Bucha Competitors

Part
01
of three
Part
01

Bucha Competitors 1

We have identified the following as the US-based competitors to Bucha Kombucha: Brew Dr, KeVita, Health-Ade, and GT's.

BREW DR.

LEADING SELLING POINTS
Brew Dr's kombucha is craft brewed, meaning their primary focus is to formulate the tea without altering it in any way after the fermentation process. They also use non-heat distillation to eliminate the alcohol content without harming active and live cultures.

CUSTOMER SENTIMENTS
According to Brew Dr. customers, Brew Dr. kombucha's taste is not strong or vinegary like other kombuchas. The kombucha uses bold flavors like peppermint, rosemary, and sage, but they are used sparingly such that the kombucha is not overpowering. According to a satisfied consumer's review, Brew Dr. kombucha has nice herby flavors, perfect carbonation, sweet branding, and cute packaging. One negative review about Brew Dr. kombucha is the inconsistency of the flavor names. The names range from descriptive like 'Mint Lemonade' to conceptual names like 'Clear Mind.' Just like most kombuchas, Brew Dr. kombucha has to stay refrigerated.

NEGATIVE NEWS
On March 6, 2018, Vladislav Bazer, filed a class-action lawsuit claiming that Brew Dr. kombucha had overstated the amount of probiotic in their kombucha. According to the plaintiff, the amount of probiotic bacteria in Brew Dr. products is 20,000 times less the amount they state on their bottles.

KEVITA

KeVita advertises their kombucha's bold taste as a selling point.

CUSTOMER SENTIMENTS
According to KeVita kombucha consumers, it helps with bloating and goes with any food. On the flip side, the kombucha is very bold and quite expensive. Negative to KeVita kombucha is the addition of flavorings and carbonated water after fermentation, which cancels out the health effects associated with kombucha.

In October 2018, Emma Brenner filed a class action lawsuit against KeVita Master kombucha claiming "false advertising, unjust enrichment, breach of warranty, violation of consumer fraud laws, and negligent misrepresentation." The plaintiff claims that Kevita puts their beverage through a pasteurization process which kills the beneficial bacteria, but they still sell the kombucha as a raw unpasteurized product.

HEALTH-ADE

LEADING SELLING POINTS
Health-Ade uses they use all glass and no plastic in their brewing process to prevent leaching if plastics or metals are used. They also brew in small batches and use organic, cold-pressed juice for flavoring.

CUSTOMER SENTIMENTS
According to Health-Ade kombucha customers, the kombucha has the lowest sugar levels of all kombuchas, has a great spicy flavor but it's quite expensive.

NEGATIVE NEWS
In March 2018, Gabriela Bayol and Bruce Verbeck filed a class action lawsuit against Health-Ade kombucha for claiming its beverage is non-alcoholic when "in fact, it contains more than twice the allowed amount of alcohol for non-alcoholic beverages." One year later, Health-Ade is seeking to settle all the claims; amounting to $4 million.

GT'S

LEADING SELLING POINT
They advertise their products as being raw, organic, naturally effervescent, and hand-crafted in small batches.

CUSTOMER SENTIMENTS
Customers enjoy the variety of flavors available, especially the fruity ones. Customers also loved the perfect packaging they receive when they order online though some claim that it is bulky because of the ice refrigeration. According to some customers, the GT's kombucha is overpriced when they buy online. Some customers disliked the taste or the carbonation, but a few of these were people who had never tasted kombucha before and therefore may not have known what to expect.

NEGATIVE NEWS
GT's settled a class-action lawsuit for $8.25 million in 2017 for mislabeling regarding the antioxidant, alcohol, and sugar content. According to the plaintiffs, the product labels used the term 'antioxidant' which is not contained in the products. The plaintiffs also said that the kombucha claims to be non-alcoholic, but it contained alcoholic content, and the sugar content in GT's products was higher than indicated on their labels.
Part
02
of three
Part
02

Bucha Competitors 2

We have additionally identified the following US-based brands as competitors to Bucha Kombucha: Suja Kombucha, Humm Kombucha, and Wild Tonic Jun Kombucha.

SUJA KOMBUCHA

  • LEADING SELLING POINTS
Suja prides itself on using the best ingredients in making their Kombucha. All their Kombuchas are organic and non-GMO. They also state that they are verified non-alcoholic and do not add preservatives, concentrates or extracts. Suja Kombucha also features on-trend adaptogenics such as Reishi, Moringa, and Ashwaganda. Their production method is also traditional, their fermentation process is therefore lengthy.

  • POPULAR OPINIONS
Reviews note that Suja Kombucha's flavors are crisp and clean and it does not have a heavy fermented taste. Customers have also noted that their packaging is modern, chic, polished and clean. The label on the package is also easy to read with the list of ingredients placed where it is easy for the customer to read. The company has three flavors; ginger-lemon, peach-berry, with the ginger-lemon being a favorite of consumers. Users noting that it is the perfect balance of sweet and tangy. It was also noted that Suja Kombucha is for new or irregular Kombucha drinkers due to the fact that it's not very strong.

