Business Shifts and Thought Leaders

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Thought Leaders as Speakers to Non-Profits

Several individuals were identified as frequent speakers on the US nonprofit conference circuit and thought leaders. The individuals ranged from specializing in nonprofit leadership and management (Beth Kanter, Dan Pallotta, and Vu Le); technology and nonprofits (Amy Neumann and Amy Sample Ward); fundraising (Gail Perry and Amy Eisenstein); nonprofit marketing and communications (Kivi Leroux Miller and Julia Campbell); and social impact (Devin Thorpe). Details regarding these individuals are provided below.

Beth Kanter

  • Kanter's website can be found here.
  • No references to Kanter organizing or running any industry events were found.
  • Kanter's recent speaking engagements, as listed on her site, include the Facilitated Innovation Lab with Save the Children in 2018; presenting the keynote speech and conducting workshops at JCamp180 in November 2018; presenting the keynote speech and conducting workshops at a meeting of the Montana Nonprofit Association in 2018; and conducting a workshop on the culture of well-being at the Bayer Nonprofit Management Center in 2018. Kanter has not posted a list of her 2019 speaking engagements on her site.
  • In addition to her blog, Kanter actively posts to her Twitter account. She has written three books and co-authored a fourth book: "The Networked Nonprofit", "Measuring the Networked Nonprofit"; "The Happy, Healthy Nonprofit"; and "The Emerging Nonprofit Leaders Playbook".

Amy Neumann

Amy Sample Ward

Gail Perry

Dan Pallotta

Kivi Leroux Miller

Julia Campbell

Amy Eisenstein

Vu Le

Devin Thorpe

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Thought Leaders as Speakers to Member Based Organizations

Leading thought leaders that speak and present to member-based organizations are Denise Brosseau, JD Gershbein, Annette Franz, Beverly Kaye, Mark Harris, Peter Bregman, John Spence, Al Adamsen, and Mike Figliuolo. Information regarding these thought leaders, their events, speaking engagements, their publications, and links to their websites are provided below.

Denise Brosseau

JD Gershbein

Annette Franz

  • Annette Franz LinkedIn page can be accessed here. Her website, CX Journey, can be accessed here.
  • Annette Franz is a coach, keynote speaker, author, and CXPA Board Officer.
  • An example where she does speaking engagements is with Experia Summit. She is the co-founder and co-host of the Experia Summit, a virtual event that brings thought leaders together to share the "most impactful insights on the discipline of customer experience, employee experience, product experience, brand experience, culture, and leadership".
  • She is the author of Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) which is available on Amazon in paperback and Kindle formats.
  • Franz is a "keynote speaker, a coach, a consultant, a journey mapping workshop/process facilitator, an influencer" and thought leader who speaks, writes, and teaches others about customer and employee experience and culture. She was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is "regularly recognized as a thought leader in Customer Experience".

Beverly Kaye

  • Beverly Kaye's LinkedIn page can be accessed here. Her website Career Systems International, Love 'Em or Lose 'Em, and Love it, Don't Leave It links are available here.
  • She was recognized in 2018 when ATD honored her with Lifetime Achievement Award recognizing her advanced knowledge and extensive practice across the talent development field, her thought leadership and her contributions to the profession. ISA (The Association of Learning Professionals) also honored her with their 2018 Thought Leadership Award for her work in work-related learning and performance that has significantly influenced people and organizations.
  • Her articles can be found on LinkedIn here.
  • She is the founder and CEO of BevKaye&Co. and is a speaker and keynoter with a specialization of demonstrating how organizations can engage, empower, and upskill its workforce and have conversations that will impact results. She is a learning solutions provider, a coach and consultant, and an author.
  • Beverly Kaye authored Up Is Not the Only Way, and Watch Them Go.
  • She was a keynote speaker for Career Systems International, and was a "dynamic and sought after keynote speaker and conference facilitator for the Fortune 1000".

Mark Harris

  • Mark Harris' LinkedIn page can be accessed here. His website for De La Creme Mastermind can be accessed here.
  • Mark Harris is an "advisor, mentor, speaker, entrepreneur, inventor, and thought leader". His claims to fame include producing some of the most private groups including hosting the De La Creme Mastermind.
  • He is also part of IAOTA or the International Association of Trade Associations since 2002.
  • At IAOTA, Harris is leading a project that will "bring the expertise of world-class business leaders, authors speakers, and thought leaders to industries throughout the world". He is also involved in a number of non-profit mission projects.

