What businesses take advantage of consumer/customer data analytics to proactively upsell?
Hello! Thanks for your question about the businesses that are taking advantage of consumer/customer data analytics to proactively up-sell. The short version is that companies are using tools like Evergage and Automat to analyze customer data and proactively up-sell their customers. Companies that are using these tools include Autodesk, Carrier, and CoverGirl. Below you will find a deep dive of my findings.
First, we researched tools that are used by companies to analyze customer data for up-selling. The tools that are used by businesses include tools like Evergage and Automat. Then we referred to the company websites of these tools for customer lists and trusted media mentions to research the companies that are utilizing these tools to proactively up-sell their consumers. Using these resources, we have compiled a list of 50 businesses with their names, their websites and the sources from where we researched the businesses.
SPREADSHEET: Companies Using Data Analytics
Up-selling is a sales strategy where the seller entices a consumer to purchase the higher priced option of a product or service that the consumer is already purchasing. Many businesses are applying predictive analysis, customer data and machine learning to automatize and refine the process of up-selling. Below we have listed the software utilized by companies to analyze customer data and up-sell their consumers.
* EVERGAGE - Evergage allows users to track and analyze their customer's behavior and adoption, and create relevant up-sell messages to be delivered at the appropriate time.
*AUTOMAT - Automat allows users to create chatbots that can up-sell their consumers using personalized, one-on-one messages. These chatbots can converse with the user, analyze the collected data and up-sell them by showing them appropriate offers.