Publicists - Building Up a Personal Brand
Each of the publicists listed has their own individual strengths from literature to public speaking. These publicists emphasize that a strong self-branding begins with a firm presence on social media outlets. While all publicists are based in the US, most are concentrated in the NY area. For more information, visit the publicist's personal web page listed at the bottom of the list.
When connecting with a publicist about a possible freelance or consulting opportunity, it’s helpful to know if the client already has established goals, a project timeline, an estimated budget to share, and/or set an event/publication date. If the client wants to inquire about freelance book promotion, include a brief description, author or editor bio, and name of the publishing house. [source 21]
1. Lauren Cerand
New York based, Lauren Cerand has a strong and reputable presence in the literary publishing world, with more than a dozen years of experience as an independent public relations representative and strategic consultant in New York. Her range of clients includes: shipping and private equity firms, scientists, children’s bookstores, and advocates for the art world. She enjoys working with clients across Europe, especially in London, with cross-cultural projects. Named one of the "cultural gatekeepers in the literary world" by Time Out New York, she has a specialization in social media networking. [source 6]
2. Andrea Dunlop
Based in Seattle, WA, Andrea Dunlop is an author and social media consultant with over a decade of experience in book publishing. Realizing the importance of social media, Andrea works with clients to build their social media presence, both beginners and experts. In 2009, she worked as a publicity manager for Kim Ricketts Book Events, promoting a range of cookbook and literary events. After she left, she spent five years working for Girl Friday Productions as their executive director of social media and marketing. She handled both traditional and self-published clients, while simultaneously spearheading the company’s marketing efforts.
3. Kaitlyn Knox
Based in Wilmington, Kaitlyn Knox is a freelancer with 100% job success in her Upwork Profile. Her work includes pitching, developing, and promoting a New York Times best-selling book; coordinating a Pulitzer Prize Winning piece for The New York Times; assisting in the production of a book-to-film adaptation project; and is a published ghostwriter for an op-ed on Time.com. Kaitlyn Knox's network includes an extensive list of both domestic and international press contacts, and she is the community manager for a Facebook page with a 100K+ following. In addition to online presence, she has strengths in speech writing and speech coaching.
4. Carol Hoenig
Freelancing for nearly two decades, New York based Carol Hoeing's work includes booking events on "C-SPAN Book TV, WGBB Tonite, TV’s Davidson & Co., Writers on The Vine at Palmer Vineyards, Port Washington Theatre, Sirius Radio, and WWRL Books That Matter." Mostly working on a freelance basis for Wiley Publishers, she also works for the New York Center for Independent Publishing as Small Press Center Month Coordinator.
5. Susan Schwartzman
Based in New York, book publicist Susan Schwartzman has worked in publishing and publicity for more than 30 years. She began her career in book publicity in 1992 as a freelance in-house book publicist, and has worked for major publishers, including "Simon & Schuster, HarperCollins, Wiley, Penguin-Putnam, Houghton Mifflin, St. Martin’s Press, McGraw-Hill, Workman Publishing, William Morrow, Harcourt Brace, Villard, Avon Books, Warner Books, American Management Association, Fodors, DK Books, Red Dress Ink, New American Library, and Downtown Press." In addition, she coordinated and executed a nationwide book publicity campaign for TV Food Network personality Michele Urvater's book, THE MONDAY TO FRIDAY COOKBOOK. Critically acclaimed for her work, she also promoted Steve Raichlen's PBS cooking show, PRIMAL GRILL® with Steven Raichlen in 2009.
contact/website: womenwhoinfluence.club (by appointment only)
Based in New York, Publicist and Communications Consultant Marielle Legair has landed clients on media outlets such as Forbes, CNBC, Bloomberg, Financial Times, and the BBC, in addition to booking for high profile speaking engagements. She specializes in helping leaders gain recognition in their niche fields through building both online and offline presence. Adding to her repertoire, she hosts in-person and online PR/personal brand masterclasses, and has been a guest speaker for KPMG, Wix, Yale University and New York University.
7. Beth Parker
Based in New York, Beth Parker has almost two decades of PR experience working both in-house and as a freelancer at Penguin, Random House, Houghton Mifflin, and Simon & Schuster in both adult and children’s fiction and non-fiction. Having worked on numerous New York Times bestselling campaigns, she is well respected in the industry. Authors Beth Parker is proud to have worked with include: "E.L. Doctorow, Azar Nafisi, Harlan Coben, Oscar Hijuelos, Simon Pegg, Jason Reynolds, Brendan Keily, Laurie Halse Anderson, David Nicholls, Sonia Sanchez, Hari Kunzru, Darin Strauss, Terry Teachout, Vanessa Williams, Monica Seles," among others. She has worked on various campaigns, spanning literary fiction, nonfiction, self-help, young adult, and picture books. Additionally, Beth Parker has launched imprints and collaborated on a few non-traditional projects.
8. Alyson Sinclair :
Currently based primarily in Minneapolis, but spends time in San Francisco, NYC, and Charleston, SC, Alyson Sinclair's connections are strong and varied in the national and local literary, arts & culture, music, and general interest media world. She has coordinated hundreds of events at both large and small venues, such as "indie bookstores, the 92nd St. Y, Los Angeles Public Library, Chicago Tribune events, MPR: The Current Presents (Mpls.), the Smithsonian (DC), City Arts & Lectures (SF)," and more.
9. Jennifer Prost
With 20 years of experience in publicity, New York based Jennifer Prost has worked with authors such as: "Warren Bennis, T. Berry Brazelton, Philip Caputo, Dalton Conley, Cheryl Dellasega, Suzanne Farrell, Brad Gilbert, Aaron Glantz, Harold Kushner, Missy Chase Lapine (AKA The Sneaky Chef), Michael Lerner, Susan Love, Anita Roddick, Judith Rossner, Hunter Thompson, Scott Turow, Neil deGrasse Tyson, Bailey White, and Tom Wolfe."
10. Antonia Hall
LinkedIn: Atonia Hall
LA based Antonia Hall, founder and principal of Antonia Hall Communications, is a publicist, social media expert, and SEO Enhanced copywriter. She is devoted to assisting those following their passions to change the world. As the Communications Manager for a large company in Los Angeles, she acted as liaison and marketer, coordinating and scheduling press engagements, organizing fund-raising events, and keeping the company in the forefront of its industry.
With a passion for social media, Antonia has developed and executed successful social media campaigns for professionals, non-profits, and events. She is an early adopter of Google +, is in the 90th percentile on Twitter, and has an influential follower base of over 13,000 people, including many top celebrities, journalists and authors. She is also a Top Thought Leader on Klout.
The wide array of bookings and experiences will provide ample options from which a client with a list of specific requirements can choose. From literature to public speaking, social media to printed media, these US based publicists will assist their client with any of their publishing and promoting needs.