  • NEGATIVE HEALTH CLAIM
A product review of the company faults the use of cane sugar in its fermentation process instead of stevia and resulting in more sugar and more calories per bottle.

  • NEGATIVE REVIEWS
Some consumers stated that the packaging is difficult to open. Another consumer noted that it would be useful if they had bulk packs of single flavors. It was also noted that the product heavily sediments and consumers feel like they are losing nutrients since the instructions state that the product should not be shaken.

HUMM KOMBUCHA

  • LEADING SELLING POINT
Humm Kombucha states that they have the best tasting Kombucha on the planet. Humm differentiates itself by its unique flavors; Pomegranate Lemonade, Apple Cinnamon, Coconut Lime, Lemon Ginger and seasonal flavors such as Chai and Hopped Grapefruit. They also state that they use the highest-quality ingredients and they have the first-of-its-kind taproom where consumers and visitors can sample their products. Their Kombucha is packaged in a beautifully-made glass bottle featuring rippling waves.

  • POPULAR OPINIONS
Consumers state that this Kombucha is clean on the palate and their flavours are delicious. A consumer noted that the product has helped relieve her gastro-intestinal health complications stating that it could be due to higher levels of probiotics in comparison to other brands she has tried. It was noted that their flavors were also very refreshing and tasty. They have also been praised for being hydrating, affordable and lasting for days.

  • NEGATIVE REVIEWS
A consumer stated that she was not particularly a fan of their mixed Kombucha due to the fact that each of the flavors was distinct and were, therefore, competing in the mixed Kombucha. Another consumer complained that after the product was reformulated, it tasted blander than previously while another consumer stated that the taste was "chemical".

  • NEGATIVE NEWS
In 2018, Humm announced that they would be letting go of 21 of their workers. The company stated that they had to restructure due to the fact that their growth rate was not at the level that they had anticipated. They provided those laid off with a severance package to help them transition.

Tortilla Factory also filed a complaint against Humm stating that the company was understating their sugar content and their products had more than the required limit of alcohol(0.5%) of non-alcoholic beverages. The lawsuit was thrown out in part with the claim against the alcohol levels in the beverages proceeding.

WILD TONIC JUN KOMBUCHA

  • LEADING SELLING POINTS
Wild Tonic Jun Kombucha is fermented with honey instead of sugar. It, therefore, introduces both probiotics and prebiotics to the gut. Prebiotics help probiotics do their job, therefore this is double the benefit. It also results in a lighter and smoother taste without vinegar undertones. They state that this is pleasing to the palate in comparison to other Kombuchas.

  • POPULAR OPINIONS
Consumers love the smell of honey once the bottle is opened. Their flavors are also not too overwhelming and they are instead noted to be rich. Several consumers laud the fact that the product does not have a very vinegar-y taste that other Kombuchas have. Consumers also note that it has the right levels of sugar and is not too sweet or too heavy. Their cool packaging and unique flavors are also considered a hit.

  • NEGATIVE REVIEWS

A buyer stated that he bought five bottles and they all turned to vinegar once he got home. Other consumers have complained about the strong taste of honey in every bottle of Kombucha.

  • NEGATIVE HEALTH CLAIMS
The alcoholic level in the Kombucha drinks does not allow for the product to be deemed "healthy". It is also regulated to the same standards as beer and drinkers are urged not to over-consume and not to drink it expecting to be healthy.

















Part
03
of three
Part
03

Bucha Kombucha - Positive Reviews

After extensive research, we were able to identify at least five (5) positive sentiment of Bucha Kombucha using information from an e-commerce platform, social media pages, and trusted blog reviews. Perfect brand, amazing test, healthy drink, delicious, and favorite kombucha are some positive sentiments provided.

To determine at least five (5) different positive sentiments of Bucha Kombucha, we began our search by looking into e-commerce websites where they are listed like Amazon, Walmart, and Kroger. There was limited information regarding consumer sentiment and review of the Bucha Kombucha brand, while we were able to find some consumer reviews in the Amazon website, we were unable to find consumer sentiment from Walmart and Kroger e-commerce site as this has not been made available in the public domain. Our research team change gear by researching Bucha Kombucha social media pages like Facebook, Instagram, and Youtube for comments on the posts by the company and customers tagging the brand in their pictures when they have tried the products. We were able to find consumer reviews from their Facebook page and Instagram page, and videos on consumer sentiments regarding the brand.

A thorough search through trusted and credible blog review website and industry reports like well.ca, fooducate.com, and utzy.com provided more information on Bucha Kombucha consumer positive sentiments. We, therefore, focused on the different consumer's reviews for a comprehensive view of positive consumer sentiment. Our findings have been presented below.

BUCHA KOMBUCHA POSITIVE SENTIMENTS

BEST BRAND

  • Julia Theaker reviewed Bucha Kombucha as her best kombucha brand.
  • S. Spence reviewed Bucha Kombucha as the best brand for customers.

AMAZING TEST

  • Roseanna Mccoy Futch reviewed Bucha Kombucha as amazing; Rose also reported this as her top 5 brands.
  • Elizabeth Marciniak reported Bucha kombucha as having a great test; three customers found this review as helpful.