Carol Kaemmerer

Peter Bregman

  • Peter Bregman's LinkedIn page can be accessed here. His website for Bregman Partners can be accessed here.
  • His LinkedIn describes him as the CEO of Bregman Partners, Inc., who strengthens leadership in people and organizations through programs, coaching, and consultancy to CEOs and their management teams.
  • Peter Bregman was ranked #1 executive coach and Top 30 Thought Leader.
  • Bregman was previously part of Marshall Goldsmith Top 100 Coaches.
  • He has articles published on LinkedIn that can be accessed here.
  • He is the author of Four Seconds: All the Time You Need to Replace Counter-Productive Habits with Ones That Really Work and "the Wall Street Journal bestseller 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done, winner of the Gold medal from the Axiom Business Book awards, named the best business book of the year on NPR, and selected by Publisher’s Weekly and the New York Post as a top 10 business book".

John Spence

Al Adamsen

  • Adamsen's roles include people analytics, future of work, mindful leadership, humanizing work, D&I, keynote speaker, educator, and advisor. His LinkedIn page can be accessed here while his website for Insight222 can be accessed here.
  • Al Adamsen is a "globally recognized thought leader, advisor, and educator in the area of people analytics. His clients include "Disney, Starbucks, Boeing, Comcast, Heinz, Mayo Clinic, Stanford University, among many others", and his content has been featured in leading magazines, webinars, podcasts, and learning materials.
  • Adamsen is a frequent keynote speaker and podcast host. He also posts articles on LinkedIn, an example is the Privacy & Ethics in People Analytics: Emerging Risks & 3 Must Do's.

Mike Figliuolo

  • Mike Figliuolo's LinkedIn profile can be accessed here and the company websites can be accessed here.
  • He is the managing director of thoughtLEADERS, LLC, where his speaking engagements are performed to his clients through professional training and coaching.
  • His blog can be accessed here and his Twitter handles are thoughtLEADERS, TiXiTBox, and 1PieceOfPaper.
  • He is also an author at LinkedIn Learning.
  • Some of his publications include Strategic Focus for Managers and Managing in a Matrixed Organization.

Research Strategy:

To provide 10 leading influencers/thought leaders in the United States who are speaking and presenting to those in the professional association industry, specifically for member-based associations, we initially looked for experienced and professional thought leader strategists, leadership consultants, leadership executive coach, keynote speakers, and other related roles through LinkedIn. From a list of potential names with more than 500 connections, we checked their profile pages and scanned through their professional experiences, accomplishments, recent activities, publications, and even their websites to analyze who among these individuals can be considered to be influencers and thought leaders. We also focused on those who do speaking engagements for the betterment of member-based professional associations. Through this approach, we were able to shortlist the initial names and identified the above-mentioned individuals, as presented above.

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Business Shifts - Healthcare Systems

Two shifts in business affecting healthcare systems include a population shift due to the aging baby boomer generation and advances in technology that empower patients to be more involved in their own healthcare. Trends in digital marketing include a move towards more personalized marketing plans, a focus on SEO value (with specific focus on voice-activated search methods) and continued use of various video technologies.

Shifts in Business

I - Population Shift

  • Meeting the needs of an aging population is one inevitable shift in business facing healthcare systems today. As the baby boomer generation—originally consisting of 76 million Americans born between 1946 and 1964—reaches retirement age, Medicare and Medicaid spending was expected to increase by 5.9 percent in 2018 and 2019.
  • This increased spending by federal, state and local governments is expected to significantly affect the entire American healthcare system.
  • Additionally, global life expectancy is steadily on the rise.
  • This population shift should be a positive business shift for those healthcare providers that reconfigure to meet the needs of the expanding aging population and focus on building brand awareness among patients over the long term.

II - Advances in Technology

  • In order to meet evolving patient needs, healthcare systems are experiencing a business shift towards new technologies that empower patients to be more involved in their own healthcare.
  • Examples include telemedicine apps that let patients access care from anywhere and wearable biometric devices that help patients access and track their own healthcare data.
  • These technologies focus on healthcare availability, monitoring and research. They empower patients to embrace a more active role in their own healthcare experience, which is generally seen as a positive shift.

