Bucha Competitors 1
We have identified the following as the US-based competitors to Bucha Kombucha: Brew Dr, KeVita, Health-Ade, and GT's.
LEADING SELLING POINTS
Brew Dr's kombucha is craft brewed, meaning their primary focus is to formulate the tea without altering it in any way after the fermentation process. They also use non-heat distillation to eliminate the alcohol content without harming active and live cultures.
According to Brew Dr. customers, Brew Dr. kombucha's taste is not strong or vinegary like other kombuchas. The kombucha uses bold flavors like peppermint, rosemary, and sage, but they are used sparingly such that the kombucha is not overpowering. According to a satisfied consumer's review, Brew Dr. kombucha has nice herby flavors, perfect carbonation, sweet branding, and cute packaging. One negative review about Brew Dr. kombucha is the inconsistency of the flavor names. The names range from descriptive like 'Mint Lemonade' to conceptual names like 'Clear Mind.' Just like most kombuchas, Brew Dr. kombucha has to stay refrigerated.
On March 6, 2018, Vladislav Bazer, filed a class-action lawsuit claiming that Brew Dr. kombucha had overstated the amount of probiotic in their kombucha. According to the plaintiff, the amount of probiotic bacteria in Brew Dr. products is 20,000 times less the amount they state on their bottles.
KeVita advertises their kombucha's bold taste as a selling point.
According to KeVita kombucha consumers, it helps with bloating and goes with any food. On the flip side, the kombucha is very bold and quite expensive. Negative to KeVita kombucha is the addition of flavorings and carbonated water after fermentation, which cancels out the health effects associated with kombucha.
In October 2018, Emma Brenner filed a class action lawsuit against KeVita Master kombucha claiming "false advertising, unjust enrichment, breach of warranty, violation of consumer fraud laws, and negligent misrepresentation." The plaintiff claims that Kevita puts their beverage through a pasteurization process which kills the beneficial bacteria, but they still sell the kombucha as a raw unpasteurized product.
LEADING SELLING POINTS
Health-Ade uses they use all glass and no plastic in their brewing process to prevent leaching if plastics or metals are used. They also brew in small batches and use organic, cold-pressed juice for flavoring.
According to Health-Ade kombucha customers, the kombucha has the lowest sugar levels of all kombuchas, has a great spicy flavor but it's quite expensive.
In March 2018, Gabriela Bayol and Bruce Verbeck filed a class action lawsuit against Health-Ade kombucha for claiming its beverage is non-alcoholic when "in fact, it contains more than twice the allowed amount of alcohol for non-alcoholic beverages." One year later, Health-Ade is seeking to settle all the claims; amounting to $4 million.
LEADING SELLING POINT
They advertise their products as being raw, organic, naturally effervescent, and hand-crafted in small batches.
Customers enjoy the variety of flavors available, especially the fruity ones. Customers also loved the perfect packaging they receive when they order online though some claim that it is bulky because of the ice refrigeration. According to some customers, the GT's kombucha is overpriced when they buy online. Some customers disliked the taste or the carbonation, but a few of these were people who had never tasted kombucha before and therefore may not have known what to expect.
GT's settled a class-action lawsuit for $8.25 million in 2017 for mislabeling regarding the antioxidant, alcohol, and sugar content. According to the plaintiffs, the product labels used the term 'antioxidant' which is not contained in the products. The plaintiffs also said that the kombucha claims to be non-alcoholic, but it contained alcoholic content, and the sugar content in GT's products was higher than indicated on their labels.