applebee's Riyadh Tahlia, and TGI Friday's. Below is an explanation of our methodology as well as an overview of our findings.

Methodology

To provide the competitors of Buffalo Wild Wings (BWW) in Saudi Arabia, we began by searching for food/restaurant chains in Saudi Arabia that attract families. Our initial search produced several examples from travel review sites such as Arrivedo, FourSquare, and TripAdvisor as well as both local and international media resources. Notably, there was nothing on how they compare to each other.
Next, we searched for any reviews or articles that might have a comparative analysis of BWW KSA in order to determine which of the identified restaurants are considered as the biggest competitors to BWW KSA. However, we could only find reviews and comparative analyses of U.S.-based branches of BWW.
Third, we tried to find any comparative metrics that would enable us to determine BWW's direct competitors in Saudi Arabia. We realized that using revenue was not an option since most chain restaurants do not provide a breakdown by branch. Therefore, we decided to use the restaurants' user ratings with the logic that higher reviews could be a viable reason for customers preference of BWW’s competitors.
To narrow down our results, we decided to only consider family-friendly establishments that provide food and drinks menus that are similar, or almost similar, to BWW's. That means that we searched for the restaurants that offer American cuisines then further narrowed down our results by searching for those that offer fast foods such as wings, sandwiches, burgers, and desserts. We have provided each establishment's name and a description of its competitive edge.

Findings

I. Outback Steakhouse

Outback Steakhouse is an American steakhouse offering vegetarian-friendly options and a choice of alcoholic and non-alcoholic drinks. It has a four-star rating from 437 reviews and customers say that it is kid-friendly and comparably economical. Despite not offering wings, it offers all the other items found on BWW's menu. Outback Steakhouse also seems to be a popular option for Iftar meals.

II. Steak House

Apart from great deals and offers, Steak House Saudi Arabia offers "an extensive menu selection" that includes drink, specialty salads, sandwiches, appetizers and seafood. It has a four-star rating from 162 reviews. Customers seem impressed by its service and tasteful meals.

III. Buffalo's Southwest Cafe

Buffalo's Southwest Cafe is BWW's competitor offering American and Mexican cuisines. It has a four-star rating from 75 reviews and customers are impressed by its value and breakfast offerings. Buffalo has a customer loyalty program that would help in customer retention.

IV. Applebee's Riyadh Tahlia

This is a family-friendly competitor offering American cuisine whose authenticity has impressed most customers. It has a rating of 3.5 from 155 reviews and its selling point is its good food and impressive service. It also offers comparably higher value than BWW and other competitors.

V. TGI Friday's

TGI Friday's is a vegetarian-friendly option with a menu much similar to BWW's. Its strongest offering is the "Buffalo boneless chicken wings" and it still offers a variety of other food items such as steak. TGI Friday'sin Riyadh is rated 3.5 from 110 reviews.
Part
10
of ten
Part
10

BWW Competitors, Families: India

Five of Buffalo Wild Wings’ primary competitors for families in India are Barcelos, Uno Chicago Bar & Grill, Chili’s American Grill & Bar, IHOP, and TGI Fridays. Similar to Buffalo Wild Wings, they are also casual dining restaurants. These restaurants are known for providing a “family-friendly atmosphere," and their family-friendly offerings include family packs or kids menu. Below, we will provide more information for the five primary competitors mentioned above.

Barcelos

Barcelos is operating six restaurants in India and offers Portuguese, Mexican, Italian, Spanish, and American food. The brand has marketed itself as “a fun-promoting, family dining place.” Its signature peri peri flame-grilled chicken is available in sizes such as quarter, half, and a full grilled chicken for large families. Barcelos India’ menu also includes a Family Pack that contains one whole chicken, soup, Portuguese rice, and homemade gravy.

Uno Chicago Bar & Grill

Uno Chicago Bar & Grill is operating three restaurants in India and offers Thin Crust Pizzas and other American food. The brand focuses on offering a dining experience that is “relaxed, casual and family-friendly.” Its Kids Menu includes pizzas, chicken, burgers, and other food and drinks in smaller portions. Children also have the option to create their own pizzas.

Chili’s American Grill & Bar

Chili’s American Grill & Bar is operating 13 restaurants in India and offers American food. Families account for a large part of its customer base. Its Kids Menu includes pizza, pasta, nachos, Macaroni & Cheese, and chicken crispers and dippers. Chili’s India also occasionally offers promotions such as a free meal for children aged below 12 years old for every purchase of an adult meal from Monday to Thursday.

IHOP (International House of Pancakes)

IHOP is operating two restaurants in India and offers pancakes and other American food. Its restaurants are known for providing a “family-friendly atmosphere.” According to Gurpreet Singh, VP of IHOP India, its customers include “kids who want to try pancakes and waffles with chocolate sauce, blueberry or different, sweet, flavored syrups.” He also noted that IHOP restaurants are suitable for “family hangouts” as there are also a variety of options for parents.

TGI Fridays

TGI Fridays is operating 12 restaurants in India and offers American food. Its restaurants are known for having a “family-friendly vibe.” TGI Fridays India offers a kids menu. The Fridays Kids Menu includes smaller portions of fries, chicken, and others.

Sources
Sources

From Part 05
Quotes
  • "They are a relatively new introduction on the nightlife scene in the country. Sports Bars are getting to be increasingly popular. Football, cricket, Olympics, hockey and even indoor sports like snooker and billiards are drawing people to these bars to enjoy the sport over drinks with friends."
  • "Here are the best of them from across the major cities who have been nominated for INCA Best Sports Bar category."
Quotes
  • "Underdoggs Sports Bar & Grill Named as a tribute to the dark horses in sport, Underdoggs offers complete recreational packages to its customers. Situated in Vasant Kunj’s Ambience Mall, the joint also throws up various activities that one can enjoy along with their pint (or pitcher) of beer. "
  • "Smaaash People from cities like Mumbai are already familiar with the concept of Smaaash and the outlet’s counterparts in Delhi are an equally exciting proposition as well."
Quotes
  • "We bring together great food, craft beer, sports, music and entertainment like no place else! Combining this mix to create a memorable experience our guests love us for. When you're headed to Underdoggs, you know you're headed out for a good time."
Quotes
  • "We are the largest chain of sports bars in India with outlets in Hyderabad, Bengaluru and Vizag. Featuring large screen plasma and LCD screens, pulsating surround sound and perfect digital clarity Xtreme Sports Bar."
Quotes
  • "Launched in 2012, SMAAASH is one of India's acclaimed gaming and entertainment centers that marries sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike."
From Part 10