Digital Marketing Trends

I - Personalized Marketing Plans

  • As patients embrace technology and take a more active role in tracking their own health and activity data, they will be attracted to healthcare systems that utilize highly targeted, personalized marketing campaigns that focuses on patients' specific health concerns.
  • The personal approach can also be seen in digital marketing campaigns like those of the Dana-Farber Brigham Cancer Institute and New York Presbyterian Hospital, both of which utilize heartfelt videos and tear-inducing patient success stories to instill patient confidence.

II - SEO and Voice-Activated Searches

  • In order to garner the top spots in search engine rankings, healthcare systems will need to continue to focus on improving search engine optimazation (SEO) using high-value, organically created content.
  • As patients continue to embrace new technologies, an increase in voice-based search queries is also expected via Siri, Amazon Alexa, Google Voice, etc. In order for these searches to be effective, healthcare systems need to improve their SEO rankings by distributing more high-value online content.
  • Some examples of organically generated content include frequent blog posts and memorable social media campaigns that encourage user participation. One such successful campaign was United Healthcare's 2015 "We Dare You" campaign, which "dared" social media followers to embrace one new healthy habit each month and share it with the online community.
  • When it comes to social media, marketing experts emphasize the importance of focusing on meaningful, genuine interactions and posting unique, entertaining content rather than sales-focused tactics. They also note that social media platforms are an ideal place to promote customer-centric offerings like telemedicine access, online scheduling and health-tracking apps.

III - Video Technologies

  • In-keeping with the business shift towards embracing new technologies, various video technologies continues to make a large impact in healthcare and digital marketing trends.
  • Video conferencing not only allows patients easier, more convenient access to healthcare, but also allows doctors and surgeons to quickly and easily consult with one another from any distance. The modern patient can enjoy virtual hospitals and remote illness monitoring from the comfort of their own homes.
  • In the era of tele-healthcare, it is also important to note that proximity (formerly a primary focus in many healthcare marketing campaigns) is no longer a big differentiator for patients (not to mention that physical closeness is subjective and doesn't necessarily equate to more convenience). In their 2020 Marketing Report, Smith & Jones highlighted this common practice of focusing on physical closeness to the patient as one of the 10 biggest marketing mistakes to avoid.
  • Healthcare providers who utilize videos on their website for marketing purposes also enjoy better SEO value and brand exposure, particularly videos that share patient experiences. Studies indicate that websites that feature videos on the landing page show up in organic search results 1.5 times more often than those that don't.
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Thought Leaders as Speakers to Healthcare Systems

Ten leading influencers speaking and presenting to the healthcare systems industry include David Chou, Susannah Fox, Dr. Eric Topol, Joe Babaian, Dr. Christopher Longhurst, Sherry Reynolds, Dr. Andrew Watson, Lisa Suennen, Dr. Daniel Kraft, and Dr. Geeta Nayyar.

David Chou

Susannah Fox

Dr. Eric Topol

  • Through his book, of Deep Medicine, Dr. Eric Topol has showcased the capabilities of AI in medicine. According to him, artificial intelligence possesses the potential to transform the healthcare space by assisting physicians with tasks that interfere with the human connection.
  • He owns a website where he discusses the synergy between humans and machines in the medical scene and the website can be reached here.
  • Dr. Eric is the founder of Scripps Research Translational Institute, where he specializes in the use of artificial intelligence and smart technology.
  • There have been many events where Dr. Eric has been approached to be a guest speaker. Some events include the Canada 2020, held in 2012, and the HQI Annual Conference in 2013. His most recent event was RAND's 2016 Politics Aside event, where he explained how technology can help reduce healthcare spending and give patients more control over their care.
  • The recent speaking engagement can be found here.

Joe Babaian

  • Joe Babaian is a business development director at HealthcareVistas, where he creates and redesigns processes for healthcare organizations by combining technical and social skills to solve growth and operational challenges.
  • Joe Babaian is the co-host and editor of the #HCLDR blog along with his partner and friend, Colin Hung. They have both made their blog very successful and it remains quite active in social media healthcare communities. The blog can be accessed here.
  • Joe Babaian runs events that are focused on improving healthcare through technology, processes, and education.
  • The event can be found here.