HEALTHY DRINK

  • Helen reviewed Bucha Kombucha as a healthy drink; Helen reported that she consumes this brand daily.
  • Lori Long reviewed Bucha Kombucha as healthy and delicious; Lori Long reported that this is consumed by her family every day.

DELICIOUS FLAVOR

  • Ivyherstory reviewed Bucha Kombucha as having a delicious taste and a favorite brand.
  • Elizabeth reviewed Bucha Kombucha as having a delicious flavor.
  • Cleo reviewed Bucha Kombucha as having delicious flavors.

FAVOURITE KOMBUCHA

Sources
Sources

From Part 01
Quotes
  • "In order to make authentic raw kombucha that abides by alcohol rules, we utilize a method of non-heat distillation to remove alcohol without harming the live and active cultures that make raw kombucha so beneficial."
Quotes
  • "Instead of getting its carbonation as a natural result of the Kumbucha culture process, they start with carbonated water. Then they add bad stuff like caffeine (unlike natural Kombucha which has none, a bottle of this has almost as much as a cup of coffee), sugar, fake fruit flavors, more caffeine and non-sugar sweetners. I'm used to the another brand sold on Amazon, which has just just three ingredients, all natural, and tastes delicious and healthy--unlike this concoction."
Quotes
  • "According to the KeVita class action lawsuit, the beneficial bacteria are killed during the pasteurization process, causing the product to be more aptly described as “kombucha-flavored tea” rather than a true kombucha product."
  • "According to the kombucha class action lawsuit, KeVita kombucha was originally crafted as a raw fermented beverage, but the company switched from a raw, unpasteurized formula to a manipulated and pasteurized formulation that allows for mass production and increased profits."
  • "Brenner alleges the current formulation is transported in non-refrigerated trucks but displayed in a refrigerated section of stores and instruct consumers to “keep refrigerated” so that they believe the product is the original formulation instead of the pasteurized version."
Quotes
  • "In the complaint, originally filed last March and amended in May, the plaintiffs, Gabriela Bayol and Bruce Verbeck, alleged that Health-Ade Kombucha “has passed off its entire line of… beverages as non-alcoholic, when, in fact, the beverages contain more than twice the alcohol allowed for non-alcoholic beverages.”"
Quotes
  • "The company has agreed to cease using the term “antioxidant” on packaging, as well as include warning that the product does contain alcohol. It will also contain a disclaimer that “contents are under pressure” and that leaving the product unrefrigerated can “increase pressure, causing product to leak or gush.” Millennium agreed to ensure that the product’s accurate sugar content was reflected on labels as well."
Quotes
  • "The complaint, made in Illinois state court by the plaintiff Vladislav Bazer, claims that independent third-party lab testing found the drinks have as little as 50,000 CFUs, the measure of the viable bacterial cells in a sample. According to the complaint, that is 20,000 times less than the “billions of probiotic bacteria” that Brew Dr. advertises is in every bottle."
  • "“We have shown our commitment to the consumer through our innovative solution to keeping kombucha authentic while removing alcohol content. Upon early review it appears this lawsuit is likely not based on thorough testing,” he wrote."
Quotes
  • "If there’s anything that we might change -- especially if it’s a broader base that they are after -- it would be to make the flavor names a bit more consistent. Specifically, there’s a big gap between a conceptual flavor like “Love” and the completely matter of fact “Mint Lemonade.”"
From Part 03
Quotes
  • "Shahanee_babe - Heaven on earth, love this stuff!"
Quotes
  • "Cleo - Delicious. One of my fav flavours!"
  • "Victoria - Yes it is tasty. I would recommend it to someone who doesn't like kombucha. it is really really sweet tasting. if you like regular kombucha this might be too sweet for you"
  • "Elizabeth - Delicious!"
Quotes
  • "Daniel - The best tasting kombucha I ever tasted it's like eating a grapefruit not too sweet perfect!"
  • "Elizabeth - Love this flavour!"
  • "Helen - Love this. Drink it every day"
Quotes
  • "Elizabeth Marciniak - Guava Mango is the best tasting Kombucha"
  • "Amazon Customer: Flavor: Raspberry Pomegranate - Perfect and shelf life is amazing!"
Quotes
  • "vanel46 - This is my make it through the day beverage. I love the tart slightly yeasty flavor of the Kombucha. it gives me immediate energy."
  • "EMELLE - I have been drinking this product on a regular basis for a couple years now. I crave it, so there is at least 2 bottles in the refrigerator at all times. I gave up drinking unhealthy diet pop in exchange for water, tea, and kombucha. This particular brand carries 8 different flavors, my personal favorite is the blood orange. It is like sunshine in your mouth. I appreciate the great taste, and the extra benefits like antioxidants and vitamins, not to mention the probiotics."
Quotes
  • "gigharborre - Love my blood orange Bucha"
  • "johannes_fast - Awesome "
  • "chefellegreen - Yes and it's a favorite along with ALL the other Bucha flavors!"