Dr. Christopher Longhurst

  • Dr. Christopher Longhurst is the CIO and associate CMO of quality/safety at UC San Diego Health since 2015. He often shares stories on his Twitter account about physicians in healthcare IT roles, patient data security, influential healthcare technologies, and public health.
  • Dr. Chirstopher does not currently have a blog or website.
  • He also doesn't run any healthcare industry events of his own but has spoken occasionally at events such as the HIT Summit in San Diego, where he examined the potential for EHR-fueled clinical transformation.
  • His most recent speaking engagement is the Health-IT-Summit titled Evidence-based Medicine and Physician Burnout in the EMR Era in 2019.
  • The recent speaking engagement can be found here.

Sherry Reynolds

Dr. Andrew Watson

  • Dr. Andrew Watson is a medical director and physician of telemedicine for the University of Pittsburgh Medical Center, where he is a leading advocate for the implementation of decorous healthcare technology to improve patient outcomes.
  • Dr. Andrew does not currently run a blog or website but is constantly talking about how telehealth is changing the healthcare landscape on his Twitter account.
  • His most recent speaking engagement was at the HIMSS 2019, where he spoke about the benefits of remote monitoring for chronic disease management.
  • The recent speaking engagement can be found here.

Lisa Suennen

Dr. Daniel Kraft

  • Dr. Daniel Kraft is the founder and chairman of Exponential Medicine, a unique cross-disciplinary program that explores how rapidly advancing, convergent technologies can shape the future of healthcare.
  • Dr. Daniel currently has his website where he showcases his advocacy for innovations that will revolutionize the healthcare scene.
  • Dr. Daniel participates in events focused on healthcare innovations.
  • His most recent speaking engagement was the MedCity INVEST event, where he talked about how investors should be seeking a super-convergence of technology in healthcare.
  • The event can be found here.

Dr. Geeta Nayyar

  • Dr. Geeta Nayyar is a nationally recognized leader in healthcare information technology and the Chief Medical Officer for Greenway Health, a leading health information technology and services provider.
  • She was named HIMSS19 Social Media Ambassador and one of the 26 Smartest People in Health IT by Becker's Health IT & CIO Report.
  • Dr. Geeta owns her own website where she offers views on the subjects of health IT collaboration, health technology, and patient engagement.
  • Dr. Geeta Nayyar mainly participates in events that focus on healthcare innovation and information technology.
  • Her most recent speaking engagement was at the Salesforce Equality event held in 2016, where Dr. Geeta spoke about inspiring women and young girls in STEM.
  • The event can be found here.

Research Strategy

To identify ten leading influencers/thought leaders who are speaking and presenting to those in the healthcare systems industry, we approached a Healthcare Scene blog, which contained a recent list of thirty health IT influencers for 2019. Through this source, we were able to extrapolate the highlighted industry influencers in the healthcare systems industry. To further gain information on the events they have attended (both past and recent), we gleaned through those who had websites and blogs, and were able to garner the required information.

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Business Shifts - Higher Education Institutions

The shift to online education and the shift to disintermediation by employers and job seekers are two business shifts that higher education institutions in the United States face at present. Digital marketing trends that are taking place in relation to these shifts are the creation of a centralized student portal and the personalization of digital marketing initiatives.

Shift to Online Education

  • Data from the National Center for Education Statistics underscores how important it has become for higher education institutions to embrace online education.
  • It is clear from the center’s report that, while student enrollment had dropped by nearly 90,000 students between 2016 and 2017, the number of students who took some courses online had grown by over 350,000 or 5.7%.
  • Several other data points indicate a shift to online education. Between 2016 and 2017, the percentage of students who took purely online courses increased from 14.7% to 15.4%, the percentage of students who took a mix of online and in-person courses increased from 16.4% to 17.6%, and the percentage of students who took some course online increased from 31.1% to 33.1%.
  • To highlight further how online education has grown, the percentage of students who took some course online was below 25% in 2012. The fact that the percentage grew by more than 8 percentage points between 2012 and 2017 shows just how much online education has expanded.
  • Private, for-profit higher education institutions are the first among higher education sectors to explore and embrace online education. Of students at private, for-profit higher education institutions in 2017, 49.05% were enrolled exclusively online, while 9.35% were enrolled in some online courses. Public and private, non-profit higher education institutions are catching up, however.
  • This shift to online education poses a threat to higher education institutions, especially those that have been slow in adapting to this change. Though this shift is something that higher education institutions may initially view as something negative and disruptive, it can turn into an opportunity that these institutions can take advantage of.

Shift to Disintermediation By Employers and Job Seekers

  • Brandon Busteed, a Forbes contributor, wrote that the disintermediation of higher education institutions by employers and job seekers will be “the biggest disruption in higher education.”
  • For a long time, the majority of Americans have followed a single path after high school. Attend and finish college, and then find a good job. Busteed now predicts that a significant fraction of students, including the best and the brightest, will opt for the alternative: work for an employer that offers both a good job and a college degree.
  • A number of employers have already started offering this opportunity. Examples include Price Waterhouse Coopers or PwC, Starbucks, Walmart, and Disney.
  • According to Busteed, this option is already popular among working adults and companies that offer college education as an employee benefit, but based on a study he led, as many as a third of high school graduates in the following decade will choose this option of going professional early. They will work immediately after graduating from high school to grab the chance of earning a college education as part of the employee compensation and benefits package.
  • Seventy-four percent of parents of K-12 students say they are willing to consider this new pathway, while almost 40% say they will definitely take this new pathway into consideration. This parent behavior does not appear to vary by income, education, race, or political affiliation, indicating the concept has broad appeal.
  • There are several factors driving this disruption. Among them are the increases in higher education tuition, the negativity surrounding the work readiness of university or college graduates, and the evolving talent recruitment strategies of employers.
  • As with any disruptive force, higher education institutions may view this negatively at first. However, to cope with the disruption, they may focus their energies instead on forming partnerships with employers and collaborating with these employers to make college education more affordable.

Creation of a Centralized Student Portal

  • The creation of a centralized student portal was one of the key marketing trends that were discussed at Salesforce Higher Ed Summit 2019. Georgetown University’s Georgetown360 is regarded as a frontrunner in the space.
  • It was clear from the summit that this digital marketing trend is gaining steam. Several universities have reportedly created their own centralized student portals, giving content marketers plenty of questions and opportunities to mull about.
  • A centralized portal, if done right, has the potential to boost the reputation of a college or university. Through this portal, a university can show incumbent and prospective students that it is a university that cares about student experience.
  • Creating a centralized student portal to improve the student online experience is both timely and necessary considering the shift to online education. Institutions offering online higher education courses will realize that, as more and more students enroll exclusively online, it will soon become imperative for them to build a centralized student portal that will serve as a repository of information for both existing and prospective students.

Personalization of Digital Marketing Initiatives

  • The personalization of digital marketing initiatives is one of the top digital marketing trends in higher education. Given that higher education is slowly branching into different pathways, including working for employers that offer college education as an employee benefit, higher education institutions should seriously consider following this trend.
  • As previously established, the journey that prospective students take in choosing a higher education institution is no longer a linear path. It is therefore wise for higher education institutions to map out the various pathways and personalize digital marketing initiatives accordingly.
  • In email marketing, for example, higher education institutions should take care not to inundate prospective students with irrelevant information. Highly targeted segmentation must be performed to ensure the target audience receives only the information or communication they need or want to see at each phase of their journey, whether it is the exploration, decision, application, or enrollment phase.
  • There are many ways by which prospective students can be segmented. Prospective students, for example, can be segmented by program of interest, application year, geographic location, or journey stage.
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Thought Leaders as Speakers to Higher Education Institutions

Jon McGee, Dr. Vincent Tinto, Dr. Christine Ortiz, Dr. Scott S. Cowen, Renu Khator, Gregory L. Fenves, Michael Crow, Karl Kapp, Dr. Josie Ahlquist, and Heather McGowan are some leading influencers/thought leaders who are speaking and presenting to those in the higher education institutions.

Jon McGee

  • Jon McGee is the vice president for Planning and Strategy at the College of Saint Benedict and Saint John’s University.
  • He is responsible for research and analysis in support of enrollment and budget decision-making, state and federal government relations, and strategic planning. He has worked in higher education research and policy for 30 years.
  • He also serves on the faculty of the Harvard Summer Institute on college admissions.

Dr. Vincent Tinto

Dr. Christine Ortiz

Dr. Scott S. Cowen

  • Dr. Scott S. Cowen is president emeritus and distinguished university chair of Tulane University in New Orleans, Louisiana, where he was also Seymour S. Goodman Memorial professor in the A.B. Freeman School of Business and professor of economics in Tulane's School of Liberal Arts.
  • He has written more than a hundred peer-reviewed journal articles and six books. His most recent book, "Winnebagos on Wednesdays: How Visionary Leadership Can Transform Higher Education" was published by Princeton University Press in 2018.
  • Dr. Cowen was named as one of the US' Top 10 Best College Presidents by the Time magazine.
  • He received the 2009 Carnegie Corporation Academic Leadership Award.
  • He is the recipient of honorary degrees from institutions such as Brown University, Yeshiva University, George Mason University, the University of Connecticut, Xavier University of Louisiana, the University of Notre Dame, Holy Cross College in Louisiana, and Case Western Reserve University.
  • He was the keynote speaker at Yeshiva University's 83rd Annual Hanukkah Dinner and Convocation

Renu Khator

  • Renu Khator is the eighth chancellor of the University of Houston System and the thirteenth president of the University of Houston.
  • She is a member of the advisory board of the Texas Medical Center, the Greater Houston Partnership and the board of advisers of the Indian-American Chamber of Commerce of Houston
  • She led the University of Houston to tier one status as a top research university.
  • Renu Khator has authored five books, including ("Managing Development in a Global Context", "Bureaucracy-citizen Interface: Conflict and Consensus" and "Public Administration in the Global Village") and several publications listed in her curriculum vitae.
  • In this video, Renu Khator explains how she battled the odds to reach where she is today. She talks about her extraordinary journey in this speaking engagement.

Gregory L. Fenves

Michael Crow

Karl Kapp

Dr. Josie Ahlquist

Heather McGowan

Research Strategy:

To provide 10 leading influencers/thought leaders in the United States who are speaking and presenting to those in higher education institutions, we initially looked for experienced and higher education thought leader strategists, higher education consultants, higher education executive coach, keynote higher education speakers, and other related roles through LinkedIn. From a list of potential names with more than 500 connections, we checked their profile pages and scanned through their professional experiences, accomplishments, recent activities, publications, and even their websites to analyze who among these individuals can be considered to be influencers and thought leaders. We also focused on those who do speaking engagements for the betterment of member-based professional associations. Through this approach, we were able to shortlist the initial names and identified the above-mentioned individuals, as presented above.

From Part 01
  • "Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world.  Her second book, “Measuring the Networked Nonprofit,” is a practical guide for using measurement and learning to achieve social impact.   She published her third book “Happy, Healthy Nonprofit:  Strategies for Impact without Burnout” in 2016. She also co-authored the “Emerging Nonprofit Leader’s Playbook,” funded by the David and Lucile Packard Foundation."
From Part 04
  • "On September 26th, 2012, Canada 2020 hosted world renowned cardiologist Dr. Eric Topol. In 2009, GQ magazine selected him as one of the 12 ”Rock Stars of Science.” In 2012, Modern Healthcare Magazine ranked Dr. Topol as the most influential physician executive in the US."
  • "HQI is pleased to announce Eric J. Topol, MD, will join the distinguished list of speakers to present at the HQI Annual Conference, November 6 & 7 in Huntington Beach, CA."
  • "For the first time, community participants of Health Care Social Media Canada [#hcsmca], Health Care Leadership [#hcldr] and Evening Rounds [#erounds] will gather in Toronto for a combined, powerhouse Meetup [#hccmty]!"
  • "UC San Diego Health CIO Christopher Longhurst, M.D. shares with Health IT Summit-San Diego attendees his perspectives on what is being learned around EHR-facilitated clinical transformation—and what needs to happen next"
  • "Daniel Kraft offers a fast-paced look at the next few years of innovations in medicine, powered by new tools, tests and apps that bring diagnostic information right to the patient's bedside."
  • "What creates a culture of health? How can companies integrate good healthcare and wellness programs without stressing employees? Watch this discussion on varied and multi-disciplinary approaches to best practices."
  • "When they say 'let's make a decision over scotch & cigars', I say 'what if we made it over manis & pedis?"
From Part 06